the fan factor - 6.5 ways to sell more homes with social media marketing
TRANSCRIPT
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The Fan Factor 6.5 Strategies to Sell More Homes
With Social Media Marketing
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Strategy #1 Track Content Engagement
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Typical Approach to Content
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Strategy #2 Stop the Vanity Madness
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Vanity: Excessive pride in one’s appearance, qualities, abilities or achievements.
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What Is a Vanity Post? • No value to
the viewer
• The purpose is to shock or get attention
• Idol chatter or replace real communication
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Local Area Info
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Seasonal Tips
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HGTV Topics
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Strategy #3 Marketing Posts Are Okay
(some of the time)
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What Is the Difference?
Marketing Post • Public Relations • News • Updates • Offers • There is a value to the
reader IF you deliver it to the right target audience.
Vanity Post • Not targeted • Obsessive • Over the top • Sell, sell, sell • There is no value to the
reader.
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Community Updates
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Featured Floor Plan
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Move-In Ready Homes
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Strategy #4 Pay to Play
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Paid Placement
• Limited exposure for businesses • High degree of competition • Advertising is inexpensive • DIY friendly
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Paid Placement on Facebook
• Be clear about the goal/desired outcome • Must have eye-catching visual(s) • Know who is target audience
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Strategy #5 Give to Get
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Master the Art of the Shout-Out
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Realtor Shout-Outs
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Feature Your Fans
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Strategy #6 Go Beyond Facebook
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Social Sites Are Channels
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Twitter - House hunting!
Facebook - “Like” if you think my new home is cute!
FourSquare - Checked in to close on my new house.
YouTube- Video of my new house.
LinkedIn- I am the best agent in the world!
#TheFanFactor
Social Media Channels
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Instagram - Here’s a vintage photo of my new house.
Pinterest - How to sew window coverings.
Google+ - I’m a Google employee who owns a home.
Your Blog - Read about my home shopping adventures.
Yelp - Best real estate office in town.
#TheFanFactor
Social Media Channels
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• Your target audience? • Staffing – In-house versus outsourced? • Potential audience reach? • Technical competence?
#TheFanFactor
Selecting a Channel
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• Stand-alone channel is worthless. • Integrated series of channels feeds each
other and creates synergy and buzz.
#TheFanFactor
Channel Integration
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HUB Driver
Driver
Driver
Driver
HUB
Driver
Driver
Driver
Driver
Driver
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HUB
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HUB
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Text “WOW” to 44144
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Slides available at Slideshare.net/Meredith Oliver
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Meredith Oliver Learn more at Crea6ngWOW.com
@Crea6ngWOW
Facebook.com/Crea6ngWOW
@MeredithsShoes22
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“You will be the same person in five years as you are today except for the people you meet
and the books you read.” ~Charlie Tremendous Jones