the evolution of online cancer conversations
TRANSCRIPT
The Social Oncology Project The evolution of online conversation about cancer
Greg Matthews June 2015
#HCSMData #HDPalooza @chimoose
Doctors
Hospitals
Advocacy
Media
Patients
Industry
Therapeutic Area
Indexing every stakeholder in the online global health ecosystem
@chimoose #HCSMData
Doctors
Hospitals
Advocacy
Media
Patients
Industry
Therapeutic Area
530,494 Digital “footprints” mapped as of May, 2015
www.
Indexing every stakeholder in the online global health ecosystem
@chimoose #HCSMData
Online conversations about breast cancer – The 2015 Social Oncology Project
MDigitalLife.com/SocialOncology
A growing online conversation about breast cancer
0
50000
100000
150000
200000
250000
Breast Cancer Posts 2009
Breast Cancer Posts 2010
Breast Cancer Posts 2011
Breast Cancer Posts 2012
Breast Cancer Posts 2013
Breast Cancer Posts 2014
Media
Industry
Advocacy
Patients
Doctors (ExUS)
Doctors (US)
Breast cancer posts over time – 1,947% Growth
@chimoose #HCSMData
A growing online conversation about breast cancer
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
Breast Cancer Authors 2009
Breast Cancer Authors 2010
Breast Cancer Authors 2011
Breast Cancer Authors 2012
Breast Cancer Authors 2013
Breast Cancer Authors 2014
Media
Industry
Advocacy
Patients
Doctors (ExUS)
Doctors (US)
Breast cancer authors over time – 795% growth
@chimoose #HCSMData
An evolving mix of community members
36%
32%
31%
32%
31%
30%
4%
6%
8%
10%
13%
15%
19%
17%
20%
19%
18%
16%
25%
27%
24%
24%
19%
17%
5%
6%
6%
5%
6%
7%
10%
11%
10%
9%
13%
16%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Breast Cancer Authors 2009
Breast Cancer Authors 2010
Breast Cancer Authors 2011
Breast Cancer Authors 2012
Breast Cancer Authors 2013
Breast Cancer Authors 2014
Breast Cancer Posts by Author
Doctors (US) Doctors (ExUS) Patients Advocacy Industry Media
An increasingly connected community
0
5000
10000
15000
20000
25000
30000
35000
2009 2010 2011 2012 2013 2014
Patient Mentions of Doctors Doctor Mentions of Patients
8,404% Growth
3,896% Growth
@chimoose #HCSMData
… and not just in terms of volume
@chimoose #HCSMData
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
2009 2010 2011 2012 2013 2014
% of Patients Mentioning MDs
% of MDs Mentioning Patients
306% Increase
250% Increase
• Generated from ALL ecosystem breast cancer conversations in 2014
• Filtered to show only accounts mentioned >25x by the community; AND • Diads mentioning
each other >25x
Connections aren’t only broad – they’re deep
@chimoose #HCSMData
We know there are huge knowledge gaps, and we feel it’s our duty try to close that. The satisfaction comes from seeing patients have their questions answered, become empowered, and then get to witness them mentoring and educating others.
“
” - Deanna J. Attai, MD FACS (@DrAttai)
