reputation management & social media evolution

25
FEATURED SPEAKERS: Binary Fountain Ensuring Patient Satisfaction Reputation Management & Social Media Evolution for Medical Practices: REACTIVE, PROACTIVE AND LEGAL IMPLICATIONS Educate and empower Maryland physicians to promote health education, health literacy and healthcare delivery AND to protect their online reputation MONTGOMERY COUNTY Thursday, October 17 5:30 – 9:00 pm The Rock Creek Mansion BALTIMORE CITY Tuesday, October 22 5:30 – 9:00 pm The Inn at the Colonnade Baltimore ANNE ARUNDEL COUNTY Thursday, October 24 5:30 – 9:00 pm Hospice of the Chesapeake www.mdphysicianmag.com SPONSORS: www.facebook.com/marylandphysicianmag @mdphysicianmag #mdphysicianmagEvents Director of Web & Communications Technology at the University of Maryland Medi- cal System and is responsible for all aspects of their web programs. Mr. Bennett led the UMMS online initiatives designed to educate and attract new patients. He’s pioneered search engines optimization tech- niques that are now standard for hospital websites. Mr. Bennett sits on the external advisory board of the Mayo Clinic Center for Social Media. Principal in the Maryland law firm of Pecore & Doherty, LLC, rep- resenting health systems and individual, group and institutional healthcare providers and suppliers. Mr. Doherty maintains faculty ap- pointments at the Johns Hopkins Bloomberg School of Public Health and the University of Maryland Francis King Carey School of Law. President and Founder of Savvy Marketing Solution, LLC. With a combina- tion of a clinical background with healthcare leadership roles, Ms. Brouillette delivers an astute understanding and expertise in healthcare social media. Savvy provides physician practice and healthcare entities with strategic marketing and business development services. Ed Bennett James F. Doherty, Jr. Brenda Brouillette, RN, BS www.mdphysicianmag.com YOUR PRACTICE. YOUR LIFE.

Upload: chesapeake-physician-your-practice-your-life

Post on 22-Jul-2016

224 views

Category:

Documents


0 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Reputation Management & Social Media Evolution

Featured SpeakerS:

Binary Fountainensuring patient Satisfaction

reputation Management & Social Media evolution for Medical practices:reactive, proactive and LegaL iMpLicationS

educate and empower Maryland physicians to promote health education, health literacy and healthcare delivery and to protect their online reputation

MontgoMery county thursday, october 17

5:30 – 9:00 pm the rock creek Mansion

BaLtiMore citytuesday, october 22

5:30 – 9:00 pmthe inn at the colonnade Baltimore

anne arundeL countythursday, october 24

5:30 – 9:00 pmHospice of the chesapeake

www.mdphysicianmag.com

SponSorS:

www.facebook.com/marylandphysicianmag @mdphysicianmag#mdphysicianmagevents

Director of Web & Communications Technology at the University of Maryland Medi-cal System and is responsible for all aspects of

their web programs. Mr. Bennett led the UMMS online initiatives designed to educate and attract new patients. He’s pioneered search engines optimization tech-niques that are now standard for hospital websites. Mr. Bennett sits on the external advisory board of the Mayo Clinic Center for Social Media.

principal in the Maryland law firm of pecore & doherty, LLc, rep-resenting health systems and individual, group and institutional

healthcare providers and suppliers. Mr. doherty maintains faculty ap-pointments at the Johns Hopkins Bloomberg School of public Health and the university of Maryland Francis king carey School of Law.

president and Founder of Savvy Marketing Solution, LLc. With a combina-tion of a clinical background with healthcare

leadership roles, Ms. Brouillette delivers an astute understanding and expertise in healthcare social media. Savvy provides physician practice and healthcare entities with strategic marketing and business development services.

ed Bennett James F. doherty, Jr. Brenda Brouillette, rn, BS

www.mdphysicianmag.comyour practice. your LiFe.

Page 2: Reputation Management & Social Media Evolution

Maryland Physician Magazine Events www.mdphysicianmag.com 3

REPUTATION MANAGEMENT: A STATIC & REACTIVE STATE Presented by Brenda Brouilette RN, BS

Savvy Marketing Solution

Page 3: Reputation Management & Social Media Evolution

PRESENTATION by SAVVY MARKETING SOLUTION  

Maryland Physician Magazine Events www.mdphysicianmag.com 4  

Page 4: Reputation Management & Social Media Evolution

PRESENTATION by SAVVY MARKETING SOLUTION  

Maryland Physician Magazine Events www.mdphysicianmag.com 5  

Page 5: Reputation Management & Social Media Evolution

PRESENTATION by SAVVY MARKETING SOLUTION  

Maryland Physician Magazine Events www.mdphysicianmag.com 6  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Page 6: Reputation Management & Social Media Evolution

PRESENTATION by SAVVY MARKETING SOLUTION  

Maryland Physician Magazine Events www.mdphysicianmag.com 7  

 

 

Page 7: Reputation Management & Social Media Evolution

Maryland Physician Magazine Events www.mdphysicianmag.com 8

LEGAL ISSUES IN MEDICAL OFFICE USE OF SOCIAL MEDIA Presented by James F. Doherty, Jr.

Pecore & Doherty, LLC

Page 8: Reputation Management & Social Media Evolution

PRESENTATION by PECORE & DOHERTY, LLC  

Maryland Physician Magazine Events www.mdphysicianmag.com 9  

Page 9: Reputation Management & Social Media Evolution

PRESENTATION by PECORE & DOHERTY, LLC  

Maryland Physician Magazine Events www.mdphysicianmag.com 10  

Page 10: Reputation Management & Social Media Evolution

PRESENTATION by PECORE & DOHERTY, LLC  

Maryland Physician Magazine Events www.mdphysicianmag.com 11  

Page 11: Reputation Management & Social Media Evolution

PRESENTATION by PECORE & DOHERTY, LLC  

Maryland Physician Magazine Events www.mdphysicianmag.com 12  

Page 12: Reputation Management & Social Media Evolution

PRESENTATION by PECORE & DOHERTY, LLC  

Maryland Physician Magazine Events www.mdphysicianmag.com 13  

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Page 13: Reputation Management & Social Media Evolution

PRESENTATION by PECORE & DOHERTY, LLC  

Maryland Physician Magazine Events www.mdphysicianmag.com 14  

 

 

Page 14: Reputation Management & Social Media Evolution

 

Maryland Physician Magazine Events www.mdphysicianmag.com         20  

LEGAL ISSUES IN MEDICAL OFFICE USE OF SOCIAL MEDIA Presented by James F. Doherty, Jr.

Pecore & Doherty, LLC

Page 15: Reputation Management & Social Media Evolution

PRESENTATION by PECORE & DOHERTY, LLC    

Maryland Physician Magazine Events www.mdphysicianmag.com         21    

Page 16: Reputation Management & Social Media Evolution

PRESENTATION by PECORE & DOHERTY, LLC    

Maryland Physician Magazine Events www.mdphysicianmag.com         22    

Page 17: Reputation Management & Social Media Evolution

PRESENTATION by PECORE & DOHERTY, LLC    

Maryland Physician Magazine Events www.mdphysicianmag.com         23    

Page 18: Reputation Management & Social Media Evolution

PRESENTATION by PECORE & DOHERTY, LLC    

Maryland Physician Magazine Events www.mdphysicianmag.com         24    

Page 19: Reputation Management & Social Media Evolution

PRESENTATION by PECORE & DOHERTY, LLC    

Maryland Physician Magazine Events www.mdphysicianmag.com         25    

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Page 20: Reputation Management & Social Media Evolution

Maryland Physician Magazine Events www.mdphysicianmag.com         15  

TAKING CONTROL OF YOUR ONLINE REPUTATION Presented by Ed Bennett

Director, Web and Communications, UMD Medical System

Page 21: Reputation Management & Social Media Evolution

Presentation by Ed Bennett

Maryland Physician Magazine Events www.mdphysicianmag.com         16    

Page 22: Reputation Management & Social Media Evolution

Presentation by Ed Bennett

Maryland Physician Magazine Events www.mdphysicianmag.com         17    

Page 23: Reputation Management & Social Media Evolution

Presentation by Ed Bennett

Maryland Physician Magazine Events www.mdphysicianmag.com         18    

Page 24: Reputation Management & Social Media Evolution

Presentation by Ed Bennett

Maryland Physician Magazine Events www.mdphysicianmag.com         19    

Page 25: Reputation Management & Social Media Evolution

PRESENTATION by PECORE & DOHERTY, LLC    

Maryland Physician Magazine Events www.mdphysicianmag.com         26