the facebook news feed algorithm by chad wittman
DESCRIPTION
From the SMX Social Media Marketing Conference in Las Vegas, Nevada, November 18-20, 2014. SESSION: The New News Feed: How To Break Into Facebook’S Exclusive Neighborhood. PRESENTATION: The Facebook News Feed Algorithm - Given by Chad Wittman, @ChadWittman of @EdgeRankChecker. #SMX #21ATRANSCRIPT
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The Facebook News Feed Algorithm
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Chad Wittman News Feed Consultant at Socialbakers
@chadwittman
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What is the algorithm called?
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The algorithm formerly known as
“EdgeRank”
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Signal vs Noise
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Where did it come from?
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How does it work?
● Many input signals ● Artificial intelligence ● The “new” newspaper
approach
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What is it like for a small business?
● It’s a grind ● There are no shortcuts ● Facebook uses “newspaper” analogy,
more true than ever
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What is it like for a small business?
● Organic Reach is around 3% ● Viral Reach is biggest value-add
o How Sharable is your content? o Uplift of 100x is attainable
§ 5k Fans → 500k Reach
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How can a small business succeed?
1. Be thoughtful of sharable content 2. Post, Learn. Post, Learn … 3. Content that does well transcends
algorithms
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What does the future hold?
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What does the future hold?