the evolution of social media residency
DESCRIPTION
Presentation slides from Lee Aase at Mayo Clinic's Social Media Grand Rounds on May 14, 2014.TRANSCRIPT
The Evolution of Social Media Residency
Lee Aase (@LeeAase)
Origins of Social Media Residency
• Goal: Create a hands-on social media crash course emphasizing practical application in health care and development of strategic plans
• 1.5-day intensive course with faculty/student ratio of 1:8
• First held Oct. 20-21, 2011 in Rochester, Minn. after #MayoRagan Social Media Summit
• Residency metaphor but no overnight shifts
First-Year Feedback• Favorable response and lots of learning
• Issues with Resident burn-out
• General punchiness after 5 p.m.
• At end of a long week, the overnight writing assignment was underappreciated
• Residency metaphor didn’t break down, but participants did
Social Media Residency 2012
• Kept 1.5-day format, but ended at 5:30 vs. 7 p.m.
• Held 2x (Spring/Fall) in Rochester, Jacksonville and Scottsdale/Phoenix
• Moved Oct in RST to front of Social Media Week
• Starting Fresher
• Encouraging application during #MayoRagan
Social Media Residency 2013
• Continued Spring/Fall in Rochester, Jacksonville and Scottsdale/Phoenix
• Held course in NYC, Dallas and Seattle
• Discussed improvements for 2014 with EAB
• Shorten to one day to reduce costs
• Online “prerequisite” modules
• SMHN members hosting opportunity
Prerequisites
Salt Lake City
• University of Utah Health Care was first SMHN Member Host on April 15, 2014
• Promoted to employees and Utah Hospital Association
• Sold Out with >90 registrants
Helpful Feedback:Move Metrics to the
Morning
Monday in Rochester
Measuring the Learning Impact of
Social Media Residency
Before
After
Before
After
Before
After
Before
After
Before
After
Before
After
Before
After
0
1
2
3
4
Blogging Facebook Google+ LInkedIn Pinterest Twitter YouTube
Before After
SLC Average Competency Scores
0
1
2
3
4
Blogging Facebook Google+ LInkedIn Pinterest Twitter YouTube
Before After
RST Average Competency Scores
0
0.375
0.75
1.125
1.5
Blogging Facebook Google+ LInkedIn Pinterest Twitter YouTube
SLC RST
Post-Course Competency Increase
0
1.1
2.2
3.3
4.4
Prereq EPL Twitter FB Blog Video Metrics
SLC RST
Usefulness of Program Elements
Future Plans
• Continue to Refine Program based on feedback
• Upcoming sessions scheduled
• Sept. 15 in Arizona
• Oct. 20 in Rochester
• Nov. 10 in Jacksonville
• Virtual Residency and Hosted Sessions TBD