The European The European YearYear of of CreativityCreativity and and InnovationInnovation

Nora MilotayNora MilotayPolicy Policy officerofficer

European CommissionEuropean CommissionDG Education and CultureDG Education and Culture

LisbonLisbon

strategystrategy

SustainableSustainable and inclusive and inclusive economyeconomy and societyand society--social aspectsocial aspectNeedNeed for new for new skillsskillsHolisticHolistic approachapproach –– interdependenceinterdependenceCreativityCreativity and innovation are and innovation are keykeyCurrentCurrent crisiscrisis

SkillsSkills

needsneeds

Why

do

we need thematic years?

Europe has to face various challenges, and it is important to dispute them publicly.

The challenge is threefold:• economic • and societal• environmental

European Years

Main functions:

• to raise public awareness

• to provide information on good practices

• to stimulate public debate, research and change

Specific objectives • shaping an environment, which is favourable for innovation

• through formal education: broaden access and reduce disparities to creative forms of self-expression

• promote the education of key competences

• stimulate personal

psychological development from the earliest stages

• emotions

• aesthetic sensitivity

• openness to change

• raise awareness of young people that creativity, knowledge and flexibility are important in a time of rapid changes for personal career building

Specific objectives

• Forge closer links between arts, business, schools and universities

• Promote design, innovation management, design management, intellectual property protection

• Develop capacity in private and public organisations (training)

ToolsTools

conferencesconferences to promote debate and raise to promote debate and raise awareness of the importance of creativity and awareness of the importance of creativity and innovationinnovationinformation and promotion information and promotion campaignscampaigns to to disseminate key messagesdisseminate key messagesidentification of examples of identification of examples of good practicesgood practicesand dissemination of information about themand dissemination of information about themsurveys and studiessurveys and studies on a Community and on a Community and national scalenational scale

Financial sources for the year

In Member States:

-

Lifelong Learning Programme and other existing programmes in the field of education and training

-

Programmes in the fields

of• enterprise• cohesion• research • information society

AmbassadorsAmbassadors

and and theirtheir

ManifestoManifesto

2727 withwith veryvery differentdifferent backgroundsbackgroundsManifestoManifesto on the on the rolerole of of creativitycreativity and and innovationinnovation

http://www.create2009.europa.eu/press/vidhttp://www.create2009.europa.eu/press/vid eo_gallery/highlights_of_the_ambassadorseo_gallery/highlights_of_the_ambassadors _interviews.html_interviews.html

Ferran Adrià

Acosta

Esko Aho

Karlheinz Brandenburg

Jean-Philippe Courtois

Anne Teresa

De Keersmaeker

Edward De Bono

Ján Ďurovčík

Richard Florida

Antonín Holý

Dominique

Langevin

Rem

Koolhaas

Jack Martin Händler Damini Kumar Rita Levi-Montalcini

Thank you for your attention