create facebook fan pages that sell stuff
DESCRIPTION
TRANSCRIPT
CREATE A FACEBOOK FAN PAGE THAT SELLS STUFF
By: Jason Stambaugh, Wevival
Introduction
SOCIAL MEDIA, MARKETING AND WEB STRATEGY FIRM
Wevival
ONLINE PLATFORM BUILDING
Wevival
ONLINE PLATFORM BUILDINGSOCIAL MEDIA COACHING
Wevival
WHAT IS A BUSINESS FACEBOOK FAN PAGE FOR?
Sell Stuff.
The Basics
YOUR FAN PAGE
ISN’T WORKING.
The Basics
5 REASONS YOUR FAN PAGE ISN’T SELLING STUFF(1) You don’t have a fan page.
(2) You don’t have any fans.
(3) You don’t post any updates.
(4) You have crappy graphics.
(5) You only talk about yourself.The Basics
KEY BRANDING AREAThe Basics
TIMELINEThe Basics
COVER PHOTOAnatomy
Cover Photo(851x315 pixels)
PROFILE PICTUREProfile Photo (180x180 pixels)
Anatomy
ABOUT INFORMATIONAbout (essential information)
Anatomy
APPS AND VIEWS
Apps and Views *App and View Photos (111x74 pixels)*
Anatomy
MESSAGESFacebook Messaging Tool
Anatomy
POSTS (AKA CONTENT)Timeline
Share Text, Links, Photos, Videos, Events, Milestones, and Surveys
TIMELINE Timeline
Navigation
FRIENDS & USER ACTIVITYTimeline
(1) Friends who like the page (2) What people are saying
(1)
(2)
PIN POSTSTimeline
Pinned Posts (aka featured post)
*7 days*
HIGHLIGHTED POSTSTimeline
Highlighted Post
MILESTONESMilestone (photo 843x403 pixels)
Timeline
THE PATH TO SELLING STUFF ON YOUR FAN PAGE(1) Create and style your fan page.
(2) Get fans through invites, ads & contests.
(3) Post great content every day (strategy).
(4) Measure your progress & tweak content.
(5) Engage and build your personal network.Sell Stuff.
STYLE YOUR FAN PAGESell Stuff.
BUILD YOUR FAN BASESell Stuff.
GREAT CONTENTSell Stuff.
MEASURE YOUR PROGRESSSell Stuff.
PERSONAL NETWORKSell Stuff.
HELPFUL TACTICS
(1) Like brands, businesses, & customers.
(2) Post your blogs and site pages.
(3) Run contests & giveaways.
(4) Share content from other sites and pages.
(5) Promote partners, customers, & causes.Tactics
LIKE OTHER PAGESTactics
SHARE YOUR CONTENTTactics
CONTESTS & GIVEAWAYSTactics
SHARE “OTHER” CONTENTTactics
PROMOTE OTHERSTactics
DAILY CHECKLIST
Post daily on fan page (think customer)
Capture and share photos of your work
Respond to comments and messages
Post daily on personal page and interact with your friends
Checklist
