THE FEMALE DIARY OR

COMING OUT OF THE DARK Date: 20.02.2013- 11.05.2013 (Switzerland)

We were entrusted the most intimate

and we kept it in the diary.

Only for women.

Objectives

• to touch upon a social aspect that is close to a woman/that represents her

• to create an idea within the art project

Municipality of cultural communication of Kortanio set the purpose for us: to include women from Belarus, Russia and Switzerland into general intercultural communication.

Idea

We planned to create a diary for women, like a collection of important and secret aspects of female life: her own interests and her own way of life. Each Lady has her own page, where she can tell her story...

But we went further , and decided to use camera lens as a plume. Each page of the dairy – photo, that represents fate of each woman.

. Poster

Have You ever heard about Swiss photography Pierre-William Henry?

To simplify our communication strategy, we used his “language”: in 25 seconds he snatched out from the darkness a mystical freeze frame of the fusion of feminity and a personal esthetics, of things, dreams and realities, of honesty and symbolics of our time.

So, when we collected 30 stories of Belarusian women in one foto-diary, we decided to combine it into the project “25 seconds”.

And now, we are going to visit our friends in Neuchatel, Switzerland!

Idea

Pierre-William Henry, photography

Pierre-William Henry

That’s how it started…

Dear friends,We belong to different social layers and different

cultures, we have different views on life and different preferences in food, thousands of kilometers separate us from each other and we have never met, but we understand each other.

I create this diary for us - women. Here everyone will be able to tell the story, without lie and pretense, without social roles and fear of misunderstanding. This diary is a dialogue between girlfriends who care.

Realization

Casting No models. No age limit. There were selected 30 Belarusian women.Technology of

shootingPortrait shootings take place in the woman’s apartment in full darkness using a small flashlight and 25-second endurance. “Her story about

sleepless night in the light of a car’s

headlights”

Realization

Shot logisticsThere is a night secret in an accidental apartment. There are no roles. There are no masks: no clothes, no make-up, and no model posing. Only night, woman and her world.

Novelist. Likes toys.

Only music set her in motion

Realization “Be at home - means be yourself”

Pierre Henry

Pregnant woman’s foretastes (p. 22)

Beat cancer and stay with her son (p. 16)

Diary pages:

Realization Environment of the exhibition

- What do You know about female life? -What are they thinking about right now? -Why they have sleepless nights? - What their faces can tell us in the minutes of solitude? -Who are they – mistress of our houses?

Traveling from city to city, from country to country, the photo-diary turns into a platform for researches, because woman is a very emotional subject.

Woman at home - place without social code and limits. That’s why there is nothing artificial in a naked home.

Efficiency… -17 printed editions-7 television mentions: TSR, TBK,TVR - 3 radio stations on the air-More than 1000 visitors in the first week! -Prolonged for a week! -We received an invitation from Portugal to organize“25 secondes” project!

- All participants had still communicated in social network. Friend, it’s amazing, how this photo-session have changed the lady’s life, that took part in this project!

Philosophers and thinkers from all over the world for centuries tried to unriddle women and failed …

Well, I hope that if someday a man stumbles upon this diary, he won’t defile the image of feminity, will not trash the wide-open soul, but instead he will be able to see the stories of his mother, sister, wife or daughter.

P.S.

Those, who carePhotos… The opening of new pages

Newspapers…

Newspapers…

To be continued …