the flare-issue 19 %287%29
DESCRIPTION
The Flare-Issue 19 %287%29TRANSCRIPT
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page one
CONTAXrsquoS CAPEX CORNEREmerging trends in the energy project landscape within the GCC
As the GCC Energy market picks up steam with major announcements by governments and project owners we explore the trends that have shaped the industry in
the first eight months of 2012 Between January and August 2012 US$ 125bn worth of new projects were announced in the GCC while US$ 57bn worth of projects were awarded (Figure 1) Saudi Arabia and the UAE combined accounted for c81 and c83 of all the new announcements and project awards made in the year respectively
Within Saudi Arabia and the UAE the sectors of oil and gas production and petrochemicals accounted for over c50 of all project awards in 2012 Kuwait on the other hand saw 63 of its awards made in the power generation sector The largest project awarded in 2012 was the US$ 3bn Jazan Power and Desalination Plant in Jazan Saudi Arabia
Looking deeper into the projects announced in the two domi-nating markets we notice that Saudi Arabia has primarily (c46) focused on projects within the oil amp gas production sector while the UAE has announced the majority (c80) of its projects within the alternative energy sector The largest project announced in Saudi Arabia was Saudi Aramcorsquos US$ 25bn Red Sea Off-Shore Development Project whilst the US$ 35bn Solar Park announced by DEWA (Dubai Electricity and
Water Authority) was the largest project announced in the UAE in the first eight months of 2012
Most of the new projects announced in 2012 are in line with the long-term plans that the GCC governments have set for themselves A closer look at the award dates of the an-nounced projects reveals that only c30 of the announced
projects are likely to be awarded in either 2012 or 2013 while most of the large scale projects are expected begin develop-ment in the next 3-4 years gt continued on page 2
Kalpesh Ramwani
SeniorConsultant
October - December 2012 Issue 19
GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
l Projects Announced1 l Projects Awarded
Figure 1 In the first eight months of 2012 cUS$ 57bn worth of projects were award--ed in the GCC Projects announced during the same period equalled US$ 125bn
Source Contax Partners Database
70
60
50
40
30
20
10
0Oman Qatar BahrainKuwait
GCC Energy Sectors New ProjectsAnnouncements amp Awards Jan-Aug 2012 (US$ bn)
Saudi Arabia UAE
c81 of Projects Announcedc83 of Projects Awarded
AlternativeEnergies 34
Oil Gas Production 26
Power11
Metal7
Refining5
Water ampWaste 5
Industrial4
Others8
GCC Energy Project AnnouncementsJan-Aug 2012 (US$ bn)
100 = US$125bn
l Planned for 2011 l Awarded in 2011
Figure 2 Of the US$ 125bn worth of projects announced in the GCC in the first 8 months there is a noticeable shift towards exploring alternative energy sources Others includes fertilizers petrochemicals gas processing LNG oil amp gas explora-tion mining Source Contax Partners Database
ldquothe sectors of oil and gasproduction and petrochemicals
accounted for over c50 ofall project awards in 2012rdquo
CAPEX CORNER [continued]
A sector wise breakdown of announced projects shows that alternative energy followed by oil amp gas production and power will account for 70 of all projects (Figure 2) While the oil and gas production sector and power have historically been the focus sectors within the GCC alternative energy has gained prominence within the region over the last few years Sec-ondary sectors that will see a fair share of investments in the coming years include metals and waste and water which ac-count for 7 and 5 of announced projects respectively As commodity prices increase world over GCC countries have started investing in mining activities in order to source metals locally while investments in waste and water facilities is part of the GCCrsquos broader strategy to combat water shortages and provide safe drinking water in an energy efficient way to its ever increasing population
A comparison of projects announced and projects awarded shows that while projects within alternative energy account for the largest share (c34) of the announced projects the sec-tor accounts for only c5 of the projects awarded in 2012 Projects within the oil and gas production and petrochemicals sectors account for c51 of all awarded projects followed by power at c17 It is noticeable that across the board all GCC countries are shifting focus towards higher margin products within the petrochemicals sector while also investing heavily in meeting their power consumption needs
Comparing the same time periods in 2011 and 2012 we see that projects announced in 2012 have reduced by c50 (Fig-ure 3) Whilst approximately US$240bn worth of project CA-PEX was announced in the first eight months of 2011 only
US$ 125bn were announced during the same time period in 2012 This might be due to the poor realisation rates of his-torical project announcements and governments focusing on awarding historical projects as opposed to announcing new ones
In 2011 Saudi Arabia and Qatar accounted for c75 of all announced projects in the first eight months whilst in 2012 the UAE has overtaken Qatar as the second largest market for announcements In fact Qatar has announced the sec-ond fewest projects this year representing only cUS$ 7bn in value compared to US$ 435bn by the UAE Other sectors of focus between 2011 and 2012 have not shifted much Alterna-tive energy still represents the largest sector in terms of an-
nouncements in 2012 however projects announced are down c130 compared to 2011 Other sectors that saw a substan-tial drop in projects announced in 2012 compared with 2011 include petrochemicals (-c475) to US$ 33bn and power (-c240) to US$ 13bn Sectors that have seen a sharp rise in project announcements as compared with 2011 include Fer-tilizer (+c2000) to US$ 35bn Refining (+c365) to US$ 67bn and Industrial (+c125) to US$ 5bn
The data described here has immense significance for con-tractors and service providers pursuing opportunities in the region and highlights the question Are you focused on the right sectors and markets and how are you preparing your-self to take advantage of the upcoming trends Having a good understanding of the historical awards and announcements would help companies better plan their business development and resource allocation process n
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page two
HAVE A QUESTION Need help understanding the project landscape Want to know the potential realisation rates and likelihood to proceed tiers for your projects To get the answers to these and any other questions you may have contact Ann-Marie AnnMarieCarberycontaxpartnerscom
ldquoall GCC countries are shiftingfocus towards higher margin
products within the petrochemicals sector while also investing
heavily in meeting their power consumption needsrdquo
ldquoIn 2011 Saudi Arabia and Qatar accounted for c75 of all announced
projects in the first eight months whilst in 2012 the UAE has overtaken Qatar as the second largest market for
announcementsrdquo
l Jan - Aug 2011 l Jan - Aug 2012
Figure 1 Nearly twice as many projects were announced in the first 8 months of 2011 as compared to 2012 Of the approx US$ 240bn projects announced in the first 8 months of 2011 c42 was in alternative energy While the trend has continued to-wards investments in alternative energy the size of planned investments in the sector is nearly 50 of that in 2011
Source Contax Partners Database
120
100
80
60
40
20
0Metal RefiningPower
GCC Project Announcements in Key Energy Sectors Jan-Aug 2011 Vs 2012 (US$ bn)
AlternativeEnergies
Oil GasProduction
The future of GCC economies depends heavily on the output capacity of major oil producing countries however the transit of petroleum products from this
region remains of equal importance as nearly 17 million barrels of oil are shipped daily through a single source the Strait of Hormuz Contax Partners believes that the changing political and economic landscape has been and shall continue to be influenced by developments in the oilfield One such noteworthy development has been the inauguration of the Habshan-Fujairah pipeline in the UAE which promises to change the way oil is transported from the Middle East and reflects positively on the stability of oil and gas supply
The Strait of HormuzThe Strait of Hormuz is a 21-nautical mile wide passage and accounts for approximately 20 of the entire worldrsquos oil flows sourced from the Middle East region and 35 of all petroleum traded via sea The criticality of this passage cannot be easily
dismissed because of its strategic geographic location and lack of any routing alternatives Only a width of 3 kilometers in each direction is accessible for deep-water vessels and for regional economies these channels alarmingly fall within Iranian territorial waters Following intense global pressure and sanctions on Iran the use of the Strait as a bargaining tool has become a harsh reality and fears exist that this could become a vital chokepoint affecting oil trade
Hypothetically if Iran did block the Strait of Hormuz countries that supply as much as 85 of their oil to South East Asia and the subcontinent would be impaired in meeting their obligations Abu Dhabi holding approximately 90 of the UAErsquos 97 billion barrels of oil reserves would also be jeopardized as a supplier in global petroleum markets In a recent and very favorable outcome however the commissioning of the Habshan-Fujairah oil pipeline (also referred to as the Abu Dhabi Crude Oil Pipeline or ADCOP) has eased fears of a supply impasse and has greatly reduced the significance of Iranrsquos potential threat Abu Dhabi may now transport up to 56 of the UAErsquos total daily output of 27 m
bpd through the Eastern port of Fujairah and circumvent any threat of a supply blockade Once the pipeline is upgraded to its total intended capacity of 18 m bpd it will account for transport of approximately 67 of the countryrsquos oil capacity
Habshan-Fujairah pipeline Spanning 362 kilometers and capable of carrying 15m bpd of crude oil from the Habshan collection point in Abu Dhabi to the port of Fujairah the Habshan-Fujairah pipeline (Figure 1) has given great leverage to the UAE in securing
the future of its supply routes Built by the China Petroleum Engineering amp Construction Corporation at a cost of $33 billion the pipeline includes a 14 kilometer offshore section oil storage tanks terminals and offshore mooring devices The pipeline will help offset reliance on regional oil terminals and enable the UAE government to avoid shipping congestion through the Strait of Hormuz Subsequently by catering to deep water vessels in the open sea it would make cargo operations more efficient and less risk-prone vessels would therefore be subject to reduced insurance and freight costs Some analysts estimate that transport costs may fall by approximately 25 when the Habshan-Fujairah pipeline becomes fully operational due to lower maritime terrorism risks and wartime premiums gtcontinued on page 4
In focus Habshan-Fujairah PipelineWe look at the impact of the pipeline in the Strait of Hormuz Fujairahrsquos economy and relationships with Iran
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page three
Arsalan IqbalSenior
Consultant
Figure 1 ndash The Habshan-Fujairah pipeline delivers crude oil to the Fujairah port which enables the UAE to bypass the Strait of Hormuz
ldquoFollowing intense global pressure and sanctions on Iran the use of the
Strait as a bargaining tool has become a harsh reality and fears exist that
this could become a vital chokepoint affecting oil traderdquo
TITLE OF PIE CHART HERE
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page four
IN FOCUS HABSHAN-FUJAIRAH PIPELINE [continued]
EDITORrsquoS NOTEA warm welcome from Ann-Marie Carbery Antoun
Ann-Marie Carbery Antoun
Director of Business Advisory
Welcome to the 19th Issue of the Flare In this quarterrsquos CAPEX article Kalpesh Ramwani analyses the trends of awarded and announced projects between January and August 2012 During this period US$ 125bn worth of new projects was announced in the GCC while US$ 57bn worth of projects was awarded Saudi Arabia and the UAE combined accounted for c81 and c83 of all the new announcements and project awards made respectively in the year to date Looking deeper into the projects announced the article identifies new trends for 2012 that differ quite significantly from the previously announced project trends in earlier years
In addition to the CAPEX review we bring you another three new feature articles In the first article Arsalan Iqbal writes a very interesting in focus article about the impact of the Habshan-Fujairah pipeline on the Strait of Hormuz Fujairahrsquos economy and relationships with Iran In the second article Vinodkumar Rao provides
a round-up of the development of various upstream oil and gas technologies including RFID-DOTS directional drilling slim hole drilling smart wells and others Finally in the third article I look at how Saudi Aramco is preparing for the next generation through its Accelerated Transformation Program (ATP) and the impact this initiative may have on other NOCs around the region as the role of NOCs expand in todayrsquos world and as NOCs continue to face obligations which seem to pull them in different directions
This quarter the Contax team reviews the following two books The first lsquoInfluence ndash The Psychology of Persuasionrsquo by Robert B Cialdini provides interesting findings on the psychology behind decision-making and how people are influenced by the world around them This is particularly insightful for marketers and business owners while shaping their message designing their products and building their business The second lsquoThe Power of Habitrsquo by Charles Duhigg examines
the science of habit formation in our lives in companies and in communities estimating that habits make up 40 of our daily routine markets
Contax Partnersrsquo consulting team has worked on a range of exciting market studies this quarter including labour trends in a MENA country and opportunities emerging in Mozambique The highlight of our calendar this quarter was our attendance at the NOCs amp Governments Summit in Dubai which brought together leaders from the various organisations to discuss and debate in particular some of the local content challenges that the MENA region faces As we enter into the fourth and final quarter of 2012 momentum across the region seems to be at a peak We look forward to reporting in next quarterrsquos Flare how this momentum translates in results and business opportunities and to providing insights into the outlook for 2013
Greater Role of FujairahThe development of the Habshan-Fujairah pipeline was originally intended as an internal strategic move to aid in the development and economic integration of the Fujairah emirate within the UAE As a weak economy Fujairah was reliant on the federal government for development through
subsidies and grants In a far-sighted move by the UAE to capitalise on favorable geography and consolidate Fujairahrsquos position as a leading oil bunkering port the new pipeline will help the UAE diversify its supply routes The Strait of Hormuz chokepoint can now be circumvented altogether and at the same time economic sustainability may be pursued in Fujairah Domestically while this emirate does not produce any oil or gas of its own it handles approximately 1 million tonnes per month of marine transportation including fuel and
related products Furthermore the Abu Dhabi government has also commissioned a refinery in Fujairah to process 200000 bpd at a total cost of US$3 bn In turn this promises to be the catalyst to generate new activity employment and opportunities for future expansion in the region The clustering effect is already somewhat visible with the construction of a new $817 million hotel and resort project underway to boost tourism
Repercussions for IranSoon after the commissioning of the Habshan-Fujairah Pipeline on 21st June 2012 the European Union imposed an oil embargo on Iran on 1st July 2012 which resulted in an immediate ban on oil imports into 27 European countries from Iran This included ending all exemptions for contracts that were signed before 2012 barred international insurance for Iranian oil shipments and heavily restricted the countryrsquos ability to do business with the rest of the world In response it is reported that the Iranian government has resorted to continuing sale of petroleum to its preferred partners and accepting payments through the following alternate mechanisms
bull India After initially banning Iranian tankers inits waters to comply with international sanctions on Iran it is reported that India has agreed to trade for Iranian oil with payments for rice medicine engineering supplies and steel to be made in the Indian rupee A few Iranian financial institutions have subsequently been allowed to open accounts in the local rupee denomination gtcontinued on page 5
ldquoThe development of the Habshan-Fujairah pipeline was originally
intended as an internal strategic move to aid in the development and economic
integration of the Fujairah emirate within the UAE As a weak economy Fujairah was reliant on the federal
government for development through subsidies and grantsrdquo
TITLE OF PIE CHART HERE
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page four
IN FOCUS HABSHAN-FUJAIRAH PIPELINE [continued]
HAVE A QUESTION If you have any questionsabout any of the topics you have read today contact Ann-Marie AnnMarieCarberycontaxpartnerscom
Imtiaz AhmedTerritory Sales Manager
MEET THE TEAMGain an insight into the professional background of one of our experts each issue
Role at Contax Partners Imtiaz is part of the Business Investments team He is responsible fordeveloping agencies in the Middle East for East Asian European and American manufacturers ofoil and gas equipment
Education Bachelor of Engineering Degree (Mechanical) Osmania University Hyderabad India
Experience 19+ years hands-on experience in marketing and business development of rotating equip-ment having successfully increased product visibility and revenues for some of the leading manufacturersof pumps turbines compressors and accessories in the Middle East and South Asia Extensive knowledge of the hydrocarbonsindustrial sector gained through direct participation during shutdowns and mainte-nance operations
Favourite Quote ldquoDifficulties mastered are opportunities wonrdquo Winston Churchill
bull China Iran has been relying on state-backed insurance for its own tankers to supply to China which is its number one customer This mechanism while costly and time-consuming also adds an element of increased risk by placing faith in the Iranian government for insurance payouts
bull Japan Due to the fallout from the Fukushima nuclear reactor the Japanese have reduced their reliance on nuclear power and thus have a renewed appetite for petroleum products ndash the Japanese government has granted maritime sovereign insurance worth US$76 bn to continue delivery of Iranian crude oil
Despite securing some of its biggest customers Iran has suffered nearly US$133 mn a day in lost sales whereas daily shipments have plunged by 12 million barrels a day After losing its status as the worldrsquos second largest producer in the world the Persian state is continually struggling to keep its economy afloat It is feared that existing or increased pressure might force a retaliatory measure such as closure of the Strait of Hormuz With the Habshan-Fujairah pipeline coming online however the UAE governmentrsquos initiative will help reinvigorate confidence in the future of the UAErsquos oil supply and reinforce its long-term objectives to protect and develop its domestic oil and gas assets n
ldquoDespite securing some of its biggest customers Iran has suffered nearly
US$133 mn a day in lost sales whereas daily shipments have plunged by 12
million barrels a dayrdquo
ldquoAfter losing its status as the worldrsquos second largest producer in the
world the Persian state is continually struggling to keep its economy afloatrdquo
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page six
Upstream Oil amp Gas TechnologiesBrief Round-Up
The demand for oil and gas has steadily increased during the past few decades and this
trend is expected to continue in the coming decades The question arises With plummeting discovery volumes where will the supply come from As producers are forced to drill deeper into the ground and venture into deeper waters in areas more remote from the consumers how will the demand be met Contax Partners strongly believes that technology will play a crucial role in meeting the worldwide burgeoning demand for oil and gas Technology will prove to be the reckoning force for enhanced oil recovery and increased production In this article Contax Partners provides a brief insight about the evolving upstream oil and gas technologies the end userrsquos approach towards the same and the challenges grappling the industry
The average recovery rate of a hydrocarbon reservoir is 40 This means that of all the current and no longer active wells 60 of their bounty will remain in the ground ndash unless extraction methods are improved If only a fraction of the untapped 60 is made available and an equivalent increase to the recovery rate of undeveloped and yet to be found fields is gained it is perfectly feasible that supply can keep up with demand in the coming
years The recovery and extraction rates can be improved by the advent of new upstream oil and gas extraction technologies New upstream oil and gas technologies can be better understood by patent trends The number of new patents related to the extractive industry
has more than doubled during the five year period 2005-2010 as per Figure 1
From the Figure 1 above we realize the growing importance of oil and gas technology innovation This implies that the project owners and independent oil and gas technology companies are focused on oil and gas technology Research and Development (RampD) efforts Contax Partners understands that within the oil and gas industry technology has reduced the risk of exploration and cut the time required to drill a well Oil and gas technologies are often destined for hostile hard-to-reach environments such as deep offshore waters or in the high temperature and pressure encountered at the bottom of a well There has been a paradigm shift in the way oil companies have embraced new technologies or shown interest in new technologies
National oil companies are aggressive users of new technology that is aligned with particular local needs as a result of less stringent investment criteria and a primary responsibility to most effectively exploit national resources Large operators focus on lower-risk technologies that reduce cost and provide access to new resources whereas independent operators generally seek opportunities that are of higher risk and hence greater reward Strategic investors in OampG technology include Chevron BP Energy Technology Ventures (JV between GE NRG and
Conoco Philipprsquos) Statoil Ventures and KPC Ventures
The oil and gas industry exhibits time-to-market characteristics that are consistent with other heavy industries such as mining steel production and
power generation While consumer goods might progress from concept to store shelves in two years oilfield technologies consistently require 10 to 15 years to complete the same maturation cycle Some of the early technologies which took a long time for the industry to embrace include directional drilling and seismic surveys
Horizontal wells are designed to increase the production and reduce the drilling and completion cost of a well by offering a greater contact with the productive layer of a reservoir A horizontal well typically costs 30 to 80 per cent more than a vertical well but offers the potential of dramatically higher production compared to a vertical well
The introduction of a down-hole steerable motor that could be controlled from the surface and introduction of measurements while drilling (MWD) complement the development of horizontal or directional drilling Even though the higher cost coupled with higher risk of horizontal drilling remain a deterrent to many companies with time acceptance of horizontal drilling methods have increased as more and more companies report success with the use of horizontal drillingThe decade-long adoption of horizontal wells is a classic example of adoption of a new technology as costs come down technology improves and risks are better gtcontinued on page 7
ldquoAs producers are forced to drill deeper into the ground and venture into deeper waters in areas more
remote from the consumers how will the demand be met Contax Partners strongly believes that technology will play a crucial role in meeting the worldwide burgeoning demand for oil and gasrdquo
Vinod RaghothamaraoManager Business
Advisory
Source Contax Research Analysis 2012 Oil and Gas Investor The chart above is based on the following patent classes L Solid Anti-friction Devices Earth Boring Well Treating Oil Field Chemistry Mineral Oils Apparatus Chemistry of Hydrocarbon Compounds deforming bars and steel pipes
1600
1400
1200
1000
800
600
400
200
02008 20092007
Figure 1) Extractive Industry Patents
2005 2006 2010
UPSTREAM OIL amp GAS [continued]
understood and mitigated Early 3D seismic surveys were expensive to acquire and process but as the industry gained familiarity with the needed technologies then costs and processing and interpretation times for seismic 3D came down 3D seismic surveys produce much more detailed information than was previously possible and have been revolutionary in the oil and gas exploration arena
The above two are just examples of technologies that took a longer time for the overall oil and gas industry to embrace and adapt Currently some of the upcoming areas wherein significant efforts to develop andor improvise technologies include but not limited to
bull Advanced and integrated database with interactive visual and communication tools for oil and gas real time informationbull Enhanced oil recovery reservoir modelling monitoring and managementbull Improved oil and gas exploration rates in tougher regions bull Deep water exploration
Oil gas and mineral deposits buried deep underground can pose a greater challenge in uncovering them especially in terms of time effort and money The concept of airborne gravity gradiometry could give oil and gas companies rapid access to detailed information about geological structures and could be a valuable tool for the rapid identification of oil and gas deposits Airborne gravity gradiometry surveys enable a large area to be surveyed more quickly and in a cost effective manner
The term digital oil field (DOF) can be defined as a suite of interactive and complementary technologies that enable companies to gather and analyse data throughout the job site More specifically digital oil field technologies allow companies to capture data with greater frequency from all parts of the oil and gas value chain and analyse it in real or near-real time thus optimizing reservoir well and facility performance The most common challenge in the deployment of DOF is the underestimation of the level of customization required Each DOF implementation has to be tailored to its specific need and there is no one-
size fits all solution when it comes to DOF implementation Hence many end users do not appreciate the importance of customisation and as such there is a serious need for empowerment and education of end users
More advanced exploration and production technologies are continuously being developed in order to find more reserves and maximise cost reduction Some of the initiatives are 4D seismic surveys new logging techniques control systems and down-hole sensor coiled tubing for well work overs completions and flow lines and intelligent or smart well completions
The main driving force behind these new upstream technologies is the desire to
bull Increase access to economically exploitable new liquid and gas reservesbull Improve recovery rates of existing reservesbull Reduce exploration development and production costsbull Mitigate adverse environmental efforts and risks to public health and safety from exploration and production activitiesbull Develop production and conversion technologies for clean liquid fuels from unconventional resources gas and coal
The below table (Table 1) showcases and summarizes some of the developments in oil and gas technologies with their respective benefits
From the above Table 1 we realise that Radio Frequency Identification Device (RFID) has found its way in Drilling Operations (DOTS) This results in
optimised drilling operation and capture of real-time drilling measurements The development of Solar EOR enables companies to extract more oil from mature fields especially without the need for gas-fired steam Even though there are advancements in oil and gas technologies there are still many challenges to be faced Some of these challenges are
bull Improving recovery efficiencybull Developing huge amounts of known unconventional depositsbull Realising technology breakthroughs for improved or new gas-to-liquids (GTL) processes
Going forward one has to wait and watch as to how the technology landscape evolves The large operators are refocusing their research development and deployment efforts on technology areas relevant to the competition Some such examples include but are not limited to the exploitation of difficult gas resources and the sustainable production of resources heavily contaminated with hydrogen sulphide and carbon dioxide
On some levels adopting new technology can be viewed as an economic risk The cost may be higher and the result less certain than existing technology On the positive side the payoff from a new technology can be huge both for the individual company and for national energy security Contax Partners believes that in the next few decades to come advancements in oil and gas technologies will continue to be a key and critical driver to find more reserves that will secure the future oil supply n
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page seven
HAVE A QUESTION If you have any questions about any of the topics you have read today contact Ann-Marie AnnMarieCarberycontaxpartnerscom
Table 1) Brief summary of Upstream Oil and Gas Technologies and Benefits
Technology Category Value Add
Distributed Temperature Sensor Surface amp Subsea surveillance Real time data capture and monitoring
RFID - DOTS Smart Oilfield Real time data capture and monitoring
Directional Drilling Drilling Operations Better access and more efficient production
Slim hole drilling Drilling Operations Lower rig costs
3D4D Seismic imaging Seismic Mapping Optimized reservoir management
Smart Well Intelligent Completion Improves ultimate recovery
Solar Microbial and Chemical EOR
Enhanced Oil Recovery(EOR) Optimal recovery
Source Contax Partners Research Analysis 2012 A brief snapshot of the current advancements in the oil and gas industry and the immense benefits that the end user can avail of
amp
Find out what we can do for youCall +971 4 369 5520 or visit wwwcontaxpartnerscom
Identifying amp winning new projects and opportunities
Developing amp implementing
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ventures
Keeping youinformed of the market and your
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Planning ampexecuting
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Benefit from more than 25 years of access to and practical knowledge of the market - let Contax Partners help you win
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Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page nine
SAUDI ARAMCOrsquoS ATP PROGRAMPreparing for the next generation through its Accelerated Transformation Program (ATP) Ann-Marie
Carbery AntounDirector of Business
Advisory
Saudi Aramco is the national oil company of Saudi Arabia and in 2005 was estimated to be worth US$781 bn making it one of the worldrsquos most valuable
and most important companies Saudi Aramco has one of the largest proven crude oil reserves in the world in addition to the largest daily oil production Since its inception in the 1930rsquos Saudi Aramco has transformed itself from a single oil business to a multi business company now having interests in gas production (since the 1970rsquos) refining (since the 1980s although some assets also date back to 1940) power generation (since the 1980rsquos) and chemicals (since the turn of the millennium) Since 2002 Saudi Aramco has continually reviewed its strategic direction launching its strategic imperatives in the same year then reviewing and adjusting four years later before launching its Accelerated
Transformation Program (ATP) in 2011 The ATP is driving future transformation in an accelerated manner so that by 2020 Saudi Aramco realises its ambition to be lsquoa fully integrated global energy and chemicals companyrsquo Sixteen months on Contax Partners provides an update on the progress to date of the ATP and looks at how it may shape not only the future of the company and the country but also the transformation that may be required or that may be in progress in other National Oil Companies (NOCs) across the region and beyond
Underlying the intent of the ATP is lsquounlocking the companyrsquos full human potentialrsquo by broadening and deepening the involvement of the Kingdomrsquos burgeoning young population Fourteen initiatives have been developed across four themes being governed by a Strategy Council which sets the overall strategic direction (Figure 1) The Young Leaders Advisory Board has been developed to sit under the Strategy Council and has 14 members each assigned to a particular initiative These 14 members have been carefully selected from hundreds of interested young applicants to drive the implementation of the various initiatives Thus not only is the ATP about driving the transformation of Aramco but it is also about achieving that objective with strong involvement from the countryrsquos youth There is also a Strategic Transformation Office which acts as a PMO to integrate collective requirements and ensure sustainability The four themes defined within the ATP range from lsquoshaping business portfoliorsquo to lsquocountry enablersrsquo lsquodelivering agility flexibility and efficiencyrsquo and lsquocapacity building knowledge and skillsrsquo Initiatives under these themes are around crude
oil production mix unconventional gas chemicals refining and marketing domestic energy operational excellence leadership and others Over the coming years Contax Partners believes that these initiatives will culminate into having quite an accelerated impact on Aramcorsquos 2020 vision compared to if the company was to continue driving its 2020 vision at a business as usual pace Thus it is anticipated that the ATP will have a significant impact on the companyrsquos future
Since its launch sixteen months ago the ATP has been going through a process of defining critical decisions that need to be made and once these have been defined and concluded the implementation of the various initiatives will move forward at full steam The ATP plans to move Saudi Aramco from lsquobusiness as usualrsquo transformation to lsquoacceleratedrsquo transformation and the expectation is that over the coming few years this initiative will be critical to the development of the company and the overall country The impact that the initiative is expected to have on the country
is to stimulate young Saudirsquos to be part of its countryrsquos most important business transformation In fact they will not only to be part of the journey but rather will actively drive it After all these young leaders will be the future leaders of Saudi Aramco and as the role of an NOC becomes more complex this will be a critical journey for the young leaders involved
As one considers the importance of the ATP and its gtcontinued on page 10
ldquoSaudi Aramco has one ofthe largest proven crude oil
reserves in the world in additionto the largest daily oil
productionrdquo
Strategy Council
Strategic Transformation
Office
Young Leaders Advisory Board
Initiative 1 Initiative 2 Initiative 3
Initiative 4 Initiative 5 Initiative 6
Initiative 7 Initiative 8 Initiative 9
Initiative 10 Initiative 11 Initiative 12
Initiative 13 Initiative 14
Figure 1 The execution structure of the Accelerated Transformation Program (ATP)
ldquoThe ATP is driving future trans-formation in an accelerated manner so that by 2020 Saudi Aramco realises its ambition to be lsquoa fully integrated global
energy and chemicals companyrsquordquo
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page ten
October 2012
3rd Annual Waste Management Middle East Forum ndash Dubai UAEOctober 1st - 2nd 2012
Visit the website
3rd Annual Global Petrochemicals Technology Conference ndash Doha QatarOctober 1st - 3rd 2012
Visit the website
Global IWPP Summit ndash RAK UAEOctober 1st - 3rd 2012
Visit the website
World Independent Oil Companies Congress ndash London UKOctober 2nd - 4th 2012
Visit the website
2nd Annual Smart Grids and Smart Meters Summit ndash Abu Dhabi UAEOctober 8th - 9th 2012
Visit the website
Gastech Conference amp Exhibition 2012 ndash London UKOctober 8th - 10th 2012
Visit the website
HSE Forum in Energy ndash Doha ndash Qatar October 8th - 10th 2012 Visit the website
2nd Annual Plant Shutdown and Turnaround Management ndash Doha Qatar
Flare Management amp ReductionSummit 2012 ndash Abu Dhabi UAENovember 14th - 17th 2012
Visit the website
OPITO Safety amp Competence Confer-ence 2012 - Managing the Safety Chain ndash Abu Dhabi UAENovember 14th - 17th 2012
Visit the website
International Professionals in Energy Conference (IPEC) ndash Kuwait City KuwaitNovember 25th - 26th 2012
Visit the website
Political and Commercial Risk in Oil and Gas ndash London UKNovember 26th - 28th 2012
Visit the website
OampG Pipes Global Conference ndash London UKNovember 27th - 29th 2012
Visit the website
IADC Critical Issues Middle East 2012 Dubai UAEDecember 4th - 5th 2012
Visit the website
8th Middle East Energy Security Forum Dubai UAEDecember 4th - 8th 2012
Visit the website
Contax Partners will be speaking
October 9th - 11th 2012 Visit the website
Global Smartfields Summit ndash Abu Dhabi UAEOctober 17th - 18th 2012
Visit the website
The MENA Mining Show ndash Dubai UAEOctober 21st - 23rd 2012
Visit the website
World Energy Forum 2012 ndash Dubai UAE ndash DubaiOctober 22nd - 24th 2012
Visit the website
Small Scale LNG Forum ndash Istanbul TurkeyOctober 23rd - 24th 2012
Visit the website
19th Africa Oil Week ndash Cape Town South AfricaOctober 29th - 2nd November 2012
Visit the website
Middle East Oil amp Gas ContractConference 2012 ndash Abu Dhabi UAENovember 5th - 7th 2012
Visit the website
ADIPEC 2012November 11th - 14th 2012
Visit the website
SAUDI ARABIArsquoS ATP PROGRAM [continued]
HAVE A QUESTION If you have any questions about any of the topics you have read today contact Ann-Marie AnnMarieCarberycontaxpartnerscom
December 2012
November 2012
progress one cannot help but to appreciate the importance of such initiatives as the role of NOCs expand In todayrsquos world NOCs have obligations which seem to pull them in different directions For example NOCs typically have the mandate to maximise profit whilst at the same to provide energy solutions to global markets to support the domestic economy to develop national obligations and others Whilst some of these seem to be contradictory for example using a local workforce to drive in-country employment can often mean delivery at a higher cost Saudi Aramco seems to be
attempting to demonstrate through its ATP that increasing local content and training local workforce in the short term may increase cost in the short term but in the long term will help it be more competitive Contax Partners believes that we are embarking on interesting times with regards to the role of NOCs in a global context As NOCs continue to have different pulls it will be interesting to see how other NOCs in the Middle East adapt change and innovate in order to lead their own journey of transformation n
Industry conferences
Contax Partnersrsquo Director of Business Advisory had the pleasure to attend NOCs amp Governments Summit 2012 held on the 17-19 September in Dubai
The conference which brought together the oil and gas industry leaders governments and regulators was aimed to facilitate discussions about how strategies can drive job creation and skills development local content and capacity building innovation and technology transfer and the role of the industry in encouraging economic growth and development within resource holding nations
During the event Contax Partners was impressed with the quality of the discussions that took place with regards to the role of NOCs and IOCs in overcoming local content challenges and the exchange of lessons
learned that took place particularly coming out of Africa on how to develop and embrace local SMEs and stimulate local employment n
WHAT HAS CONTAX PARTNERSBEEN UP TO THIS QUARTERContax Partners attended the NOCIOC summit in Dubai
Contax Partners has officially presented equipment to American Mission Hospital as part of its commitment to health care in the community
Victoria Cox acting Marketing Manager at Contax Partners presented the equipment to AMH CEOCMO Dr
George Cheriyan The equipment purchased with the donation was a CTG Machine for the ObGyn Clinic at AMH purchased with Contax Partnerrsquos sponsorship of the 15th annual AMH Island Classic Charity Golf tournament as a Hole sponsor
Victoria Cox said ldquoContax Partners are very pleased to sponsor this charitable event that will help AMH continue to provide its excellent medical services to the community The health of our employees and the health of the community is a top priority for us and we hope this contribution will be successful in helping to provide the equipment neededrdquo
AMH Senior Manager Fundraising Community and Marketing Bahnaz Abbas added ldquoWe thank Contax Partners for their continued support of American Mission Hospital and our efforts to update and advance our services to our patients With the support of companies like Contax Partners we are able to purchase much needed equipment to diagnose and treat our patients so that we can continue what is over a century long commitment to the community of Bahrainrdquo n
Contax Partners presents the equipment to American Mission Hospital Bahrain
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page eleven
Contax Partners launches new GCC operation - Aman water - game-changing water disinfection technology now available in the Middle Easthellip
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page twelve
WHAT HAS CONTAX PARTNERS BEEN UP TO THIS QUARTER [continued]
Contax Partnersrsquo Business Investment division has established a proven track record of empowering its clients to achieve successful partnerships in the
Middle East and Africa
We are committed to actively identifying new and innovative technologies worldwide and enable their successful launch in the region working closely with the patent rights owners as they grow into profitable ventures Today we are proud to announce an exciting addition to our business investmentsrsquo portfolio ndash Aman Water which owns exclusive rights to CLO2Ix technology for the Middle East region
This is a unique and US-patented process of water disinfection allowing production of Chloride Dioxide in a safe effective non-hazardous and environmentally friendly way - without any by-product or residues It is currently the most advanced and most reliable ClO2 generating technology in the world
Chlorine Dioxide (ClO2) is a very effective oxidizer and biocide that can be used in almost any water disinfection applications ndash from the reservoir to the tap and for diverse purposes varying from recovering ldquosouredrdquo oil wells to disinfecting poultry houses
Historically however it has been extremely difficult if not impossible to produce chlorine dioxide in a safe manner and in a pure form without unwanted by-products
ClO2iX offers an innovative solution to these problems
through a catalytic CLO2 production system which safely dispenses the required amount of the pure CLO2 solution free of by-products and without the need for storage
Tony Mitchell General Manager for Aman Water has said ldquoI am very encouraged by the levels of interest in the CLO2IX technology we have seen from this region so far and by the diverse range applications in which ClO2IX can provide excellent solutions for our clients Since the launch of the technology we have already installed ClO2IX systems in various institutions including King Hamad University Hospital (Bahrain) and Al-Rai Foods (KSA) amongst others We are looking forward to continue to offer this unique solution to serve local water treatment and disinfection needs and we have ambitious growth plans for the Middle Eastrdquo
Filippo Fantechi the CEO of Contax Partners added ldquoWe are dedicated to introducing those niche and innovative technologies that would help our local clients save costs time and effort We will be strengthening this exciting venture with our local operational support and business development capabilities in the Middle East energy arenardquo n
ldquoThis is a unique and US-patented process of water disinfection allowing
production of Chloride Dioxide in a safe effective non-hazardous and
environmentally friendly wayrdquo
Working for a major project owner in the GCC Contax Partners identified all possible challenges and constraints that the client may face while
undertaking projects and flagged potential risks arising out of the possible in-country gaps
Contax Partners analysed the countryrsquos infrastructure logistics availability of project materials manpower resources and construction equipment and provided risk mitigation strategies to address the risks associated with successful project execution n
WHAT OUR CONSULTING TEAMHAS BEEN WORKING ON THIS QUARTERGap analysis of in-countryresources
Contax Partners conducted a survey of peaks and troughs in construction in a MENA country between 2005-2015 and identified how these peaks
are correlated to movements in labour wage rates and productivity
The project involved an in-depth analysis of the peaks and troughs in construction for the period 2005 to 2012 Furthermore our experts were able to break down the data on wage rates by construction discipline and respective trades and correlate this data with the peaks and troughs in construction activity n
GCC workload analysis wage rates and productivity trends
Contax Partners completed a survey of the potential requirements to build the entire LNG value chain in Mozambique to transform Mozambique into a major
LNG producer
Benchmarking against Ras Laffan Industrial City (RLIC) in Qatar Contax Partners undertook a detailed gap analysis identifying Mozambiquersquos development needs across three key levels macro (country infrastructure) midi (LNG support infrastructure) and micro (LNG value chain) n
Mozambique country infrastructure LNG infrastructure amp value chain
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page thirteen
Influence The Psychology of Persuasion
By Robert Cialdini
This in-depth scientific research into the human psyche uncovers the subconscious mental shortcuts that human brains often take during the decision-making process
The book is a result of more than 30 years of study by Dr Cialdini into the principles of the underlying tactics which are designed to lead a customer
to agree to a proposition These tactics are divided into 6 main categories which are proven to work and are often used by sales and marketing professionals to influence people reciprocity consistency liking authority scarcity and social proof
This marketing classic illustrates which techniques work and why telling how to use persuasion as well as how to guard against it
It is written from a neutral perspective and would appeal to anyone who wants to better understand themselves and how they are influenced by the world around them
The insight into the psychology of influencing is key for marketers and business owners - shaping their message designing their products and building their businesses n
The Power of Habit
By Charles Duhigg
The author looks into the science of habit formation in our lives companies and communities estimating that habits make up 40 of our daily routine
Duhigg believes that in order to succeed in life we should be able to change our habits He then shows the reader how habits are formed and how we can introduce new habits to take the place of the old
The book is a good balance of innovative research and fascinating anecdotes revealing how habits operate in the brain how companies use them and how retailers use habits to manipulate consumersrsquo patterns
The book is divided into three sections first focusing on the individual then companies and finally societies The first section reveals how habits shape our lives and how we can shape our habits The second illustrates how simple behavioural changes in an organisation can drastically change the functionality of a business
And the third one looks into the habits of societies A good read to learn how to make positive practical changes in our lives n
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page fourteen
THE READING ROOMContax Partnersrsquo current reading fodder
TO REGISTER FOR THE FLARE VISIT WWWCONTAXPARTNERSCOM
WE HOPE YOU ENJOY THE FLARE AND WE WELCOME YOUR FEEDBACK AND SUGGESTIONS AT theflarecontaxpartnerscom
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page one
CONTAXrsquoS CAPEX CORNER
Emerging trends in the energy project
landscape within the GCC
As the GCC Energy market picks up steam with major
announcements by governments and project owners
we explore the trends that have shaped the industry in
the first eight months of 2012 Between January and August
2012 US$ 125bn worth of new projects were announced in
the GCC while US$ 57bn worth of projects were awarded
(Figure 1) Saudi Arabia and the UAE combined accounted for
c81 and c83 of all the new announcements and project
awards made in the year respectively
Within Saudi Arabia and the UAE the sectors of oil and gas
production and petrochemicals accounted for over c50 of
all project awards in 2012 Kuwait on the other hand saw 63
of its awards made in the power generation sector The largest
project awarded in 2012 was the US$ 3bn Jazan Power and
Desalination Plant in Jazan Saudi Arabia
Looking deeper into the projects announced in the two domi-
nating markets we notice that Saudi Arabia has primarily
(c46) focused on projects within the oil amp gas production
sector while the UAE has announced the majority (c80) of
its projects within the alternative energy sector The largest
project announced in Saudi Arabia was Saudi Aramcorsquos US$
25bn Red Sea Off-Shore Development Project whilst the US$
35bn Solar Park announced by DEWA (Dubai Electricity and
Water Authority) was the largest project announced in the
UAE in the first eight months of 2012
Most of the new projects announced in 2012 are in line with
the long-term plans that the GCC governments have set
for themselves A closer look at the award dates of the an-
nounced projects reveals that only c30 of the announced
projects are likely to be awarded in either 2012 or 2013 while
most of the large scale projects are expected begin develop-
ment in the next 3-4 years
gt continued on page 2
Kalpesh Ramwani
SeniorConsultant
October - December 2012 Issue 19GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
l Projects Announced1 l Projects Awarded
Figure 1 In the first eight months of 2012 cUS$ 57bn worth of projects were award--
ed in the GCC Projects announced during the same period equalled US$ 125bn
Source Contax Partners Database
70
60
50
40
30
20
10
0 Oman Qatar BahrainKuwait
GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
Saudi Arabia UAE
c81 of Projects Announced
c83 of Projects Awarded
Alternative
Energies 34
Oil Gas
Production 26
Power11
Metal7
Refining5
Water amp
Waste 5
Industrial4
Others8
GCC Energy Project Announcements
Jan-Aug 2012 (US$ bn)
100 = US$125bn
l Planned for 2011 l Awarded in 2011
Figure 2 Of the US$ 125bn worth of projects announced in the GCC in the first 8
months there is a noticeable shift towards exploring alternative energy sources
Others includes fertilizers petrochemicals gas processing LNG oil amp gas explora-
tion mining
Source Contax Partners Database
ldquothe sectors of oil and gas
production and petrochemicals
accounted for over c50 of
all project awards in 2012rdquo
CAPEX CORNER [continued]
A sector wise breakdown of announced projects shows that alternative energy followed by oil amp gas production and power will account for 70 of all projects (Figure 2) While the oil and gas production sector and power have historically been the focus sectors within the GCC alternative energy has gained prominence within the region over the last few years Sec-ondary sectors that will see a fair share of investments in the coming years include metals and waste and water which ac-count for 7 and 5 of announced projects respectively As commodity prices increase world over GCC countries have started investing in mining activities in order to source metals locally while investments in waste and water facilities is part of the GCCrsquos broader strategy to combat water shortages and provide safe drinking water in an energy efficient way to its ever increasing population
A comparison of projects announced and projects awarded shows that while projects within alternative energy account for the largest share (c34) of the announced projects the sec-tor accounts for only c5 of the projects awarded in 2012 Projects within the oil and gas production and petrochemicals sectors account for c51 of all awarded projects followed by power at c17 It is noticeable that across the board all GCC countries are shifting focus towards higher margin products within the petrochemicals sector while also investing heavily in meeting their power consumption needs
Comparing the same time periods in 2011 and 2012 we see that projects announced in 2012 have reduced by c50 (Fig-ure 3) Whilst approximately US$240bn worth of project CA-PEX was announced in the first eight months of 2011 only
US$ 125bn were announced during the same time period in 2012 This might be due to the poor realisation rates of his-torical project announcements and governments focusing on awarding historical projects as opposed to announcing new ones
In 2011 Saudi Arabia and Qatar accounted for c75 of all announced projects in the first eight months whilst in 2012 the UAE has overtaken Qatar as the second largest market for announcements In fact Qatar has announced the sec-ond fewest projects this year representing only cUS$ 7bn in value compared to US$ 435bn by the UAE Other sectors of focus between 2011 and 2012 have not shifted much Alterna-tive energy still represents the largest sector in terms of an-
nouncements in 2012 however projects announced are down c130 compared to 2011 Other sectors that saw a substan-tial drop in projects announced in 2012 compared with 2011 include petrochemicals (-c475) to US$ 33bn and power (-c240) to US$ 13bn Sectors that have seen a sharp rise in project announcements as compared with 2011 include Fer-tilizer (+c2000) to US$ 35bn Refining (+c365) to US$ 67bn and Industrial (+c125) to US$ 5bn
The data described here has immense significance for con-tractors and service providers pursuing opportunities in the region and highlights the question Are you focused on the right sectors and markets and how are you preparing your-self to take advantage of the upcoming trends Having a good understanding of the historical awards and announcements would help companies better plan their business development and resource allocation process n
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page two
HAVE A QUESTION Need help understanding the project landscape Want to know the potential realisation rates and likelihood to proceed tiers for your projects To get the answers to these and any other questions you may have contact Ann-Marie AnnMarieCarberycontaxpartnerscom
ldquoall GCC countries are shiftingfocus towards higher margin
products within the petrochemicals sector while also investing
heavily in meeting their power consumption needsrdquo
ldquoIn 2011 Saudi Arabia and Qatar accounted for c75 of all announced
projects in the first eight months whilst in 2012 the UAE has overtaken Qatar as the second largest market for
announcementsrdquo
l Jan - Aug 2011 l Jan - Aug 2012
Figure 1 Nearly twice as many projects were announced in the first 8 months of 2011 as compared to 2012 Of the approx US$ 240bn projects announced in the first 8 months of 2011 c42 was in alternative energy While the trend has continued to-wards investments in alternative energy the size of planned investments in the sector is nearly 50 of that in 2011
Source Contax Partners Database
120
100
80
60
40
20
0Metal RefiningPower
GCC Project Announcements in Key Energy Sectors Jan-Aug 2011 Vs 2012 (US$ bn)
AlternativeEnergies
Oil GasProduction
The future of GCC economies depends heavily on the output capacity of major oil producing countries however the transit of petroleum products from this
region remains of equal importance as nearly 17 million barrels of oil are shipped daily through a single source the Strait of Hormuz Contax Partners believes that the changing political and economic landscape has been and shall continue to be influenced by developments in the oilfield One such noteworthy development has been the inauguration of the Habshan-Fujairah pipeline in the UAE which promises to change the way oil is transported from the Middle East and reflects positively on the stability of oil and gas supply
The Strait of HormuzThe Strait of Hormuz is a 21-nautical mile wide passage and accounts for approximately 20 of the entire worldrsquos oil flows sourced from the Middle East region and 35 of all petroleum traded via sea The criticality of this passage cannot be easily
dismissed because of its strategic geographic location and lack of any routing alternatives Only a width of 3 kilometers in each direction is accessible for deep-water vessels and for regional economies these channels alarmingly fall within Iranian territorial waters Following intense global pressure and sanctions on Iran the use of the Strait as a bargaining tool has become a harsh reality and fears exist that this could become a vital chokepoint affecting oil trade
Hypothetically if Iran did block the Strait of Hormuz countries that supply as much as 85 of their oil to South East Asia and the subcontinent would be impaired in meeting their obligations Abu Dhabi holding approximately 90 of the UAErsquos 97 billion barrels of oil reserves would also be jeopardized as a supplier in global petroleum markets In a recent and very favorable outcome however the commissioning of the Habshan-Fujairah oil pipeline (also referred to as the Abu Dhabi Crude Oil Pipeline or ADCOP) has eased fears of a supply impasse and has greatly reduced the significance of Iranrsquos potential threat Abu Dhabi may now transport up to 56 of the UAErsquos total daily output of 27 m
bpd through the Eastern port of Fujairah and circumvent any threat of a supply blockade Once the pipeline is upgraded to its total intended capacity of 18 m bpd it will account for transport of approximately 67 of the countryrsquos oil capacity
Habshan-Fujairah pipeline Spanning 362 kilometers and capable of carrying 15m bpd of crude oil from the Habshan collection point in Abu Dhabi to the port of Fujairah the Habshan-Fujairah pipeline (Figure 1) has given great leverage to the UAE in securing
the future of its supply routes Built by the China Petroleum Engineering amp Construction Corporation at a cost of $33 billion the pipeline includes a 14 kilometer offshore section oil storage tanks terminals and offshore mooring devices The pipeline will help offset reliance on regional oil terminals and enable the UAE government to avoid shipping congestion through the Strait of Hormuz Subsequently by catering to deep water vessels in the open sea it would make cargo operations more efficient and less risk-prone vessels would therefore be subject to reduced insurance and freight costs Some analysts estimate that transport costs may fall by approximately 25 when the Habshan-Fujairah pipeline becomes fully operational due to lower maritime terrorism risks and wartime premiums gtcontinued on page 4
In focus Habshan-Fujairah PipelineWe look at the impact of the pipeline in the Strait of Hormuz Fujairahrsquos economy and relationships with Iran
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page three
Arsalan IqbalSenior
Consultant
Figure 1 ndash The Habshan-Fujairah pipeline delivers crude oil to the Fujairah port which enables the UAE to bypass the Strait of Hormuz
ldquoFollowing intense global pressure and sanctions on Iran the use of the
Strait as a bargaining tool has become a harsh reality and fears exist that
this could become a vital chokepoint affecting oil traderdquo
TITLE OF PIE CHART HERE
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page four
IN FOCUS HABSHAN-FUJAIRAH PIPELINE [continued]
EDITORrsquoS NOTEA warm welcome from Ann-Marie Carbery Antoun
Ann-Marie Carbery Antoun
Director of Business Advisory
Welcome to the 19th Issue of the Flare In this quarterrsquos CAPEX article Kalpesh Ramwani analyses the trends of awarded and announced projects between January and August 2012 During this period US$ 125bn worth of new projects was announced in the GCC while US$ 57bn worth of projects was awarded Saudi Arabia and the UAE combined accounted for c81 and c83 of all the new announcements and project awards made respectively in the year to date Looking deeper into the projects announced the article identifies new trends for 2012 that differ quite significantly from the previously announced project trends in earlier years
In addition to the CAPEX review we bring you another three new feature articles In the first article Arsalan Iqbal writes a very interesting in focus article about the impact of the Habshan-Fujairah pipeline on the Strait of Hormuz Fujairahrsquos economy and relationships with Iran In the second article Vinodkumar Rao provides
a round-up of the development of various upstream oil and gas technologies including RFID-DOTS directional drilling slim hole drilling smart wells and others Finally in the third article I look at how Saudi Aramco is preparing for the next generation through its Accelerated Transformation Program (ATP) and the impact this initiative may have on other NOCs around the region as the role of NOCs expand in todayrsquos world and as NOCs continue to face obligations which seem to pull them in different directions
This quarter the Contax team reviews the following two books The first lsquoInfluence ndash The Psychology of Persuasionrsquo by Robert B Cialdini provides interesting findings on the psychology behind decision-making and how people are influenced by the world around them This is particularly insightful for marketers and business owners while shaping their message designing their products and building their business The second lsquoThe Power of Habitrsquo by Charles Duhigg examines
the science of habit formation in our lives in companies and in communities estimating that habits make up 40 of our daily routine markets
Contax Partnersrsquo consulting team has worked on a range of exciting market studies this quarter including labour trends in a MENA country and opportunities emerging in Mozambique The highlight of our calendar this quarter was our attendance at the NOCs amp Governments Summit in Dubai which brought together leaders from the various organisations to discuss and debate in particular some of the local content challenges that the MENA region faces As we enter into the fourth and final quarter of 2012 momentum across the region seems to be at a peak We look forward to reporting in next quarterrsquos Flare how this momentum translates in results and business opportunities and to providing insights into the outlook for 2013
Greater Role of FujairahThe development of the Habshan-Fujairah pipeline was originally intended as an internal strategic move to aid in the development and economic integration of the Fujairah emirate within the UAE As a weak economy Fujairah was reliant on the federal government for development through
subsidies and grants In a far-sighted move by the UAE to capitalise on favorable geography and consolidate Fujairahrsquos position as a leading oil bunkering port the new pipeline will help the UAE diversify its supply routes The Strait of Hormuz chokepoint can now be circumvented altogether and at the same time economic sustainability may be pursued in Fujairah Domestically while this emirate does not produce any oil or gas of its own it handles approximately 1 million tonnes per month of marine transportation including fuel and
related products Furthermore the Abu Dhabi government has also commissioned a refinery in Fujairah to process 200000 bpd at a total cost of US$3 bn In turn this promises to be the catalyst to generate new activity employment and opportunities for future expansion in the region The clustering effect is already somewhat visible with the construction of a new $817 million hotel and resort project underway to boost tourism
Repercussions for IranSoon after the commissioning of the Habshan-Fujairah Pipeline on 21st June 2012 the European Union imposed an oil embargo on Iran on 1st July 2012 which resulted in an immediate ban on oil imports into 27 European countries from Iran This included ending all exemptions for contracts that were signed before 2012 barred international insurance for Iranian oil shipments and heavily restricted the countryrsquos ability to do business with the rest of the world In response it is reported that the Iranian government has resorted to continuing sale of petroleum to its preferred partners and accepting payments through the following alternate mechanisms
bull India After initially banning Iranian tankers inits waters to comply with international sanctions on Iran it is reported that India has agreed to trade for Iranian oil with payments for rice medicine engineering supplies and steel to be made in the Indian rupee A few Iranian financial institutions have subsequently been allowed to open accounts in the local rupee denomination gtcontinued on page 5
ldquoThe development of the Habshan-Fujairah pipeline was originally
intended as an internal strategic move to aid in the development and economic
integration of the Fujairah emirate within the UAE As a weak economy Fujairah was reliant on the federal
government for development through subsidies and grantsrdquo
TITLE OF PIE CHART HERE
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page four
IN FOCUS HABSHAN-FUJAIRAH PIPELINE [continued]
HAVE A QUESTION If you have any questionsabout any of the topics you have read today contact Ann-Marie AnnMarieCarberycontaxpartnerscom
Imtiaz AhmedTerritory Sales Manager
MEET THE TEAMGain an insight into the professional background of one of our experts each issue
Role at Contax Partners Imtiaz is part of the Business Investments team He is responsible fordeveloping agencies in the Middle East for East Asian European and American manufacturers ofoil and gas equipment
Education Bachelor of Engineering Degree (Mechanical) Osmania University Hyderabad India
Experience 19+ years hands-on experience in marketing and business development of rotating equip-ment having successfully increased product visibility and revenues for some of the leading manufacturersof pumps turbines compressors and accessories in the Middle East and South Asia Extensive knowledge of the hydrocarbonsindustrial sector gained through direct participation during shutdowns and mainte-nance operations
Favourite Quote ldquoDifficulties mastered are opportunities wonrdquo Winston Churchill
bull China Iran has been relying on state-backed insurance for its own tankers to supply to China which is its number one customer This mechanism while costly and time-consuming also adds an element of increased risk by placing faith in the Iranian government for insurance payouts
bull Japan Due to the fallout from the Fukushima nuclear reactor the Japanese have reduced their reliance on nuclear power and thus have a renewed appetite for petroleum products ndash the Japanese government has granted maritime sovereign insurance worth US$76 bn to continue delivery of Iranian crude oil
Despite securing some of its biggest customers Iran has suffered nearly US$133 mn a day in lost sales whereas daily shipments have plunged by 12 million barrels a day After losing its status as the worldrsquos second largest producer in the world the Persian state is continually struggling to keep its economy afloat It is feared that existing or increased pressure might force a retaliatory measure such as closure of the Strait of Hormuz With the Habshan-Fujairah pipeline coming online however the UAE governmentrsquos initiative will help reinvigorate confidence in the future of the UAErsquos oil supply and reinforce its long-term objectives to protect and develop its domestic oil and gas assets n
ldquoDespite securing some of its biggest customers Iran has suffered nearly
US$133 mn a day in lost sales whereas daily shipments have plunged by 12
million barrels a dayrdquo
ldquoAfter losing its status as the worldrsquos second largest producer in the
world the Persian state is continually struggling to keep its economy afloatrdquo
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page six
Upstream Oil amp Gas TechnologiesBrief Round-Up
The demand for oil and gas has steadily increased during the past few decades and this
trend is expected to continue in the coming decades The question arises With plummeting discovery volumes where will the supply come from As producers are forced to drill deeper into the ground and venture into deeper waters in areas more remote from the consumers how will the demand be met Contax Partners strongly believes that technology will play a crucial role in meeting the worldwide burgeoning demand for oil and gas Technology will prove to be the reckoning force for enhanced oil recovery and increased production In this article Contax Partners provides a brief insight about the evolving upstream oil and gas technologies the end userrsquos approach towards the same and the challenges grappling the industry
The average recovery rate of a hydrocarbon reservoir is 40 This means that of all the current and no longer active wells 60 of their bounty will remain in the ground ndash unless extraction methods are improved If only a fraction of the untapped 60 is made available and an equivalent increase to the recovery rate of undeveloped and yet to be found fields is gained it is perfectly feasible that supply can keep up with demand in the coming
years The recovery and extraction rates can be improved by the advent of new upstream oil and gas extraction technologies New upstream oil and gas technologies can be better understood by patent trends The number of new patents related to the extractive industry
has more than doubled during the five year period 2005-2010 as per Figure 1
From the Figure 1 above we realize the growing importance of oil and gas technology innovation This implies that the project owners and independent oil and gas technology companies are focused on oil and gas technology Research and Development (RampD) efforts Contax Partners understands that within the oil and gas industry technology has reduced the risk of exploration and cut the time required to drill a well Oil and gas technologies are often destined for hostile hard-to-reach environments such as deep offshore waters or in the high temperature and pressure encountered at the bottom of a well There has been a paradigm shift in the way oil companies have embraced new technologies or shown interest in new technologies
National oil companies are aggressive users of new technology that is aligned with particular local needs as a result of less stringent investment criteria and a primary responsibility to most effectively exploit national resources Large operators focus on lower-risk technologies that reduce cost and provide access to new resources whereas independent operators generally seek opportunities that are of higher risk and hence greater reward Strategic investors in OampG technology include Chevron BP Energy Technology Ventures (JV between GE NRG and
Conoco Philipprsquos) Statoil Ventures and KPC Ventures
The oil and gas industry exhibits time-to-market characteristics that are consistent with other heavy industries such as mining steel production and
power generation While consumer goods might progress from concept to store shelves in two years oilfield technologies consistently require 10 to 15 years to complete the same maturation cycle Some of the early technologies which took a long time for the industry to embrace include directional drilling and seismic surveys
Horizontal wells are designed to increase the production and reduce the drilling and completion cost of a well by offering a greater contact with the productive layer of a reservoir A horizontal well typically costs 30 to 80 per cent more than a vertical well but offers the potential of dramatically higher production compared to a vertical well
The introduction of a down-hole steerable motor that could be controlled from the surface and introduction of measurements while drilling (MWD) complement the development of horizontal or directional drilling Even though the higher cost coupled with higher risk of horizontal drilling remain a deterrent to many companies with time acceptance of horizontal drilling methods have increased as more and more companies report success with the use of horizontal drillingThe decade-long adoption of horizontal wells is a classic example of adoption of a new technology as costs come down technology improves and risks are better gtcontinued on page 7
ldquoAs producers are forced to drill deeper into the ground and venture into deeper waters in areas more
remote from the consumers how will the demand be met Contax Partners strongly believes that technology will play a crucial role in meeting the worldwide burgeoning demand for oil and gasrdquo
Vinod RaghothamaraoManager Business
Advisory
Source Contax Research Analysis 2012 Oil and Gas Investor The chart above is based on the following patent classes L Solid Anti-friction Devices Earth Boring Well Treating Oil Field Chemistry Mineral Oils Apparatus Chemistry of Hydrocarbon Compounds deforming bars and steel pipes
1600
1400
1200
1000
800
600
400
200
02008 20092007
Figure 1) Extractive Industry Patents
2005 2006 2010
UPSTREAM OIL amp GAS [continued]
understood and mitigated Early 3D seismic surveys were expensive to acquire and process but as the industry gained familiarity with the needed technologies then costs and processing and interpretation times for seismic 3D came down 3D seismic surveys produce much more detailed information than was previously possible and have been revolutionary in the oil and gas exploration arena
The above two are just examples of technologies that took a longer time for the overall oil and gas industry to embrace and adapt Currently some of the upcoming areas wherein significant efforts to develop andor improvise technologies include but not limited to
bull Advanced and integrated database with interactive visual and communication tools for oil and gas real time informationbull Enhanced oil recovery reservoir modelling monitoring and managementbull Improved oil and gas exploration rates in tougher regions bull Deep water exploration
Oil gas and mineral deposits buried deep underground can pose a greater challenge in uncovering them especially in terms of time effort and money The concept of airborne gravity gradiometry could give oil and gas companies rapid access to detailed information about geological structures and could be a valuable tool for the rapid identification of oil and gas deposits Airborne gravity gradiometry surveys enable a large area to be surveyed more quickly and in a cost effective manner
The term digital oil field (DOF) can be defined as a suite of interactive and complementary technologies that enable companies to gather and analyse data throughout the job site More specifically digital oil field technologies allow companies to capture data with greater frequency from all parts of the oil and gas value chain and analyse it in real or near-real time thus optimizing reservoir well and facility performance The most common challenge in the deployment of DOF is the underestimation of the level of customization required Each DOF implementation has to be tailored to its specific need and there is no one-
size fits all solution when it comes to DOF implementation Hence many end users do not appreciate the importance of customisation and as such there is a serious need for empowerment and education of end users
More advanced exploration and production technologies are continuously being developed in order to find more reserves and maximise cost reduction Some of the initiatives are 4D seismic surveys new logging techniques control systems and down-hole sensor coiled tubing for well work overs completions and flow lines and intelligent or smart well completions
The main driving force behind these new upstream technologies is the desire to
bull Increase access to economically exploitable new liquid and gas reservesbull Improve recovery rates of existing reservesbull Reduce exploration development and production costsbull Mitigate adverse environmental efforts and risks to public health and safety from exploration and production activitiesbull Develop production and conversion technologies for clean liquid fuels from unconventional resources gas and coal
The below table (Table 1) showcases and summarizes some of the developments in oil and gas technologies with their respective benefits
From the above Table 1 we realise that Radio Frequency Identification Device (RFID) has found its way in Drilling Operations (DOTS) This results in
optimised drilling operation and capture of real-time drilling measurements The development of Solar EOR enables companies to extract more oil from mature fields especially without the need for gas-fired steam Even though there are advancements in oil and gas technologies there are still many challenges to be faced Some of these challenges are
bull Improving recovery efficiencybull Developing huge amounts of known unconventional depositsbull Realising technology breakthroughs for improved or new gas-to-liquids (GTL) processes
Going forward one has to wait and watch as to how the technology landscape evolves The large operators are refocusing their research development and deployment efforts on technology areas relevant to the competition Some such examples include but are not limited to the exploitation of difficult gas resources and the sustainable production of resources heavily contaminated with hydrogen sulphide and carbon dioxide
On some levels adopting new technology can be viewed as an economic risk The cost may be higher and the result less certain than existing technology On the positive side the payoff from a new technology can be huge both for the individual company and for national energy security Contax Partners believes that in the next few decades to come advancements in oil and gas technologies will continue to be a key and critical driver to find more reserves that will secure the future oil supply n
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page seven
HAVE A QUESTION If you have any questions about any of the topics you have read today contact Ann-Marie AnnMarieCarberycontaxpartnerscom
Table 1) Brief summary of Upstream Oil and Gas Technologies and Benefits
Technology Category Value Add
Distributed Temperature Sensor Surface amp Subsea surveillance Real time data capture and monitoring
RFID - DOTS Smart Oilfield Real time data capture and monitoring
Directional Drilling Drilling Operations Better access and more efficient production
Slim hole drilling Drilling Operations Lower rig costs
3D4D Seismic imaging Seismic Mapping Optimized reservoir management
Smart Well Intelligent Completion Improves ultimate recovery
Solar Microbial and Chemical EOR
Enhanced Oil Recovery(EOR) Optimal recovery
Source Contax Partners Research Analysis 2012 A brief snapshot of the current advancements in the oil and gas industry and the immense benefits that the end user can avail of
amp
Find out what we can do for youCall +971 4 369 5520 or visit wwwcontaxpartnerscom
Identifying amp winning new projects and opportunities
Developing amp implementing
growthstrategies
Setting up and sustainingnew business
ventures
Keeping youinformed of the market and your
competitors
Planning ampexecuting
project ventures successfully
Benefit from more than 25 years of access to and practical knowledge of the market - let Contax Partners help you win
IS WINNING MIDDLE EAST ENERGY SECTOR OPPORTUNITIES PART OF YOUR GROWTH STRATEGY
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page nine
SAUDI ARAMCOrsquoS ATP PROGRAMPreparing for the next generation through its Accelerated Transformation Program (ATP) Ann-Marie
Carbery AntounDirector of Business
Advisory
Saudi Aramco is the national oil company of Saudi Arabia and in 2005 was estimated to be worth US$781 bn making it one of the worldrsquos most valuable
and most important companies Saudi Aramco has one of the largest proven crude oil reserves in the world in addition to the largest daily oil production Since its inception in the 1930rsquos Saudi Aramco has transformed itself from a single oil business to a multi business company now having interests in gas production (since the 1970rsquos) refining (since the 1980s although some assets also date back to 1940) power generation (since the 1980rsquos) and chemicals (since the turn of the millennium) Since 2002 Saudi Aramco has continually reviewed its strategic direction launching its strategic imperatives in the same year then reviewing and adjusting four years later before launching its Accelerated
Transformation Program (ATP) in 2011 The ATP is driving future transformation in an accelerated manner so that by 2020 Saudi Aramco realises its ambition to be lsquoa fully integrated global energy and chemicals companyrsquo Sixteen months on Contax Partners provides an update on the progress to date of the ATP and looks at how it may shape not only the future of the company and the country but also the transformation that may be required or that may be in progress in other National Oil Companies (NOCs) across the region and beyond
Underlying the intent of the ATP is lsquounlocking the companyrsquos full human potentialrsquo by broadening and deepening the involvement of the Kingdomrsquos burgeoning young population Fourteen initiatives have been developed across four themes being governed by a Strategy Council which sets the overall strategic direction (Figure 1) The Young Leaders Advisory Board has been developed to sit under the Strategy Council and has 14 members each assigned to a particular initiative These 14 members have been carefully selected from hundreds of interested young applicants to drive the implementation of the various initiatives Thus not only is the ATP about driving the transformation of Aramco but it is also about achieving that objective with strong involvement from the countryrsquos youth There is also a Strategic Transformation Office which acts as a PMO to integrate collective requirements and ensure sustainability The four themes defined within the ATP range from lsquoshaping business portfoliorsquo to lsquocountry enablersrsquo lsquodelivering agility flexibility and efficiencyrsquo and lsquocapacity building knowledge and skillsrsquo Initiatives under these themes are around crude
oil production mix unconventional gas chemicals refining and marketing domestic energy operational excellence leadership and others Over the coming years Contax Partners believes that these initiatives will culminate into having quite an accelerated impact on Aramcorsquos 2020 vision compared to if the company was to continue driving its 2020 vision at a business as usual pace Thus it is anticipated that the ATP will have a significant impact on the companyrsquos future
Since its launch sixteen months ago the ATP has been going through a process of defining critical decisions that need to be made and once these have been defined and concluded the implementation of the various initiatives will move forward at full steam The ATP plans to move Saudi Aramco from lsquobusiness as usualrsquo transformation to lsquoacceleratedrsquo transformation and the expectation is that over the coming few years this initiative will be critical to the development of the company and the overall country The impact that the initiative is expected to have on the country
is to stimulate young Saudirsquos to be part of its countryrsquos most important business transformation In fact they will not only to be part of the journey but rather will actively drive it After all these young leaders will be the future leaders of Saudi Aramco and as the role of an NOC becomes more complex this will be a critical journey for the young leaders involved
As one considers the importance of the ATP and its gtcontinued on page 10
ldquoSaudi Aramco has one ofthe largest proven crude oil
reserves in the world in additionto the largest daily oil
productionrdquo
Strategy Council
Strategic Transformation
Office
Young Leaders Advisory Board
Initiative 1 Initiative 2 Initiative 3
Initiative 4 Initiative 5 Initiative 6
Initiative 7 Initiative 8 Initiative 9
Initiative 10 Initiative 11 Initiative 12
Initiative 13 Initiative 14
Figure 1 The execution structure of the Accelerated Transformation Program (ATP)
ldquoThe ATP is driving future trans-formation in an accelerated manner so that by 2020 Saudi Aramco realises its ambition to be lsquoa fully integrated global
energy and chemicals companyrsquordquo
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page ten
October 2012
3rd Annual Waste Management Middle East Forum ndash Dubai UAEOctober 1st - 2nd 2012
Visit the website
3rd Annual Global Petrochemicals Technology Conference ndash Doha QatarOctober 1st - 3rd 2012
Visit the website
Global IWPP Summit ndash RAK UAEOctober 1st - 3rd 2012
Visit the website
World Independent Oil Companies Congress ndash London UKOctober 2nd - 4th 2012
Visit the website
2nd Annual Smart Grids and Smart Meters Summit ndash Abu Dhabi UAEOctober 8th - 9th 2012
Visit the website
Gastech Conference amp Exhibition 2012 ndash London UKOctober 8th - 10th 2012
Visit the website
HSE Forum in Energy ndash Doha ndash Qatar October 8th - 10th 2012 Visit the website
2nd Annual Plant Shutdown and Turnaround Management ndash Doha Qatar
Flare Management amp ReductionSummit 2012 ndash Abu Dhabi UAENovember 14th - 17th 2012
Visit the website
OPITO Safety amp Competence Confer-ence 2012 - Managing the Safety Chain ndash Abu Dhabi UAENovember 14th - 17th 2012
Visit the website
International Professionals in Energy Conference (IPEC) ndash Kuwait City KuwaitNovember 25th - 26th 2012
Visit the website
Political and Commercial Risk in Oil and Gas ndash London UKNovember 26th - 28th 2012
Visit the website
OampG Pipes Global Conference ndash London UKNovember 27th - 29th 2012
Visit the website
IADC Critical Issues Middle East 2012 Dubai UAEDecember 4th - 5th 2012
Visit the website
8th Middle East Energy Security Forum Dubai UAEDecember 4th - 8th 2012
Visit the website
Contax Partners will be speaking
October 9th - 11th 2012 Visit the website
Global Smartfields Summit ndash Abu Dhabi UAEOctober 17th - 18th 2012
Visit the website
The MENA Mining Show ndash Dubai UAEOctober 21st - 23rd 2012
Visit the website
World Energy Forum 2012 ndash Dubai UAE ndash DubaiOctober 22nd - 24th 2012
Visit the website
Small Scale LNG Forum ndash Istanbul TurkeyOctober 23rd - 24th 2012
Visit the website
19th Africa Oil Week ndash Cape Town South AfricaOctober 29th - 2nd November 2012
Visit the website
Middle East Oil amp Gas ContractConference 2012 ndash Abu Dhabi UAENovember 5th - 7th 2012
Visit the website
ADIPEC 2012November 11th - 14th 2012
Visit the website
SAUDI ARABIArsquoS ATP PROGRAM [continued]
HAVE A QUESTION If you have any questions about any of the topics you have read today contact Ann-Marie AnnMarieCarberycontaxpartnerscom
December 2012
November 2012
progress one cannot help but to appreciate the importance of such initiatives as the role of NOCs expand In todayrsquos world NOCs have obligations which seem to pull them in different directions For example NOCs typically have the mandate to maximise profit whilst at the same to provide energy solutions to global markets to support the domestic economy to develop national obligations and others Whilst some of these seem to be contradictory for example using a local workforce to drive in-country employment can often mean delivery at a higher cost Saudi Aramco seems to be
attempting to demonstrate through its ATP that increasing local content and training local workforce in the short term may increase cost in the short term but in the long term will help it be more competitive Contax Partners believes that we are embarking on interesting times with regards to the role of NOCs in a global context As NOCs continue to have different pulls it will be interesting to see how other NOCs in the Middle East adapt change and innovate in order to lead their own journey of transformation n
Industry conferences
Contax Partnersrsquo Director of Business Advisory had the pleasure to attend NOCs amp Governments Summit 2012 held on the 17-19 September in Dubai
The conference which brought together the oil and gas industry leaders governments and regulators was aimed to facilitate discussions about how strategies can drive job creation and skills development local content and capacity building innovation and technology transfer and the role of the industry in encouraging economic growth and development within resource holding nations
During the event Contax Partners was impressed with the quality of the discussions that took place with regards to the role of NOCs and IOCs in overcoming local content challenges and the exchange of lessons
learned that took place particularly coming out of Africa on how to develop and embrace local SMEs and stimulate local employment n
WHAT HAS CONTAX PARTNERSBEEN UP TO THIS QUARTERContax Partners attended the NOCIOC summit in Dubai
Contax Partners has officially presented equipment to American Mission Hospital as part of its commitment to health care in the community
Victoria Cox acting Marketing Manager at Contax Partners presented the equipment to AMH CEOCMO Dr
George Cheriyan The equipment purchased with the donation was a CTG Machine for the ObGyn Clinic at AMH purchased with Contax Partnerrsquos sponsorship of the 15th annual AMH Island Classic Charity Golf tournament as a Hole sponsor
Victoria Cox said ldquoContax Partners are very pleased to sponsor this charitable event that will help AMH continue to provide its excellent medical services to the community The health of our employees and the health of the community is a top priority for us and we hope this contribution will be successful in helping to provide the equipment neededrdquo
AMH Senior Manager Fundraising Community and Marketing Bahnaz Abbas added ldquoWe thank Contax Partners for their continued support of American Mission Hospital and our efforts to update and advance our services to our patients With the support of companies like Contax Partners we are able to purchase much needed equipment to diagnose and treat our patients so that we can continue what is over a century long commitment to the community of Bahrainrdquo n
Contax Partners presents the equipment to American Mission Hospital Bahrain
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page eleven
Contax Partners launches new GCC operation - Aman water - game-changing water disinfection technology now available in the Middle Easthellip
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page twelve
WHAT HAS CONTAX PARTNERS BEEN UP TO THIS QUARTER [continued]
Contax Partnersrsquo Business Investment division has established a proven track record of empowering its clients to achieve successful partnerships in the
Middle East and Africa
We are committed to actively identifying new and innovative technologies worldwide and enable their successful launch in the region working closely with the patent rights owners as they grow into profitable ventures Today we are proud to announce an exciting addition to our business investmentsrsquo portfolio ndash Aman Water which owns exclusive rights to CLO2Ix technology for the Middle East region
This is a unique and US-patented process of water disinfection allowing production of Chloride Dioxide in a safe effective non-hazardous and environmentally friendly way - without any by-product or residues It is currently the most advanced and most reliable ClO2 generating technology in the world
Chlorine Dioxide (ClO2) is a very effective oxidizer and biocide that can be used in almost any water disinfection applications ndash from the reservoir to the tap and for diverse purposes varying from recovering ldquosouredrdquo oil wells to disinfecting poultry houses
Historically however it has been extremely difficult if not impossible to produce chlorine dioxide in a safe manner and in a pure form without unwanted by-products
ClO2iX offers an innovative solution to these problems
through a catalytic CLO2 production system which safely dispenses the required amount of the pure CLO2 solution free of by-products and without the need for storage
Tony Mitchell General Manager for Aman Water has said ldquoI am very encouraged by the levels of interest in the CLO2IX technology we have seen from this region so far and by the diverse range applications in which ClO2IX can provide excellent solutions for our clients Since the launch of the technology we have already installed ClO2IX systems in various institutions including King Hamad University Hospital (Bahrain) and Al-Rai Foods (KSA) amongst others We are looking forward to continue to offer this unique solution to serve local water treatment and disinfection needs and we have ambitious growth plans for the Middle Eastrdquo
Filippo Fantechi the CEO of Contax Partners added ldquoWe are dedicated to introducing those niche and innovative technologies that would help our local clients save costs time and effort We will be strengthening this exciting venture with our local operational support and business development capabilities in the Middle East energy arenardquo n
ldquoThis is a unique and US-patented process of water disinfection allowing
production of Chloride Dioxide in a safe effective non-hazardous and
environmentally friendly wayrdquo
Working for a major project owner in the GCC Contax Partners identified all possible challenges and constraints that the client may face while
undertaking projects and flagged potential risks arising out of the possible in-country gaps
Contax Partners analysed the countryrsquos infrastructure logistics availability of project materials manpower resources and construction equipment and provided risk mitigation strategies to address the risks associated with successful project execution n
WHAT OUR CONSULTING TEAMHAS BEEN WORKING ON THIS QUARTERGap analysis of in-countryresources
Contax Partners conducted a survey of peaks and troughs in construction in a MENA country between 2005-2015 and identified how these peaks
are correlated to movements in labour wage rates and productivity
The project involved an in-depth analysis of the peaks and troughs in construction for the period 2005 to 2012 Furthermore our experts were able to break down the data on wage rates by construction discipline and respective trades and correlate this data with the peaks and troughs in construction activity n
GCC workload analysis wage rates and productivity trends
Contax Partners completed a survey of the potential requirements to build the entire LNG value chain in Mozambique to transform Mozambique into a major
LNG producer
Benchmarking against Ras Laffan Industrial City (RLIC) in Qatar Contax Partners undertook a detailed gap analysis identifying Mozambiquersquos development needs across three key levels macro (country infrastructure) midi (LNG support infrastructure) and micro (LNG value chain) n
Mozambique country infrastructure LNG infrastructure amp value chain
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page thirteen
Influence The Psychology of Persuasion
By Robert Cialdini
This in-depth scientific research into the human psyche uncovers the subconscious mental shortcuts that human brains often take during the decision-making process
The book is a result of more than 30 years of study by Dr Cialdini into the principles of the underlying tactics which are designed to lead a customer
to agree to a proposition These tactics are divided into 6 main categories which are proven to work and are often used by sales and marketing professionals to influence people reciprocity consistency liking authority scarcity and social proof
This marketing classic illustrates which techniques work and why telling how to use persuasion as well as how to guard against it
It is written from a neutral perspective and would appeal to anyone who wants to better understand themselves and how they are influenced by the world around them
The insight into the psychology of influencing is key for marketers and business owners - shaping their message designing their products and building their businesses n
The Power of Habit
By Charles Duhigg
The author looks into the science of habit formation in our lives companies and communities estimating that habits make up 40 of our daily routine
Duhigg believes that in order to succeed in life we should be able to change our habits He then shows the reader how habits are formed and how we can introduce new habits to take the place of the old
The book is a good balance of innovative research and fascinating anecdotes revealing how habits operate in the brain how companies use them and how retailers use habits to manipulate consumersrsquo patterns
The book is divided into three sections first focusing on the individual then companies and finally societies The first section reveals how habits shape our lives and how we can shape our habits The second illustrates how simple behavioural changes in an organisation can drastically change the functionality of a business
And the third one looks into the habits of societies A good read to learn how to make positive practical changes in our lives n
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page fourteen
THE READING ROOMContax Partnersrsquo current reading fodder
TO REGISTER FOR THE FLARE VISIT WWWCONTAXPARTNERSCOM
WE HOPE YOU ENJOY THE FLARE AND WE WELCOME YOUR FEEDBACK AND SUGGESTIONS AT theflarecontaxpartnerscom
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page one
CONTAXrsquoS CAPEX CORNER
Emerging trends in the energy project
landscape within the GCC
As the GCC Energy market picks up steam with major
announcements by governments and project owners
we explore the trends that have shaped the industry in
the first eight months of 2012 Between January and August
2012 US$ 125bn worth of new projects were announced in
the GCC while US$ 57bn worth of projects were awarded
(Figure 1) Saudi Arabia and the UAE combined accounted for
c81 and c83 of all the new announcements and project
awards made in the year respectively
Within Saudi Arabia and the UAE the sectors of oil and gas
production and petrochemicals accounted for over c50 of
all project awards in 2012 Kuwait on the other hand saw 63
of its awards made in the power generation sector The largest
project awarded in 2012 was the US$ 3bn Jazan Power and
Desalination Plant in Jazan Saudi Arabia
Looking deeper into the projects announced in the two domi-
nating markets we notice that Saudi Arabia has primarily
(c46) focused on projects within the oil amp gas production
sector while the UAE has announced the majority (c80) of
its projects within the alternative energy sector The largest
project announced in Saudi Arabia was Saudi Aramcorsquos US$
25bn Red Sea Off-Shore Development Project whilst the US$
35bn Solar Park announced by DEWA (Dubai Electricity and
Water Authority) was the largest project announced in the
UAE in the first eight months of 2012
Most of the new projects announced in 2012 are in line with
the long-term plans that the GCC governments have set
for themselves A closer look at the award dates of the an-
nounced projects reveals that only c30 of the announced
projects are likely to be awarded in either 2012 or 2013 while
most of the large scale projects are expected begin develop-
ment in the next 3-4 years
gt continued on page 2
Kalpesh Ramwani
SeniorConsultant
October - December 2012 Issue 19GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
l Projects Announced1 l Projects Awarded
Figure 1 In the first eight months of 2012 cUS$ 57bn worth of projects were award--
ed in the GCC Projects announced during the same period equalled US$ 125bn
Source Contax Partners Database
70
60
50
40
30
20
10
0 Oman Qatar BahrainKuwait
GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
Saudi Arabia UAE
c81 of Projects Announced
c83 of Projects Awarded
Alternative
Energies 34
Oil Gas
Production 26
Power11
Metal7
Refining5
Water amp
Waste 5
Industrial4
Others8
GCC Energy Project Announcements
Jan-Aug 2012 (US$ bn)
100 = US$125bn
l Planned for 2011 l Awarded in 2011
Figure 2 Of the US$ 125bn worth of projects announced in the GCC in the first 8
months there is a noticeable shift towards exploring alternative energy sources
Others includes fertilizers petrochemicals gas processing LNG oil amp gas explora-
tion mining
Source Contax Partners Database
ldquothe sectors of oil and gas
production and petrochemicals
accounted for over c50 of
all project awards in 2012rdquo
The future of GCC economies depends heavily on the output capacity of major oil producing countries however the transit of petroleum products from this
region remains of equal importance as nearly 17 million barrels of oil are shipped daily through a single source the Strait of Hormuz Contax Partners believes that the changing political and economic landscape has been and shall continue to be influenced by developments in the oilfield One such noteworthy development has been the inauguration of the Habshan-Fujairah pipeline in the UAE which promises to change the way oil is transported from the Middle East and reflects positively on the stability of oil and gas supply
The Strait of HormuzThe Strait of Hormuz is a 21-nautical mile wide passage and accounts for approximately 20 of the entire worldrsquos oil flows sourced from the Middle East region and 35 of all petroleum traded via sea The criticality of this passage cannot be easily
dismissed because of its strategic geographic location and lack of any routing alternatives Only a width of 3 kilometers in each direction is accessible for deep-water vessels and for regional economies these channels alarmingly fall within Iranian territorial waters Following intense global pressure and sanctions on Iran the use of the Strait as a bargaining tool has become a harsh reality and fears exist that this could become a vital chokepoint affecting oil trade
Hypothetically if Iran did block the Strait of Hormuz countries that supply as much as 85 of their oil to South East Asia and the subcontinent would be impaired in meeting their obligations Abu Dhabi holding approximately 90 of the UAErsquos 97 billion barrels of oil reserves would also be jeopardized as a supplier in global petroleum markets In a recent and very favorable outcome however the commissioning of the Habshan-Fujairah oil pipeline (also referred to as the Abu Dhabi Crude Oil Pipeline or ADCOP) has eased fears of a supply impasse and has greatly reduced the significance of Iranrsquos potential threat Abu Dhabi may now transport up to 56 of the UAErsquos total daily output of 27 m
bpd through the Eastern port of Fujairah and circumvent any threat of a supply blockade Once the pipeline is upgraded to its total intended capacity of 18 m bpd it will account for transport of approximately 67 of the countryrsquos oil capacity
Habshan-Fujairah pipeline Spanning 362 kilometers and capable of carrying 15m bpd of crude oil from the Habshan collection point in Abu Dhabi to the port of Fujairah the Habshan-Fujairah pipeline (Figure 1) has given great leverage to the UAE in securing
the future of its supply routes Built by the China Petroleum Engineering amp Construction Corporation at a cost of $33 billion the pipeline includes a 14 kilometer offshore section oil storage tanks terminals and offshore mooring devices The pipeline will help offset reliance on regional oil terminals and enable the UAE government to avoid shipping congestion through the Strait of Hormuz Subsequently by catering to deep water vessels in the open sea it would make cargo operations more efficient and less risk-prone vessels would therefore be subject to reduced insurance and freight costs Some analysts estimate that transport costs may fall by approximately 25 when the Habshan-Fujairah pipeline becomes fully operational due to lower maritime terrorism risks and wartime premiums gtcontinued on page 4
In focus Habshan-Fujairah PipelineWe look at the impact of the pipeline in the Strait of Hormuz Fujairahrsquos economy and relationships with Iran
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page three
Arsalan IqbalSenior
Consultant
Figure 1 ndash The Habshan-Fujairah pipeline delivers crude oil to the Fujairah port which enables the UAE to bypass the Strait of Hormuz
ldquoFollowing intense global pressure and sanctions on Iran the use of the
Strait as a bargaining tool has become a harsh reality and fears exist that
this could become a vital chokepoint affecting oil traderdquo
TITLE OF PIE CHART HERE
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page four
IN FOCUS HABSHAN-FUJAIRAH PIPELINE [continued]
EDITORrsquoS NOTEA warm welcome from Ann-Marie Carbery Antoun
Ann-Marie Carbery Antoun
Director of Business Advisory
Welcome to the 19th Issue of the Flare In this quarterrsquos CAPEX article Kalpesh Ramwani analyses the trends of awarded and announced projects between January and August 2012 During this period US$ 125bn worth of new projects was announced in the GCC while US$ 57bn worth of projects was awarded Saudi Arabia and the UAE combined accounted for c81 and c83 of all the new announcements and project awards made respectively in the year to date Looking deeper into the projects announced the article identifies new trends for 2012 that differ quite significantly from the previously announced project trends in earlier years
In addition to the CAPEX review we bring you another three new feature articles In the first article Arsalan Iqbal writes a very interesting in focus article about the impact of the Habshan-Fujairah pipeline on the Strait of Hormuz Fujairahrsquos economy and relationships with Iran In the second article Vinodkumar Rao provides
a round-up of the development of various upstream oil and gas technologies including RFID-DOTS directional drilling slim hole drilling smart wells and others Finally in the third article I look at how Saudi Aramco is preparing for the next generation through its Accelerated Transformation Program (ATP) and the impact this initiative may have on other NOCs around the region as the role of NOCs expand in todayrsquos world and as NOCs continue to face obligations which seem to pull them in different directions
This quarter the Contax team reviews the following two books The first lsquoInfluence ndash The Psychology of Persuasionrsquo by Robert B Cialdini provides interesting findings on the psychology behind decision-making and how people are influenced by the world around them This is particularly insightful for marketers and business owners while shaping their message designing their products and building their business The second lsquoThe Power of Habitrsquo by Charles Duhigg examines
the science of habit formation in our lives in companies and in communities estimating that habits make up 40 of our daily routine markets
Contax Partnersrsquo consulting team has worked on a range of exciting market studies this quarter including labour trends in a MENA country and opportunities emerging in Mozambique The highlight of our calendar this quarter was our attendance at the NOCs amp Governments Summit in Dubai which brought together leaders from the various organisations to discuss and debate in particular some of the local content challenges that the MENA region faces As we enter into the fourth and final quarter of 2012 momentum across the region seems to be at a peak We look forward to reporting in next quarterrsquos Flare how this momentum translates in results and business opportunities and to providing insights into the outlook for 2013
Greater Role of FujairahThe development of the Habshan-Fujairah pipeline was originally intended as an internal strategic move to aid in the development and economic integration of the Fujairah emirate within the UAE As a weak economy Fujairah was reliant on the federal government for development through
subsidies and grants In a far-sighted move by the UAE to capitalise on favorable geography and consolidate Fujairahrsquos position as a leading oil bunkering port the new pipeline will help the UAE diversify its supply routes The Strait of Hormuz chokepoint can now be circumvented altogether and at the same time economic sustainability may be pursued in Fujairah Domestically while this emirate does not produce any oil or gas of its own it handles approximately 1 million tonnes per month of marine transportation including fuel and
related products Furthermore the Abu Dhabi government has also commissioned a refinery in Fujairah to process 200000 bpd at a total cost of US$3 bn In turn this promises to be the catalyst to generate new activity employment and opportunities for future expansion in the region The clustering effect is already somewhat visible with the construction of a new $817 million hotel and resort project underway to boost tourism
Repercussions for IranSoon after the commissioning of the Habshan-Fujairah Pipeline on 21st June 2012 the European Union imposed an oil embargo on Iran on 1st July 2012 which resulted in an immediate ban on oil imports into 27 European countries from Iran This included ending all exemptions for contracts that were signed before 2012 barred international insurance for Iranian oil shipments and heavily restricted the countryrsquos ability to do business with the rest of the world In response it is reported that the Iranian government has resorted to continuing sale of petroleum to its preferred partners and accepting payments through the following alternate mechanisms
bull India After initially banning Iranian tankers inits waters to comply with international sanctions on Iran it is reported that India has agreed to trade for Iranian oil with payments for rice medicine engineering supplies and steel to be made in the Indian rupee A few Iranian financial institutions have subsequently been allowed to open accounts in the local rupee denomination gtcontinued on page 5
ldquoThe development of the Habshan-Fujairah pipeline was originally
intended as an internal strategic move to aid in the development and economic
integration of the Fujairah emirate within the UAE As a weak economy Fujairah was reliant on the federal
government for development through subsidies and grantsrdquo
TITLE OF PIE CHART HERE
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page four
IN FOCUS HABSHAN-FUJAIRAH PIPELINE [continued]
HAVE A QUESTION If you have any questionsabout any of the topics you have read today contact Ann-Marie AnnMarieCarberycontaxpartnerscom
Imtiaz AhmedTerritory Sales Manager
MEET THE TEAMGain an insight into the professional background of one of our experts each issue
Role at Contax Partners Imtiaz is part of the Business Investments team He is responsible fordeveloping agencies in the Middle East for East Asian European and American manufacturers ofoil and gas equipment
Education Bachelor of Engineering Degree (Mechanical) Osmania University Hyderabad India
Experience 19+ years hands-on experience in marketing and business development of rotating equip-ment having successfully increased product visibility and revenues for some of the leading manufacturersof pumps turbines compressors and accessories in the Middle East and South Asia Extensive knowledge of the hydrocarbonsindustrial sector gained through direct participation during shutdowns and mainte-nance operations
Favourite Quote ldquoDifficulties mastered are opportunities wonrdquo Winston Churchill
bull China Iran has been relying on state-backed insurance for its own tankers to supply to China which is its number one customer This mechanism while costly and time-consuming also adds an element of increased risk by placing faith in the Iranian government for insurance payouts
bull Japan Due to the fallout from the Fukushima nuclear reactor the Japanese have reduced their reliance on nuclear power and thus have a renewed appetite for petroleum products ndash the Japanese government has granted maritime sovereign insurance worth US$76 bn to continue delivery of Iranian crude oil
Despite securing some of its biggest customers Iran has suffered nearly US$133 mn a day in lost sales whereas daily shipments have plunged by 12 million barrels a day After losing its status as the worldrsquos second largest producer in the world the Persian state is continually struggling to keep its economy afloat It is feared that existing or increased pressure might force a retaliatory measure such as closure of the Strait of Hormuz With the Habshan-Fujairah pipeline coming online however the UAE governmentrsquos initiative will help reinvigorate confidence in the future of the UAErsquos oil supply and reinforce its long-term objectives to protect and develop its domestic oil and gas assets n
ldquoDespite securing some of its biggest customers Iran has suffered nearly
US$133 mn a day in lost sales whereas daily shipments have plunged by 12
million barrels a dayrdquo
ldquoAfter losing its status as the worldrsquos second largest producer in the
world the Persian state is continually struggling to keep its economy afloatrdquo
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page six
Upstream Oil amp Gas TechnologiesBrief Round-Up
The demand for oil and gas has steadily increased during the past few decades and this
trend is expected to continue in the coming decades The question arises With plummeting discovery volumes where will the supply come from As producers are forced to drill deeper into the ground and venture into deeper waters in areas more remote from the consumers how will the demand be met Contax Partners strongly believes that technology will play a crucial role in meeting the worldwide burgeoning demand for oil and gas Technology will prove to be the reckoning force for enhanced oil recovery and increased production In this article Contax Partners provides a brief insight about the evolving upstream oil and gas technologies the end userrsquos approach towards the same and the challenges grappling the industry
The average recovery rate of a hydrocarbon reservoir is 40 This means that of all the current and no longer active wells 60 of their bounty will remain in the ground ndash unless extraction methods are improved If only a fraction of the untapped 60 is made available and an equivalent increase to the recovery rate of undeveloped and yet to be found fields is gained it is perfectly feasible that supply can keep up with demand in the coming
years The recovery and extraction rates can be improved by the advent of new upstream oil and gas extraction technologies New upstream oil and gas technologies can be better understood by patent trends The number of new patents related to the extractive industry
has more than doubled during the five year period 2005-2010 as per Figure 1
From the Figure 1 above we realize the growing importance of oil and gas technology innovation This implies that the project owners and independent oil and gas technology companies are focused on oil and gas technology Research and Development (RampD) efforts Contax Partners understands that within the oil and gas industry technology has reduced the risk of exploration and cut the time required to drill a well Oil and gas technologies are often destined for hostile hard-to-reach environments such as deep offshore waters or in the high temperature and pressure encountered at the bottom of a well There has been a paradigm shift in the way oil companies have embraced new technologies or shown interest in new technologies
National oil companies are aggressive users of new technology that is aligned with particular local needs as a result of less stringent investment criteria and a primary responsibility to most effectively exploit national resources Large operators focus on lower-risk technologies that reduce cost and provide access to new resources whereas independent operators generally seek opportunities that are of higher risk and hence greater reward Strategic investors in OampG technology include Chevron BP Energy Technology Ventures (JV between GE NRG and
Conoco Philipprsquos) Statoil Ventures and KPC Ventures
The oil and gas industry exhibits time-to-market characteristics that are consistent with other heavy industries such as mining steel production and
power generation While consumer goods might progress from concept to store shelves in two years oilfield technologies consistently require 10 to 15 years to complete the same maturation cycle Some of the early technologies which took a long time for the industry to embrace include directional drilling and seismic surveys
Horizontal wells are designed to increase the production and reduce the drilling and completion cost of a well by offering a greater contact with the productive layer of a reservoir A horizontal well typically costs 30 to 80 per cent more than a vertical well but offers the potential of dramatically higher production compared to a vertical well
The introduction of a down-hole steerable motor that could be controlled from the surface and introduction of measurements while drilling (MWD) complement the development of horizontal or directional drilling Even though the higher cost coupled with higher risk of horizontal drilling remain a deterrent to many companies with time acceptance of horizontal drilling methods have increased as more and more companies report success with the use of horizontal drillingThe decade-long adoption of horizontal wells is a classic example of adoption of a new technology as costs come down technology improves and risks are better gtcontinued on page 7
ldquoAs producers are forced to drill deeper into the ground and venture into deeper waters in areas more
remote from the consumers how will the demand be met Contax Partners strongly believes that technology will play a crucial role in meeting the worldwide burgeoning demand for oil and gasrdquo
Vinod RaghothamaraoManager Business
Advisory
Source Contax Research Analysis 2012 Oil and Gas Investor The chart above is based on the following patent classes L Solid Anti-friction Devices Earth Boring Well Treating Oil Field Chemistry Mineral Oils Apparatus Chemistry of Hydrocarbon Compounds deforming bars and steel pipes
1600
1400
1200
1000
800
600
400
200
02008 20092007
Figure 1) Extractive Industry Patents
2005 2006 2010
UPSTREAM OIL amp GAS [continued]
understood and mitigated Early 3D seismic surveys were expensive to acquire and process but as the industry gained familiarity with the needed technologies then costs and processing and interpretation times for seismic 3D came down 3D seismic surveys produce much more detailed information than was previously possible and have been revolutionary in the oil and gas exploration arena
The above two are just examples of technologies that took a longer time for the overall oil and gas industry to embrace and adapt Currently some of the upcoming areas wherein significant efforts to develop andor improvise technologies include but not limited to
bull Advanced and integrated database with interactive visual and communication tools for oil and gas real time informationbull Enhanced oil recovery reservoir modelling monitoring and managementbull Improved oil and gas exploration rates in tougher regions bull Deep water exploration
Oil gas and mineral deposits buried deep underground can pose a greater challenge in uncovering them especially in terms of time effort and money The concept of airborne gravity gradiometry could give oil and gas companies rapid access to detailed information about geological structures and could be a valuable tool for the rapid identification of oil and gas deposits Airborne gravity gradiometry surveys enable a large area to be surveyed more quickly and in a cost effective manner
The term digital oil field (DOF) can be defined as a suite of interactive and complementary technologies that enable companies to gather and analyse data throughout the job site More specifically digital oil field technologies allow companies to capture data with greater frequency from all parts of the oil and gas value chain and analyse it in real or near-real time thus optimizing reservoir well and facility performance The most common challenge in the deployment of DOF is the underestimation of the level of customization required Each DOF implementation has to be tailored to its specific need and there is no one-
size fits all solution when it comes to DOF implementation Hence many end users do not appreciate the importance of customisation and as such there is a serious need for empowerment and education of end users
More advanced exploration and production technologies are continuously being developed in order to find more reserves and maximise cost reduction Some of the initiatives are 4D seismic surveys new logging techniques control systems and down-hole sensor coiled tubing for well work overs completions and flow lines and intelligent or smart well completions
The main driving force behind these new upstream technologies is the desire to
bull Increase access to economically exploitable new liquid and gas reservesbull Improve recovery rates of existing reservesbull Reduce exploration development and production costsbull Mitigate adverse environmental efforts and risks to public health and safety from exploration and production activitiesbull Develop production and conversion technologies for clean liquid fuels from unconventional resources gas and coal
The below table (Table 1) showcases and summarizes some of the developments in oil and gas technologies with their respective benefits
From the above Table 1 we realise that Radio Frequency Identification Device (RFID) has found its way in Drilling Operations (DOTS) This results in
optimised drilling operation and capture of real-time drilling measurements The development of Solar EOR enables companies to extract more oil from mature fields especially without the need for gas-fired steam Even though there are advancements in oil and gas technologies there are still many challenges to be faced Some of these challenges are
bull Improving recovery efficiencybull Developing huge amounts of known unconventional depositsbull Realising technology breakthroughs for improved or new gas-to-liquids (GTL) processes
Going forward one has to wait and watch as to how the technology landscape evolves The large operators are refocusing their research development and deployment efforts on technology areas relevant to the competition Some such examples include but are not limited to the exploitation of difficult gas resources and the sustainable production of resources heavily contaminated with hydrogen sulphide and carbon dioxide
On some levels adopting new technology can be viewed as an economic risk The cost may be higher and the result less certain than existing technology On the positive side the payoff from a new technology can be huge both for the individual company and for national energy security Contax Partners believes that in the next few decades to come advancements in oil and gas technologies will continue to be a key and critical driver to find more reserves that will secure the future oil supply n
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page seven
HAVE A QUESTION If you have any questions about any of the topics you have read today contact Ann-Marie AnnMarieCarberycontaxpartnerscom
Table 1) Brief summary of Upstream Oil and Gas Technologies and Benefits
Technology Category Value Add
Distributed Temperature Sensor Surface amp Subsea surveillance Real time data capture and monitoring
RFID - DOTS Smart Oilfield Real time data capture and monitoring
Directional Drilling Drilling Operations Better access and more efficient production
Slim hole drilling Drilling Operations Lower rig costs
3D4D Seismic imaging Seismic Mapping Optimized reservoir management
Smart Well Intelligent Completion Improves ultimate recovery
Solar Microbial and Chemical EOR
Enhanced Oil Recovery(EOR) Optimal recovery
Source Contax Partners Research Analysis 2012 A brief snapshot of the current advancements in the oil and gas industry and the immense benefits that the end user can avail of
amp
Find out what we can do for youCall +971 4 369 5520 or visit wwwcontaxpartnerscom
Identifying amp winning new projects and opportunities
Developing amp implementing
growthstrategies
Setting up and sustainingnew business
ventures
Keeping youinformed of the market and your
competitors
Planning ampexecuting
project ventures successfully
Benefit from more than 25 years of access to and practical knowledge of the market - let Contax Partners help you win
IS WINNING MIDDLE EAST ENERGY SECTOR OPPORTUNITIES PART OF YOUR GROWTH STRATEGY
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page nine
SAUDI ARAMCOrsquoS ATP PROGRAMPreparing for the next generation through its Accelerated Transformation Program (ATP) Ann-Marie
Carbery AntounDirector of Business
Advisory
Saudi Aramco is the national oil company of Saudi Arabia and in 2005 was estimated to be worth US$781 bn making it one of the worldrsquos most valuable
and most important companies Saudi Aramco has one of the largest proven crude oil reserves in the world in addition to the largest daily oil production Since its inception in the 1930rsquos Saudi Aramco has transformed itself from a single oil business to a multi business company now having interests in gas production (since the 1970rsquos) refining (since the 1980s although some assets also date back to 1940) power generation (since the 1980rsquos) and chemicals (since the turn of the millennium) Since 2002 Saudi Aramco has continually reviewed its strategic direction launching its strategic imperatives in the same year then reviewing and adjusting four years later before launching its Accelerated
Transformation Program (ATP) in 2011 The ATP is driving future transformation in an accelerated manner so that by 2020 Saudi Aramco realises its ambition to be lsquoa fully integrated global energy and chemicals companyrsquo Sixteen months on Contax Partners provides an update on the progress to date of the ATP and looks at how it may shape not only the future of the company and the country but also the transformation that may be required or that may be in progress in other National Oil Companies (NOCs) across the region and beyond
Underlying the intent of the ATP is lsquounlocking the companyrsquos full human potentialrsquo by broadening and deepening the involvement of the Kingdomrsquos burgeoning young population Fourteen initiatives have been developed across four themes being governed by a Strategy Council which sets the overall strategic direction (Figure 1) The Young Leaders Advisory Board has been developed to sit under the Strategy Council and has 14 members each assigned to a particular initiative These 14 members have been carefully selected from hundreds of interested young applicants to drive the implementation of the various initiatives Thus not only is the ATP about driving the transformation of Aramco but it is also about achieving that objective with strong involvement from the countryrsquos youth There is also a Strategic Transformation Office which acts as a PMO to integrate collective requirements and ensure sustainability The four themes defined within the ATP range from lsquoshaping business portfoliorsquo to lsquocountry enablersrsquo lsquodelivering agility flexibility and efficiencyrsquo and lsquocapacity building knowledge and skillsrsquo Initiatives under these themes are around crude
oil production mix unconventional gas chemicals refining and marketing domestic energy operational excellence leadership and others Over the coming years Contax Partners believes that these initiatives will culminate into having quite an accelerated impact on Aramcorsquos 2020 vision compared to if the company was to continue driving its 2020 vision at a business as usual pace Thus it is anticipated that the ATP will have a significant impact on the companyrsquos future
Since its launch sixteen months ago the ATP has been going through a process of defining critical decisions that need to be made and once these have been defined and concluded the implementation of the various initiatives will move forward at full steam The ATP plans to move Saudi Aramco from lsquobusiness as usualrsquo transformation to lsquoacceleratedrsquo transformation and the expectation is that over the coming few years this initiative will be critical to the development of the company and the overall country The impact that the initiative is expected to have on the country
is to stimulate young Saudirsquos to be part of its countryrsquos most important business transformation In fact they will not only to be part of the journey but rather will actively drive it After all these young leaders will be the future leaders of Saudi Aramco and as the role of an NOC becomes more complex this will be a critical journey for the young leaders involved
As one considers the importance of the ATP and its gtcontinued on page 10
ldquoSaudi Aramco has one ofthe largest proven crude oil
reserves in the world in additionto the largest daily oil
productionrdquo
Strategy Council
Strategic Transformation
Office
Young Leaders Advisory Board
Initiative 1 Initiative 2 Initiative 3
Initiative 4 Initiative 5 Initiative 6
Initiative 7 Initiative 8 Initiative 9
Initiative 10 Initiative 11 Initiative 12
Initiative 13 Initiative 14
Figure 1 The execution structure of the Accelerated Transformation Program (ATP)
ldquoThe ATP is driving future trans-formation in an accelerated manner so that by 2020 Saudi Aramco realises its ambition to be lsquoa fully integrated global
energy and chemicals companyrsquordquo
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page ten
October 2012
3rd Annual Waste Management Middle East Forum ndash Dubai UAEOctober 1st - 2nd 2012
Visit the website
3rd Annual Global Petrochemicals Technology Conference ndash Doha QatarOctober 1st - 3rd 2012
Visit the website
Global IWPP Summit ndash RAK UAEOctober 1st - 3rd 2012
Visit the website
World Independent Oil Companies Congress ndash London UKOctober 2nd - 4th 2012
Visit the website
2nd Annual Smart Grids and Smart Meters Summit ndash Abu Dhabi UAEOctober 8th - 9th 2012
Visit the website
Gastech Conference amp Exhibition 2012 ndash London UKOctober 8th - 10th 2012
Visit the website
HSE Forum in Energy ndash Doha ndash Qatar October 8th - 10th 2012 Visit the website
2nd Annual Plant Shutdown and Turnaround Management ndash Doha Qatar
Flare Management amp ReductionSummit 2012 ndash Abu Dhabi UAENovember 14th - 17th 2012
Visit the website
OPITO Safety amp Competence Confer-ence 2012 - Managing the Safety Chain ndash Abu Dhabi UAENovember 14th - 17th 2012
Visit the website
International Professionals in Energy Conference (IPEC) ndash Kuwait City KuwaitNovember 25th - 26th 2012
Visit the website
Political and Commercial Risk in Oil and Gas ndash London UKNovember 26th - 28th 2012
Visit the website
OampG Pipes Global Conference ndash London UKNovember 27th - 29th 2012
Visit the website
IADC Critical Issues Middle East 2012 Dubai UAEDecember 4th - 5th 2012
Visit the website
8th Middle East Energy Security Forum Dubai UAEDecember 4th - 8th 2012
Visit the website
Contax Partners will be speaking
October 9th - 11th 2012 Visit the website
Global Smartfields Summit ndash Abu Dhabi UAEOctober 17th - 18th 2012
Visit the website
The MENA Mining Show ndash Dubai UAEOctober 21st - 23rd 2012
Visit the website
World Energy Forum 2012 ndash Dubai UAE ndash DubaiOctober 22nd - 24th 2012
Visit the website
Small Scale LNG Forum ndash Istanbul TurkeyOctober 23rd - 24th 2012
Visit the website
19th Africa Oil Week ndash Cape Town South AfricaOctober 29th - 2nd November 2012
Visit the website
Middle East Oil amp Gas ContractConference 2012 ndash Abu Dhabi UAENovember 5th - 7th 2012
Visit the website
ADIPEC 2012November 11th - 14th 2012
Visit the website
SAUDI ARABIArsquoS ATP PROGRAM [continued]
HAVE A QUESTION If you have any questions about any of the topics you have read today contact Ann-Marie AnnMarieCarberycontaxpartnerscom
December 2012
November 2012
progress one cannot help but to appreciate the importance of such initiatives as the role of NOCs expand In todayrsquos world NOCs have obligations which seem to pull them in different directions For example NOCs typically have the mandate to maximise profit whilst at the same to provide energy solutions to global markets to support the domestic economy to develop national obligations and others Whilst some of these seem to be contradictory for example using a local workforce to drive in-country employment can often mean delivery at a higher cost Saudi Aramco seems to be
attempting to demonstrate through its ATP that increasing local content and training local workforce in the short term may increase cost in the short term but in the long term will help it be more competitive Contax Partners believes that we are embarking on interesting times with regards to the role of NOCs in a global context As NOCs continue to have different pulls it will be interesting to see how other NOCs in the Middle East adapt change and innovate in order to lead their own journey of transformation n
Industry conferences
Contax Partnersrsquo Director of Business Advisory had the pleasure to attend NOCs amp Governments Summit 2012 held on the 17-19 September in Dubai
The conference which brought together the oil and gas industry leaders governments and regulators was aimed to facilitate discussions about how strategies can drive job creation and skills development local content and capacity building innovation and technology transfer and the role of the industry in encouraging economic growth and development within resource holding nations
During the event Contax Partners was impressed with the quality of the discussions that took place with regards to the role of NOCs and IOCs in overcoming local content challenges and the exchange of lessons
learned that took place particularly coming out of Africa on how to develop and embrace local SMEs and stimulate local employment n
WHAT HAS CONTAX PARTNERSBEEN UP TO THIS QUARTERContax Partners attended the NOCIOC summit in Dubai
Contax Partners has officially presented equipment to American Mission Hospital as part of its commitment to health care in the community
Victoria Cox acting Marketing Manager at Contax Partners presented the equipment to AMH CEOCMO Dr
George Cheriyan The equipment purchased with the donation was a CTG Machine for the ObGyn Clinic at AMH purchased with Contax Partnerrsquos sponsorship of the 15th annual AMH Island Classic Charity Golf tournament as a Hole sponsor
Victoria Cox said ldquoContax Partners are very pleased to sponsor this charitable event that will help AMH continue to provide its excellent medical services to the community The health of our employees and the health of the community is a top priority for us and we hope this contribution will be successful in helping to provide the equipment neededrdquo
AMH Senior Manager Fundraising Community and Marketing Bahnaz Abbas added ldquoWe thank Contax Partners for their continued support of American Mission Hospital and our efforts to update and advance our services to our patients With the support of companies like Contax Partners we are able to purchase much needed equipment to diagnose and treat our patients so that we can continue what is over a century long commitment to the community of Bahrainrdquo n
Contax Partners presents the equipment to American Mission Hospital Bahrain
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page eleven
Contax Partners launches new GCC operation - Aman water - game-changing water disinfection technology now available in the Middle Easthellip
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page twelve
WHAT HAS CONTAX PARTNERS BEEN UP TO THIS QUARTER [continued]
Contax Partnersrsquo Business Investment division has established a proven track record of empowering its clients to achieve successful partnerships in the
Middle East and Africa
We are committed to actively identifying new and innovative technologies worldwide and enable their successful launch in the region working closely with the patent rights owners as they grow into profitable ventures Today we are proud to announce an exciting addition to our business investmentsrsquo portfolio ndash Aman Water which owns exclusive rights to CLO2Ix technology for the Middle East region
This is a unique and US-patented process of water disinfection allowing production of Chloride Dioxide in a safe effective non-hazardous and environmentally friendly way - without any by-product or residues It is currently the most advanced and most reliable ClO2 generating technology in the world
Chlorine Dioxide (ClO2) is a very effective oxidizer and biocide that can be used in almost any water disinfection applications ndash from the reservoir to the tap and for diverse purposes varying from recovering ldquosouredrdquo oil wells to disinfecting poultry houses
Historically however it has been extremely difficult if not impossible to produce chlorine dioxide in a safe manner and in a pure form without unwanted by-products
ClO2iX offers an innovative solution to these problems
through a catalytic CLO2 production system which safely dispenses the required amount of the pure CLO2 solution free of by-products and without the need for storage
Tony Mitchell General Manager for Aman Water has said ldquoI am very encouraged by the levels of interest in the CLO2IX technology we have seen from this region so far and by the diverse range applications in which ClO2IX can provide excellent solutions for our clients Since the launch of the technology we have already installed ClO2IX systems in various institutions including King Hamad University Hospital (Bahrain) and Al-Rai Foods (KSA) amongst others We are looking forward to continue to offer this unique solution to serve local water treatment and disinfection needs and we have ambitious growth plans for the Middle Eastrdquo
Filippo Fantechi the CEO of Contax Partners added ldquoWe are dedicated to introducing those niche and innovative technologies that would help our local clients save costs time and effort We will be strengthening this exciting venture with our local operational support and business development capabilities in the Middle East energy arenardquo n
ldquoThis is a unique and US-patented process of water disinfection allowing
production of Chloride Dioxide in a safe effective non-hazardous and
environmentally friendly wayrdquo
Working for a major project owner in the GCC Contax Partners identified all possible challenges and constraints that the client may face while
undertaking projects and flagged potential risks arising out of the possible in-country gaps
Contax Partners analysed the countryrsquos infrastructure logistics availability of project materials manpower resources and construction equipment and provided risk mitigation strategies to address the risks associated with successful project execution n
WHAT OUR CONSULTING TEAMHAS BEEN WORKING ON THIS QUARTERGap analysis of in-countryresources
Contax Partners conducted a survey of peaks and troughs in construction in a MENA country between 2005-2015 and identified how these peaks
are correlated to movements in labour wage rates and productivity
The project involved an in-depth analysis of the peaks and troughs in construction for the period 2005 to 2012 Furthermore our experts were able to break down the data on wage rates by construction discipline and respective trades and correlate this data with the peaks and troughs in construction activity n
GCC workload analysis wage rates and productivity trends
Contax Partners completed a survey of the potential requirements to build the entire LNG value chain in Mozambique to transform Mozambique into a major
LNG producer
Benchmarking against Ras Laffan Industrial City (RLIC) in Qatar Contax Partners undertook a detailed gap analysis identifying Mozambiquersquos development needs across three key levels macro (country infrastructure) midi (LNG support infrastructure) and micro (LNG value chain) n
Mozambique country infrastructure LNG infrastructure amp value chain
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page thirteen
Influence The Psychology of Persuasion
By Robert Cialdini
This in-depth scientific research into the human psyche uncovers the subconscious mental shortcuts that human brains often take during the decision-making process
The book is a result of more than 30 years of study by Dr Cialdini into the principles of the underlying tactics which are designed to lead a customer
to agree to a proposition These tactics are divided into 6 main categories which are proven to work and are often used by sales and marketing professionals to influence people reciprocity consistency liking authority scarcity and social proof
This marketing classic illustrates which techniques work and why telling how to use persuasion as well as how to guard against it
It is written from a neutral perspective and would appeal to anyone who wants to better understand themselves and how they are influenced by the world around them
The insight into the psychology of influencing is key for marketers and business owners - shaping their message designing their products and building their businesses n
The Power of Habit
By Charles Duhigg
The author looks into the science of habit formation in our lives companies and communities estimating that habits make up 40 of our daily routine
Duhigg believes that in order to succeed in life we should be able to change our habits He then shows the reader how habits are formed and how we can introduce new habits to take the place of the old
The book is a good balance of innovative research and fascinating anecdotes revealing how habits operate in the brain how companies use them and how retailers use habits to manipulate consumersrsquo patterns
The book is divided into three sections first focusing on the individual then companies and finally societies The first section reveals how habits shape our lives and how we can shape our habits The second illustrates how simple behavioural changes in an organisation can drastically change the functionality of a business
And the third one looks into the habits of societies A good read to learn how to make positive practical changes in our lives n
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page fourteen
THE READING ROOMContax Partnersrsquo current reading fodder
TO REGISTER FOR THE FLARE VISIT WWWCONTAXPARTNERSCOM
WE HOPE YOU ENJOY THE FLARE AND WE WELCOME YOUR FEEDBACK AND SUGGESTIONS AT theflarecontaxpartnerscom
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page one
CONTAXrsquoS CAPEX CORNER
Emerging trends in the energy project
landscape within the GCC
As the GCC Energy market picks up steam with major
announcements by governments and project owners
we explore the trends that have shaped the industry in
the first eight months of 2012 Between January and August
2012 US$ 125bn worth of new projects were announced in
the GCC while US$ 57bn worth of projects were awarded
(Figure 1) Saudi Arabia and the UAE combined accounted for
c81 and c83 of all the new announcements and project
awards made in the year respectively
Within Saudi Arabia and the UAE the sectors of oil and gas
production and petrochemicals accounted for over c50 of
all project awards in 2012 Kuwait on the other hand saw 63
of its awards made in the power generation sector The largest
project awarded in 2012 was the US$ 3bn Jazan Power and
Desalination Plant in Jazan Saudi Arabia
Looking deeper into the projects announced in the two domi-
nating markets we notice that Saudi Arabia has primarily
(c46) focused on projects within the oil amp gas production
sector while the UAE has announced the majority (c80) of
its projects within the alternative energy sector The largest
project announced in Saudi Arabia was Saudi Aramcorsquos US$
25bn Red Sea Off-Shore Development Project whilst the US$
35bn Solar Park announced by DEWA (Dubai Electricity and
Water Authority) was the largest project announced in the
UAE in the first eight months of 2012
Most of the new projects announced in 2012 are in line with
the long-term plans that the GCC governments have set
for themselves A closer look at the award dates of the an-
nounced projects reveals that only c30 of the announced
projects are likely to be awarded in either 2012 or 2013 while
most of the large scale projects are expected begin develop-
ment in the next 3-4 years
gt continued on page 2
Kalpesh Ramwani
SeniorConsultant
October - December 2012 Issue 19GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
l Projects Announced1 l Projects Awarded
Figure 1 In the first eight months of 2012 cUS$ 57bn worth of projects were award--
ed in the GCC Projects announced during the same period equalled US$ 125bn
Source Contax Partners Database
70
60
50
40
30
20
10
0 Oman Qatar BahrainKuwait
GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
Saudi Arabia UAE
c81 of Projects Announced
c83 of Projects Awarded
Alternative
Energies 34
Oil Gas
Production 26
Power11
Metal7
Refining5
Water amp
Waste 5
Industrial4
Others8
GCC Energy Project Announcements
Jan-Aug 2012 (US$ bn)
100 = US$125bn
l Planned for 2011 l Awarded in 2011
Figure 2 Of the US$ 125bn worth of projects announced in the GCC in the first 8
months there is a noticeable shift towards exploring alternative energy sources
Others includes fertilizers petrochemicals gas processing LNG oil amp gas explora-
tion mining
Source Contax Partners Database
ldquothe sectors of oil and gas
production and petrochemicals
accounted for over c50 of
all project awards in 2012rdquo
TITLE OF PIE CHART HERE
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page four
IN FOCUS HABSHAN-FUJAIRAH PIPELINE [continued]
EDITORrsquoS NOTEA warm welcome from Ann-Marie Carbery Antoun
Ann-Marie Carbery Antoun
Director of Business Advisory
Welcome to the 19th Issue of the Flare In this quarterrsquos CAPEX article Kalpesh Ramwani analyses the trends of awarded and announced projects between January and August 2012 During this period US$ 125bn worth of new projects was announced in the GCC while US$ 57bn worth of projects was awarded Saudi Arabia and the UAE combined accounted for c81 and c83 of all the new announcements and project awards made respectively in the year to date Looking deeper into the projects announced the article identifies new trends for 2012 that differ quite significantly from the previously announced project trends in earlier years
In addition to the CAPEX review we bring you another three new feature articles In the first article Arsalan Iqbal writes a very interesting in focus article about the impact of the Habshan-Fujairah pipeline on the Strait of Hormuz Fujairahrsquos economy and relationships with Iran In the second article Vinodkumar Rao provides
a round-up of the development of various upstream oil and gas technologies including RFID-DOTS directional drilling slim hole drilling smart wells and others Finally in the third article I look at how Saudi Aramco is preparing for the next generation through its Accelerated Transformation Program (ATP) and the impact this initiative may have on other NOCs around the region as the role of NOCs expand in todayrsquos world and as NOCs continue to face obligations which seem to pull them in different directions
This quarter the Contax team reviews the following two books The first lsquoInfluence ndash The Psychology of Persuasionrsquo by Robert B Cialdini provides interesting findings on the psychology behind decision-making and how people are influenced by the world around them This is particularly insightful for marketers and business owners while shaping their message designing their products and building their business The second lsquoThe Power of Habitrsquo by Charles Duhigg examines
the science of habit formation in our lives in companies and in communities estimating that habits make up 40 of our daily routine markets
Contax Partnersrsquo consulting team has worked on a range of exciting market studies this quarter including labour trends in a MENA country and opportunities emerging in Mozambique The highlight of our calendar this quarter was our attendance at the NOCs amp Governments Summit in Dubai which brought together leaders from the various organisations to discuss and debate in particular some of the local content challenges that the MENA region faces As we enter into the fourth and final quarter of 2012 momentum across the region seems to be at a peak We look forward to reporting in next quarterrsquos Flare how this momentum translates in results and business opportunities and to providing insights into the outlook for 2013
Greater Role of FujairahThe development of the Habshan-Fujairah pipeline was originally intended as an internal strategic move to aid in the development and economic integration of the Fujairah emirate within the UAE As a weak economy Fujairah was reliant on the federal government for development through
subsidies and grants In a far-sighted move by the UAE to capitalise on favorable geography and consolidate Fujairahrsquos position as a leading oil bunkering port the new pipeline will help the UAE diversify its supply routes The Strait of Hormuz chokepoint can now be circumvented altogether and at the same time economic sustainability may be pursued in Fujairah Domestically while this emirate does not produce any oil or gas of its own it handles approximately 1 million tonnes per month of marine transportation including fuel and
related products Furthermore the Abu Dhabi government has also commissioned a refinery in Fujairah to process 200000 bpd at a total cost of US$3 bn In turn this promises to be the catalyst to generate new activity employment and opportunities for future expansion in the region The clustering effect is already somewhat visible with the construction of a new $817 million hotel and resort project underway to boost tourism
Repercussions for IranSoon after the commissioning of the Habshan-Fujairah Pipeline on 21st June 2012 the European Union imposed an oil embargo on Iran on 1st July 2012 which resulted in an immediate ban on oil imports into 27 European countries from Iran This included ending all exemptions for contracts that were signed before 2012 barred international insurance for Iranian oil shipments and heavily restricted the countryrsquos ability to do business with the rest of the world In response it is reported that the Iranian government has resorted to continuing sale of petroleum to its preferred partners and accepting payments through the following alternate mechanisms
bull India After initially banning Iranian tankers inits waters to comply with international sanctions on Iran it is reported that India has agreed to trade for Iranian oil with payments for rice medicine engineering supplies and steel to be made in the Indian rupee A few Iranian financial institutions have subsequently been allowed to open accounts in the local rupee denomination gtcontinued on page 5
ldquoThe development of the Habshan-Fujairah pipeline was originally
intended as an internal strategic move to aid in the development and economic
integration of the Fujairah emirate within the UAE As a weak economy Fujairah was reliant on the federal
government for development through subsidies and grantsrdquo
TITLE OF PIE CHART HERE
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page four
IN FOCUS HABSHAN-FUJAIRAH PIPELINE [continued]
HAVE A QUESTION If you have any questionsabout any of the topics you have read today contact Ann-Marie AnnMarieCarberycontaxpartnerscom
Imtiaz AhmedTerritory Sales Manager
MEET THE TEAMGain an insight into the professional background of one of our experts each issue
Role at Contax Partners Imtiaz is part of the Business Investments team He is responsible fordeveloping agencies in the Middle East for East Asian European and American manufacturers ofoil and gas equipment
Education Bachelor of Engineering Degree (Mechanical) Osmania University Hyderabad India
Experience 19+ years hands-on experience in marketing and business development of rotating equip-ment having successfully increased product visibility and revenues for some of the leading manufacturersof pumps turbines compressors and accessories in the Middle East and South Asia Extensive knowledge of the hydrocarbonsindustrial sector gained through direct participation during shutdowns and mainte-nance operations
Favourite Quote ldquoDifficulties mastered are opportunities wonrdquo Winston Churchill
bull China Iran has been relying on state-backed insurance for its own tankers to supply to China which is its number one customer This mechanism while costly and time-consuming also adds an element of increased risk by placing faith in the Iranian government for insurance payouts
bull Japan Due to the fallout from the Fukushima nuclear reactor the Japanese have reduced their reliance on nuclear power and thus have a renewed appetite for petroleum products ndash the Japanese government has granted maritime sovereign insurance worth US$76 bn to continue delivery of Iranian crude oil
Despite securing some of its biggest customers Iran has suffered nearly US$133 mn a day in lost sales whereas daily shipments have plunged by 12 million barrels a day After losing its status as the worldrsquos second largest producer in the world the Persian state is continually struggling to keep its economy afloat It is feared that existing or increased pressure might force a retaliatory measure such as closure of the Strait of Hormuz With the Habshan-Fujairah pipeline coming online however the UAE governmentrsquos initiative will help reinvigorate confidence in the future of the UAErsquos oil supply and reinforce its long-term objectives to protect and develop its domestic oil and gas assets n
ldquoDespite securing some of its biggest customers Iran has suffered nearly
US$133 mn a day in lost sales whereas daily shipments have plunged by 12
million barrels a dayrdquo
ldquoAfter losing its status as the worldrsquos second largest producer in the
world the Persian state is continually struggling to keep its economy afloatrdquo
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page six
Upstream Oil amp Gas TechnologiesBrief Round-Up
The demand for oil and gas has steadily increased during the past few decades and this
trend is expected to continue in the coming decades The question arises With plummeting discovery volumes where will the supply come from As producers are forced to drill deeper into the ground and venture into deeper waters in areas more remote from the consumers how will the demand be met Contax Partners strongly believes that technology will play a crucial role in meeting the worldwide burgeoning demand for oil and gas Technology will prove to be the reckoning force for enhanced oil recovery and increased production In this article Contax Partners provides a brief insight about the evolving upstream oil and gas technologies the end userrsquos approach towards the same and the challenges grappling the industry
The average recovery rate of a hydrocarbon reservoir is 40 This means that of all the current and no longer active wells 60 of their bounty will remain in the ground ndash unless extraction methods are improved If only a fraction of the untapped 60 is made available and an equivalent increase to the recovery rate of undeveloped and yet to be found fields is gained it is perfectly feasible that supply can keep up with demand in the coming
years The recovery and extraction rates can be improved by the advent of new upstream oil and gas extraction technologies New upstream oil and gas technologies can be better understood by patent trends The number of new patents related to the extractive industry
has more than doubled during the five year period 2005-2010 as per Figure 1
From the Figure 1 above we realize the growing importance of oil and gas technology innovation This implies that the project owners and independent oil and gas technology companies are focused on oil and gas technology Research and Development (RampD) efforts Contax Partners understands that within the oil and gas industry technology has reduced the risk of exploration and cut the time required to drill a well Oil and gas technologies are often destined for hostile hard-to-reach environments such as deep offshore waters or in the high temperature and pressure encountered at the bottom of a well There has been a paradigm shift in the way oil companies have embraced new technologies or shown interest in new technologies
National oil companies are aggressive users of new technology that is aligned with particular local needs as a result of less stringent investment criteria and a primary responsibility to most effectively exploit national resources Large operators focus on lower-risk technologies that reduce cost and provide access to new resources whereas independent operators generally seek opportunities that are of higher risk and hence greater reward Strategic investors in OampG technology include Chevron BP Energy Technology Ventures (JV between GE NRG and
Conoco Philipprsquos) Statoil Ventures and KPC Ventures
The oil and gas industry exhibits time-to-market characteristics that are consistent with other heavy industries such as mining steel production and
power generation While consumer goods might progress from concept to store shelves in two years oilfield technologies consistently require 10 to 15 years to complete the same maturation cycle Some of the early technologies which took a long time for the industry to embrace include directional drilling and seismic surveys
Horizontal wells are designed to increase the production and reduce the drilling and completion cost of a well by offering a greater contact with the productive layer of a reservoir A horizontal well typically costs 30 to 80 per cent more than a vertical well but offers the potential of dramatically higher production compared to a vertical well
The introduction of a down-hole steerable motor that could be controlled from the surface and introduction of measurements while drilling (MWD) complement the development of horizontal or directional drilling Even though the higher cost coupled with higher risk of horizontal drilling remain a deterrent to many companies with time acceptance of horizontal drilling methods have increased as more and more companies report success with the use of horizontal drillingThe decade-long adoption of horizontal wells is a classic example of adoption of a new technology as costs come down technology improves and risks are better gtcontinued on page 7
ldquoAs producers are forced to drill deeper into the ground and venture into deeper waters in areas more
remote from the consumers how will the demand be met Contax Partners strongly believes that technology will play a crucial role in meeting the worldwide burgeoning demand for oil and gasrdquo
Vinod RaghothamaraoManager Business
Advisory
Source Contax Research Analysis 2012 Oil and Gas Investor The chart above is based on the following patent classes L Solid Anti-friction Devices Earth Boring Well Treating Oil Field Chemistry Mineral Oils Apparatus Chemistry of Hydrocarbon Compounds deforming bars and steel pipes
1600
1400
1200
1000
800
600
400
200
02008 20092007
Figure 1) Extractive Industry Patents
2005 2006 2010
UPSTREAM OIL amp GAS [continued]
understood and mitigated Early 3D seismic surveys were expensive to acquire and process but as the industry gained familiarity with the needed technologies then costs and processing and interpretation times for seismic 3D came down 3D seismic surveys produce much more detailed information than was previously possible and have been revolutionary in the oil and gas exploration arena
The above two are just examples of technologies that took a longer time for the overall oil and gas industry to embrace and adapt Currently some of the upcoming areas wherein significant efforts to develop andor improvise technologies include but not limited to
bull Advanced and integrated database with interactive visual and communication tools for oil and gas real time informationbull Enhanced oil recovery reservoir modelling monitoring and managementbull Improved oil and gas exploration rates in tougher regions bull Deep water exploration
Oil gas and mineral deposits buried deep underground can pose a greater challenge in uncovering them especially in terms of time effort and money The concept of airborne gravity gradiometry could give oil and gas companies rapid access to detailed information about geological structures and could be a valuable tool for the rapid identification of oil and gas deposits Airborne gravity gradiometry surveys enable a large area to be surveyed more quickly and in a cost effective manner
The term digital oil field (DOF) can be defined as a suite of interactive and complementary technologies that enable companies to gather and analyse data throughout the job site More specifically digital oil field technologies allow companies to capture data with greater frequency from all parts of the oil and gas value chain and analyse it in real or near-real time thus optimizing reservoir well and facility performance The most common challenge in the deployment of DOF is the underestimation of the level of customization required Each DOF implementation has to be tailored to its specific need and there is no one-
size fits all solution when it comes to DOF implementation Hence many end users do not appreciate the importance of customisation and as such there is a serious need for empowerment and education of end users
More advanced exploration and production technologies are continuously being developed in order to find more reserves and maximise cost reduction Some of the initiatives are 4D seismic surveys new logging techniques control systems and down-hole sensor coiled tubing for well work overs completions and flow lines and intelligent or smart well completions
The main driving force behind these new upstream technologies is the desire to
bull Increase access to economically exploitable new liquid and gas reservesbull Improve recovery rates of existing reservesbull Reduce exploration development and production costsbull Mitigate adverse environmental efforts and risks to public health and safety from exploration and production activitiesbull Develop production and conversion technologies for clean liquid fuels from unconventional resources gas and coal
The below table (Table 1) showcases and summarizes some of the developments in oil and gas technologies with their respective benefits
From the above Table 1 we realise that Radio Frequency Identification Device (RFID) has found its way in Drilling Operations (DOTS) This results in
optimised drilling operation and capture of real-time drilling measurements The development of Solar EOR enables companies to extract more oil from mature fields especially without the need for gas-fired steam Even though there are advancements in oil and gas technologies there are still many challenges to be faced Some of these challenges are
bull Improving recovery efficiencybull Developing huge amounts of known unconventional depositsbull Realising technology breakthroughs for improved or new gas-to-liquids (GTL) processes
Going forward one has to wait and watch as to how the technology landscape evolves The large operators are refocusing their research development and deployment efforts on technology areas relevant to the competition Some such examples include but are not limited to the exploitation of difficult gas resources and the sustainable production of resources heavily contaminated with hydrogen sulphide and carbon dioxide
On some levels adopting new technology can be viewed as an economic risk The cost may be higher and the result less certain than existing technology On the positive side the payoff from a new technology can be huge both for the individual company and for national energy security Contax Partners believes that in the next few decades to come advancements in oil and gas technologies will continue to be a key and critical driver to find more reserves that will secure the future oil supply n
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page seven
HAVE A QUESTION If you have any questions about any of the topics you have read today contact Ann-Marie AnnMarieCarberycontaxpartnerscom
Table 1) Brief summary of Upstream Oil and Gas Technologies and Benefits
Technology Category Value Add
Distributed Temperature Sensor Surface amp Subsea surveillance Real time data capture and monitoring
RFID - DOTS Smart Oilfield Real time data capture and monitoring
Directional Drilling Drilling Operations Better access and more efficient production
Slim hole drilling Drilling Operations Lower rig costs
3D4D Seismic imaging Seismic Mapping Optimized reservoir management
Smart Well Intelligent Completion Improves ultimate recovery
Solar Microbial and Chemical EOR
Enhanced Oil Recovery(EOR) Optimal recovery
Source Contax Partners Research Analysis 2012 A brief snapshot of the current advancements in the oil and gas industry and the immense benefits that the end user can avail of
amp
Find out what we can do for youCall +971 4 369 5520 or visit wwwcontaxpartnerscom
Identifying amp winning new projects and opportunities
Developing amp implementing
growthstrategies
Setting up and sustainingnew business
ventures
Keeping youinformed of the market and your
competitors
Planning ampexecuting
project ventures successfully
Benefit from more than 25 years of access to and practical knowledge of the market - let Contax Partners help you win
IS WINNING MIDDLE EAST ENERGY SECTOR OPPORTUNITIES PART OF YOUR GROWTH STRATEGY
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page nine
SAUDI ARAMCOrsquoS ATP PROGRAMPreparing for the next generation through its Accelerated Transformation Program (ATP) Ann-Marie
Carbery AntounDirector of Business
Advisory
Saudi Aramco is the national oil company of Saudi Arabia and in 2005 was estimated to be worth US$781 bn making it one of the worldrsquos most valuable
and most important companies Saudi Aramco has one of the largest proven crude oil reserves in the world in addition to the largest daily oil production Since its inception in the 1930rsquos Saudi Aramco has transformed itself from a single oil business to a multi business company now having interests in gas production (since the 1970rsquos) refining (since the 1980s although some assets also date back to 1940) power generation (since the 1980rsquos) and chemicals (since the turn of the millennium) Since 2002 Saudi Aramco has continually reviewed its strategic direction launching its strategic imperatives in the same year then reviewing and adjusting four years later before launching its Accelerated
Transformation Program (ATP) in 2011 The ATP is driving future transformation in an accelerated manner so that by 2020 Saudi Aramco realises its ambition to be lsquoa fully integrated global energy and chemicals companyrsquo Sixteen months on Contax Partners provides an update on the progress to date of the ATP and looks at how it may shape not only the future of the company and the country but also the transformation that may be required or that may be in progress in other National Oil Companies (NOCs) across the region and beyond
Underlying the intent of the ATP is lsquounlocking the companyrsquos full human potentialrsquo by broadening and deepening the involvement of the Kingdomrsquos burgeoning young population Fourteen initiatives have been developed across four themes being governed by a Strategy Council which sets the overall strategic direction (Figure 1) The Young Leaders Advisory Board has been developed to sit under the Strategy Council and has 14 members each assigned to a particular initiative These 14 members have been carefully selected from hundreds of interested young applicants to drive the implementation of the various initiatives Thus not only is the ATP about driving the transformation of Aramco but it is also about achieving that objective with strong involvement from the countryrsquos youth There is also a Strategic Transformation Office which acts as a PMO to integrate collective requirements and ensure sustainability The four themes defined within the ATP range from lsquoshaping business portfoliorsquo to lsquocountry enablersrsquo lsquodelivering agility flexibility and efficiencyrsquo and lsquocapacity building knowledge and skillsrsquo Initiatives under these themes are around crude
oil production mix unconventional gas chemicals refining and marketing domestic energy operational excellence leadership and others Over the coming years Contax Partners believes that these initiatives will culminate into having quite an accelerated impact on Aramcorsquos 2020 vision compared to if the company was to continue driving its 2020 vision at a business as usual pace Thus it is anticipated that the ATP will have a significant impact on the companyrsquos future
Since its launch sixteen months ago the ATP has been going through a process of defining critical decisions that need to be made and once these have been defined and concluded the implementation of the various initiatives will move forward at full steam The ATP plans to move Saudi Aramco from lsquobusiness as usualrsquo transformation to lsquoacceleratedrsquo transformation and the expectation is that over the coming few years this initiative will be critical to the development of the company and the overall country The impact that the initiative is expected to have on the country
is to stimulate young Saudirsquos to be part of its countryrsquos most important business transformation In fact they will not only to be part of the journey but rather will actively drive it After all these young leaders will be the future leaders of Saudi Aramco and as the role of an NOC becomes more complex this will be a critical journey for the young leaders involved
As one considers the importance of the ATP and its gtcontinued on page 10
ldquoSaudi Aramco has one ofthe largest proven crude oil
reserves in the world in additionto the largest daily oil
productionrdquo
Strategy Council
Strategic Transformation
Office
Young Leaders Advisory Board
Initiative 1 Initiative 2 Initiative 3
Initiative 4 Initiative 5 Initiative 6
Initiative 7 Initiative 8 Initiative 9
Initiative 10 Initiative 11 Initiative 12
Initiative 13 Initiative 14
Figure 1 The execution structure of the Accelerated Transformation Program (ATP)
ldquoThe ATP is driving future trans-formation in an accelerated manner so that by 2020 Saudi Aramco realises its ambition to be lsquoa fully integrated global
energy and chemicals companyrsquordquo
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page ten
October 2012
3rd Annual Waste Management Middle East Forum ndash Dubai UAEOctober 1st - 2nd 2012
Visit the website
3rd Annual Global Petrochemicals Technology Conference ndash Doha QatarOctober 1st - 3rd 2012
Visit the website
Global IWPP Summit ndash RAK UAEOctober 1st - 3rd 2012
Visit the website
World Independent Oil Companies Congress ndash London UKOctober 2nd - 4th 2012
Visit the website
2nd Annual Smart Grids and Smart Meters Summit ndash Abu Dhabi UAEOctober 8th - 9th 2012
Visit the website
Gastech Conference amp Exhibition 2012 ndash London UKOctober 8th - 10th 2012
Visit the website
HSE Forum in Energy ndash Doha ndash Qatar October 8th - 10th 2012 Visit the website
2nd Annual Plant Shutdown and Turnaround Management ndash Doha Qatar
Flare Management amp ReductionSummit 2012 ndash Abu Dhabi UAENovember 14th - 17th 2012
Visit the website
OPITO Safety amp Competence Confer-ence 2012 - Managing the Safety Chain ndash Abu Dhabi UAENovember 14th - 17th 2012
Visit the website
International Professionals in Energy Conference (IPEC) ndash Kuwait City KuwaitNovember 25th - 26th 2012
Visit the website
Political and Commercial Risk in Oil and Gas ndash London UKNovember 26th - 28th 2012
Visit the website
OampG Pipes Global Conference ndash London UKNovember 27th - 29th 2012
Visit the website
IADC Critical Issues Middle East 2012 Dubai UAEDecember 4th - 5th 2012
Visit the website
8th Middle East Energy Security Forum Dubai UAEDecember 4th - 8th 2012
Visit the website
Contax Partners will be speaking
October 9th - 11th 2012 Visit the website
Global Smartfields Summit ndash Abu Dhabi UAEOctober 17th - 18th 2012
Visit the website
The MENA Mining Show ndash Dubai UAEOctober 21st - 23rd 2012
Visit the website
World Energy Forum 2012 ndash Dubai UAE ndash DubaiOctober 22nd - 24th 2012
Visit the website
Small Scale LNG Forum ndash Istanbul TurkeyOctober 23rd - 24th 2012
Visit the website
19th Africa Oil Week ndash Cape Town South AfricaOctober 29th - 2nd November 2012
Visit the website
Middle East Oil amp Gas ContractConference 2012 ndash Abu Dhabi UAENovember 5th - 7th 2012
Visit the website
ADIPEC 2012November 11th - 14th 2012
Visit the website
SAUDI ARABIArsquoS ATP PROGRAM [continued]
HAVE A QUESTION If you have any questions about any of the topics you have read today contact Ann-Marie AnnMarieCarberycontaxpartnerscom
December 2012
November 2012
progress one cannot help but to appreciate the importance of such initiatives as the role of NOCs expand In todayrsquos world NOCs have obligations which seem to pull them in different directions For example NOCs typically have the mandate to maximise profit whilst at the same to provide energy solutions to global markets to support the domestic economy to develop national obligations and others Whilst some of these seem to be contradictory for example using a local workforce to drive in-country employment can often mean delivery at a higher cost Saudi Aramco seems to be
attempting to demonstrate through its ATP that increasing local content and training local workforce in the short term may increase cost in the short term but in the long term will help it be more competitive Contax Partners believes that we are embarking on interesting times with regards to the role of NOCs in a global context As NOCs continue to have different pulls it will be interesting to see how other NOCs in the Middle East adapt change and innovate in order to lead their own journey of transformation n
Industry conferences
Contax Partnersrsquo Director of Business Advisory had the pleasure to attend NOCs amp Governments Summit 2012 held on the 17-19 September in Dubai
The conference which brought together the oil and gas industry leaders governments and regulators was aimed to facilitate discussions about how strategies can drive job creation and skills development local content and capacity building innovation and technology transfer and the role of the industry in encouraging economic growth and development within resource holding nations
During the event Contax Partners was impressed with the quality of the discussions that took place with regards to the role of NOCs and IOCs in overcoming local content challenges and the exchange of lessons
learned that took place particularly coming out of Africa on how to develop and embrace local SMEs and stimulate local employment n
WHAT HAS CONTAX PARTNERSBEEN UP TO THIS QUARTERContax Partners attended the NOCIOC summit in Dubai
Contax Partners has officially presented equipment to American Mission Hospital as part of its commitment to health care in the community
Victoria Cox acting Marketing Manager at Contax Partners presented the equipment to AMH CEOCMO Dr
George Cheriyan The equipment purchased with the donation was a CTG Machine for the ObGyn Clinic at AMH purchased with Contax Partnerrsquos sponsorship of the 15th annual AMH Island Classic Charity Golf tournament as a Hole sponsor
Victoria Cox said ldquoContax Partners are very pleased to sponsor this charitable event that will help AMH continue to provide its excellent medical services to the community The health of our employees and the health of the community is a top priority for us and we hope this contribution will be successful in helping to provide the equipment neededrdquo
AMH Senior Manager Fundraising Community and Marketing Bahnaz Abbas added ldquoWe thank Contax Partners for their continued support of American Mission Hospital and our efforts to update and advance our services to our patients With the support of companies like Contax Partners we are able to purchase much needed equipment to diagnose and treat our patients so that we can continue what is over a century long commitment to the community of Bahrainrdquo n
Contax Partners presents the equipment to American Mission Hospital Bahrain
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page eleven
Contax Partners launches new GCC operation - Aman water - game-changing water disinfection technology now available in the Middle Easthellip
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page twelve
WHAT HAS CONTAX PARTNERS BEEN UP TO THIS QUARTER [continued]
Contax Partnersrsquo Business Investment division has established a proven track record of empowering its clients to achieve successful partnerships in the
Middle East and Africa
We are committed to actively identifying new and innovative technologies worldwide and enable their successful launch in the region working closely with the patent rights owners as they grow into profitable ventures Today we are proud to announce an exciting addition to our business investmentsrsquo portfolio ndash Aman Water which owns exclusive rights to CLO2Ix technology for the Middle East region
This is a unique and US-patented process of water disinfection allowing production of Chloride Dioxide in a safe effective non-hazardous and environmentally friendly way - without any by-product or residues It is currently the most advanced and most reliable ClO2 generating technology in the world
Chlorine Dioxide (ClO2) is a very effective oxidizer and biocide that can be used in almost any water disinfection applications ndash from the reservoir to the tap and for diverse purposes varying from recovering ldquosouredrdquo oil wells to disinfecting poultry houses
Historically however it has been extremely difficult if not impossible to produce chlorine dioxide in a safe manner and in a pure form without unwanted by-products
ClO2iX offers an innovative solution to these problems
through a catalytic CLO2 production system which safely dispenses the required amount of the pure CLO2 solution free of by-products and without the need for storage
Tony Mitchell General Manager for Aman Water has said ldquoI am very encouraged by the levels of interest in the CLO2IX technology we have seen from this region so far and by the diverse range applications in which ClO2IX can provide excellent solutions for our clients Since the launch of the technology we have already installed ClO2IX systems in various institutions including King Hamad University Hospital (Bahrain) and Al-Rai Foods (KSA) amongst others We are looking forward to continue to offer this unique solution to serve local water treatment and disinfection needs and we have ambitious growth plans for the Middle Eastrdquo
Filippo Fantechi the CEO of Contax Partners added ldquoWe are dedicated to introducing those niche and innovative technologies that would help our local clients save costs time and effort We will be strengthening this exciting venture with our local operational support and business development capabilities in the Middle East energy arenardquo n
ldquoThis is a unique and US-patented process of water disinfection allowing
production of Chloride Dioxide in a safe effective non-hazardous and
environmentally friendly wayrdquo
Working for a major project owner in the GCC Contax Partners identified all possible challenges and constraints that the client may face while
undertaking projects and flagged potential risks arising out of the possible in-country gaps
Contax Partners analysed the countryrsquos infrastructure logistics availability of project materials manpower resources and construction equipment and provided risk mitigation strategies to address the risks associated with successful project execution n
WHAT OUR CONSULTING TEAMHAS BEEN WORKING ON THIS QUARTERGap analysis of in-countryresources
Contax Partners conducted a survey of peaks and troughs in construction in a MENA country between 2005-2015 and identified how these peaks
are correlated to movements in labour wage rates and productivity
The project involved an in-depth analysis of the peaks and troughs in construction for the period 2005 to 2012 Furthermore our experts were able to break down the data on wage rates by construction discipline and respective trades and correlate this data with the peaks and troughs in construction activity n
GCC workload analysis wage rates and productivity trends
Contax Partners completed a survey of the potential requirements to build the entire LNG value chain in Mozambique to transform Mozambique into a major
LNG producer
Benchmarking against Ras Laffan Industrial City (RLIC) in Qatar Contax Partners undertook a detailed gap analysis identifying Mozambiquersquos development needs across three key levels macro (country infrastructure) midi (LNG support infrastructure) and micro (LNG value chain) n
Mozambique country infrastructure LNG infrastructure amp value chain
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page thirteen
Influence The Psychology of Persuasion
By Robert Cialdini
This in-depth scientific research into the human psyche uncovers the subconscious mental shortcuts that human brains often take during the decision-making process
The book is a result of more than 30 years of study by Dr Cialdini into the principles of the underlying tactics which are designed to lead a customer
to agree to a proposition These tactics are divided into 6 main categories which are proven to work and are often used by sales and marketing professionals to influence people reciprocity consistency liking authority scarcity and social proof
This marketing classic illustrates which techniques work and why telling how to use persuasion as well as how to guard against it
It is written from a neutral perspective and would appeal to anyone who wants to better understand themselves and how they are influenced by the world around them
The insight into the psychology of influencing is key for marketers and business owners - shaping their message designing their products and building their businesses n
The Power of Habit
By Charles Duhigg
The author looks into the science of habit formation in our lives companies and communities estimating that habits make up 40 of our daily routine
Duhigg believes that in order to succeed in life we should be able to change our habits He then shows the reader how habits are formed and how we can introduce new habits to take the place of the old
The book is a good balance of innovative research and fascinating anecdotes revealing how habits operate in the brain how companies use them and how retailers use habits to manipulate consumersrsquo patterns
The book is divided into three sections first focusing on the individual then companies and finally societies The first section reveals how habits shape our lives and how we can shape our habits The second illustrates how simple behavioural changes in an organisation can drastically change the functionality of a business
And the third one looks into the habits of societies A good read to learn how to make positive practical changes in our lives n
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page fourteen
THE READING ROOMContax Partnersrsquo current reading fodder
TO REGISTER FOR THE FLARE VISIT WWWCONTAXPARTNERSCOM
WE HOPE YOU ENJOY THE FLARE AND WE WELCOME YOUR FEEDBACK AND SUGGESTIONS AT theflarecontaxpartnerscom
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page one
CONTAXrsquoS CAPEX CORNER
Emerging trends in the energy project
landscape within the GCC
As the GCC Energy market picks up steam with major
announcements by governments and project owners
we explore the trends that have shaped the industry in
the first eight months of 2012 Between January and August
2012 US$ 125bn worth of new projects were announced in
the GCC while US$ 57bn worth of projects were awarded
(Figure 1) Saudi Arabia and the UAE combined accounted for
c81 and c83 of all the new announcements and project
awards made in the year respectively
Within Saudi Arabia and the UAE the sectors of oil and gas
production and petrochemicals accounted for over c50 of
all project awards in 2012 Kuwait on the other hand saw 63
of its awards made in the power generation sector The largest
project awarded in 2012 was the US$ 3bn Jazan Power and
Desalination Plant in Jazan Saudi Arabia
Looking deeper into the projects announced in the two domi-
nating markets we notice that Saudi Arabia has primarily
(c46) focused on projects within the oil amp gas production
sector while the UAE has announced the majority (c80) of
its projects within the alternative energy sector The largest
project announced in Saudi Arabia was Saudi Aramcorsquos US$
25bn Red Sea Off-Shore Development Project whilst the US$
35bn Solar Park announced by DEWA (Dubai Electricity and
Water Authority) was the largest project announced in the
UAE in the first eight months of 2012
Most of the new projects announced in 2012 are in line with
the long-term plans that the GCC governments have set
for themselves A closer look at the award dates of the an-
nounced projects reveals that only c30 of the announced
projects are likely to be awarded in either 2012 or 2013 while
most of the large scale projects are expected begin develop-
ment in the next 3-4 years
gt continued on page 2
Kalpesh Ramwani
SeniorConsultant
October - December 2012 Issue 19GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
l Projects Announced1 l Projects Awarded
Figure 1 In the first eight months of 2012 cUS$ 57bn worth of projects were award--
ed in the GCC Projects announced during the same period equalled US$ 125bn
Source Contax Partners Database
70
60
50
40
30
20
10
0 Oman Qatar BahrainKuwait
GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
Saudi Arabia UAE
c81 of Projects Announced
c83 of Projects Awarded
Alternative
Energies 34
Oil Gas
Production 26
Power11
Metal7
Refining5
Water amp
Waste 5
Industrial4
Others8
GCC Energy Project Announcements
Jan-Aug 2012 (US$ bn)
100 = US$125bn
l Planned for 2011 l Awarded in 2011
Figure 2 Of the US$ 125bn worth of projects announced in the GCC in the first 8
months there is a noticeable shift towards exploring alternative energy sources
Others includes fertilizers petrochemicals gas processing LNG oil amp gas explora-
tion mining
Source Contax Partners Database
ldquothe sectors of oil and gas
production and petrochemicals
accounted for over c50 of
all project awards in 2012rdquo
TITLE OF PIE CHART HERE
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page four
IN FOCUS HABSHAN-FUJAIRAH PIPELINE [continued]
HAVE A QUESTION If you have any questionsabout any of the topics you have read today contact Ann-Marie AnnMarieCarberycontaxpartnerscom
Imtiaz AhmedTerritory Sales Manager
MEET THE TEAMGain an insight into the professional background of one of our experts each issue
Role at Contax Partners Imtiaz is part of the Business Investments team He is responsible fordeveloping agencies in the Middle East for East Asian European and American manufacturers ofoil and gas equipment
Education Bachelor of Engineering Degree (Mechanical) Osmania University Hyderabad India
Experience 19+ years hands-on experience in marketing and business development of rotating equip-ment having successfully increased product visibility and revenues for some of the leading manufacturersof pumps turbines compressors and accessories in the Middle East and South Asia Extensive knowledge of the hydrocarbonsindustrial sector gained through direct participation during shutdowns and mainte-nance operations
Favourite Quote ldquoDifficulties mastered are opportunities wonrdquo Winston Churchill
bull China Iran has been relying on state-backed insurance for its own tankers to supply to China which is its number one customer This mechanism while costly and time-consuming also adds an element of increased risk by placing faith in the Iranian government for insurance payouts
bull Japan Due to the fallout from the Fukushima nuclear reactor the Japanese have reduced their reliance on nuclear power and thus have a renewed appetite for petroleum products ndash the Japanese government has granted maritime sovereign insurance worth US$76 bn to continue delivery of Iranian crude oil
Despite securing some of its biggest customers Iran has suffered nearly US$133 mn a day in lost sales whereas daily shipments have plunged by 12 million barrels a day After losing its status as the worldrsquos second largest producer in the world the Persian state is continually struggling to keep its economy afloat It is feared that existing or increased pressure might force a retaliatory measure such as closure of the Strait of Hormuz With the Habshan-Fujairah pipeline coming online however the UAE governmentrsquos initiative will help reinvigorate confidence in the future of the UAErsquos oil supply and reinforce its long-term objectives to protect and develop its domestic oil and gas assets n
ldquoDespite securing some of its biggest customers Iran has suffered nearly
US$133 mn a day in lost sales whereas daily shipments have plunged by 12
million barrels a dayrdquo
ldquoAfter losing its status as the worldrsquos second largest producer in the
world the Persian state is continually struggling to keep its economy afloatrdquo
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page six
Upstream Oil amp Gas TechnologiesBrief Round-Up
The demand for oil and gas has steadily increased during the past few decades and this
trend is expected to continue in the coming decades The question arises With plummeting discovery volumes where will the supply come from As producers are forced to drill deeper into the ground and venture into deeper waters in areas more remote from the consumers how will the demand be met Contax Partners strongly believes that technology will play a crucial role in meeting the worldwide burgeoning demand for oil and gas Technology will prove to be the reckoning force for enhanced oil recovery and increased production In this article Contax Partners provides a brief insight about the evolving upstream oil and gas technologies the end userrsquos approach towards the same and the challenges grappling the industry
The average recovery rate of a hydrocarbon reservoir is 40 This means that of all the current and no longer active wells 60 of their bounty will remain in the ground ndash unless extraction methods are improved If only a fraction of the untapped 60 is made available and an equivalent increase to the recovery rate of undeveloped and yet to be found fields is gained it is perfectly feasible that supply can keep up with demand in the coming
years The recovery and extraction rates can be improved by the advent of new upstream oil and gas extraction technologies New upstream oil and gas technologies can be better understood by patent trends The number of new patents related to the extractive industry
has more than doubled during the five year period 2005-2010 as per Figure 1
From the Figure 1 above we realize the growing importance of oil and gas technology innovation This implies that the project owners and independent oil and gas technology companies are focused on oil and gas technology Research and Development (RampD) efforts Contax Partners understands that within the oil and gas industry technology has reduced the risk of exploration and cut the time required to drill a well Oil and gas technologies are often destined for hostile hard-to-reach environments such as deep offshore waters or in the high temperature and pressure encountered at the bottom of a well There has been a paradigm shift in the way oil companies have embraced new technologies or shown interest in new technologies
National oil companies are aggressive users of new technology that is aligned with particular local needs as a result of less stringent investment criteria and a primary responsibility to most effectively exploit national resources Large operators focus on lower-risk technologies that reduce cost and provide access to new resources whereas independent operators generally seek opportunities that are of higher risk and hence greater reward Strategic investors in OampG technology include Chevron BP Energy Technology Ventures (JV between GE NRG and
Conoco Philipprsquos) Statoil Ventures and KPC Ventures
The oil and gas industry exhibits time-to-market characteristics that are consistent with other heavy industries such as mining steel production and
power generation While consumer goods might progress from concept to store shelves in two years oilfield technologies consistently require 10 to 15 years to complete the same maturation cycle Some of the early technologies which took a long time for the industry to embrace include directional drilling and seismic surveys
Horizontal wells are designed to increase the production and reduce the drilling and completion cost of a well by offering a greater contact with the productive layer of a reservoir A horizontal well typically costs 30 to 80 per cent more than a vertical well but offers the potential of dramatically higher production compared to a vertical well
The introduction of a down-hole steerable motor that could be controlled from the surface and introduction of measurements while drilling (MWD) complement the development of horizontal or directional drilling Even though the higher cost coupled with higher risk of horizontal drilling remain a deterrent to many companies with time acceptance of horizontal drilling methods have increased as more and more companies report success with the use of horizontal drillingThe decade-long adoption of horizontal wells is a classic example of adoption of a new technology as costs come down technology improves and risks are better gtcontinued on page 7
ldquoAs producers are forced to drill deeper into the ground and venture into deeper waters in areas more
remote from the consumers how will the demand be met Contax Partners strongly believes that technology will play a crucial role in meeting the worldwide burgeoning demand for oil and gasrdquo
Vinod RaghothamaraoManager Business
Advisory
Source Contax Research Analysis 2012 Oil and Gas Investor The chart above is based on the following patent classes L Solid Anti-friction Devices Earth Boring Well Treating Oil Field Chemistry Mineral Oils Apparatus Chemistry of Hydrocarbon Compounds deforming bars and steel pipes
1600
1400
1200
1000
800
600
400
200
02008 20092007
Figure 1) Extractive Industry Patents
2005 2006 2010
UPSTREAM OIL amp GAS [continued]
understood and mitigated Early 3D seismic surveys were expensive to acquire and process but as the industry gained familiarity with the needed technologies then costs and processing and interpretation times for seismic 3D came down 3D seismic surveys produce much more detailed information than was previously possible and have been revolutionary in the oil and gas exploration arena
The above two are just examples of technologies that took a longer time for the overall oil and gas industry to embrace and adapt Currently some of the upcoming areas wherein significant efforts to develop andor improvise technologies include but not limited to
bull Advanced and integrated database with interactive visual and communication tools for oil and gas real time informationbull Enhanced oil recovery reservoir modelling monitoring and managementbull Improved oil and gas exploration rates in tougher regions bull Deep water exploration
Oil gas and mineral deposits buried deep underground can pose a greater challenge in uncovering them especially in terms of time effort and money The concept of airborne gravity gradiometry could give oil and gas companies rapid access to detailed information about geological structures and could be a valuable tool for the rapid identification of oil and gas deposits Airborne gravity gradiometry surveys enable a large area to be surveyed more quickly and in a cost effective manner
The term digital oil field (DOF) can be defined as a suite of interactive and complementary technologies that enable companies to gather and analyse data throughout the job site More specifically digital oil field technologies allow companies to capture data with greater frequency from all parts of the oil and gas value chain and analyse it in real or near-real time thus optimizing reservoir well and facility performance The most common challenge in the deployment of DOF is the underestimation of the level of customization required Each DOF implementation has to be tailored to its specific need and there is no one-
size fits all solution when it comes to DOF implementation Hence many end users do not appreciate the importance of customisation and as such there is a serious need for empowerment and education of end users
More advanced exploration and production technologies are continuously being developed in order to find more reserves and maximise cost reduction Some of the initiatives are 4D seismic surveys new logging techniques control systems and down-hole sensor coiled tubing for well work overs completions and flow lines and intelligent or smart well completions
The main driving force behind these new upstream technologies is the desire to
bull Increase access to economically exploitable new liquid and gas reservesbull Improve recovery rates of existing reservesbull Reduce exploration development and production costsbull Mitigate adverse environmental efforts and risks to public health and safety from exploration and production activitiesbull Develop production and conversion technologies for clean liquid fuels from unconventional resources gas and coal
The below table (Table 1) showcases and summarizes some of the developments in oil and gas technologies with their respective benefits
From the above Table 1 we realise that Radio Frequency Identification Device (RFID) has found its way in Drilling Operations (DOTS) This results in
optimised drilling operation and capture of real-time drilling measurements The development of Solar EOR enables companies to extract more oil from mature fields especially without the need for gas-fired steam Even though there are advancements in oil and gas technologies there are still many challenges to be faced Some of these challenges are
bull Improving recovery efficiencybull Developing huge amounts of known unconventional depositsbull Realising technology breakthroughs for improved or new gas-to-liquids (GTL) processes
Going forward one has to wait and watch as to how the technology landscape evolves The large operators are refocusing their research development and deployment efforts on technology areas relevant to the competition Some such examples include but are not limited to the exploitation of difficult gas resources and the sustainable production of resources heavily contaminated with hydrogen sulphide and carbon dioxide
On some levels adopting new technology can be viewed as an economic risk The cost may be higher and the result less certain than existing technology On the positive side the payoff from a new technology can be huge both for the individual company and for national energy security Contax Partners believes that in the next few decades to come advancements in oil and gas technologies will continue to be a key and critical driver to find more reserves that will secure the future oil supply n
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page seven
HAVE A QUESTION If you have any questions about any of the topics you have read today contact Ann-Marie AnnMarieCarberycontaxpartnerscom
Table 1) Brief summary of Upstream Oil and Gas Technologies and Benefits
Technology Category Value Add
Distributed Temperature Sensor Surface amp Subsea surveillance Real time data capture and monitoring
RFID - DOTS Smart Oilfield Real time data capture and monitoring
Directional Drilling Drilling Operations Better access and more efficient production
Slim hole drilling Drilling Operations Lower rig costs
3D4D Seismic imaging Seismic Mapping Optimized reservoir management
Smart Well Intelligent Completion Improves ultimate recovery
Solar Microbial and Chemical EOR
Enhanced Oil Recovery(EOR) Optimal recovery
Source Contax Partners Research Analysis 2012 A brief snapshot of the current advancements in the oil and gas industry and the immense benefits that the end user can avail of
amp
Find out what we can do for youCall +971 4 369 5520 or visit wwwcontaxpartnerscom
Identifying amp winning new projects and opportunities
Developing amp implementing
growthstrategies
Setting up and sustainingnew business
ventures
Keeping youinformed of the market and your
competitors
Planning ampexecuting
project ventures successfully
Benefit from more than 25 years of access to and practical knowledge of the market - let Contax Partners help you win
IS WINNING MIDDLE EAST ENERGY SECTOR OPPORTUNITIES PART OF YOUR GROWTH STRATEGY
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page nine
SAUDI ARAMCOrsquoS ATP PROGRAMPreparing for the next generation through its Accelerated Transformation Program (ATP) Ann-Marie
Carbery AntounDirector of Business
Advisory
Saudi Aramco is the national oil company of Saudi Arabia and in 2005 was estimated to be worth US$781 bn making it one of the worldrsquos most valuable
and most important companies Saudi Aramco has one of the largest proven crude oil reserves in the world in addition to the largest daily oil production Since its inception in the 1930rsquos Saudi Aramco has transformed itself from a single oil business to a multi business company now having interests in gas production (since the 1970rsquos) refining (since the 1980s although some assets also date back to 1940) power generation (since the 1980rsquos) and chemicals (since the turn of the millennium) Since 2002 Saudi Aramco has continually reviewed its strategic direction launching its strategic imperatives in the same year then reviewing and adjusting four years later before launching its Accelerated
Transformation Program (ATP) in 2011 The ATP is driving future transformation in an accelerated manner so that by 2020 Saudi Aramco realises its ambition to be lsquoa fully integrated global energy and chemicals companyrsquo Sixteen months on Contax Partners provides an update on the progress to date of the ATP and looks at how it may shape not only the future of the company and the country but also the transformation that may be required or that may be in progress in other National Oil Companies (NOCs) across the region and beyond
Underlying the intent of the ATP is lsquounlocking the companyrsquos full human potentialrsquo by broadening and deepening the involvement of the Kingdomrsquos burgeoning young population Fourteen initiatives have been developed across four themes being governed by a Strategy Council which sets the overall strategic direction (Figure 1) The Young Leaders Advisory Board has been developed to sit under the Strategy Council and has 14 members each assigned to a particular initiative These 14 members have been carefully selected from hundreds of interested young applicants to drive the implementation of the various initiatives Thus not only is the ATP about driving the transformation of Aramco but it is also about achieving that objective with strong involvement from the countryrsquos youth There is also a Strategic Transformation Office which acts as a PMO to integrate collective requirements and ensure sustainability The four themes defined within the ATP range from lsquoshaping business portfoliorsquo to lsquocountry enablersrsquo lsquodelivering agility flexibility and efficiencyrsquo and lsquocapacity building knowledge and skillsrsquo Initiatives under these themes are around crude
oil production mix unconventional gas chemicals refining and marketing domestic energy operational excellence leadership and others Over the coming years Contax Partners believes that these initiatives will culminate into having quite an accelerated impact on Aramcorsquos 2020 vision compared to if the company was to continue driving its 2020 vision at a business as usual pace Thus it is anticipated that the ATP will have a significant impact on the companyrsquos future
Since its launch sixteen months ago the ATP has been going through a process of defining critical decisions that need to be made and once these have been defined and concluded the implementation of the various initiatives will move forward at full steam The ATP plans to move Saudi Aramco from lsquobusiness as usualrsquo transformation to lsquoacceleratedrsquo transformation and the expectation is that over the coming few years this initiative will be critical to the development of the company and the overall country The impact that the initiative is expected to have on the country
is to stimulate young Saudirsquos to be part of its countryrsquos most important business transformation In fact they will not only to be part of the journey but rather will actively drive it After all these young leaders will be the future leaders of Saudi Aramco and as the role of an NOC becomes more complex this will be a critical journey for the young leaders involved
As one considers the importance of the ATP and its gtcontinued on page 10
ldquoSaudi Aramco has one ofthe largest proven crude oil
reserves in the world in additionto the largest daily oil
productionrdquo
Strategy Council
Strategic Transformation
Office
Young Leaders Advisory Board
Initiative 1 Initiative 2 Initiative 3
Initiative 4 Initiative 5 Initiative 6
Initiative 7 Initiative 8 Initiative 9
Initiative 10 Initiative 11 Initiative 12
Initiative 13 Initiative 14
Figure 1 The execution structure of the Accelerated Transformation Program (ATP)
ldquoThe ATP is driving future trans-formation in an accelerated manner so that by 2020 Saudi Aramco realises its ambition to be lsquoa fully integrated global
energy and chemicals companyrsquordquo
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page ten
October 2012
3rd Annual Waste Management Middle East Forum ndash Dubai UAEOctober 1st - 2nd 2012
Visit the website
3rd Annual Global Petrochemicals Technology Conference ndash Doha QatarOctober 1st - 3rd 2012
Visit the website
Global IWPP Summit ndash RAK UAEOctober 1st - 3rd 2012
Visit the website
World Independent Oil Companies Congress ndash London UKOctober 2nd - 4th 2012
Visit the website
2nd Annual Smart Grids and Smart Meters Summit ndash Abu Dhabi UAEOctober 8th - 9th 2012
Visit the website
Gastech Conference amp Exhibition 2012 ndash London UKOctober 8th - 10th 2012
Visit the website
HSE Forum in Energy ndash Doha ndash Qatar October 8th - 10th 2012 Visit the website
2nd Annual Plant Shutdown and Turnaround Management ndash Doha Qatar
Flare Management amp ReductionSummit 2012 ndash Abu Dhabi UAENovember 14th - 17th 2012
Visit the website
OPITO Safety amp Competence Confer-ence 2012 - Managing the Safety Chain ndash Abu Dhabi UAENovember 14th - 17th 2012
Visit the website
International Professionals in Energy Conference (IPEC) ndash Kuwait City KuwaitNovember 25th - 26th 2012
Visit the website
Political and Commercial Risk in Oil and Gas ndash London UKNovember 26th - 28th 2012
Visit the website
OampG Pipes Global Conference ndash London UKNovember 27th - 29th 2012
Visit the website
IADC Critical Issues Middle East 2012 Dubai UAEDecember 4th - 5th 2012
Visit the website
8th Middle East Energy Security Forum Dubai UAEDecember 4th - 8th 2012
Visit the website
Contax Partners will be speaking
October 9th - 11th 2012 Visit the website
Global Smartfields Summit ndash Abu Dhabi UAEOctober 17th - 18th 2012
Visit the website
The MENA Mining Show ndash Dubai UAEOctober 21st - 23rd 2012
Visit the website
World Energy Forum 2012 ndash Dubai UAE ndash DubaiOctober 22nd - 24th 2012
Visit the website
Small Scale LNG Forum ndash Istanbul TurkeyOctober 23rd - 24th 2012
Visit the website
19th Africa Oil Week ndash Cape Town South AfricaOctober 29th - 2nd November 2012
Visit the website
Middle East Oil amp Gas ContractConference 2012 ndash Abu Dhabi UAENovember 5th - 7th 2012
Visit the website
ADIPEC 2012November 11th - 14th 2012
Visit the website
SAUDI ARABIArsquoS ATP PROGRAM [continued]
HAVE A QUESTION If you have any questions about any of the topics you have read today contact Ann-Marie AnnMarieCarberycontaxpartnerscom
December 2012
November 2012
progress one cannot help but to appreciate the importance of such initiatives as the role of NOCs expand In todayrsquos world NOCs have obligations which seem to pull them in different directions For example NOCs typically have the mandate to maximise profit whilst at the same to provide energy solutions to global markets to support the domestic economy to develop national obligations and others Whilst some of these seem to be contradictory for example using a local workforce to drive in-country employment can often mean delivery at a higher cost Saudi Aramco seems to be
attempting to demonstrate through its ATP that increasing local content and training local workforce in the short term may increase cost in the short term but in the long term will help it be more competitive Contax Partners believes that we are embarking on interesting times with regards to the role of NOCs in a global context As NOCs continue to have different pulls it will be interesting to see how other NOCs in the Middle East adapt change and innovate in order to lead their own journey of transformation n
Industry conferences
Contax Partnersrsquo Director of Business Advisory had the pleasure to attend NOCs amp Governments Summit 2012 held on the 17-19 September in Dubai
The conference which brought together the oil and gas industry leaders governments and regulators was aimed to facilitate discussions about how strategies can drive job creation and skills development local content and capacity building innovation and technology transfer and the role of the industry in encouraging economic growth and development within resource holding nations
During the event Contax Partners was impressed with the quality of the discussions that took place with regards to the role of NOCs and IOCs in overcoming local content challenges and the exchange of lessons
learned that took place particularly coming out of Africa on how to develop and embrace local SMEs and stimulate local employment n
WHAT HAS CONTAX PARTNERSBEEN UP TO THIS QUARTERContax Partners attended the NOCIOC summit in Dubai
Contax Partners has officially presented equipment to American Mission Hospital as part of its commitment to health care in the community
Victoria Cox acting Marketing Manager at Contax Partners presented the equipment to AMH CEOCMO Dr
George Cheriyan The equipment purchased with the donation was a CTG Machine for the ObGyn Clinic at AMH purchased with Contax Partnerrsquos sponsorship of the 15th annual AMH Island Classic Charity Golf tournament as a Hole sponsor
Victoria Cox said ldquoContax Partners are very pleased to sponsor this charitable event that will help AMH continue to provide its excellent medical services to the community The health of our employees and the health of the community is a top priority for us and we hope this contribution will be successful in helping to provide the equipment neededrdquo
AMH Senior Manager Fundraising Community and Marketing Bahnaz Abbas added ldquoWe thank Contax Partners for their continued support of American Mission Hospital and our efforts to update and advance our services to our patients With the support of companies like Contax Partners we are able to purchase much needed equipment to diagnose and treat our patients so that we can continue what is over a century long commitment to the community of Bahrainrdquo n
Contax Partners presents the equipment to American Mission Hospital Bahrain
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page eleven
Contax Partners launches new GCC operation - Aman water - game-changing water disinfection technology now available in the Middle Easthellip
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page twelve
WHAT HAS CONTAX PARTNERS BEEN UP TO THIS QUARTER [continued]
Contax Partnersrsquo Business Investment division has established a proven track record of empowering its clients to achieve successful partnerships in the
Middle East and Africa
We are committed to actively identifying new and innovative technologies worldwide and enable their successful launch in the region working closely with the patent rights owners as they grow into profitable ventures Today we are proud to announce an exciting addition to our business investmentsrsquo portfolio ndash Aman Water which owns exclusive rights to CLO2Ix technology for the Middle East region
This is a unique and US-patented process of water disinfection allowing production of Chloride Dioxide in a safe effective non-hazardous and environmentally friendly way - without any by-product or residues It is currently the most advanced and most reliable ClO2 generating technology in the world
Chlorine Dioxide (ClO2) is a very effective oxidizer and biocide that can be used in almost any water disinfection applications ndash from the reservoir to the tap and for diverse purposes varying from recovering ldquosouredrdquo oil wells to disinfecting poultry houses
Historically however it has been extremely difficult if not impossible to produce chlorine dioxide in a safe manner and in a pure form without unwanted by-products
ClO2iX offers an innovative solution to these problems
through a catalytic CLO2 production system which safely dispenses the required amount of the pure CLO2 solution free of by-products and without the need for storage
Tony Mitchell General Manager for Aman Water has said ldquoI am very encouraged by the levels of interest in the CLO2IX technology we have seen from this region so far and by the diverse range applications in which ClO2IX can provide excellent solutions for our clients Since the launch of the technology we have already installed ClO2IX systems in various institutions including King Hamad University Hospital (Bahrain) and Al-Rai Foods (KSA) amongst others We are looking forward to continue to offer this unique solution to serve local water treatment and disinfection needs and we have ambitious growth plans for the Middle Eastrdquo
Filippo Fantechi the CEO of Contax Partners added ldquoWe are dedicated to introducing those niche and innovative technologies that would help our local clients save costs time and effort We will be strengthening this exciting venture with our local operational support and business development capabilities in the Middle East energy arenardquo n
ldquoThis is a unique and US-patented process of water disinfection allowing
production of Chloride Dioxide in a safe effective non-hazardous and
environmentally friendly wayrdquo
Working for a major project owner in the GCC Contax Partners identified all possible challenges and constraints that the client may face while
undertaking projects and flagged potential risks arising out of the possible in-country gaps
Contax Partners analysed the countryrsquos infrastructure logistics availability of project materials manpower resources and construction equipment and provided risk mitigation strategies to address the risks associated with successful project execution n
WHAT OUR CONSULTING TEAMHAS BEEN WORKING ON THIS QUARTERGap analysis of in-countryresources
Contax Partners conducted a survey of peaks and troughs in construction in a MENA country between 2005-2015 and identified how these peaks
are correlated to movements in labour wage rates and productivity
The project involved an in-depth analysis of the peaks and troughs in construction for the period 2005 to 2012 Furthermore our experts were able to break down the data on wage rates by construction discipline and respective trades and correlate this data with the peaks and troughs in construction activity n
GCC workload analysis wage rates and productivity trends
Contax Partners completed a survey of the potential requirements to build the entire LNG value chain in Mozambique to transform Mozambique into a major
LNG producer
Benchmarking against Ras Laffan Industrial City (RLIC) in Qatar Contax Partners undertook a detailed gap analysis identifying Mozambiquersquos development needs across three key levels macro (country infrastructure) midi (LNG support infrastructure) and micro (LNG value chain) n
Mozambique country infrastructure LNG infrastructure amp value chain
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page thirteen
Influence The Psychology of Persuasion
By Robert Cialdini
This in-depth scientific research into the human psyche uncovers the subconscious mental shortcuts that human brains often take during the decision-making process
The book is a result of more than 30 years of study by Dr Cialdini into the principles of the underlying tactics which are designed to lead a customer
to agree to a proposition These tactics are divided into 6 main categories which are proven to work and are often used by sales and marketing professionals to influence people reciprocity consistency liking authority scarcity and social proof
This marketing classic illustrates which techniques work and why telling how to use persuasion as well as how to guard against it
It is written from a neutral perspective and would appeal to anyone who wants to better understand themselves and how they are influenced by the world around them
The insight into the psychology of influencing is key for marketers and business owners - shaping their message designing their products and building their businesses n
The Power of Habit
By Charles Duhigg
The author looks into the science of habit formation in our lives companies and communities estimating that habits make up 40 of our daily routine
Duhigg believes that in order to succeed in life we should be able to change our habits He then shows the reader how habits are formed and how we can introduce new habits to take the place of the old
The book is a good balance of innovative research and fascinating anecdotes revealing how habits operate in the brain how companies use them and how retailers use habits to manipulate consumersrsquo patterns
The book is divided into three sections first focusing on the individual then companies and finally societies The first section reveals how habits shape our lives and how we can shape our habits The second illustrates how simple behavioural changes in an organisation can drastically change the functionality of a business
And the third one looks into the habits of societies A good read to learn how to make positive practical changes in our lives n
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page fourteen
THE READING ROOMContax Partnersrsquo current reading fodder
TO REGISTER FOR THE FLARE VISIT WWWCONTAXPARTNERSCOM
WE HOPE YOU ENJOY THE FLARE AND WE WELCOME YOUR FEEDBACK AND SUGGESTIONS AT theflarecontaxpartnerscom
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page one
CONTAXrsquoS CAPEX CORNER
Emerging trends in the energy project
landscape within the GCC
As the GCC Energy market picks up steam with major
announcements by governments and project owners
we explore the trends that have shaped the industry in
the first eight months of 2012 Between January and August
2012 US$ 125bn worth of new projects were announced in
the GCC while US$ 57bn worth of projects were awarded
(Figure 1) Saudi Arabia and the UAE combined accounted for
c81 and c83 of all the new announcements and project
awards made in the year respectively
Within Saudi Arabia and the UAE the sectors of oil and gas
production and petrochemicals accounted for over c50 of
all project awards in 2012 Kuwait on the other hand saw 63
of its awards made in the power generation sector The largest
project awarded in 2012 was the US$ 3bn Jazan Power and
Desalination Plant in Jazan Saudi Arabia
Looking deeper into the projects announced in the two domi-
nating markets we notice that Saudi Arabia has primarily
(c46) focused on projects within the oil amp gas production
sector while the UAE has announced the majority (c80) of
its projects within the alternative energy sector The largest
project announced in Saudi Arabia was Saudi Aramcorsquos US$
25bn Red Sea Off-Shore Development Project whilst the US$
35bn Solar Park announced by DEWA (Dubai Electricity and
Water Authority) was the largest project announced in the
UAE in the first eight months of 2012
Most of the new projects announced in 2012 are in line with
the long-term plans that the GCC governments have set
for themselves A closer look at the award dates of the an-
nounced projects reveals that only c30 of the announced
projects are likely to be awarded in either 2012 or 2013 while
most of the large scale projects are expected begin develop-
ment in the next 3-4 years
gt continued on page 2
Kalpesh Ramwani
SeniorConsultant
October - December 2012 Issue 19GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
l Projects Announced1 l Projects Awarded
Figure 1 In the first eight months of 2012 cUS$ 57bn worth of projects were award--
ed in the GCC Projects announced during the same period equalled US$ 125bn
Source Contax Partners Database
70
60
50
40
30
20
10
0 Oman Qatar BahrainKuwait
GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
Saudi Arabia UAE
c81 of Projects Announced
c83 of Projects Awarded
Alternative
Energies 34
Oil Gas
Production 26
Power11
Metal7
Refining5
Water amp
Waste 5
Industrial4
Others8
GCC Energy Project Announcements
Jan-Aug 2012 (US$ bn)
100 = US$125bn
l Planned for 2011 l Awarded in 2011
Figure 2 Of the US$ 125bn worth of projects announced in the GCC in the first 8
months there is a noticeable shift towards exploring alternative energy sources
Others includes fertilizers petrochemicals gas processing LNG oil amp gas explora-
tion mining
Source Contax Partners Database
ldquothe sectors of oil and gas
production and petrochemicals
accounted for over c50 of
all project awards in 2012rdquo
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page six
Upstream Oil amp Gas TechnologiesBrief Round-Up
The demand for oil and gas has steadily increased during the past few decades and this
trend is expected to continue in the coming decades The question arises With plummeting discovery volumes where will the supply come from As producers are forced to drill deeper into the ground and venture into deeper waters in areas more remote from the consumers how will the demand be met Contax Partners strongly believes that technology will play a crucial role in meeting the worldwide burgeoning demand for oil and gas Technology will prove to be the reckoning force for enhanced oil recovery and increased production In this article Contax Partners provides a brief insight about the evolving upstream oil and gas technologies the end userrsquos approach towards the same and the challenges grappling the industry
The average recovery rate of a hydrocarbon reservoir is 40 This means that of all the current and no longer active wells 60 of their bounty will remain in the ground ndash unless extraction methods are improved If only a fraction of the untapped 60 is made available and an equivalent increase to the recovery rate of undeveloped and yet to be found fields is gained it is perfectly feasible that supply can keep up with demand in the coming
years The recovery and extraction rates can be improved by the advent of new upstream oil and gas extraction technologies New upstream oil and gas technologies can be better understood by patent trends The number of new patents related to the extractive industry
has more than doubled during the five year period 2005-2010 as per Figure 1
From the Figure 1 above we realize the growing importance of oil and gas technology innovation This implies that the project owners and independent oil and gas technology companies are focused on oil and gas technology Research and Development (RampD) efforts Contax Partners understands that within the oil and gas industry technology has reduced the risk of exploration and cut the time required to drill a well Oil and gas technologies are often destined for hostile hard-to-reach environments such as deep offshore waters or in the high temperature and pressure encountered at the bottom of a well There has been a paradigm shift in the way oil companies have embraced new technologies or shown interest in new technologies
National oil companies are aggressive users of new technology that is aligned with particular local needs as a result of less stringent investment criteria and a primary responsibility to most effectively exploit national resources Large operators focus on lower-risk technologies that reduce cost and provide access to new resources whereas independent operators generally seek opportunities that are of higher risk and hence greater reward Strategic investors in OampG technology include Chevron BP Energy Technology Ventures (JV between GE NRG and
Conoco Philipprsquos) Statoil Ventures and KPC Ventures
The oil and gas industry exhibits time-to-market characteristics that are consistent with other heavy industries such as mining steel production and
power generation While consumer goods might progress from concept to store shelves in two years oilfield technologies consistently require 10 to 15 years to complete the same maturation cycle Some of the early technologies which took a long time for the industry to embrace include directional drilling and seismic surveys
Horizontal wells are designed to increase the production and reduce the drilling and completion cost of a well by offering a greater contact with the productive layer of a reservoir A horizontal well typically costs 30 to 80 per cent more than a vertical well but offers the potential of dramatically higher production compared to a vertical well
The introduction of a down-hole steerable motor that could be controlled from the surface and introduction of measurements while drilling (MWD) complement the development of horizontal or directional drilling Even though the higher cost coupled with higher risk of horizontal drilling remain a deterrent to many companies with time acceptance of horizontal drilling methods have increased as more and more companies report success with the use of horizontal drillingThe decade-long adoption of horizontal wells is a classic example of adoption of a new technology as costs come down technology improves and risks are better gtcontinued on page 7
ldquoAs producers are forced to drill deeper into the ground and venture into deeper waters in areas more
remote from the consumers how will the demand be met Contax Partners strongly believes that technology will play a crucial role in meeting the worldwide burgeoning demand for oil and gasrdquo
Vinod RaghothamaraoManager Business
Advisory
Source Contax Research Analysis 2012 Oil and Gas Investor The chart above is based on the following patent classes L Solid Anti-friction Devices Earth Boring Well Treating Oil Field Chemistry Mineral Oils Apparatus Chemistry of Hydrocarbon Compounds deforming bars and steel pipes
1600
1400
1200
1000
800
600
400
200
02008 20092007
Figure 1) Extractive Industry Patents
2005 2006 2010
UPSTREAM OIL amp GAS [continued]
understood and mitigated Early 3D seismic surveys were expensive to acquire and process but as the industry gained familiarity with the needed technologies then costs and processing and interpretation times for seismic 3D came down 3D seismic surveys produce much more detailed information than was previously possible and have been revolutionary in the oil and gas exploration arena
The above two are just examples of technologies that took a longer time for the overall oil and gas industry to embrace and adapt Currently some of the upcoming areas wherein significant efforts to develop andor improvise technologies include but not limited to
bull Advanced and integrated database with interactive visual and communication tools for oil and gas real time informationbull Enhanced oil recovery reservoir modelling monitoring and managementbull Improved oil and gas exploration rates in tougher regions bull Deep water exploration
Oil gas and mineral deposits buried deep underground can pose a greater challenge in uncovering them especially in terms of time effort and money The concept of airborne gravity gradiometry could give oil and gas companies rapid access to detailed information about geological structures and could be a valuable tool for the rapid identification of oil and gas deposits Airborne gravity gradiometry surveys enable a large area to be surveyed more quickly and in a cost effective manner
The term digital oil field (DOF) can be defined as a suite of interactive and complementary technologies that enable companies to gather and analyse data throughout the job site More specifically digital oil field technologies allow companies to capture data with greater frequency from all parts of the oil and gas value chain and analyse it in real or near-real time thus optimizing reservoir well and facility performance The most common challenge in the deployment of DOF is the underestimation of the level of customization required Each DOF implementation has to be tailored to its specific need and there is no one-
size fits all solution when it comes to DOF implementation Hence many end users do not appreciate the importance of customisation and as such there is a serious need for empowerment and education of end users
More advanced exploration and production technologies are continuously being developed in order to find more reserves and maximise cost reduction Some of the initiatives are 4D seismic surveys new logging techniques control systems and down-hole sensor coiled tubing for well work overs completions and flow lines and intelligent or smart well completions
The main driving force behind these new upstream technologies is the desire to
bull Increase access to economically exploitable new liquid and gas reservesbull Improve recovery rates of existing reservesbull Reduce exploration development and production costsbull Mitigate adverse environmental efforts and risks to public health and safety from exploration and production activitiesbull Develop production and conversion technologies for clean liquid fuels from unconventional resources gas and coal
The below table (Table 1) showcases and summarizes some of the developments in oil and gas technologies with their respective benefits
From the above Table 1 we realise that Radio Frequency Identification Device (RFID) has found its way in Drilling Operations (DOTS) This results in
optimised drilling operation and capture of real-time drilling measurements The development of Solar EOR enables companies to extract more oil from mature fields especially without the need for gas-fired steam Even though there are advancements in oil and gas technologies there are still many challenges to be faced Some of these challenges are
bull Improving recovery efficiencybull Developing huge amounts of known unconventional depositsbull Realising technology breakthroughs for improved or new gas-to-liquids (GTL) processes
Going forward one has to wait and watch as to how the technology landscape evolves The large operators are refocusing their research development and deployment efforts on technology areas relevant to the competition Some such examples include but are not limited to the exploitation of difficult gas resources and the sustainable production of resources heavily contaminated with hydrogen sulphide and carbon dioxide
On some levels adopting new technology can be viewed as an economic risk The cost may be higher and the result less certain than existing technology On the positive side the payoff from a new technology can be huge both for the individual company and for national energy security Contax Partners believes that in the next few decades to come advancements in oil and gas technologies will continue to be a key and critical driver to find more reserves that will secure the future oil supply n
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page seven
HAVE A QUESTION If you have any questions about any of the topics you have read today contact Ann-Marie AnnMarieCarberycontaxpartnerscom
Table 1) Brief summary of Upstream Oil and Gas Technologies and Benefits
Technology Category Value Add
Distributed Temperature Sensor Surface amp Subsea surveillance Real time data capture and monitoring
RFID - DOTS Smart Oilfield Real time data capture and monitoring
Directional Drilling Drilling Operations Better access and more efficient production
Slim hole drilling Drilling Operations Lower rig costs
3D4D Seismic imaging Seismic Mapping Optimized reservoir management
Smart Well Intelligent Completion Improves ultimate recovery
Solar Microbial and Chemical EOR
Enhanced Oil Recovery(EOR) Optimal recovery
Source Contax Partners Research Analysis 2012 A brief snapshot of the current advancements in the oil and gas industry and the immense benefits that the end user can avail of
amp
Find out what we can do for youCall +971 4 369 5520 or visit wwwcontaxpartnerscom
Identifying amp winning new projects and opportunities
Developing amp implementing
growthstrategies
Setting up and sustainingnew business
ventures
Keeping youinformed of the market and your
competitors
Planning ampexecuting
project ventures successfully
Benefit from more than 25 years of access to and practical knowledge of the market - let Contax Partners help you win
IS WINNING MIDDLE EAST ENERGY SECTOR OPPORTUNITIES PART OF YOUR GROWTH STRATEGY
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page nine
SAUDI ARAMCOrsquoS ATP PROGRAMPreparing for the next generation through its Accelerated Transformation Program (ATP) Ann-Marie
Carbery AntounDirector of Business
Advisory
Saudi Aramco is the national oil company of Saudi Arabia and in 2005 was estimated to be worth US$781 bn making it one of the worldrsquos most valuable
and most important companies Saudi Aramco has one of the largest proven crude oil reserves in the world in addition to the largest daily oil production Since its inception in the 1930rsquos Saudi Aramco has transformed itself from a single oil business to a multi business company now having interests in gas production (since the 1970rsquos) refining (since the 1980s although some assets also date back to 1940) power generation (since the 1980rsquos) and chemicals (since the turn of the millennium) Since 2002 Saudi Aramco has continually reviewed its strategic direction launching its strategic imperatives in the same year then reviewing and adjusting four years later before launching its Accelerated
Transformation Program (ATP) in 2011 The ATP is driving future transformation in an accelerated manner so that by 2020 Saudi Aramco realises its ambition to be lsquoa fully integrated global energy and chemicals companyrsquo Sixteen months on Contax Partners provides an update on the progress to date of the ATP and looks at how it may shape not only the future of the company and the country but also the transformation that may be required or that may be in progress in other National Oil Companies (NOCs) across the region and beyond
Underlying the intent of the ATP is lsquounlocking the companyrsquos full human potentialrsquo by broadening and deepening the involvement of the Kingdomrsquos burgeoning young population Fourteen initiatives have been developed across four themes being governed by a Strategy Council which sets the overall strategic direction (Figure 1) The Young Leaders Advisory Board has been developed to sit under the Strategy Council and has 14 members each assigned to a particular initiative These 14 members have been carefully selected from hundreds of interested young applicants to drive the implementation of the various initiatives Thus not only is the ATP about driving the transformation of Aramco but it is also about achieving that objective with strong involvement from the countryrsquos youth There is also a Strategic Transformation Office which acts as a PMO to integrate collective requirements and ensure sustainability The four themes defined within the ATP range from lsquoshaping business portfoliorsquo to lsquocountry enablersrsquo lsquodelivering agility flexibility and efficiencyrsquo and lsquocapacity building knowledge and skillsrsquo Initiatives under these themes are around crude
oil production mix unconventional gas chemicals refining and marketing domestic energy operational excellence leadership and others Over the coming years Contax Partners believes that these initiatives will culminate into having quite an accelerated impact on Aramcorsquos 2020 vision compared to if the company was to continue driving its 2020 vision at a business as usual pace Thus it is anticipated that the ATP will have a significant impact on the companyrsquos future
Since its launch sixteen months ago the ATP has been going through a process of defining critical decisions that need to be made and once these have been defined and concluded the implementation of the various initiatives will move forward at full steam The ATP plans to move Saudi Aramco from lsquobusiness as usualrsquo transformation to lsquoacceleratedrsquo transformation and the expectation is that over the coming few years this initiative will be critical to the development of the company and the overall country The impact that the initiative is expected to have on the country
is to stimulate young Saudirsquos to be part of its countryrsquos most important business transformation In fact they will not only to be part of the journey but rather will actively drive it After all these young leaders will be the future leaders of Saudi Aramco and as the role of an NOC becomes more complex this will be a critical journey for the young leaders involved
As one considers the importance of the ATP and its gtcontinued on page 10
ldquoSaudi Aramco has one ofthe largest proven crude oil
reserves in the world in additionto the largest daily oil
productionrdquo
Strategy Council
Strategic Transformation
Office
Young Leaders Advisory Board
Initiative 1 Initiative 2 Initiative 3
Initiative 4 Initiative 5 Initiative 6
Initiative 7 Initiative 8 Initiative 9
Initiative 10 Initiative 11 Initiative 12
Initiative 13 Initiative 14
Figure 1 The execution structure of the Accelerated Transformation Program (ATP)
ldquoThe ATP is driving future trans-formation in an accelerated manner so that by 2020 Saudi Aramco realises its ambition to be lsquoa fully integrated global
energy and chemicals companyrsquordquo
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page ten
October 2012
3rd Annual Waste Management Middle East Forum ndash Dubai UAEOctober 1st - 2nd 2012
Visit the website
3rd Annual Global Petrochemicals Technology Conference ndash Doha QatarOctober 1st - 3rd 2012
Visit the website
Global IWPP Summit ndash RAK UAEOctober 1st - 3rd 2012
Visit the website
World Independent Oil Companies Congress ndash London UKOctober 2nd - 4th 2012
Visit the website
2nd Annual Smart Grids and Smart Meters Summit ndash Abu Dhabi UAEOctober 8th - 9th 2012
Visit the website
Gastech Conference amp Exhibition 2012 ndash London UKOctober 8th - 10th 2012
Visit the website
HSE Forum in Energy ndash Doha ndash Qatar October 8th - 10th 2012 Visit the website
2nd Annual Plant Shutdown and Turnaround Management ndash Doha Qatar
Flare Management amp ReductionSummit 2012 ndash Abu Dhabi UAENovember 14th - 17th 2012
Visit the website
OPITO Safety amp Competence Confer-ence 2012 - Managing the Safety Chain ndash Abu Dhabi UAENovember 14th - 17th 2012
Visit the website
International Professionals in Energy Conference (IPEC) ndash Kuwait City KuwaitNovember 25th - 26th 2012
Visit the website
Political and Commercial Risk in Oil and Gas ndash London UKNovember 26th - 28th 2012
Visit the website
OampG Pipes Global Conference ndash London UKNovember 27th - 29th 2012
Visit the website
IADC Critical Issues Middle East 2012 Dubai UAEDecember 4th - 5th 2012
Visit the website
8th Middle East Energy Security Forum Dubai UAEDecember 4th - 8th 2012
Visit the website
Contax Partners will be speaking
October 9th - 11th 2012 Visit the website
Global Smartfields Summit ndash Abu Dhabi UAEOctober 17th - 18th 2012
Visit the website
The MENA Mining Show ndash Dubai UAEOctober 21st - 23rd 2012
Visit the website
World Energy Forum 2012 ndash Dubai UAE ndash DubaiOctober 22nd - 24th 2012
Visit the website
Small Scale LNG Forum ndash Istanbul TurkeyOctober 23rd - 24th 2012
Visit the website
19th Africa Oil Week ndash Cape Town South AfricaOctober 29th - 2nd November 2012
Visit the website
Middle East Oil amp Gas ContractConference 2012 ndash Abu Dhabi UAENovember 5th - 7th 2012
Visit the website
ADIPEC 2012November 11th - 14th 2012
Visit the website
SAUDI ARABIArsquoS ATP PROGRAM [continued]
HAVE A QUESTION If you have any questions about any of the topics you have read today contact Ann-Marie AnnMarieCarberycontaxpartnerscom
December 2012
November 2012
progress one cannot help but to appreciate the importance of such initiatives as the role of NOCs expand In todayrsquos world NOCs have obligations which seem to pull them in different directions For example NOCs typically have the mandate to maximise profit whilst at the same to provide energy solutions to global markets to support the domestic economy to develop national obligations and others Whilst some of these seem to be contradictory for example using a local workforce to drive in-country employment can often mean delivery at a higher cost Saudi Aramco seems to be
attempting to demonstrate through its ATP that increasing local content and training local workforce in the short term may increase cost in the short term but in the long term will help it be more competitive Contax Partners believes that we are embarking on interesting times with regards to the role of NOCs in a global context As NOCs continue to have different pulls it will be interesting to see how other NOCs in the Middle East adapt change and innovate in order to lead their own journey of transformation n
Industry conferences
Contax Partnersrsquo Director of Business Advisory had the pleasure to attend NOCs amp Governments Summit 2012 held on the 17-19 September in Dubai
The conference which brought together the oil and gas industry leaders governments and regulators was aimed to facilitate discussions about how strategies can drive job creation and skills development local content and capacity building innovation and technology transfer and the role of the industry in encouraging economic growth and development within resource holding nations
During the event Contax Partners was impressed with the quality of the discussions that took place with regards to the role of NOCs and IOCs in overcoming local content challenges and the exchange of lessons
learned that took place particularly coming out of Africa on how to develop and embrace local SMEs and stimulate local employment n
WHAT HAS CONTAX PARTNERSBEEN UP TO THIS QUARTERContax Partners attended the NOCIOC summit in Dubai
Contax Partners has officially presented equipment to American Mission Hospital as part of its commitment to health care in the community
Victoria Cox acting Marketing Manager at Contax Partners presented the equipment to AMH CEOCMO Dr
George Cheriyan The equipment purchased with the donation was a CTG Machine for the ObGyn Clinic at AMH purchased with Contax Partnerrsquos sponsorship of the 15th annual AMH Island Classic Charity Golf tournament as a Hole sponsor
Victoria Cox said ldquoContax Partners are very pleased to sponsor this charitable event that will help AMH continue to provide its excellent medical services to the community The health of our employees and the health of the community is a top priority for us and we hope this contribution will be successful in helping to provide the equipment neededrdquo
AMH Senior Manager Fundraising Community and Marketing Bahnaz Abbas added ldquoWe thank Contax Partners for their continued support of American Mission Hospital and our efforts to update and advance our services to our patients With the support of companies like Contax Partners we are able to purchase much needed equipment to diagnose and treat our patients so that we can continue what is over a century long commitment to the community of Bahrainrdquo n
Contax Partners presents the equipment to American Mission Hospital Bahrain
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page eleven
Contax Partners launches new GCC operation - Aman water - game-changing water disinfection technology now available in the Middle Easthellip
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page twelve
WHAT HAS CONTAX PARTNERS BEEN UP TO THIS QUARTER [continued]
Contax Partnersrsquo Business Investment division has established a proven track record of empowering its clients to achieve successful partnerships in the
Middle East and Africa
We are committed to actively identifying new and innovative technologies worldwide and enable their successful launch in the region working closely with the patent rights owners as they grow into profitable ventures Today we are proud to announce an exciting addition to our business investmentsrsquo portfolio ndash Aman Water which owns exclusive rights to CLO2Ix technology for the Middle East region
This is a unique and US-patented process of water disinfection allowing production of Chloride Dioxide in a safe effective non-hazardous and environmentally friendly way - without any by-product or residues It is currently the most advanced and most reliable ClO2 generating technology in the world
Chlorine Dioxide (ClO2) is a very effective oxidizer and biocide that can be used in almost any water disinfection applications ndash from the reservoir to the tap and for diverse purposes varying from recovering ldquosouredrdquo oil wells to disinfecting poultry houses
Historically however it has been extremely difficult if not impossible to produce chlorine dioxide in a safe manner and in a pure form without unwanted by-products
ClO2iX offers an innovative solution to these problems
through a catalytic CLO2 production system which safely dispenses the required amount of the pure CLO2 solution free of by-products and without the need for storage
Tony Mitchell General Manager for Aman Water has said ldquoI am very encouraged by the levels of interest in the CLO2IX technology we have seen from this region so far and by the diverse range applications in which ClO2IX can provide excellent solutions for our clients Since the launch of the technology we have already installed ClO2IX systems in various institutions including King Hamad University Hospital (Bahrain) and Al-Rai Foods (KSA) amongst others We are looking forward to continue to offer this unique solution to serve local water treatment and disinfection needs and we have ambitious growth plans for the Middle Eastrdquo
Filippo Fantechi the CEO of Contax Partners added ldquoWe are dedicated to introducing those niche and innovative technologies that would help our local clients save costs time and effort We will be strengthening this exciting venture with our local operational support and business development capabilities in the Middle East energy arenardquo n
ldquoThis is a unique and US-patented process of water disinfection allowing
production of Chloride Dioxide in a safe effective non-hazardous and
environmentally friendly wayrdquo
Working for a major project owner in the GCC Contax Partners identified all possible challenges and constraints that the client may face while
undertaking projects and flagged potential risks arising out of the possible in-country gaps
Contax Partners analysed the countryrsquos infrastructure logistics availability of project materials manpower resources and construction equipment and provided risk mitigation strategies to address the risks associated with successful project execution n
WHAT OUR CONSULTING TEAMHAS BEEN WORKING ON THIS QUARTERGap analysis of in-countryresources
Contax Partners conducted a survey of peaks and troughs in construction in a MENA country between 2005-2015 and identified how these peaks
are correlated to movements in labour wage rates and productivity
The project involved an in-depth analysis of the peaks and troughs in construction for the period 2005 to 2012 Furthermore our experts were able to break down the data on wage rates by construction discipline and respective trades and correlate this data with the peaks and troughs in construction activity n
GCC workload analysis wage rates and productivity trends
Contax Partners completed a survey of the potential requirements to build the entire LNG value chain in Mozambique to transform Mozambique into a major
LNG producer
Benchmarking against Ras Laffan Industrial City (RLIC) in Qatar Contax Partners undertook a detailed gap analysis identifying Mozambiquersquos development needs across three key levels macro (country infrastructure) midi (LNG support infrastructure) and micro (LNG value chain) n
Mozambique country infrastructure LNG infrastructure amp value chain
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page thirteen
Influence The Psychology of Persuasion
By Robert Cialdini
This in-depth scientific research into the human psyche uncovers the subconscious mental shortcuts that human brains often take during the decision-making process
The book is a result of more than 30 years of study by Dr Cialdini into the principles of the underlying tactics which are designed to lead a customer
to agree to a proposition These tactics are divided into 6 main categories which are proven to work and are often used by sales and marketing professionals to influence people reciprocity consistency liking authority scarcity and social proof
This marketing classic illustrates which techniques work and why telling how to use persuasion as well as how to guard against it
It is written from a neutral perspective and would appeal to anyone who wants to better understand themselves and how they are influenced by the world around them
The insight into the psychology of influencing is key for marketers and business owners - shaping their message designing their products and building their businesses n
The Power of Habit
By Charles Duhigg
The author looks into the science of habit formation in our lives companies and communities estimating that habits make up 40 of our daily routine
Duhigg believes that in order to succeed in life we should be able to change our habits He then shows the reader how habits are formed and how we can introduce new habits to take the place of the old
The book is a good balance of innovative research and fascinating anecdotes revealing how habits operate in the brain how companies use them and how retailers use habits to manipulate consumersrsquo patterns
The book is divided into three sections first focusing on the individual then companies and finally societies The first section reveals how habits shape our lives and how we can shape our habits The second illustrates how simple behavioural changes in an organisation can drastically change the functionality of a business
And the third one looks into the habits of societies A good read to learn how to make positive practical changes in our lives n
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page fourteen
THE READING ROOMContax Partnersrsquo current reading fodder
TO REGISTER FOR THE FLARE VISIT WWWCONTAXPARTNERSCOM
WE HOPE YOU ENJOY THE FLARE AND WE WELCOME YOUR FEEDBACK AND SUGGESTIONS AT theflarecontaxpartnerscom
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page one
CONTAXrsquoS CAPEX CORNER
Emerging trends in the energy project
landscape within the GCC
As the GCC Energy market picks up steam with major
announcements by governments and project owners
we explore the trends that have shaped the industry in
the first eight months of 2012 Between January and August
2012 US$ 125bn worth of new projects were announced in
the GCC while US$ 57bn worth of projects were awarded
(Figure 1) Saudi Arabia and the UAE combined accounted for
c81 and c83 of all the new announcements and project
awards made in the year respectively
Within Saudi Arabia and the UAE the sectors of oil and gas
production and petrochemicals accounted for over c50 of
all project awards in 2012 Kuwait on the other hand saw 63
of its awards made in the power generation sector The largest
project awarded in 2012 was the US$ 3bn Jazan Power and
Desalination Plant in Jazan Saudi Arabia
Looking deeper into the projects announced in the two domi-
nating markets we notice that Saudi Arabia has primarily
(c46) focused on projects within the oil amp gas production
sector while the UAE has announced the majority (c80) of
its projects within the alternative energy sector The largest
project announced in Saudi Arabia was Saudi Aramcorsquos US$
25bn Red Sea Off-Shore Development Project whilst the US$
35bn Solar Park announced by DEWA (Dubai Electricity and
Water Authority) was the largest project announced in the
UAE in the first eight months of 2012
Most of the new projects announced in 2012 are in line with
the long-term plans that the GCC governments have set
for themselves A closer look at the award dates of the an-
nounced projects reveals that only c30 of the announced
projects are likely to be awarded in either 2012 or 2013 while
most of the large scale projects are expected begin develop-
ment in the next 3-4 years
gt continued on page 2
Kalpesh Ramwani
SeniorConsultant
October - December 2012 Issue 19GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
l Projects Announced1 l Projects Awarded
Figure 1 In the first eight months of 2012 cUS$ 57bn worth of projects were award--
ed in the GCC Projects announced during the same period equalled US$ 125bn
Source Contax Partners Database
70
60
50
40
30
20
10
0 Oman Qatar BahrainKuwait
GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
Saudi Arabia UAE
c81 of Projects Announced
c83 of Projects Awarded
Alternative
Energies 34
Oil Gas
Production 26
Power11
Metal7
Refining5
Water amp
Waste 5
Industrial4
Others8
GCC Energy Project Announcements
Jan-Aug 2012 (US$ bn)
100 = US$125bn
l Planned for 2011 l Awarded in 2011
Figure 2 Of the US$ 125bn worth of projects announced in the GCC in the first 8
months there is a noticeable shift towards exploring alternative energy sources
Others includes fertilizers petrochemicals gas processing LNG oil amp gas explora-
tion mining
Source Contax Partners Database
ldquothe sectors of oil and gas
production and petrochemicals
accounted for over c50 of
all project awards in 2012rdquo
UPSTREAM OIL amp GAS [continued]
understood and mitigated Early 3D seismic surveys were expensive to acquire and process but as the industry gained familiarity with the needed technologies then costs and processing and interpretation times for seismic 3D came down 3D seismic surveys produce much more detailed information than was previously possible and have been revolutionary in the oil and gas exploration arena
The above two are just examples of technologies that took a longer time for the overall oil and gas industry to embrace and adapt Currently some of the upcoming areas wherein significant efforts to develop andor improvise technologies include but not limited to
bull Advanced and integrated database with interactive visual and communication tools for oil and gas real time informationbull Enhanced oil recovery reservoir modelling monitoring and managementbull Improved oil and gas exploration rates in tougher regions bull Deep water exploration
Oil gas and mineral deposits buried deep underground can pose a greater challenge in uncovering them especially in terms of time effort and money The concept of airborne gravity gradiometry could give oil and gas companies rapid access to detailed information about geological structures and could be a valuable tool for the rapid identification of oil and gas deposits Airborne gravity gradiometry surveys enable a large area to be surveyed more quickly and in a cost effective manner
The term digital oil field (DOF) can be defined as a suite of interactive and complementary technologies that enable companies to gather and analyse data throughout the job site More specifically digital oil field technologies allow companies to capture data with greater frequency from all parts of the oil and gas value chain and analyse it in real or near-real time thus optimizing reservoir well and facility performance The most common challenge in the deployment of DOF is the underestimation of the level of customization required Each DOF implementation has to be tailored to its specific need and there is no one-
size fits all solution when it comes to DOF implementation Hence many end users do not appreciate the importance of customisation and as such there is a serious need for empowerment and education of end users
More advanced exploration and production technologies are continuously being developed in order to find more reserves and maximise cost reduction Some of the initiatives are 4D seismic surveys new logging techniques control systems and down-hole sensor coiled tubing for well work overs completions and flow lines and intelligent or smart well completions
The main driving force behind these new upstream technologies is the desire to
bull Increase access to economically exploitable new liquid and gas reservesbull Improve recovery rates of existing reservesbull Reduce exploration development and production costsbull Mitigate adverse environmental efforts and risks to public health and safety from exploration and production activitiesbull Develop production and conversion technologies for clean liquid fuels from unconventional resources gas and coal
The below table (Table 1) showcases and summarizes some of the developments in oil and gas technologies with their respective benefits
From the above Table 1 we realise that Radio Frequency Identification Device (RFID) has found its way in Drilling Operations (DOTS) This results in
optimised drilling operation and capture of real-time drilling measurements The development of Solar EOR enables companies to extract more oil from mature fields especially without the need for gas-fired steam Even though there are advancements in oil and gas technologies there are still many challenges to be faced Some of these challenges are
bull Improving recovery efficiencybull Developing huge amounts of known unconventional depositsbull Realising technology breakthroughs for improved or new gas-to-liquids (GTL) processes
Going forward one has to wait and watch as to how the technology landscape evolves The large operators are refocusing their research development and deployment efforts on technology areas relevant to the competition Some such examples include but are not limited to the exploitation of difficult gas resources and the sustainable production of resources heavily contaminated with hydrogen sulphide and carbon dioxide
On some levels adopting new technology can be viewed as an economic risk The cost may be higher and the result less certain than existing technology On the positive side the payoff from a new technology can be huge both for the individual company and for national energy security Contax Partners believes that in the next few decades to come advancements in oil and gas technologies will continue to be a key and critical driver to find more reserves that will secure the future oil supply n
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page seven
HAVE A QUESTION If you have any questions about any of the topics you have read today contact Ann-Marie AnnMarieCarberycontaxpartnerscom
Table 1) Brief summary of Upstream Oil and Gas Technologies and Benefits
Technology Category Value Add
Distributed Temperature Sensor Surface amp Subsea surveillance Real time data capture and monitoring
RFID - DOTS Smart Oilfield Real time data capture and monitoring
Directional Drilling Drilling Operations Better access and more efficient production
Slim hole drilling Drilling Operations Lower rig costs
3D4D Seismic imaging Seismic Mapping Optimized reservoir management
Smart Well Intelligent Completion Improves ultimate recovery
Solar Microbial and Chemical EOR
Enhanced Oil Recovery(EOR) Optimal recovery
Source Contax Partners Research Analysis 2012 A brief snapshot of the current advancements in the oil and gas industry and the immense benefits that the end user can avail of
amp
Find out what we can do for youCall +971 4 369 5520 or visit wwwcontaxpartnerscom
Identifying amp winning new projects and opportunities
Developing amp implementing
growthstrategies
Setting up and sustainingnew business
ventures
Keeping youinformed of the market and your
competitors
Planning ampexecuting
project ventures successfully
Benefit from more than 25 years of access to and practical knowledge of the market - let Contax Partners help you win
IS WINNING MIDDLE EAST ENERGY SECTOR OPPORTUNITIES PART OF YOUR GROWTH STRATEGY
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page nine
SAUDI ARAMCOrsquoS ATP PROGRAMPreparing for the next generation through its Accelerated Transformation Program (ATP) Ann-Marie
Carbery AntounDirector of Business
Advisory
Saudi Aramco is the national oil company of Saudi Arabia and in 2005 was estimated to be worth US$781 bn making it one of the worldrsquos most valuable
and most important companies Saudi Aramco has one of the largest proven crude oil reserves in the world in addition to the largest daily oil production Since its inception in the 1930rsquos Saudi Aramco has transformed itself from a single oil business to a multi business company now having interests in gas production (since the 1970rsquos) refining (since the 1980s although some assets also date back to 1940) power generation (since the 1980rsquos) and chemicals (since the turn of the millennium) Since 2002 Saudi Aramco has continually reviewed its strategic direction launching its strategic imperatives in the same year then reviewing and adjusting four years later before launching its Accelerated
Transformation Program (ATP) in 2011 The ATP is driving future transformation in an accelerated manner so that by 2020 Saudi Aramco realises its ambition to be lsquoa fully integrated global energy and chemicals companyrsquo Sixteen months on Contax Partners provides an update on the progress to date of the ATP and looks at how it may shape not only the future of the company and the country but also the transformation that may be required or that may be in progress in other National Oil Companies (NOCs) across the region and beyond
Underlying the intent of the ATP is lsquounlocking the companyrsquos full human potentialrsquo by broadening and deepening the involvement of the Kingdomrsquos burgeoning young population Fourteen initiatives have been developed across four themes being governed by a Strategy Council which sets the overall strategic direction (Figure 1) The Young Leaders Advisory Board has been developed to sit under the Strategy Council and has 14 members each assigned to a particular initiative These 14 members have been carefully selected from hundreds of interested young applicants to drive the implementation of the various initiatives Thus not only is the ATP about driving the transformation of Aramco but it is also about achieving that objective with strong involvement from the countryrsquos youth There is also a Strategic Transformation Office which acts as a PMO to integrate collective requirements and ensure sustainability The four themes defined within the ATP range from lsquoshaping business portfoliorsquo to lsquocountry enablersrsquo lsquodelivering agility flexibility and efficiencyrsquo and lsquocapacity building knowledge and skillsrsquo Initiatives under these themes are around crude
oil production mix unconventional gas chemicals refining and marketing domestic energy operational excellence leadership and others Over the coming years Contax Partners believes that these initiatives will culminate into having quite an accelerated impact on Aramcorsquos 2020 vision compared to if the company was to continue driving its 2020 vision at a business as usual pace Thus it is anticipated that the ATP will have a significant impact on the companyrsquos future
Since its launch sixteen months ago the ATP has been going through a process of defining critical decisions that need to be made and once these have been defined and concluded the implementation of the various initiatives will move forward at full steam The ATP plans to move Saudi Aramco from lsquobusiness as usualrsquo transformation to lsquoacceleratedrsquo transformation and the expectation is that over the coming few years this initiative will be critical to the development of the company and the overall country The impact that the initiative is expected to have on the country
is to stimulate young Saudirsquos to be part of its countryrsquos most important business transformation In fact they will not only to be part of the journey but rather will actively drive it After all these young leaders will be the future leaders of Saudi Aramco and as the role of an NOC becomes more complex this will be a critical journey for the young leaders involved
As one considers the importance of the ATP and its gtcontinued on page 10
ldquoSaudi Aramco has one ofthe largest proven crude oil
reserves in the world in additionto the largest daily oil
productionrdquo
Strategy Council
Strategic Transformation
Office
Young Leaders Advisory Board
Initiative 1 Initiative 2 Initiative 3
Initiative 4 Initiative 5 Initiative 6
Initiative 7 Initiative 8 Initiative 9
Initiative 10 Initiative 11 Initiative 12
Initiative 13 Initiative 14
Figure 1 The execution structure of the Accelerated Transformation Program (ATP)
ldquoThe ATP is driving future trans-formation in an accelerated manner so that by 2020 Saudi Aramco realises its ambition to be lsquoa fully integrated global
energy and chemicals companyrsquordquo
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page ten
October 2012
3rd Annual Waste Management Middle East Forum ndash Dubai UAEOctober 1st - 2nd 2012
Visit the website
3rd Annual Global Petrochemicals Technology Conference ndash Doha QatarOctober 1st - 3rd 2012
Visit the website
Global IWPP Summit ndash RAK UAEOctober 1st - 3rd 2012
Visit the website
World Independent Oil Companies Congress ndash London UKOctober 2nd - 4th 2012
Visit the website
2nd Annual Smart Grids and Smart Meters Summit ndash Abu Dhabi UAEOctober 8th - 9th 2012
Visit the website
Gastech Conference amp Exhibition 2012 ndash London UKOctober 8th - 10th 2012
Visit the website
HSE Forum in Energy ndash Doha ndash Qatar October 8th - 10th 2012 Visit the website
2nd Annual Plant Shutdown and Turnaround Management ndash Doha Qatar
Flare Management amp ReductionSummit 2012 ndash Abu Dhabi UAENovember 14th - 17th 2012
Visit the website
OPITO Safety amp Competence Confer-ence 2012 - Managing the Safety Chain ndash Abu Dhabi UAENovember 14th - 17th 2012
Visit the website
International Professionals in Energy Conference (IPEC) ndash Kuwait City KuwaitNovember 25th - 26th 2012
Visit the website
Political and Commercial Risk in Oil and Gas ndash London UKNovember 26th - 28th 2012
Visit the website
OampG Pipes Global Conference ndash London UKNovember 27th - 29th 2012
Visit the website
IADC Critical Issues Middle East 2012 Dubai UAEDecember 4th - 5th 2012
Visit the website
8th Middle East Energy Security Forum Dubai UAEDecember 4th - 8th 2012
Visit the website
Contax Partners will be speaking
October 9th - 11th 2012 Visit the website
Global Smartfields Summit ndash Abu Dhabi UAEOctober 17th - 18th 2012
Visit the website
The MENA Mining Show ndash Dubai UAEOctober 21st - 23rd 2012
Visit the website
World Energy Forum 2012 ndash Dubai UAE ndash DubaiOctober 22nd - 24th 2012
Visit the website
Small Scale LNG Forum ndash Istanbul TurkeyOctober 23rd - 24th 2012
Visit the website
19th Africa Oil Week ndash Cape Town South AfricaOctober 29th - 2nd November 2012
Visit the website
Middle East Oil amp Gas ContractConference 2012 ndash Abu Dhabi UAENovember 5th - 7th 2012
Visit the website
ADIPEC 2012November 11th - 14th 2012
Visit the website
SAUDI ARABIArsquoS ATP PROGRAM [continued]
HAVE A QUESTION If you have any questions about any of the topics you have read today contact Ann-Marie AnnMarieCarberycontaxpartnerscom
December 2012
November 2012
progress one cannot help but to appreciate the importance of such initiatives as the role of NOCs expand In todayrsquos world NOCs have obligations which seem to pull them in different directions For example NOCs typically have the mandate to maximise profit whilst at the same to provide energy solutions to global markets to support the domestic economy to develop national obligations and others Whilst some of these seem to be contradictory for example using a local workforce to drive in-country employment can often mean delivery at a higher cost Saudi Aramco seems to be
attempting to demonstrate through its ATP that increasing local content and training local workforce in the short term may increase cost in the short term but in the long term will help it be more competitive Contax Partners believes that we are embarking on interesting times with regards to the role of NOCs in a global context As NOCs continue to have different pulls it will be interesting to see how other NOCs in the Middle East adapt change and innovate in order to lead their own journey of transformation n
Industry conferences
Contax Partnersrsquo Director of Business Advisory had the pleasure to attend NOCs amp Governments Summit 2012 held on the 17-19 September in Dubai
The conference which brought together the oil and gas industry leaders governments and regulators was aimed to facilitate discussions about how strategies can drive job creation and skills development local content and capacity building innovation and technology transfer and the role of the industry in encouraging economic growth and development within resource holding nations
During the event Contax Partners was impressed with the quality of the discussions that took place with regards to the role of NOCs and IOCs in overcoming local content challenges and the exchange of lessons
learned that took place particularly coming out of Africa on how to develop and embrace local SMEs and stimulate local employment n
WHAT HAS CONTAX PARTNERSBEEN UP TO THIS QUARTERContax Partners attended the NOCIOC summit in Dubai
Contax Partners has officially presented equipment to American Mission Hospital as part of its commitment to health care in the community
Victoria Cox acting Marketing Manager at Contax Partners presented the equipment to AMH CEOCMO Dr
George Cheriyan The equipment purchased with the donation was a CTG Machine for the ObGyn Clinic at AMH purchased with Contax Partnerrsquos sponsorship of the 15th annual AMH Island Classic Charity Golf tournament as a Hole sponsor
Victoria Cox said ldquoContax Partners are very pleased to sponsor this charitable event that will help AMH continue to provide its excellent medical services to the community The health of our employees and the health of the community is a top priority for us and we hope this contribution will be successful in helping to provide the equipment neededrdquo
AMH Senior Manager Fundraising Community and Marketing Bahnaz Abbas added ldquoWe thank Contax Partners for their continued support of American Mission Hospital and our efforts to update and advance our services to our patients With the support of companies like Contax Partners we are able to purchase much needed equipment to diagnose and treat our patients so that we can continue what is over a century long commitment to the community of Bahrainrdquo n
Contax Partners presents the equipment to American Mission Hospital Bahrain
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page eleven
Contax Partners launches new GCC operation - Aman water - game-changing water disinfection technology now available in the Middle Easthellip
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page twelve
WHAT HAS CONTAX PARTNERS BEEN UP TO THIS QUARTER [continued]
Contax Partnersrsquo Business Investment division has established a proven track record of empowering its clients to achieve successful partnerships in the
Middle East and Africa
We are committed to actively identifying new and innovative technologies worldwide and enable their successful launch in the region working closely with the patent rights owners as they grow into profitable ventures Today we are proud to announce an exciting addition to our business investmentsrsquo portfolio ndash Aman Water which owns exclusive rights to CLO2Ix technology for the Middle East region
This is a unique and US-patented process of water disinfection allowing production of Chloride Dioxide in a safe effective non-hazardous and environmentally friendly way - without any by-product or residues It is currently the most advanced and most reliable ClO2 generating technology in the world
Chlorine Dioxide (ClO2) is a very effective oxidizer and biocide that can be used in almost any water disinfection applications ndash from the reservoir to the tap and for diverse purposes varying from recovering ldquosouredrdquo oil wells to disinfecting poultry houses
Historically however it has been extremely difficult if not impossible to produce chlorine dioxide in a safe manner and in a pure form without unwanted by-products
ClO2iX offers an innovative solution to these problems
through a catalytic CLO2 production system which safely dispenses the required amount of the pure CLO2 solution free of by-products and without the need for storage
Tony Mitchell General Manager for Aman Water has said ldquoI am very encouraged by the levels of interest in the CLO2IX technology we have seen from this region so far and by the diverse range applications in which ClO2IX can provide excellent solutions for our clients Since the launch of the technology we have already installed ClO2IX systems in various institutions including King Hamad University Hospital (Bahrain) and Al-Rai Foods (KSA) amongst others We are looking forward to continue to offer this unique solution to serve local water treatment and disinfection needs and we have ambitious growth plans for the Middle Eastrdquo
Filippo Fantechi the CEO of Contax Partners added ldquoWe are dedicated to introducing those niche and innovative technologies that would help our local clients save costs time and effort We will be strengthening this exciting venture with our local operational support and business development capabilities in the Middle East energy arenardquo n
ldquoThis is a unique and US-patented process of water disinfection allowing
production of Chloride Dioxide in a safe effective non-hazardous and
environmentally friendly wayrdquo
Working for a major project owner in the GCC Contax Partners identified all possible challenges and constraints that the client may face while
undertaking projects and flagged potential risks arising out of the possible in-country gaps
Contax Partners analysed the countryrsquos infrastructure logistics availability of project materials manpower resources and construction equipment and provided risk mitigation strategies to address the risks associated with successful project execution n
WHAT OUR CONSULTING TEAMHAS BEEN WORKING ON THIS QUARTERGap analysis of in-countryresources
Contax Partners conducted a survey of peaks and troughs in construction in a MENA country between 2005-2015 and identified how these peaks
are correlated to movements in labour wage rates and productivity
The project involved an in-depth analysis of the peaks and troughs in construction for the period 2005 to 2012 Furthermore our experts were able to break down the data on wage rates by construction discipline and respective trades and correlate this data with the peaks and troughs in construction activity n
GCC workload analysis wage rates and productivity trends
Contax Partners completed a survey of the potential requirements to build the entire LNG value chain in Mozambique to transform Mozambique into a major
LNG producer
Benchmarking against Ras Laffan Industrial City (RLIC) in Qatar Contax Partners undertook a detailed gap analysis identifying Mozambiquersquos development needs across three key levels macro (country infrastructure) midi (LNG support infrastructure) and micro (LNG value chain) n
Mozambique country infrastructure LNG infrastructure amp value chain
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page thirteen
Influence The Psychology of Persuasion
By Robert Cialdini
This in-depth scientific research into the human psyche uncovers the subconscious mental shortcuts that human brains often take during the decision-making process
The book is a result of more than 30 years of study by Dr Cialdini into the principles of the underlying tactics which are designed to lead a customer
to agree to a proposition These tactics are divided into 6 main categories which are proven to work and are often used by sales and marketing professionals to influence people reciprocity consistency liking authority scarcity and social proof
This marketing classic illustrates which techniques work and why telling how to use persuasion as well as how to guard against it
It is written from a neutral perspective and would appeal to anyone who wants to better understand themselves and how they are influenced by the world around them
The insight into the psychology of influencing is key for marketers and business owners - shaping their message designing their products and building their businesses n
The Power of Habit
By Charles Duhigg
The author looks into the science of habit formation in our lives companies and communities estimating that habits make up 40 of our daily routine
Duhigg believes that in order to succeed in life we should be able to change our habits He then shows the reader how habits are formed and how we can introduce new habits to take the place of the old
The book is a good balance of innovative research and fascinating anecdotes revealing how habits operate in the brain how companies use them and how retailers use habits to manipulate consumersrsquo patterns
The book is divided into three sections first focusing on the individual then companies and finally societies The first section reveals how habits shape our lives and how we can shape our habits The second illustrates how simple behavioural changes in an organisation can drastically change the functionality of a business
And the third one looks into the habits of societies A good read to learn how to make positive practical changes in our lives n
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page fourteen
THE READING ROOMContax Partnersrsquo current reading fodder
TO REGISTER FOR THE FLARE VISIT WWWCONTAXPARTNERSCOM
WE HOPE YOU ENJOY THE FLARE AND WE WELCOME YOUR FEEDBACK AND SUGGESTIONS AT theflarecontaxpartnerscom
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page one
CONTAXrsquoS CAPEX CORNER
Emerging trends in the energy project
landscape within the GCC
As the GCC Energy market picks up steam with major
announcements by governments and project owners
we explore the trends that have shaped the industry in
the first eight months of 2012 Between January and August
2012 US$ 125bn worth of new projects were announced in
the GCC while US$ 57bn worth of projects were awarded
(Figure 1) Saudi Arabia and the UAE combined accounted for
c81 and c83 of all the new announcements and project
awards made in the year respectively
Within Saudi Arabia and the UAE the sectors of oil and gas
production and petrochemicals accounted for over c50 of
all project awards in 2012 Kuwait on the other hand saw 63
of its awards made in the power generation sector The largest
project awarded in 2012 was the US$ 3bn Jazan Power and
Desalination Plant in Jazan Saudi Arabia
Looking deeper into the projects announced in the two domi-
nating markets we notice that Saudi Arabia has primarily
(c46) focused on projects within the oil amp gas production
sector while the UAE has announced the majority (c80) of
its projects within the alternative energy sector The largest
project announced in Saudi Arabia was Saudi Aramcorsquos US$
25bn Red Sea Off-Shore Development Project whilst the US$
35bn Solar Park announced by DEWA (Dubai Electricity and
Water Authority) was the largest project announced in the
UAE in the first eight months of 2012
Most of the new projects announced in 2012 are in line with
the long-term plans that the GCC governments have set
for themselves A closer look at the award dates of the an-
nounced projects reveals that only c30 of the announced
projects are likely to be awarded in either 2012 or 2013 while
most of the large scale projects are expected begin develop-
ment in the next 3-4 years
gt continued on page 2
Kalpesh Ramwani
SeniorConsultant
October - December 2012 Issue 19GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
l Projects Announced1 l Projects Awarded
Figure 1 In the first eight months of 2012 cUS$ 57bn worth of projects were award--
ed in the GCC Projects announced during the same period equalled US$ 125bn
Source Contax Partners Database
70
60
50
40
30
20
10
0 Oman Qatar BahrainKuwait
GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
Saudi Arabia UAE
c81 of Projects Announced
c83 of Projects Awarded
Alternative
Energies 34
Oil Gas
Production 26
Power11
Metal7
Refining5
Water amp
Waste 5
Industrial4
Others8
GCC Energy Project Announcements
Jan-Aug 2012 (US$ bn)
100 = US$125bn
l Planned for 2011 l Awarded in 2011
Figure 2 Of the US$ 125bn worth of projects announced in the GCC in the first 8
months there is a noticeable shift towards exploring alternative energy sources
Others includes fertilizers petrochemicals gas processing LNG oil amp gas explora-
tion mining
Source Contax Partners Database
ldquothe sectors of oil and gas
production and petrochemicals
accounted for over c50 of
all project awards in 2012rdquo
amp
Find out what we can do for youCall +971 4 369 5520 or visit wwwcontaxpartnerscom
Identifying amp winning new projects and opportunities
Developing amp implementing
growthstrategies
Setting up and sustainingnew business
ventures
Keeping youinformed of the market and your
competitors
Planning ampexecuting
project ventures successfully
Benefit from more than 25 years of access to and practical knowledge of the market - let Contax Partners help you win
IS WINNING MIDDLE EAST ENERGY SECTOR OPPORTUNITIES PART OF YOUR GROWTH STRATEGY
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page nine
SAUDI ARAMCOrsquoS ATP PROGRAMPreparing for the next generation through its Accelerated Transformation Program (ATP) Ann-Marie
Carbery AntounDirector of Business
Advisory
Saudi Aramco is the national oil company of Saudi Arabia and in 2005 was estimated to be worth US$781 bn making it one of the worldrsquos most valuable
and most important companies Saudi Aramco has one of the largest proven crude oil reserves in the world in addition to the largest daily oil production Since its inception in the 1930rsquos Saudi Aramco has transformed itself from a single oil business to a multi business company now having interests in gas production (since the 1970rsquos) refining (since the 1980s although some assets also date back to 1940) power generation (since the 1980rsquos) and chemicals (since the turn of the millennium) Since 2002 Saudi Aramco has continually reviewed its strategic direction launching its strategic imperatives in the same year then reviewing and adjusting four years later before launching its Accelerated
Transformation Program (ATP) in 2011 The ATP is driving future transformation in an accelerated manner so that by 2020 Saudi Aramco realises its ambition to be lsquoa fully integrated global energy and chemicals companyrsquo Sixteen months on Contax Partners provides an update on the progress to date of the ATP and looks at how it may shape not only the future of the company and the country but also the transformation that may be required or that may be in progress in other National Oil Companies (NOCs) across the region and beyond
Underlying the intent of the ATP is lsquounlocking the companyrsquos full human potentialrsquo by broadening and deepening the involvement of the Kingdomrsquos burgeoning young population Fourteen initiatives have been developed across four themes being governed by a Strategy Council which sets the overall strategic direction (Figure 1) The Young Leaders Advisory Board has been developed to sit under the Strategy Council and has 14 members each assigned to a particular initiative These 14 members have been carefully selected from hundreds of interested young applicants to drive the implementation of the various initiatives Thus not only is the ATP about driving the transformation of Aramco but it is also about achieving that objective with strong involvement from the countryrsquos youth There is also a Strategic Transformation Office which acts as a PMO to integrate collective requirements and ensure sustainability The four themes defined within the ATP range from lsquoshaping business portfoliorsquo to lsquocountry enablersrsquo lsquodelivering agility flexibility and efficiencyrsquo and lsquocapacity building knowledge and skillsrsquo Initiatives under these themes are around crude
oil production mix unconventional gas chemicals refining and marketing domestic energy operational excellence leadership and others Over the coming years Contax Partners believes that these initiatives will culminate into having quite an accelerated impact on Aramcorsquos 2020 vision compared to if the company was to continue driving its 2020 vision at a business as usual pace Thus it is anticipated that the ATP will have a significant impact on the companyrsquos future
Since its launch sixteen months ago the ATP has been going through a process of defining critical decisions that need to be made and once these have been defined and concluded the implementation of the various initiatives will move forward at full steam The ATP plans to move Saudi Aramco from lsquobusiness as usualrsquo transformation to lsquoacceleratedrsquo transformation and the expectation is that over the coming few years this initiative will be critical to the development of the company and the overall country The impact that the initiative is expected to have on the country
is to stimulate young Saudirsquos to be part of its countryrsquos most important business transformation In fact they will not only to be part of the journey but rather will actively drive it After all these young leaders will be the future leaders of Saudi Aramco and as the role of an NOC becomes more complex this will be a critical journey for the young leaders involved
As one considers the importance of the ATP and its gtcontinued on page 10
ldquoSaudi Aramco has one ofthe largest proven crude oil
reserves in the world in additionto the largest daily oil
productionrdquo
Strategy Council
Strategic Transformation
Office
Young Leaders Advisory Board
Initiative 1 Initiative 2 Initiative 3
Initiative 4 Initiative 5 Initiative 6
Initiative 7 Initiative 8 Initiative 9
Initiative 10 Initiative 11 Initiative 12
Initiative 13 Initiative 14
Figure 1 The execution structure of the Accelerated Transformation Program (ATP)
ldquoThe ATP is driving future trans-formation in an accelerated manner so that by 2020 Saudi Aramco realises its ambition to be lsquoa fully integrated global
energy and chemicals companyrsquordquo
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page ten
October 2012
3rd Annual Waste Management Middle East Forum ndash Dubai UAEOctober 1st - 2nd 2012
Visit the website
3rd Annual Global Petrochemicals Technology Conference ndash Doha QatarOctober 1st - 3rd 2012
Visit the website
Global IWPP Summit ndash RAK UAEOctober 1st - 3rd 2012
Visit the website
World Independent Oil Companies Congress ndash London UKOctober 2nd - 4th 2012
Visit the website
2nd Annual Smart Grids and Smart Meters Summit ndash Abu Dhabi UAEOctober 8th - 9th 2012
Visit the website
Gastech Conference amp Exhibition 2012 ndash London UKOctober 8th - 10th 2012
Visit the website
HSE Forum in Energy ndash Doha ndash Qatar October 8th - 10th 2012 Visit the website
2nd Annual Plant Shutdown and Turnaround Management ndash Doha Qatar
Flare Management amp ReductionSummit 2012 ndash Abu Dhabi UAENovember 14th - 17th 2012
Visit the website
OPITO Safety amp Competence Confer-ence 2012 - Managing the Safety Chain ndash Abu Dhabi UAENovember 14th - 17th 2012
Visit the website
International Professionals in Energy Conference (IPEC) ndash Kuwait City KuwaitNovember 25th - 26th 2012
Visit the website
Political and Commercial Risk in Oil and Gas ndash London UKNovember 26th - 28th 2012
Visit the website
OampG Pipes Global Conference ndash London UKNovember 27th - 29th 2012
Visit the website
IADC Critical Issues Middle East 2012 Dubai UAEDecember 4th - 5th 2012
Visit the website
8th Middle East Energy Security Forum Dubai UAEDecember 4th - 8th 2012
Visit the website
Contax Partners will be speaking
October 9th - 11th 2012 Visit the website
Global Smartfields Summit ndash Abu Dhabi UAEOctober 17th - 18th 2012
Visit the website
The MENA Mining Show ndash Dubai UAEOctober 21st - 23rd 2012
Visit the website
World Energy Forum 2012 ndash Dubai UAE ndash DubaiOctober 22nd - 24th 2012
Visit the website
Small Scale LNG Forum ndash Istanbul TurkeyOctober 23rd - 24th 2012
Visit the website
19th Africa Oil Week ndash Cape Town South AfricaOctober 29th - 2nd November 2012
Visit the website
Middle East Oil amp Gas ContractConference 2012 ndash Abu Dhabi UAENovember 5th - 7th 2012
Visit the website
ADIPEC 2012November 11th - 14th 2012
Visit the website
SAUDI ARABIArsquoS ATP PROGRAM [continued]
HAVE A QUESTION If you have any questions about any of the topics you have read today contact Ann-Marie AnnMarieCarberycontaxpartnerscom
December 2012
November 2012
progress one cannot help but to appreciate the importance of such initiatives as the role of NOCs expand In todayrsquos world NOCs have obligations which seem to pull them in different directions For example NOCs typically have the mandate to maximise profit whilst at the same to provide energy solutions to global markets to support the domestic economy to develop national obligations and others Whilst some of these seem to be contradictory for example using a local workforce to drive in-country employment can often mean delivery at a higher cost Saudi Aramco seems to be
attempting to demonstrate through its ATP that increasing local content and training local workforce in the short term may increase cost in the short term but in the long term will help it be more competitive Contax Partners believes that we are embarking on interesting times with regards to the role of NOCs in a global context As NOCs continue to have different pulls it will be interesting to see how other NOCs in the Middle East adapt change and innovate in order to lead their own journey of transformation n
Industry conferences
Contax Partnersrsquo Director of Business Advisory had the pleasure to attend NOCs amp Governments Summit 2012 held on the 17-19 September in Dubai
The conference which brought together the oil and gas industry leaders governments and regulators was aimed to facilitate discussions about how strategies can drive job creation and skills development local content and capacity building innovation and technology transfer and the role of the industry in encouraging economic growth and development within resource holding nations
During the event Contax Partners was impressed with the quality of the discussions that took place with regards to the role of NOCs and IOCs in overcoming local content challenges and the exchange of lessons
learned that took place particularly coming out of Africa on how to develop and embrace local SMEs and stimulate local employment n
WHAT HAS CONTAX PARTNERSBEEN UP TO THIS QUARTERContax Partners attended the NOCIOC summit in Dubai
Contax Partners has officially presented equipment to American Mission Hospital as part of its commitment to health care in the community
Victoria Cox acting Marketing Manager at Contax Partners presented the equipment to AMH CEOCMO Dr
George Cheriyan The equipment purchased with the donation was a CTG Machine for the ObGyn Clinic at AMH purchased with Contax Partnerrsquos sponsorship of the 15th annual AMH Island Classic Charity Golf tournament as a Hole sponsor
Victoria Cox said ldquoContax Partners are very pleased to sponsor this charitable event that will help AMH continue to provide its excellent medical services to the community The health of our employees and the health of the community is a top priority for us and we hope this contribution will be successful in helping to provide the equipment neededrdquo
AMH Senior Manager Fundraising Community and Marketing Bahnaz Abbas added ldquoWe thank Contax Partners for their continued support of American Mission Hospital and our efforts to update and advance our services to our patients With the support of companies like Contax Partners we are able to purchase much needed equipment to diagnose and treat our patients so that we can continue what is over a century long commitment to the community of Bahrainrdquo n
Contax Partners presents the equipment to American Mission Hospital Bahrain
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page eleven
Contax Partners launches new GCC operation - Aman water - game-changing water disinfection technology now available in the Middle Easthellip
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page twelve
WHAT HAS CONTAX PARTNERS BEEN UP TO THIS QUARTER [continued]
Contax Partnersrsquo Business Investment division has established a proven track record of empowering its clients to achieve successful partnerships in the
Middle East and Africa
We are committed to actively identifying new and innovative technologies worldwide and enable their successful launch in the region working closely with the patent rights owners as they grow into profitable ventures Today we are proud to announce an exciting addition to our business investmentsrsquo portfolio ndash Aman Water which owns exclusive rights to CLO2Ix technology for the Middle East region
This is a unique and US-patented process of water disinfection allowing production of Chloride Dioxide in a safe effective non-hazardous and environmentally friendly way - without any by-product or residues It is currently the most advanced and most reliable ClO2 generating technology in the world
Chlorine Dioxide (ClO2) is a very effective oxidizer and biocide that can be used in almost any water disinfection applications ndash from the reservoir to the tap and for diverse purposes varying from recovering ldquosouredrdquo oil wells to disinfecting poultry houses
Historically however it has been extremely difficult if not impossible to produce chlorine dioxide in a safe manner and in a pure form without unwanted by-products
ClO2iX offers an innovative solution to these problems
through a catalytic CLO2 production system which safely dispenses the required amount of the pure CLO2 solution free of by-products and without the need for storage
Tony Mitchell General Manager for Aman Water has said ldquoI am very encouraged by the levels of interest in the CLO2IX technology we have seen from this region so far and by the diverse range applications in which ClO2IX can provide excellent solutions for our clients Since the launch of the technology we have already installed ClO2IX systems in various institutions including King Hamad University Hospital (Bahrain) and Al-Rai Foods (KSA) amongst others We are looking forward to continue to offer this unique solution to serve local water treatment and disinfection needs and we have ambitious growth plans for the Middle Eastrdquo
Filippo Fantechi the CEO of Contax Partners added ldquoWe are dedicated to introducing those niche and innovative technologies that would help our local clients save costs time and effort We will be strengthening this exciting venture with our local operational support and business development capabilities in the Middle East energy arenardquo n
ldquoThis is a unique and US-patented process of water disinfection allowing
production of Chloride Dioxide in a safe effective non-hazardous and
environmentally friendly wayrdquo
Working for a major project owner in the GCC Contax Partners identified all possible challenges and constraints that the client may face while
undertaking projects and flagged potential risks arising out of the possible in-country gaps
Contax Partners analysed the countryrsquos infrastructure logistics availability of project materials manpower resources and construction equipment and provided risk mitigation strategies to address the risks associated with successful project execution n
WHAT OUR CONSULTING TEAMHAS BEEN WORKING ON THIS QUARTERGap analysis of in-countryresources
Contax Partners conducted a survey of peaks and troughs in construction in a MENA country between 2005-2015 and identified how these peaks
are correlated to movements in labour wage rates and productivity
The project involved an in-depth analysis of the peaks and troughs in construction for the period 2005 to 2012 Furthermore our experts were able to break down the data on wage rates by construction discipline and respective trades and correlate this data with the peaks and troughs in construction activity n
GCC workload analysis wage rates and productivity trends
Contax Partners completed a survey of the potential requirements to build the entire LNG value chain in Mozambique to transform Mozambique into a major
LNG producer
Benchmarking against Ras Laffan Industrial City (RLIC) in Qatar Contax Partners undertook a detailed gap analysis identifying Mozambiquersquos development needs across three key levels macro (country infrastructure) midi (LNG support infrastructure) and micro (LNG value chain) n
Mozambique country infrastructure LNG infrastructure amp value chain
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page thirteen
Influence The Psychology of Persuasion
By Robert Cialdini
This in-depth scientific research into the human psyche uncovers the subconscious mental shortcuts that human brains often take during the decision-making process
The book is a result of more than 30 years of study by Dr Cialdini into the principles of the underlying tactics which are designed to lead a customer
to agree to a proposition These tactics are divided into 6 main categories which are proven to work and are often used by sales and marketing professionals to influence people reciprocity consistency liking authority scarcity and social proof
This marketing classic illustrates which techniques work and why telling how to use persuasion as well as how to guard against it
It is written from a neutral perspective and would appeal to anyone who wants to better understand themselves and how they are influenced by the world around them
The insight into the psychology of influencing is key for marketers and business owners - shaping their message designing their products and building their businesses n
The Power of Habit
By Charles Duhigg
The author looks into the science of habit formation in our lives companies and communities estimating that habits make up 40 of our daily routine
Duhigg believes that in order to succeed in life we should be able to change our habits He then shows the reader how habits are formed and how we can introduce new habits to take the place of the old
The book is a good balance of innovative research and fascinating anecdotes revealing how habits operate in the brain how companies use them and how retailers use habits to manipulate consumersrsquo patterns
The book is divided into three sections first focusing on the individual then companies and finally societies The first section reveals how habits shape our lives and how we can shape our habits The second illustrates how simple behavioural changes in an organisation can drastically change the functionality of a business
And the third one looks into the habits of societies A good read to learn how to make positive practical changes in our lives n
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page fourteen
THE READING ROOMContax Partnersrsquo current reading fodder
TO REGISTER FOR THE FLARE VISIT WWWCONTAXPARTNERSCOM
WE HOPE YOU ENJOY THE FLARE AND WE WELCOME YOUR FEEDBACK AND SUGGESTIONS AT theflarecontaxpartnerscom
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page one
CONTAXrsquoS CAPEX CORNER
Emerging trends in the energy project
landscape within the GCC
As the GCC Energy market picks up steam with major
announcements by governments and project owners
we explore the trends that have shaped the industry in
the first eight months of 2012 Between January and August
2012 US$ 125bn worth of new projects were announced in
the GCC while US$ 57bn worth of projects were awarded
(Figure 1) Saudi Arabia and the UAE combined accounted for
c81 and c83 of all the new announcements and project
awards made in the year respectively
Within Saudi Arabia and the UAE the sectors of oil and gas
production and petrochemicals accounted for over c50 of
all project awards in 2012 Kuwait on the other hand saw 63
of its awards made in the power generation sector The largest
project awarded in 2012 was the US$ 3bn Jazan Power and
Desalination Plant in Jazan Saudi Arabia
Looking deeper into the projects announced in the two domi-
nating markets we notice that Saudi Arabia has primarily
(c46) focused on projects within the oil amp gas production
sector while the UAE has announced the majority (c80) of
its projects within the alternative energy sector The largest
project announced in Saudi Arabia was Saudi Aramcorsquos US$
25bn Red Sea Off-Shore Development Project whilst the US$
35bn Solar Park announced by DEWA (Dubai Electricity and
Water Authority) was the largest project announced in the
UAE in the first eight months of 2012
Most of the new projects announced in 2012 are in line with
the long-term plans that the GCC governments have set
for themselves A closer look at the award dates of the an-
nounced projects reveals that only c30 of the announced
projects are likely to be awarded in either 2012 or 2013 while
most of the large scale projects are expected begin develop-
ment in the next 3-4 years
gt continued on page 2
Kalpesh Ramwani
SeniorConsultant
October - December 2012 Issue 19GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
l Projects Announced1 l Projects Awarded
Figure 1 In the first eight months of 2012 cUS$ 57bn worth of projects were award--
ed in the GCC Projects announced during the same period equalled US$ 125bn
Source Contax Partners Database
70
60
50
40
30
20
10
0 Oman Qatar BahrainKuwait
GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
Saudi Arabia UAE
c81 of Projects Announced
c83 of Projects Awarded
Alternative
Energies 34
Oil Gas
Production 26
Power11
Metal7
Refining5
Water amp
Waste 5
Industrial4
Others8
GCC Energy Project Announcements
Jan-Aug 2012 (US$ bn)
100 = US$125bn
l Planned for 2011 l Awarded in 2011
Figure 2 Of the US$ 125bn worth of projects announced in the GCC in the first 8
months there is a noticeable shift towards exploring alternative energy sources
Others includes fertilizers petrochemicals gas processing LNG oil amp gas explora-
tion mining
Source Contax Partners Database
ldquothe sectors of oil and gas
production and petrochemicals
accounted for over c50 of
all project awards in 2012rdquo
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page nine
SAUDI ARAMCOrsquoS ATP PROGRAMPreparing for the next generation through its Accelerated Transformation Program (ATP) Ann-Marie
Carbery AntounDirector of Business
Advisory
Saudi Aramco is the national oil company of Saudi Arabia and in 2005 was estimated to be worth US$781 bn making it one of the worldrsquos most valuable
and most important companies Saudi Aramco has one of the largest proven crude oil reserves in the world in addition to the largest daily oil production Since its inception in the 1930rsquos Saudi Aramco has transformed itself from a single oil business to a multi business company now having interests in gas production (since the 1970rsquos) refining (since the 1980s although some assets also date back to 1940) power generation (since the 1980rsquos) and chemicals (since the turn of the millennium) Since 2002 Saudi Aramco has continually reviewed its strategic direction launching its strategic imperatives in the same year then reviewing and adjusting four years later before launching its Accelerated
Transformation Program (ATP) in 2011 The ATP is driving future transformation in an accelerated manner so that by 2020 Saudi Aramco realises its ambition to be lsquoa fully integrated global energy and chemicals companyrsquo Sixteen months on Contax Partners provides an update on the progress to date of the ATP and looks at how it may shape not only the future of the company and the country but also the transformation that may be required or that may be in progress in other National Oil Companies (NOCs) across the region and beyond
Underlying the intent of the ATP is lsquounlocking the companyrsquos full human potentialrsquo by broadening and deepening the involvement of the Kingdomrsquos burgeoning young population Fourteen initiatives have been developed across four themes being governed by a Strategy Council which sets the overall strategic direction (Figure 1) The Young Leaders Advisory Board has been developed to sit under the Strategy Council and has 14 members each assigned to a particular initiative These 14 members have been carefully selected from hundreds of interested young applicants to drive the implementation of the various initiatives Thus not only is the ATP about driving the transformation of Aramco but it is also about achieving that objective with strong involvement from the countryrsquos youth There is also a Strategic Transformation Office which acts as a PMO to integrate collective requirements and ensure sustainability The four themes defined within the ATP range from lsquoshaping business portfoliorsquo to lsquocountry enablersrsquo lsquodelivering agility flexibility and efficiencyrsquo and lsquocapacity building knowledge and skillsrsquo Initiatives under these themes are around crude
oil production mix unconventional gas chemicals refining and marketing domestic energy operational excellence leadership and others Over the coming years Contax Partners believes that these initiatives will culminate into having quite an accelerated impact on Aramcorsquos 2020 vision compared to if the company was to continue driving its 2020 vision at a business as usual pace Thus it is anticipated that the ATP will have a significant impact on the companyrsquos future
Since its launch sixteen months ago the ATP has been going through a process of defining critical decisions that need to be made and once these have been defined and concluded the implementation of the various initiatives will move forward at full steam The ATP plans to move Saudi Aramco from lsquobusiness as usualrsquo transformation to lsquoacceleratedrsquo transformation and the expectation is that over the coming few years this initiative will be critical to the development of the company and the overall country The impact that the initiative is expected to have on the country
is to stimulate young Saudirsquos to be part of its countryrsquos most important business transformation In fact they will not only to be part of the journey but rather will actively drive it After all these young leaders will be the future leaders of Saudi Aramco and as the role of an NOC becomes more complex this will be a critical journey for the young leaders involved
As one considers the importance of the ATP and its gtcontinued on page 10
ldquoSaudi Aramco has one ofthe largest proven crude oil
reserves in the world in additionto the largest daily oil
productionrdquo
Strategy Council
Strategic Transformation
Office
Young Leaders Advisory Board
Initiative 1 Initiative 2 Initiative 3
Initiative 4 Initiative 5 Initiative 6
Initiative 7 Initiative 8 Initiative 9
Initiative 10 Initiative 11 Initiative 12
Initiative 13 Initiative 14
Figure 1 The execution structure of the Accelerated Transformation Program (ATP)
ldquoThe ATP is driving future trans-formation in an accelerated manner so that by 2020 Saudi Aramco realises its ambition to be lsquoa fully integrated global
energy and chemicals companyrsquordquo
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page ten
October 2012
3rd Annual Waste Management Middle East Forum ndash Dubai UAEOctober 1st - 2nd 2012
Visit the website
3rd Annual Global Petrochemicals Technology Conference ndash Doha QatarOctober 1st - 3rd 2012
Visit the website
Global IWPP Summit ndash RAK UAEOctober 1st - 3rd 2012
Visit the website
World Independent Oil Companies Congress ndash London UKOctober 2nd - 4th 2012
Visit the website
2nd Annual Smart Grids and Smart Meters Summit ndash Abu Dhabi UAEOctober 8th - 9th 2012
Visit the website
Gastech Conference amp Exhibition 2012 ndash London UKOctober 8th - 10th 2012
Visit the website
HSE Forum in Energy ndash Doha ndash Qatar October 8th - 10th 2012 Visit the website
2nd Annual Plant Shutdown and Turnaround Management ndash Doha Qatar
Flare Management amp ReductionSummit 2012 ndash Abu Dhabi UAENovember 14th - 17th 2012
Visit the website
OPITO Safety amp Competence Confer-ence 2012 - Managing the Safety Chain ndash Abu Dhabi UAENovember 14th - 17th 2012
Visit the website
International Professionals in Energy Conference (IPEC) ndash Kuwait City KuwaitNovember 25th - 26th 2012
Visit the website
Political and Commercial Risk in Oil and Gas ndash London UKNovember 26th - 28th 2012
Visit the website
OampG Pipes Global Conference ndash London UKNovember 27th - 29th 2012
Visit the website
IADC Critical Issues Middle East 2012 Dubai UAEDecember 4th - 5th 2012
Visit the website
8th Middle East Energy Security Forum Dubai UAEDecember 4th - 8th 2012
Visit the website
Contax Partners will be speaking
October 9th - 11th 2012 Visit the website
Global Smartfields Summit ndash Abu Dhabi UAEOctober 17th - 18th 2012
Visit the website
The MENA Mining Show ndash Dubai UAEOctober 21st - 23rd 2012
Visit the website
World Energy Forum 2012 ndash Dubai UAE ndash DubaiOctober 22nd - 24th 2012
Visit the website
Small Scale LNG Forum ndash Istanbul TurkeyOctober 23rd - 24th 2012
Visit the website
19th Africa Oil Week ndash Cape Town South AfricaOctober 29th - 2nd November 2012
Visit the website
Middle East Oil amp Gas ContractConference 2012 ndash Abu Dhabi UAENovember 5th - 7th 2012
Visit the website
ADIPEC 2012November 11th - 14th 2012
Visit the website
SAUDI ARABIArsquoS ATP PROGRAM [continued]
HAVE A QUESTION If you have any questions about any of the topics you have read today contact Ann-Marie AnnMarieCarberycontaxpartnerscom
December 2012
November 2012
progress one cannot help but to appreciate the importance of such initiatives as the role of NOCs expand In todayrsquos world NOCs have obligations which seem to pull them in different directions For example NOCs typically have the mandate to maximise profit whilst at the same to provide energy solutions to global markets to support the domestic economy to develop national obligations and others Whilst some of these seem to be contradictory for example using a local workforce to drive in-country employment can often mean delivery at a higher cost Saudi Aramco seems to be
attempting to demonstrate through its ATP that increasing local content and training local workforce in the short term may increase cost in the short term but in the long term will help it be more competitive Contax Partners believes that we are embarking on interesting times with regards to the role of NOCs in a global context As NOCs continue to have different pulls it will be interesting to see how other NOCs in the Middle East adapt change and innovate in order to lead their own journey of transformation n
Industry conferences
Contax Partnersrsquo Director of Business Advisory had the pleasure to attend NOCs amp Governments Summit 2012 held on the 17-19 September in Dubai
The conference which brought together the oil and gas industry leaders governments and regulators was aimed to facilitate discussions about how strategies can drive job creation and skills development local content and capacity building innovation and technology transfer and the role of the industry in encouraging economic growth and development within resource holding nations
During the event Contax Partners was impressed with the quality of the discussions that took place with regards to the role of NOCs and IOCs in overcoming local content challenges and the exchange of lessons
learned that took place particularly coming out of Africa on how to develop and embrace local SMEs and stimulate local employment n
WHAT HAS CONTAX PARTNERSBEEN UP TO THIS QUARTERContax Partners attended the NOCIOC summit in Dubai
Contax Partners has officially presented equipment to American Mission Hospital as part of its commitment to health care in the community
Victoria Cox acting Marketing Manager at Contax Partners presented the equipment to AMH CEOCMO Dr
George Cheriyan The equipment purchased with the donation was a CTG Machine for the ObGyn Clinic at AMH purchased with Contax Partnerrsquos sponsorship of the 15th annual AMH Island Classic Charity Golf tournament as a Hole sponsor
Victoria Cox said ldquoContax Partners are very pleased to sponsor this charitable event that will help AMH continue to provide its excellent medical services to the community The health of our employees and the health of the community is a top priority for us and we hope this contribution will be successful in helping to provide the equipment neededrdquo
AMH Senior Manager Fundraising Community and Marketing Bahnaz Abbas added ldquoWe thank Contax Partners for their continued support of American Mission Hospital and our efforts to update and advance our services to our patients With the support of companies like Contax Partners we are able to purchase much needed equipment to diagnose and treat our patients so that we can continue what is over a century long commitment to the community of Bahrainrdquo n
Contax Partners presents the equipment to American Mission Hospital Bahrain
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page eleven
Contax Partners launches new GCC operation - Aman water - game-changing water disinfection technology now available in the Middle Easthellip
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page twelve
WHAT HAS CONTAX PARTNERS BEEN UP TO THIS QUARTER [continued]
Contax Partnersrsquo Business Investment division has established a proven track record of empowering its clients to achieve successful partnerships in the
Middle East and Africa
We are committed to actively identifying new and innovative technologies worldwide and enable their successful launch in the region working closely with the patent rights owners as they grow into profitable ventures Today we are proud to announce an exciting addition to our business investmentsrsquo portfolio ndash Aman Water which owns exclusive rights to CLO2Ix technology for the Middle East region
This is a unique and US-patented process of water disinfection allowing production of Chloride Dioxide in a safe effective non-hazardous and environmentally friendly way - without any by-product or residues It is currently the most advanced and most reliable ClO2 generating technology in the world
Chlorine Dioxide (ClO2) is a very effective oxidizer and biocide that can be used in almost any water disinfection applications ndash from the reservoir to the tap and for diverse purposes varying from recovering ldquosouredrdquo oil wells to disinfecting poultry houses
Historically however it has been extremely difficult if not impossible to produce chlorine dioxide in a safe manner and in a pure form without unwanted by-products
ClO2iX offers an innovative solution to these problems
through a catalytic CLO2 production system which safely dispenses the required amount of the pure CLO2 solution free of by-products and without the need for storage
Tony Mitchell General Manager for Aman Water has said ldquoI am very encouraged by the levels of interest in the CLO2IX technology we have seen from this region so far and by the diverse range applications in which ClO2IX can provide excellent solutions for our clients Since the launch of the technology we have already installed ClO2IX systems in various institutions including King Hamad University Hospital (Bahrain) and Al-Rai Foods (KSA) amongst others We are looking forward to continue to offer this unique solution to serve local water treatment and disinfection needs and we have ambitious growth plans for the Middle Eastrdquo
Filippo Fantechi the CEO of Contax Partners added ldquoWe are dedicated to introducing those niche and innovative technologies that would help our local clients save costs time and effort We will be strengthening this exciting venture with our local operational support and business development capabilities in the Middle East energy arenardquo n
ldquoThis is a unique and US-patented process of water disinfection allowing
production of Chloride Dioxide in a safe effective non-hazardous and
environmentally friendly wayrdquo
Working for a major project owner in the GCC Contax Partners identified all possible challenges and constraints that the client may face while
undertaking projects and flagged potential risks arising out of the possible in-country gaps
Contax Partners analysed the countryrsquos infrastructure logistics availability of project materials manpower resources and construction equipment and provided risk mitigation strategies to address the risks associated with successful project execution n
WHAT OUR CONSULTING TEAMHAS BEEN WORKING ON THIS QUARTERGap analysis of in-countryresources
Contax Partners conducted a survey of peaks and troughs in construction in a MENA country between 2005-2015 and identified how these peaks
are correlated to movements in labour wage rates and productivity
The project involved an in-depth analysis of the peaks and troughs in construction for the period 2005 to 2012 Furthermore our experts were able to break down the data on wage rates by construction discipline and respective trades and correlate this data with the peaks and troughs in construction activity n
GCC workload analysis wage rates and productivity trends
Contax Partners completed a survey of the potential requirements to build the entire LNG value chain in Mozambique to transform Mozambique into a major
LNG producer
Benchmarking against Ras Laffan Industrial City (RLIC) in Qatar Contax Partners undertook a detailed gap analysis identifying Mozambiquersquos development needs across three key levels macro (country infrastructure) midi (LNG support infrastructure) and micro (LNG value chain) n
Mozambique country infrastructure LNG infrastructure amp value chain
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page thirteen
Influence The Psychology of Persuasion
By Robert Cialdini
This in-depth scientific research into the human psyche uncovers the subconscious mental shortcuts that human brains often take during the decision-making process
The book is a result of more than 30 years of study by Dr Cialdini into the principles of the underlying tactics which are designed to lead a customer
to agree to a proposition These tactics are divided into 6 main categories which are proven to work and are often used by sales and marketing professionals to influence people reciprocity consistency liking authority scarcity and social proof
This marketing classic illustrates which techniques work and why telling how to use persuasion as well as how to guard against it
It is written from a neutral perspective and would appeal to anyone who wants to better understand themselves and how they are influenced by the world around them
The insight into the psychology of influencing is key for marketers and business owners - shaping their message designing their products and building their businesses n
The Power of Habit
By Charles Duhigg
The author looks into the science of habit formation in our lives companies and communities estimating that habits make up 40 of our daily routine
Duhigg believes that in order to succeed in life we should be able to change our habits He then shows the reader how habits are formed and how we can introduce new habits to take the place of the old
The book is a good balance of innovative research and fascinating anecdotes revealing how habits operate in the brain how companies use them and how retailers use habits to manipulate consumersrsquo patterns
The book is divided into three sections first focusing on the individual then companies and finally societies The first section reveals how habits shape our lives and how we can shape our habits The second illustrates how simple behavioural changes in an organisation can drastically change the functionality of a business
And the third one looks into the habits of societies A good read to learn how to make positive practical changes in our lives n
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page fourteen
THE READING ROOMContax Partnersrsquo current reading fodder
TO REGISTER FOR THE FLARE VISIT WWWCONTAXPARTNERSCOM
WE HOPE YOU ENJOY THE FLARE AND WE WELCOME YOUR FEEDBACK AND SUGGESTIONS AT theflarecontaxpartnerscom
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page one
CONTAXrsquoS CAPEX CORNER
Emerging trends in the energy project
landscape within the GCC
As the GCC Energy market picks up steam with major
announcements by governments and project owners
we explore the trends that have shaped the industry in
the first eight months of 2012 Between January and August
2012 US$ 125bn worth of new projects were announced in
the GCC while US$ 57bn worth of projects were awarded
(Figure 1) Saudi Arabia and the UAE combined accounted for
c81 and c83 of all the new announcements and project
awards made in the year respectively
Within Saudi Arabia and the UAE the sectors of oil and gas
production and petrochemicals accounted for over c50 of
all project awards in 2012 Kuwait on the other hand saw 63
of its awards made in the power generation sector The largest
project awarded in 2012 was the US$ 3bn Jazan Power and
Desalination Plant in Jazan Saudi Arabia
Looking deeper into the projects announced in the two domi-
nating markets we notice that Saudi Arabia has primarily
(c46) focused on projects within the oil amp gas production
sector while the UAE has announced the majority (c80) of
its projects within the alternative energy sector The largest
project announced in Saudi Arabia was Saudi Aramcorsquos US$
25bn Red Sea Off-Shore Development Project whilst the US$
35bn Solar Park announced by DEWA (Dubai Electricity and
Water Authority) was the largest project announced in the
UAE in the first eight months of 2012
Most of the new projects announced in 2012 are in line with
the long-term plans that the GCC governments have set
for themselves A closer look at the award dates of the an-
nounced projects reveals that only c30 of the announced
projects are likely to be awarded in either 2012 or 2013 while
most of the large scale projects are expected begin develop-
ment in the next 3-4 years
gt continued on page 2
Kalpesh Ramwani
SeniorConsultant
October - December 2012 Issue 19GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
l Projects Announced1 l Projects Awarded
Figure 1 In the first eight months of 2012 cUS$ 57bn worth of projects were award--
ed in the GCC Projects announced during the same period equalled US$ 125bn
Source Contax Partners Database
70
60
50
40
30
20
10
0 Oman Qatar BahrainKuwait
GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
Saudi Arabia UAE
c81 of Projects Announced
c83 of Projects Awarded
Alternative
Energies 34
Oil Gas
Production 26
Power11
Metal7
Refining5
Water amp
Waste 5
Industrial4
Others8
GCC Energy Project Announcements
Jan-Aug 2012 (US$ bn)
100 = US$125bn
l Planned for 2011 l Awarded in 2011
Figure 2 Of the US$ 125bn worth of projects announced in the GCC in the first 8
months there is a noticeable shift towards exploring alternative energy sources
Others includes fertilizers petrochemicals gas processing LNG oil amp gas explora-
tion mining
Source Contax Partners Database
ldquothe sectors of oil and gas
production and petrochemicals
accounted for over c50 of
all project awards in 2012rdquo
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page ten
October 2012
3rd Annual Waste Management Middle East Forum ndash Dubai UAEOctober 1st - 2nd 2012
Visit the website
3rd Annual Global Petrochemicals Technology Conference ndash Doha QatarOctober 1st - 3rd 2012
Visit the website
Global IWPP Summit ndash RAK UAEOctober 1st - 3rd 2012
Visit the website
World Independent Oil Companies Congress ndash London UKOctober 2nd - 4th 2012
Visit the website
2nd Annual Smart Grids and Smart Meters Summit ndash Abu Dhabi UAEOctober 8th - 9th 2012
Visit the website
Gastech Conference amp Exhibition 2012 ndash London UKOctober 8th - 10th 2012
Visit the website
HSE Forum in Energy ndash Doha ndash Qatar October 8th - 10th 2012 Visit the website
2nd Annual Plant Shutdown and Turnaround Management ndash Doha Qatar
Flare Management amp ReductionSummit 2012 ndash Abu Dhabi UAENovember 14th - 17th 2012
Visit the website
OPITO Safety amp Competence Confer-ence 2012 - Managing the Safety Chain ndash Abu Dhabi UAENovember 14th - 17th 2012
Visit the website
International Professionals in Energy Conference (IPEC) ndash Kuwait City KuwaitNovember 25th - 26th 2012
Visit the website
Political and Commercial Risk in Oil and Gas ndash London UKNovember 26th - 28th 2012
Visit the website
OampG Pipes Global Conference ndash London UKNovember 27th - 29th 2012
Visit the website
IADC Critical Issues Middle East 2012 Dubai UAEDecember 4th - 5th 2012
Visit the website
8th Middle East Energy Security Forum Dubai UAEDecember 4th - 8th 2012
Visit the website
Contax Partners will be speaking
October 9th - 11th 2012 Visit the website
Global Smartfields Summit ndash Abu Dhabi UAEOctober 17th - 18th 2012
Visit the website
The MENA Mining Show ndash Dubai UAEOctober 21st - 23rd 2012
Visit the website
World Energy Forum 2012 ndash Dubai UAE ndash DubaiOctober 22nd - 24th 2012
Visit the website
Small Scale LNG Forum ndash Istanbul TurkeyOctober 23rd - 24th 2012
Visit the website
19th Africa Oil Week ndash Cape Town South AfricaOctober 29th - 2nd November 2012
Visit the website
Middle East Oil amp Gas ContractConference 2012 ndash Abu Dhabi UAENovember 5th - 7th 2012
Visit the website
ADIPEC 2012November 11th - 14th 2012
Visit the website
SAUDI ARABIArsquoS ATP PROGRAM [continued]
HAVE A QUESTION If you have any questions about any of the topics you have read today contact Ann-Marie AnnMarieCarberycontaxpartnerscom
December 2012
November 2012
progress one cannot help but to appreciate the importance of such initiatives as the role of NOCs expand In todayrsquos world NOCs have obligations which seem to pull them in different directions For example NOCs typically have the mandate to maximise profit whilst at the same to provide energy solutions to global markets to support the domestic economy to develop national obligations and others Whilst some of these seem to be contradictory for example using a local workforce to drive in-country employment can often mean delivery at a higher cost Saudi Aramco seems to be
attempting to demonstrate through its ATP that increasing local content and training local workforce in the short term may increase cost in the short term but in the long term will help it be more competitive Contax Partners believes that we are embarking on interesting times with regards to the role of NOCs in a global context As NOCs continue to have different pulls it will be interesting to see how other NOCs in the Middle East adapt change and innovate in order to lead their own journey of transformation n
Industry conferences
Contax Partnersrsquo Director of Business Advisory had the pleasure to attend NOCs amp Governments Summit 2012 held on the 17-19 September in Dubai
The conference which brought together the oil and gas industry leaders governments and regulators was aimed to facilitate discussions about how strategies can drive job creation and skills development local content and capacity building innovation and technology transfer and the role of the industry in encouraging economic growth and development within resource holding nations
During the event Contax Partners was impressed with the quality of the discussions that took place with regards to the role of NOCs and IOCs in overcoming local content challenges and the exchange of lessons
learned that took place particularly coming out of Africa on how to develop and embrace local SMEs and stimulate local employment n
WHAT HAS CONTAX PARTNERSBEEN UP TO THIS QUARTERContax Partners attended the NOCIOC summit in Dubai
Contax Partners has officially presented equipment to American Mission Hospital as part of its commitment to health care in the community
Victoria Cox acting Marketing Manager at Contax Partners presented the equipment to AMH CEOCMO Dr
George Cheriyan The equipment purchased with the donation was a CTG Machine for the ObGyn Clinic at AMH purchased with Contax Partnerrsquos sponsorship of the 15th annual AMH Island Classic Charity Golf tournament as a Hole sponsor
Victoria Cox said ldquoContax Partners are very pleased to sponsor this charitable event that will help AMH continue to provide its excellent medical services to the community The health of our employees and the health of the community is a top priority for us and we hope this contribution will be successful in helping to provide the equipment neededrdquo
AMH Senior Manager Fundraising Community and Marketing Bahnaz Abbas added ldquoWe thank Contax Partners for their continued support of American Mission Hospital and our efforts to update and advance our services to our patients With the support of companies like Contax Partners we are able to purchase much needed equipment to diagnose and treat our patients so that we can continue what is over a century long commitment to the community of Bahrainrdquo n
Contax Partners presents the equipment to American Mission Hospital Bahrain
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page eleven
Contax Partners launches new GCC operation - Aman water - game-changing water disinfection technology now available in the Middle Easthellip
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page twelve
WHAT HAS CONTAX PARTNERS BEEN UP TO THIS QUARTER [continued]
Contax Partnersrsquo Business Investment division has established a proven track record of empowering its clients to achieve successful partnerships in the
Middle East and Africa
We are committed to actively identifying new and innovative technologies worldwide and enable their successful launch in the region working closely with the patent rights owners as they grow into profitable ventures Today we are proud to announce an exciting addition to our business investmentsrsquo portfolio ndash Aman Water which owns exclusive rights to CLO2Ix technology for the Middle East region
This is a unique and US-patented process of water disinfection allowing production of Chloride Dioxide in a safe effective non-hazardous and environmentally friendly way - without any by-product or residues It is currently the most advanced and most reliable ClO2 generating technology in the world
Chlorine Dioxide (ClO2) is a very effective oxidizer and biocide that can be used in almost any water disinfection applications ndash from the reservoir to the tap and for diverse purposes varying from recovering ldquosouredrdquo oil wells to disinfecting poultry houses
Historically however it has been extremely difficult if not impossible to produce chlorine dioxide in a safe manner and in a pure form without unwanted by-products
ClO2iX offers an innovative solution to these problems
through a catalytic CLO2 production system which safely dispenses the required amount of the pure CLO2 solution free of by-products and without the need for storage
Tony Mitchell General Manager for Aman Water has said ldquoI am very encouraged by the levels of interest in the CLO2IX technology we have seen from this region so far and by the diverse range applications in which ClO2IX can provide excellent solutions for our clients Since the launch of the technology we have already installed ClO2IX systems in various institutions including King Hamad University Hospital (Bahrain) and Al-Rai Foods (KSA) amongst others We are looking forward to continue to offer this unique solution to serve local water treatment and disinfection needs and we have ambitious growth plans for the Middle Eastrdquo
Filippo Fantechi the CEO of Contax Partners added ldquoWe are dedicated to introducing those niche and innovative technologies that would help our local clients save costs time and effort We will be strengthening this exciting venture with our local operational support and business development capabilities in the Middle East energy arenardquo n
ldquoThis is a unique and US-patented process of water disinfection allowing
production of Chloride Dioxide in a safe effective non-hazardous and
environmentally friendly wayrdquo
Working for a major project owner in the GCC Contax Partners identified all possible challenges and constraints that the client may face while
undertaking projects and flagged potential risks arising out of the possible in-country gaps
Contax Partners analysed the countryrsquos infrastructure logistics availability of project materials manpower resources and construction equipment and provided risk mitigation strategies to address the risks associated with successful project execution n
WHAT OUR CONSULTING TEAMHAS BEEN WORKING ON THIS QUARTERGap analysis of in-countryresources
Contax Partners conducted a survey of peaks and troughs in construction in a MENA country between 2005-2015 and identified how these peaks
are correlated to movements in labour wage rates and productivity
The project involved an in-depth analysis of the peaks and troughs in construction for the period 2005 to 2012 Furthermore our experts were able to break down the data on wage rates by construction discipline and respective trades and correlate this data with the peaks and troughs in construction activity n
GCC workload analysis wage rates and productivity trends
Contax Partners completed a survey of the potential requirements to build the entire LNG value chain in Mozambique to transform Mozambique into a major
LNG producer
Benchmarking against Ras Laffan Industrial City (RLIC) in Qatar Contax Partners undertook a detailed gap analysis identifying Mozambiquersquos development needs across three key levels macro (country infrastructure) midi (LNG support infrastructure) and micro (LNG value chain) n
Mozambique country infrastructure LNG infrastructure amp value chain
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page thirteen
Influence The Psychology of Persuasion
By Robert Cialdini
This in-depth scientific research into the human psyche uncovers the subconscious mental shortcuts that human brains often take during the decision-making process
The book is a result of more than 30 years of study by Dr Cialdini into the principles of the underlying tactics which are designed to lead a customer
to agree to a proposition These tactics are divided into 6 main categories which are proven to work and are often used by sales and marketing professionals to influence people reciprocity consistency liking authority scarcity and social proof
This marketing classic illustrates which techniques work and why telling how to use persuasion as well as how to guard against it
It is written from a neutral perspective and would appeal to anyone who wants to better understand themselves and how they are influenced by the world around them
The insight into the psychology of influencing is key for marketers and business owners - shaping their message designing their products and building their businesses n
The Power of Habit
By Charles Duhigg
The author looks into the science of habit formation in our lives companies and communities estimating that habits make up 40 of our daily routine
Duhigg believes that in order to succeed in life we should be able to change our habits He then shows the reader how habits are formed and how we can introduce new habits to take the place of the old
The book is a good balance of innovative research and fascinating anecdotes revealing how habits operate in the brain how companies use them and how retailers use habits to manipulate consumersrsquo patterns
The book is divided into three sections first focusing on the individual then companies and finally societies The first section reveals how habits shape our lives and how we can shape our habits The second illustrates how simple behavioural changes in an organisation can drastically change the functionality of a business
And the third one looks into the habits of societies A good read to learn how to make positive practical changes in our lives n
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page fourteen
THE READING ROOMContax Partnersrsquo current reading fodder
TO REGISTER FOR THE FLARE VISIT WWWCONTAXPARTNERSCOM
WE HOPE YOU ENJOY THE FLARE AND WE WELCOME YOUR FEEDBACK AND SUGGESTIONS AT theflarecontaxpartnerscom
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page one
CONTAXrsquoS CAPEX CORNER
Emerging trends in the energy project
landscape within the GCC
As the GCC Energy market picks up steam with major
announcements by governments and project owners
we explore the trends that have shaped the industry in
the first eight months of 2012 Between January and August
2012 US$ 125bn worth of new projects were announced in
the GCC while US$ 57bn worth of projects were awarded
(Figure 1) Saudi Arabia and the UAE combined accounted for
c81 and c83 of all the new announcements and project
awards made in the year respectively
Within Saudi Arabia and the UAE the sectors of oil and gas
production and petrochemicals accounted for over c50 of
all project awards in 2012 Kuwait on the other hand saw 63
of its awards made in the power generation sector The largest
project awarded in 2012 was the US$ 3bn Jazan Power and
Desalination Plant in Jazan Saudi Arabia
Looking deeper into the projects announced in the two domi-
nating markets we notice that Saudi Arabia has primarily
(c46) focused on projects within the oil amp gas production
sector while the UAE has announced the majority (c80) of
its projects within the alternative energy sector The largest
project announced in Saudi Arabia was Saudi Aramcorsquos US$
25bn Red Sea Off-Shore Development Project whilst the US$
35bn Solar Park announced by DEWA (Dubai Electricity and
Water Authority) was the largest project announced in the
UAE in the first eight months of 2012
Most of the new projects announced in 2012 are in line with
the long-term plans that the GCC governments have set
for themselves A closer look at the award dates of the an-
nounced projects reveals that only c30 of the announced
projects are likely to be awarded in either 2012 or 2013 while
most of the large scale projects are expected begin develop-
ment in the next 3-4 years
gt continued on page 2
Kalpesh Ramwani
SeniorConsultant
October - December 2012 Issue 19GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
l Projects Announced1 l Projects Awarded
Figure 1 In the first eight months of 2012 cUS$ 57bn worth of projects were award--
ed in the GCC Projects announced during the same period equalled US$ 125bn
Source Contax Partners Database
70
60
50
40
30
20
10
0 Oman Qatar BahrainKuwait
GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
Saudi Arabia UAE
c81 of Projects Announced
c83 of Projects Awarded
Alternative
Energies 34
Oil Gas
Production 26
Power11
Metal7
Refining5
Water amp
Waste 5
Industrial4
Others8
GCC Energy Project Announcements
Jan-Aug 2012 (US$ bn)
100 = US$125bn
l Planned for 2011 l Awarded in 2011
Figure 2 Of the US$ 125bn worth of projects announced in the GCC in the first 8
months there is a noticeable shift towards exploring alternative energy sources
Others includes fertilizers petrochemicals gas processing LNG oil amp gas explora-
tion mining
Source Contax Partners Database
ldquothe sectors of oil and gas
production and petrochemicals
accounted for over c50 of
all project awards in 2012rdquo
Contax Partnersrsquo Director of Business Advisory had the pleasure to attend NOCs amp Governments Summit 2012 held on the 17-19 September in Dubai
The conference which brought together the oil and gas industry leaders governments and regulators was aimed to facilitate discussions about how strategies can drive job creation and skills development local content and capacity building innovation and technology transfer and the role of the industry in encouraging economic growth and development within resource holding nations
During the event Contax Partners was impressed with the quality of the discussions that took place with regards to the role of NOCs and IOCs in overcoming local content challenges and the exchange of lessons
learned that took place particularly coming out of Africa on how to develop and embrace local SMEs and stimulate local employment n
WHAT HAS CONTAX PARTNERSBEEN UP TO THIS QUARTERContax Partners attended the NOCIOC summit in Dubai
Contax Partners has officially presented equipment to American Mission Hospital as part of its commitment to health care in the community
Victoria Cox acting Marketing Manager at Contax Partners presented the equipment to AMH CEOCMO Dr
George Cheriyan The equipment purchased with the donation was a CTG Machine for the ObGyn Clinic at AMH purchased with Contax Partnerrsquos sponsorship of the 15th annual AMH Island Classic Charity Golf tournament as a Hole sponsor
Victoria Cox said ldquoContax Partners are very pleased to sponsor this charitable event that will help AMH continue to provide its excellent medical services to the community The health of our employees and the health of the community is a top priority for us and we hope this contribution will be successful in helping to provide the equipment neededrdquo
AMH Senior Manager Fundraising Community and Marketing Bahnaz Abbas added ldquoWe thank Contax Partners for their continued support of American Mission Hospital and our efforts to update and advance our services to our patients With the support of companies like Contax Partners we are able to purchase much needed equipment to diagnose and treat our patients so that we can continue what is over a century long commitment to the community of Bahrainrdquo n
Contax Partners presents the equipment to American Mission Hospital Bahrain
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page eleven
Contax Partners launches new GCC operation - Aman water - game-changing water disinfection technology now available in the Middle Easthellip
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page twelve
WHAT HAS CONTAX PARTNERS BEEN UP TO THIS QUARTER [continued]
Contax Partnersrsquo Business Investment division has established a proven track record of empowering its clients to achieve successful partnerships in the
Middle East and Africa
We are committed to actively identifying new and innovative technologies worldwide and enable their successful launch in the region working closely with the patent rights owners as they grow into profitable ventures Today we are proud to announce an exciting addition to our business investmentsrsquo portfolio ndash Aman Water which owns exclusive rights to CLO2Ix technology for the Middle East region
This is a unique and US-patented process of water disinfection allowing production of Chloride Dioxide in a safe effective non-hazardous and environmentally friendly way - without any by-product or residues It is currently the most advanced and most reliable ClO2 generating technology in the world
Chlorine Dioxide (ClO2) is a very effective oxidizer and biocide that can be used in almost any water disinfection applications ndash from the reservoir to the tap and for diverse purposes varying from recovering ldquosouredrdquo oil wells to disinfecting poultry houses
Historically however it has been extremely difficult if not impossible to produce chlorine dioxide in a safe manner and in a pure form without unwanted by-products
ClO2iX offers an innovative solution to these problems
through a catalytic CLO2 production system which safely dispenses the required amount of the pure CLO2 solution free of by-products and without the need for storage
Tony Mitchell General Manager for Aman Water has said ldquoI am very encouraged by the levels of interest in the CLO2IX technology we have seen from this region so far and by the diverse range applications in which ClO2IX can provide excellent solutions for our clients Since the launch of the technology we have already installed ClO2IX systems in various institutions including King Hamad University Hospital (Bahrain) and Al-Rai Foods (KSA) amongst others We are looking forward to continue to offer this unique solution to serve local water treatment and disinfection needs and we have ambitious growth plans for the Middle Eastrdquo
Filippo Fantechi the CEO of Contax Partners added ldquoWe are dedicated to introducing those niche and innovative technologies that would help our local clients save costs time and effort We will be strengthening this exciting venture with our local operational support and business development capabilities in the Middle East energy arenardquo n
ldquoThis is a unique and US-patented process of water disinfection allowing
production of Chloride Dioxide in a safe effective non-hazardous and
environmentally friendly wayrdquo
Working for a major project owner in the GCC Contax Partners identified all possible challenges and constraints that the client may face while
undertaking projects and flagged potential risks arising out of the possible in-country gaps
Contax Partners analysed the countryrsquos infrastructure logistics availability of project materials manpower resources and construction equipment and provided risk mitigation strategies to address the risks associated with successful project execution n
WHAT OUR CONSULTING TEAMHAS BEEN WORKING ON THIS QUARTERGap analysis of in-countryresources
Contax Partners conducted a survey of peaks and troughs in construction in a MENA country between 2005-2015 and identified how these peaks
are correlated to movements in labour wage rates and productivity
The project involved an in-depth analysis of the peaks and troughs in construction for the period 2005 to 2012 Furthermore our experts were able to break down the data on wage rates by construction discipline and respective trades and correlate this data with the peaks and troughs in construction activity n
GCC workload analysis wage rates and productivity trends
Contax Partners completed a survey of the potential requirements to build the entire LNG value chain in Mozambique to transform Mozambique into a major
LNG producer
Benchmarking against Ras Laffan Industrial City (RLIC) in Qatar Contax Partners undertook a detailed gap analysis identifying Mozambiquersquos development needs across three key levels macro (country infrastructure) midi (LNG support infrastructure) and micro (LNG value chain) n
Mozambique country infrastructure LNG infrastructure amp value chain
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page thirteen
Influence The Psychology of Persuasion
By Robert Cialdini
This in-depth scientific research into the human psyche uncovers the subconscious mental shortcuts that human brains often take during the decision-making process
The book is a result of more than 30 years of study by Dr Cialdini into the principles of the underlying tactics which are designed to lead a customer
to agree to a proposition These tactics are divided into 6 main categories which are proven to work and are often used by sales and marketing professionals to influence people reciprocity consistency liking authority scarcity and social proof
This marketing classic illustrates which techniques work and why telling how to use persuasion as well as how to guard against it
It is written from a neutral perspective and would appeal to anyone who wants to better understand themselves and how they are influenced by the world around them
The insight into the psychology of influencing is key for marketers and business owners - shaping their message designing their products and building their businesses n
The Power of Habit
By Charles Duhigg
The author looks into the science of habit formation in our lives companies and communities estimating that habits make up 40 of our daily routine
Duhigg believes that in order to succeed in life we should be able to change our habits He then shows the reader how habits are formed and how we can introduce new habits to take the place of the old
The book is a good balance of innovative research and fascinating anecdotes revealing how habits operate in the brain how companies use them and how retailers use habits to manipulate consumersrsquo patterns
The book is divided into three sections first focusing on the individual then companies and finally societies The first section reveals how habits shape our lives and how we can shape our habits The second illustrates how simple behavioural changes in an organisation can drastically change the functionality of a business
And the third one looks into the habits of societies A good read to learn how to make positive practical changes in our lives n
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page fourteen
THE READING ROOMContax Partnersrsquo current reading fodder
TO REGISTER FOR THE FLARE VISIT WWWCONTAXPARTNERSCOM
WE HOPE YOU ENJOY THE FLARE AND WE WELCOME YOUR FEEDBACK AND SUGGESTIONS AT theflarecontaxpartnerscom
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page one
CONTAXrsquoS CAPEX CORNER
Emerging trends in the energy project
landscape within the GCC
As the GCC Energy market picks up steam with major
announcements by governments and project owners
we explore the trends that have shaped the industry in
the first eight months of 2012 Between January and August
2012 US$ 125bn worth of new projects were announced in
the GCC while US$ 57bn worth of projects were awarded
(Figure 1) Saudi Arabia and the UAE combined accounted for
c81 and c83 of all the new announcements and project
awards made in the year respectively
Within Saudi Arabia and the UAE the sectors of oil and gas
production and petrochemicals accounted for over c50 of
all project awards in 2012 Kuwait on the other hand saw 63
of its awards made in the power generation sector The largest
project awarded in 2012 was the US$ 3bn Jazan Power and
Desalination Plant in Jazan Saudi Arabia
Looking deeper into the projects announced in the two domi-
nating markets we notice that Saudi Arabia has primarily
(c46) focused on projects within the oil amp gas production
sector while the UAE has announced the majority (c80) of
its projects within the alternative energy sector The largest
project announced in Saudi Arabia was Saudi Aramcorsquos US$
25bn Red Sea Off-Shore Development Project whilst the US$
35bn Solar Park announced by DEWA (Dubai Electricity and
Water Authority) was the largest project announced in the
UAE in the first eight months of 2012
Most of the new projects announced in 2012 are in line with
the long-term plans that the GCC governments have set
for themselves A closer look at the award dates of the an-
nounced projects reveals that only c30 of the announced
projects are likely to be awarded in either 2012 or 2013 while
most of the large scale projects are expected begin develop-
ment in the next 3-4 years
gt continued on page 2
Kalpesh Ramwani
SeniorConsultant
October - December 2012 Issue 19GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
l Projects Announced1 l Projects Awarded
Figure 1 In the first eight months of 2012 cUS$ 57bn worth of projects were award--
ed in the GCC Projects announced during the same period equalled US$ 125bn
Source Contax Partners Database
70
60
50
40
30
20
10
0 Oman Qatar BahrainKuwait
GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
Saudi Arabia UAE
c81 of Projects Announced
c83 of Projects Awarded
Alternative
Energies 34
Oil Gas
Production 26
Power11
Metal7
Refining5
Water amp
Waste 5
Industrial4
Others8
GCC Energy Project Announcements
Jan-Aug 2012 (US$ bn)
100 = US$125bn
l Planned for 2011 l Awarded in 2011
Figure 2 Of the US$ 125bn worth of projects announced in the GCC in the first 8
months there is a noticeable shift towards exploring alternative energy sources
Others includes fertilizers petrochemicals gas processing LNG oil amp gas explora-
tion mining
Source Contax Partners Database
ldquothe sectors of oil and gas
production and petrochemicals
accounted for over c50 of
all project awards in 2012rdquo
Contax Partners launches new GCC operation - Aman water - game-changing water disinfection technology now available in the Middle Easthellip
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page twelve
WHAT HAS CONTAX PARTNERS BEEN UP TO THIS QUARTER [continued]
Contax Partnersrsquo Business Investment division has established a proven track record of empowering its clients to achieve successful partnerships in the
Middle East and Africa
We are committed to actively identifying new and innovative technologies worldwide and enable their successful launch in the region working closely with the patent rights owners as they grow into profitable ventures Today we are proud to announce an exciting addition to our business investmentsrsquo portfolio ndash Aman Water which owns exclusive rights to CLO2Ix technology for the Middle East region
This is a unique and US-patented process of water disinfection allowing production of Chloride Dioxide in a safe effective non-hazardous and environmentally friendly way - without any by-product or residues It is currently the most advanced and most reliable ClO2 generating technology in the world
Chlorine Dioxide (ClO2) is a very effective oxidizer and biocide that can be used in almost any water disinfection applications ndash from the reservoir to the tap and for diverse purposes varying from recovering ldquosouredrdquo oil wells to disinfecting poultry houses
Historically however it has been extremely difficult if not impossible to produce chlorine dioxide in a safe manner and in a pure form without unwanted by-products
ClO2iX offers an innovative solution to these problems
through a catalytic CLO2 production system which safely dispenses the required amount of the pure CLO2 solution free of by-products and without the need for storage
Tony Mitchell General Manager for Aman Water has said ldquoI am very encouraged by the levels of interest in the CLO2IX technology we have seen from this region so far and by the diverse range applications in which ClO2IX can provide excellent solutions for our clients Since the launch of the technology we have already installed ClO2IX systems in various institutions including King Hamad University Hospital (Bahrain) and Al-Rai Foods (KSA) amongst others We are looking forward to continue to offer this unique solution to serve local water treatment and disinfection needs and we have ambitious growth plans for the Middle Eastrdquo
Filippo Fantechi the CEO of Contax Partners added ldquoWe are dedicated to introducing those niche and innovative technologies that would help our local clients save costs time and effort We will be strengthening this exciting venture with our local operational support and business development capabilities in the Middle East energy arenardquo n
ldquoThis is a unique and US-patented process of water disinfection allowing
production of Chloride Dioxide in a safe effective non-hazardous and
environmentally friendly wayrdquo
Working for a major project owner in the GCC Contax Partners identified all possible challenges and constraints that the client may face while
undertaking projects and flagged potential risks arising out of the possible in-country gaps
Contax Partners analysed the countryrsquos infrastructure logistics availability of project materials manpower resources and construction equipment and provided risk mitigation strategies to address the risks associated with successful project execution n
WHAT OUR CONSULTING TEAMHAS BEEN WORKING ON THIS QUARTERGap analysis of in-countryresources
Contax Partners conducted a survey of peaks and troughs in construction in a MENA country between 2005-2015 and identified how these peaks
are correlated to movements in labour wage rates and productivity
The project involved an in-depth analysis of the peaks and troughs in construction for the period 2005 to 2012 Furthermore our experts were able to break down the data on wage rates by construction discipline and respective trades and correlate this data with the peaks and troughs in construction activity n
GCC workload analysis wage rates and productivity trends
Contax Partners completed a survey of the potential requirements to build the entire LNG value chain in Mozambique to transform Mozambique into a major
LNG producer
Benchmarking against Ras Laffan Industrial City (RLIC) in Qatar Contax Partners undertook a detailed gap analysis identifying Mozambiquersquos development needs across three key levels macro (country infrastructure) midi (LNG support infrastructure) and micro (LNG value chain) n
Mozambique country infrastructure LNG infrastructure amp value chain
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page thirteen
Influence The Psychology of Persuasion
By Robert Cialdini
This in-depth scientific research into the human psyche uncovers the subconscious mental shortcuts that human brains often take during the decision-making process
The book is a result of more than 30 years of study by Dr Cialdini into the principles of the underlying tactics which are designed to lead a customer
to agree to a proposition These tactics are divided into 6 main categories which are proven to work and are often used by sales and marketing professionals to influence people reciprocity consistency liking authority scarcity and social proof
This marketing classic illustrates which techniques work and why telling how to use persuasion as well as how to guard against it
It is written from a neutral perspective and would appeal to anyone who wants to better understand themselves and how they are influenced by the world around them
The insight into the psychology of influencing is key for marketers and business owners - shaping their message designing their products and building their businesses n
The Power of Habit
By Charles Duhigg
The author looks into the science of habit formation in our lives companies and communities estimating that habits make up 40 of our daily routine
Duhigg believes that in order to succeed in life we should be able to change our habits He then shows the reader how habits are formed and how we can introduce new habits to take the place of the old
The book is a good balance of innovative research and fascinating anecdotes revealing how habits operate in the brain how companies use them and how retailers use habits to manipulate consumersrsquo patterns
The book is divided into three sections first focusing on the individual then companies and finally societies The first section reveals how habits shape our lives and how we can shape our habits The second illustrates how simple behavioural changes in an organisation can drastically change the functionality of a business
And the third one looks into the habits of societies A good read to learn how to make positive practical changes in our lives n
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page fourteen
THE READING ROOMContax Partnersrsquo current reading fodder
TO REGISTER FOR THE FLARE VISIT WWWCONTAXPARTNERSCOM
WE HOPE YOU ENJOY THE FLARE AND WE WELCOME YOUR FEEDBACK AND SUGGESTIONS AT theflarecontaxpartnerscom
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page one
CONTAXrsquoS CAPEX CORNER
Emerging trends in the energy project
landscape within the GCC
As the GCC Energy market picks up steam with major
announcements by governments and project owners
we explore the trends that have shaped the industry in
the first eight months of 2012 Between January and August
2012 US$ 125bn worth of new projects were announced in
the GCC while US$ 57bn worth of projects were awarded
(Figure 1) Saudi Arabia and the UAE combined accounted for
c81 and c83 of all the new announcements and project
awards made in the year respectively
Within Saudi Arabia and the UAE the sectors of oil and gas
production and petrochemicals accounted for over c50 of
all project awards in 2012 Kuwait on the other hand saw 63
of its awards made in the power generation sector The largest
project awarded in 2012 was the US$ 3bn Jazan Power and
Desalination Plant in Jazan Saudi Arabia
Looking deeper into the projects announced in the two domi-
nating markets we notice that Saudi Arabia has primarily
(c46) focused on projects within the oil amp gas production
sector while the UAE has announced the majority (c80) of
its projects within the alternative energy sector The largest
project announced in Saudi Arabia was Saudi Aramcorsquos US$
25bn Red Sea Off-Shore Development Project whilst the US$
35bn Solar Park announced by DEWA (Dubai Electricity and
Water Authority) was the largest project announced in the
UAE in the first eight months of 2012
Most of the new projects announced in 2012 are in line with
the long-term plans that the GCC governments have set
for themselves A closer look at the award dates of the an-
nounced projects reveals that only c30 of the announced
projects are likely to be awarded in either 2012 or 2013 while
most of the large scale projects are expected begin develop-
ment in the next 3-4 years
gt continued on page 2
Kalpesh Ramwani
SeniorConsultant
October - December 2012 Issue 19GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
l Projects Announced1 l Projects Awarded
Figure 1 In the first eight months of 2012 cUS$ 57bn worth of projects were award--
ed in the GCC Projects announced during the same period equalled US$ 125bn
Source Contax Partners Database
70
60
50
40
30
20
10
0 Oman Qatar BahrainKuwait
GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
Saudi Arabia UAE
c81 of Projects Announced
c83 of Projects Awarded
Alternative
Energies 34
Oil Gas
Production 26
Power11
Metal7
Refining5
Water amp
Waste 5
Industrial4
Others8
GCC Energy Project Announcements
Jan-Aug 2012 (US$ bn)
100 = US$125bn
l Planned for 2011 l Awarded in 2011
Figure 2 Of the US$ 125bn worth of projects announced in the GCC in the first 8
months there is a noticeable shift towards exploring alternative energy sources
Others includes fertilizers petrochemicals gas processing LNG oil amp gas explora-
tion mining
Source Contax Partners Database
ldquothe sectors of oil and gas
production and petrochemicals
accounted for over c50 of
all project awards in 2012rdquo
Working for a major project owner in the GCC Contax Partners identified all possible challenges and constraints that the client may face while
undertaking projects and flagged potential risks arising out of the possible in-country gaps
Contax Partners analysed the countryrsquos infrastructure logistics availability of project materials manpower resources and construction equipment and provided risk mitigation strategies to address the risks associated with successful project execution n
WHAT OUR CONSULTING TEAMHAS BEEN WORKING ON THIS QUARTERGap analysis of in-countryresources
Contax Partners conducted a survey of peaks and troughs in construction in a MENA country between 2005-2015 and identified how these peaks
are correlated to movements in labour wage rates and productivity
The project involved an in-depth analysis of the peaks and troughs in construction for the period 2005 to 2012 Furthermore our experts were able to break down the data on wage rates by construction discipline and respective trades and correlate this data with the peaks and troughs in construction activity n
GCC workload analysis wage rates and productivity trends
Contax Partners completed a survey of the potential requirements to build the entire LNG value chain in Mozambique to transform Mozambique into a major
LNG producer
Benchmarking against Ras Laffan Industrial City (RLIC) in Qatar Contax Partners undertook a detailed gap analysis identifying Mozambiquersquos development needs across three key levels macro (country infrastructure) midi (LNG support infrastructure) and micro (LNG value chain) n
Mozambique country infrastructure LNG infrastructure amp value chain
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page thirteen
Influence The Psychology of Persuasion
By Robert Cialdini
This in-depth scientific research into the human psyche uncovers the subconscious mental shortcuts that human brains often take during the decision-making process
The book is a result of more than 30 years of study by Dr Cialdini into the principles of the underlying tactics which are designed to lead a customer
to agree to a proposition These tactics are divided into 6 main categories which are proven to work and are often used by sales and marketing professionals to influence people reciprocity consistency liking authority scarcity and social proof
This marketing classic illustrates which techniques work and why telling how to use persuasion as well as how to guard against it
It is written from a neutral perspective and would appeal to anyone who wants to better understand themselves and how they are influenced by the world around them
The insight into the psychology of influencing is key for marketers and business owners - shaping their message designing their products and building their businesses n
The Power of Habit
By Charles Duhigg
The author looks into the science of habit formation in our lives companies and communities estimating that habits make up 40 of our daily routine
Duhigg believes that in order to succeed in life we should be able to change our habits He then shows the reader how habits are formed and how we can introduce new habits to take the place of the old
The book is a good balance of innovative research and fascinating anecdotes revealing how habits operate in the brain how companies use them and how retailers use habits to manipulate consumersrsquo patterns
The book is divided into three sections first focusing on the individual then companies and finally societies The first section reveals how habits shape our lives and how we can shape our habits The second illustrates how simple behavioural changes in an organisation can drastically change the functionality of a business
And the third one looks into the habits of societies A good read to learn how to make positive practical changes in our lives n
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page fourteen
THE READING ROOMContax Partnersrsquo current reading fodder
TO REGISTER FOR THE FLARE VISIT WWWCONTAXPARTNERSCOM
WE HOPE YOU ENJOY THE FLARE AND WE WELCOME YOUR FEEDBACK AND SUGGESTIONS AT theflarecontaxpartnerscom
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page one
CONTAXrsquoS CAPEX CORNER
Emerging trends in the energy project
landscape within the GCC
As the GCC Energy market picks up steam with major
announcements by governments and project owners
we explore the trends that have shaped the industry in
the first eight months of 2012 Between January and August
2012 US$ 125bn worth of new projects were announced in
the GCC while US$ 57bn worth of projects were awarded
(Figure 1) Saudi Arabia and the UAE combined accounted for
c81 and c83 of all the new announcements and project
awards made in the year respectively
Within Saudi Arabia and the UAE the sectors of oil and gas
production and petrochemicals accounted for over c50 of
all project awards in 2012 Kuwait on the other hand saw 63
of its awards made in the power generation sector The largest
project awarded in 2012 was the US$ 3bn Jazan Power and
Desalination Plant in Jazan Saudi Arabia
Looking deeper into the projects announced in the two domi-
nating markets we notice that Saudi Arabia has primarily
(c46) focused on projects within the oil amp gas production
sector while the UAE has announced the majority (c80) of
its projects within the alternative energy sector The largest
project announced in Saudi Arabia was Saudi Aramcorsquos US$
25bn Red Sea Off-Shore Development Project whilst the US$
35bn Solar Park announced by DEWA (Dubai Electricity and
Water Authority) was the largest project announced in the
UAE in the first eight months of 2012
Most of the new projects announced in 2012 are in line with
the long-term plans that the GCC governments have set
for themselves A closer look at the award dates of the an-
nounced projects reveals that only c30 of the announced
projects are likely to be awarded in either 2012 or 2013 while
most of the large scale projects are expected begin develop-
ment in the next 3-4 years
gt continued on page 2
Kalpesh Ramwani
SeniorConsultant
October - December 2012 Issue 19GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
l Projects Announced1 l Projects Awarded
Figure 1 In the first eight months of 2012 cUS$ 57bn worth of projects were award--
ed in the GCC Projects announced during the same period equalled US$ 125bn
Source Contax Partners Database
70
60
50
40
30
20
10
0 Oman Qatar BahrainKuwait
GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
Saudi Arabia UAE
c81 of Projects Announced
c83 of Projects Awarded
Alternative
Energies 34
Oil Gas
Production 26
Power11
Metal7
Refining5
Water amp
Waste 5
Industrial4
Others8
GCC Energy Project Announcements
Jan-Aug 2012 (US$ bn)
100 = US$125bn
l Planned for 2011 l Awarded in 2011
Figure 2 Of the US$ 125bn worth of projects announced in the GCC in the first 8
months there is a noticeable shift towards exploring alternative energy sources
Others includes fertilizers petrochemicals gas processing LNG oil amp gas explora-
tion mining
Source Contax Partners Database
ldquothe sectors of oil and gas
production and petrochemicals
accounted for over c50 of
all project awards in 2012rdquo
Influence The Psychology of Persuasion
By Robert Cialdini
This in-depth scientific research into the human psyche uncovers the subconscious mental shortcuts that human brains often take during the decision-making process
The book is a result of more than 30 years of study by Dr Cialdini into the principles of the underlying tactics which are designed to lead a customer
to agree to a proposition These tactics are divided into 6 main categories which are proven to work and are often used by sales and marketing professionals to influence people reciprocity consistency liking authority scarcity and social proof
This marketing classic illustrates which techniques work and why telling how to use persuasion as well as how to guard against it
It is written from a neutral perspective and would appeal to anyone who wants to better understand themselves and how they are influenced by the world around them
The insight into the psychology of influencing is key for marketers and business owners - shaping their message designing their products and building their businesses n
The Power of Habit
By Charles Duhigg
The author looks into the science of habit formation in our lives companies and communities estimating that habits make up 40 of our daily routine
Duhigg believes that in order to succeed in life we should be able to change our habits He then shows the reader how habits are formed and how we can introduce new habits to take the place of the old
The book is a good balance of innovative research and fascinating anecdotes revealing how habits operate in the brain how companies use them and how retailers use habits to manipulate consumersrsquo patterns
The book is divided into three sections first focusing on the individual then companies and finally societies The first section reveals how habits shape our lives and how we can shape our habits The second illustrates how simple behavioural changes in an organisation can drastically change the functionality of a business
And the third one looks into the habits of societies A good read to learn how to make positive practical changes in our lives n
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page fourteen
THE READING ROOMContax Partnersrsquo current reading fodder
TO REGISTER FOR THE FLARE VISIT WWWCONTAXPARTNERSCOM
WE HOPE YOU ENJOY THE FLARE AND WE WELCOME YOUR FEEDBACK AND SUGGESTIONS AT theflarecontaxpartnerscom
Copyright copy Contax Partners 2012 Reproduction is prohibited unless authorised PO Box 500104 Dubai United Arab Emirates wwwcontaxpartnerscom Page one
CONTAXrsquoS CAPEX CORNER
Emerging trends in the energy project
landscape within the GCC
As the GCC Energy market picks up steam with major
announcements by governments and project owners
we explore the trends that have shaped the industry in
the first eight months of 2012 Between January and August
2012 US$ 125bn worth of new projects were announced in
the GCC while US$ 57bn worth of projects were awarded
(Figure 1) Saudi Arabia and the UAE combined accounted for
c81 and c83 of all the new announcements and project
awards made in the year respectively
Within Saudi Arabia and the UAE the sectors of oil and gas
production and petrochemicals accounted for over c50 of
all project awards in 2012 Kuwait on the other hand saw 63
of its awards made in the power generation sector The largest
project awarded in 2012 was the US$ 3bn Jazan Power and
Desalination Plant in Jazan Saudi Arabia
Looking deeper into the projects announced in the two domi-
nating markets we notice that Saudi Arabia has primarily
(c46) focused on projects within the oil amp gas production
sector while the UAE has announced the majority (c80) of
its projects within the alternative energy sector The largest
project announced in Saudi Arabia was Saudi Aramcorsquos US$
25bn Red Sea Off-Shore Development Project whilst the US$
35bn Solar Park announced by DEWA (Dubai Electricity and
Water Authority) was the largest project announced in the
UAE in the first eight months of 2012
Most of the new projects announced in 2012 are in line with
the long-term plans that the GCC governments have set
for themselves A closer look at the award dates of the an-
nounced projects reveals that only c30 of the announced
projects are likely to be awarded in either 2012 or 2013 while
most of the large scale projects are expected begin develop-
ment in the next 3-4 years
gt continued on page 2
Kalpesh Ramwani
SeniorConsultant
October - December 2012 Issue 19GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
l Projects Announced1 l Projects Awarded
Figure 1 In the first eight months of 2012 cUS$ 57bn worth of projects were award--
ed in the GCC Projects announced during the same period equalled US$ 125bn
Source Contax Partners Database
70
60
50
40
30
20
10
0 Oman Qatar BahrainKuwait
GCC Energy Sectors New Projects
Announcements amp Awards Jan-Aug 2012 (US$ bn)
Saudi Arabia UAE
c81 of Projects Announced
c83 of Projects Awarded
Alternative
Energies 34
Oil Gas
Production 26
Power11
Metal7
Refining5
Water amp
Waste 5
Industrial4
Others8
GCC Energy Project Announcements
Jan-Aug 2012 (US$ bn)
100 = US$125bn
l Planned for 2011 l Awarded in 2011
Figure 2 Of the US$ 125bn worth of projects announced in the GCC in the first 8
months there is a noticeable shift towards exploring alternative energy sources
Others includes fertilizers petrochemicals gas processing LNG oil amp gas explora-
tion mining
Source Contax Partners Database
ldquothe sectors of oil and gas
production and petrochemicals
accounted for over c50 of
all project awards in 2012rdquo