How to feed your beast.

2IntrigueIn this over-stimulated age of electronic

communications, the new place to get

noticed is the old place: old-fashioned

direct mail. But we’re not talking

letters. The Eureka SalesKit is all

about bold, breakthrough, attention-

grabbing mailers that use color and

texture to turn your prospect’s head in

a really cost-effective way. We hint at

your story, giving your newly-smitten

prospect the opportunity to fi nd out

more about you on your dedicated (and

personalized) Eureka website. Intrigue

is the gateway to engagement. We help

you build intrigue.

3EngageWhat if you could capture the essence

of your best sales rep in an interactive,

90-second infomercial that thousands

of your best prospects could see all

at once? The Eureka Movie is the

centerpiece of your program, telling

your story to your prospects in your

voice – all in a prospect-personalized

and interactive fashion. This movie

serves as the foundation for your

program and can be reused on your

website and in sales presentations.

Feed your beast.

The Eureka SalesKit helps you quickly fi nd and engage your best prospects. Our unique, turnkey approach blends old-fashioned

storytelling with breakthrough direct mail and interactive sales movies that help you learn about your prospects, while telling your best

sales story. The result? Sales leads in which your prospects qualify themselves. Here’s how it works:

1TargetIf you’re fi shing, you want to be where

the fi sh are, right? It’s the same in

selling. We can help you build your best

prospect list by developing profi le-based

or research-based target prospect lists.

Or we can use your house list. Either

way, we always test our lists before

rolling out the full program – saving you

money and increasing conversion rates

along the way.

2

EngageWhat if you could capture the essence

of your best sales rep in an interactive,

90-second infomercial that thousands

of your best prospects could see all

at once? The Eureka Movie is the

centerpiece of your program, telling

your story to your prospects in your

voice – all in a prospect-personalized

and interactive fashion. This movie

serves as the foundation for your

program and can be reused on your

website and in sales presentations.

4Motivate People hate fi lling out forms. But they will

tell you about themselves in small bits if

they see value. The Eureka SalesKit helps

you dole out your content in ways that

encourage prospects to share more and

more of their information with you. Then

we layer on high-value “bonus” content in

exchange for additional insights relating

to budget, authority, need, and timeframe.

Finally, we combine the prospect’s on-site

behavior with self-qualifi cation responses to

create an initial lead score.

5EducateThe learning doesn’t stop at the end

of the movie. With an initial lead score

in hand, we bring your prospects to

the Eureka Content Center, where

they can learn more or “go viral” by

inviting their colleagues to go through

a Eureka Experience of their own.

People will talk about you if you intrigue

them, and you’ll be able to track it all

through Eureka’s real-time, web-based

reporting.

Feed your beast.

4Motivate 4Motivate 4 5

The Eureka SalesKit helps you quickly fi nd and engage your best prospects. Our unique, turnkey approach blends old-fashioned

storytelling with breakthrough direct mail and interactive sales movies that help you learn about your prospects, while telling your best

sales story. The result? Sales leads in which your prospects qualify themselves. Here’s how it works:

6Close We all want the “good leads”, right? Eureka Web Reports grades your leads from

‘A’ to ‘Z’ (well, ‘D’ anyways) so you can close the hot deals now and keep the

rest warm for later. If you want, you can download your leads as a spreadsheet

or use them in the CRM tool of your choice. Further, Eureka Web Reports clearly

demonstrates the real ROI of your Eureka programs, proving that the program

you ran was the best possible use of your money. What’s more, the Eureka

SaleKit is reusable so repeat campaigns can be even more profi table.

Find out more. Contact us at eureka@nurevenue.com or 416-483-0006, and

we’ll be happy to explore with you how the Eureka SalesKit can help feed your

growling beast for years to come.

www.nurevenue.com