lev project-brief-january-2013-saleskit

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Project Briefing January 18, 2013

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Page 1: Lev project-brief-january-2013-saleskit

Project Briefing

January 18, 2013

Page 2: Lev project-brief-january-2013-saleskit

Project Overview Size of

Development

14, 244 SQM (1.4 HAS)

Project Type Medium-Rise Residential

Development

Location Jenny’s Avenue, Rosario,

Pasig City

Unit Mix 369 Units:

2-Bedroom – 297

3-Bedroom - 72

No of

Buildings/

Floors

3 mid-rise buildings;

6 residential storey with

basement parking

Building Type Double-row building

Amenity Area 4,069 SQM (29% of land

area)

Parking

Spaces

390 slots

Street Parking – 12 slots

Covered – 318 slots;

Motorcycle – 60 slots

Parking Ratio 89%

Page 3: Lev project-brief-january-2013-saleskit

Location

Project site is located in Jenny’s Avenue, Rosario, Pasig City.

Jenny’s Avenue is a place with high density

residential and industrial mixed-use.

PROJECT ACTUAL SITE

Tree-lined avenue

Page 4: Lev project-brief-january-2013-saleskit

Location FROM

QUEZON CITY Take Kalayaan Avenue then turn left to E. Rodriguez Avenue. Turn right to

Julia Vargas Bridge heading towards C. Raymundo Avenue. Upon reaching

Puregold on the right side of the road, prepare to make right turn to

Francisco Legaspi Road the make left turn to Jenny’s Avenue to head to

Levina Place which is located on the left side of the road

Take E. Rodriguez

Avenue then make

a left turn to

Ortigas Avenue

Extension. Passing

through Rosario

Market, prepare

for a right turn to

C. Raymundo

Avenue. Upon

reaching Puregold

on the right side

of the road,

prepare to make a

right turn to

Francisco Legaspi

Road then make

left turn to Jenny’s

Avenue to head

to Levina Place

which is located

on the left side

of the road.

FROM MAKATI CITY

Page 5: Lev project-brief-january-2013-saleskit

Nearby Areas COMMERCIAL

• SM Megamall – 6.5 Km

• Robinsons Galleria – 7.4 Km

• SM Center Pasig – 4.9 Km

• Tiendesitas – 4.7 Km

• Market-Market – 5.8 Km

SCHOOLS

• University of Asia and the Pacific – 5.6 Km

• St. Paul College – 5.2 Km

• Lourdes School – 5.9 Km

• Pasig Catholic College – 3.7 Km

• Pamantasan ng Lungsod ng Pasig – 2.6 Km

HOSPITALS

• New Medical City – 6.0 Km

• Rizal Medical Center – 3.5 Km

• Pasig City General Hospital – 1.4 Km

• St. Therese Hospital – 2.0 Km

Page 6: Lev project-brief-january-2013-saleskit

Why choose to live in

Levina Place?

Page 7: Lev project-brief-january-2013-saleskit

What The first three-tower mid-rise development designed with

an Asian Boutique condo concept in Pasig City

How providing a resort-living ambience through infusion of lush

landscape, refreshing water features, courtyards and an

array of amenities

Who perfect for growing young families from Pasig City and nearby areas

Why who desire to live in an exclusive, serene, and secured community

Where that offers proximity to commercial and business centers,

transport hubs, and major road networks

When in a time of limited living options in the city

Page 8: Lev project-brief-january-2013-saleskit

Like a piece of cake for breakfast paired with a favorite cup of

tea or maybe coffee, create life’s sweetest moments in

the first Asian Boutique mid-rise development in Pasig City.

Perfect combination : Asian Boutique Charm &

Resort-Inspired Community

Bite into a delectable taste of condo-community living

and wake up each day to enjoy a wide array of ground-

level amenities characterized by open spaces, lush

landscapes, refreshing water features, and courtyard or

pocket parks truly creating the perfect resort-living

ambience.

Photo Credits: Jenny Epperson

Page 9: Lev project-brief-january-2013-saleskit

Moves you further… yet keeps the family together

Located within a mixed of residential

and industrial enclave along Jenny's

Avenue, Rosario, Pasig City, the project

is in close proximity to major road

networks, transportation hubs, and

offers unparalleled city advantage as it is

strategically near key places of interest

like esteemed educational systems and

medical institutions as well as business

districts and commercial centers each

significant to the fulfillment of daily

needs or routine of your family.

Page 10: Lev project-brief-january-2013-saleskit

Peace & Revelry

Find your own sanctuary of peace and revelry living in a secured

community with amenities that caters to the needs of your family.

A 24-hour roving security, CCTV at strategic locations are

among security features in place for your peace of mind.

Foster family or community relationships as you enjoy a wide

array of ground level amenities. From your unit's balcony or as

you lounge in the clubhouse amenity, enjoy a surrounding view

of the lush landscapes or take a dip at the lap pool or kiddie

pool to refresh your mind and senses.

In a weekend bonding, think of organizing cook-out party at the

picnic area while kids socialize and interact at the children's play

area or stay fit and active through a gym facility or basketball

court area. With this, truly feel the comfort of condo living

through PMO (Property Management Office) services that

ought to make your living worry-free.

Page 11: Lev project-brief-january-2013-saleskit

Recognized by the consumers as a

Trusted Brand, Reader’s Digest

hailed DMCI Homes a Gold

awardee for 2012. Because the

project is built and developed by

DMCI Homes, you are assured of

getting optimum value for your

money, exceptional features and

amenities, and a world-standard

level of craftsmanship borne out of

almost 60 years experience in the

construction and development

industry.

Legacy above others

Page 12: Lev project-brief-january-2013-saleskit

The Market DEMOGRAPHICS

Primary

• Upgraders from nearby East areas – Marikina, Antipolo, Cainta and Rizal aspiring to move to a nearer abode to the CBD (Ortigas/Makati),Early Nesters aged 31 to 40 yrs. old with gross monthly income of Php 120,000- above. They are career-oriented individuals with toddlers and pre-school children.

Secondary

• First time buyers and upgraders within Pasig. Young professionals in their late 20’s and 30’s employed in BPO Centers and multi-national corporations in nearby Ortigas and Libis area looking for a relaxing home near their place of work.

Page 13: Lev project-brief-january-2013-saleskit

The Market

PSYCHOGRAPHICS (COCOONERS)

• They are practical individuals looking for a secured, protected and peaceful

home environment away from the daily stresses of work.

• They are settled individuals who want to live in an exclusive place detached

from the frenetic city environment where they can relax and rejuvenate their

mind, body and soul to enhance their overall well-being. They want a home

that is fresh, modest looking, a place where they can grow old in.

• They are dependable, caring family-oriented individuals who values the

essential things in life. They seek to attain a good balance in their career and

family life.

Page 14: Lev project-brief-january-2013-saleskit

The Logo • The Levina Place logo consists of

three (3) vertical brush strokes that

represent the development’s three

(3) buildings. The brush strokes

represent the artisanal approach to

developing the project while the

shades of grey are used represent

the project’s quiet elegance. The

horizontal line represents the

development’s stability while the

blue-green color is used for a

premium appeal.

• Levina Place means ‘little beloved’

is a perfect name for a low-density

condo community enclave endearing

itself to the market with its

impressive list of amenities and

features.

Page 15: Lev project-brief-january-2013-saleskit

Teaser Leaflet

Page 16: Lev project-brief-january-2013-saleskit

Project Leaflet

Page 17: Lev project-brief-january-2013-saleskit

Teaser Emailer

•Released as of January 3

Page 18: Lev project-brief-january-2013-saleskit

Merchandising

On-site Billboard

Satin Flags (on-site)

Satin Flags (Information Center)

Board Up (Information Center)

Page 19: Lev project-brief-january-2013-saleskit

Project in Focus

Page 20: Lev project-brief-january-2013-saleskit

PROJECT INFORMATION

Location:

Jenny’s Avenue, Brgy. Rosario, Pasig City

Land Area (sqm):

14, 244 (1.4 HAS)

Building Footprint – 37%; Parking Level Footprint – 32%

Amenity Area - 4,069 SQM (29% of land area)

Total # of Buildings:

3 mid-rise buildings

(6 residential storey with basement parking)

Basement Parking – Selene (1) Callista (2) Amalthea (2)

Parking Slots:

Basement Parking -330 slots (Street Parking: 12 ; Covered: 318)

Motorcycle Parking – 60 slots

1st to be opened for selling

UNIT

TYPE

# OF

UNITS

GROSS FLOOR

AREA

(in SQ.M)

Price Range

(in Millions)

2BR A (inner) 7 72.00 3.34-3.37

2BR B (inner) 6 68.50 3.49-3.51

2BR C (inner) 40 64.00 3.02-3.39

2BR D (inner) 30 65.50 3.08-3.43

3BR A (end) 2 94.50 4.51-4.55

3BR B (end) 2 91.00 4.73-4.77

3BR C (end) 20 87.00 4.20-4.66

TOTAL 107

Note: inclusive of

7.5 sq.m service area

for all units

Page 21: Lev project-brief-january-2013-saleskit

SITE DEVELOPMENT PLAN

Basketball Court

Clubhouse

Second Floor

AV Room, Function Room

Uppper Ground Floor

Lounge Area Game Area

Lower Ground Floor

Water Refill Station, Commercial Spaces

Fitness Gym, PMO Office

Kiddie Pool

Picnic

Area

Lap Pool

Gazebos/

Cabanas

Children’s

Play Area

Gate

Page 22: Lev project-brief-january-2013-saleskit

ARCHITECTURAL THEME Asian Boutique Similar to successful Asian-inspired project

concepts with emphasis on close community ties,

pocket development, secure and serene

environment

Surrounded by lush greenery, natural lighting and

accented by courtyard & water features.

Essentially the concept is translated to the

following:

Asian

• Use of natural materials such as wood and

stone

• Taking advantage of natural lighting and

ventilation

• Use of earth tone colors to convey a relaxing

mood

Boutique

• Unique

• Distinct

• Exclusive

• Tailor-fit

Page 23: Lev project-brief-january-2013-saleskit

Outdoor & Indoor

AMENITIES

Page 24: Lev project-brief-january-2013-saleskit

Indoor Amenities

Function Room

Fitness Gym

Game Area

AV Room

Lounge Area

Outdoor Amenities

Clubhouse

Lap Pool

Kiddie Pool

Children’s Play Area

Picnic Area

Gazebos/ Cabanas

Basketball Court

Others – Building Features

Water Refill Station Commercial Spaces

Property Management Office

Double-row buildings Centralized Garden

Atriums Unit Balconies

Basement Parking (with motorcycle slots)

Page 25: Lev project-brief-january-2013-saleskit

Project Perspectives

Page 26: Lev project-brief-january-2013-saleskit

SITE DEVELOPMENT PLAN

Artist’s Illustration of Site Development Plan

Page 27: Lev project-brief-january-2013-saleskit

BUILDING FACADE

Artist’s Illustration of Building Facade

Page 28: Lev project-brief-january-2013-saleskit

LAP POOL

Artist’s Illustration of Lap Pool

Page 29: Lev project-brief-january-2013-saleskit

KIDDIE POOL

Artist’s Illustration of Kiddie Pool

Page 30: Lev project-brief-january-2013-saleskit

PICNIC AREA

Artist’s Illustration of Picnic Area

Page 31: Lev project-brief-january-2013-saleskit

CHILDREN’S PLAY AREA

Artist’s Illustration of Children’s Play Area

Page 32: Lev project-brief-january-2013-saleskit

CLUBHOUSE

Artist’s Illustration of Clubhouse

Page 33: Lev project-brief-january-2013-saleskit

GATE

Artist’s Illustration of Entrance Gate

Page 34: Lev project-brief-january-2013-saleskit

POOL LOUNGE AREA

Artist’s Illustration Pool Lounge Area

Page 35: Lev project-brief-january-2013-saleskit

Development

FEATURES

Page 36: Lev project-brief-january-2013-saleskit

SECURITY

Electrified Perimeter Fence

CCTV cameras placed in strategic locations

Entrance gate with guard house and car barriers

24/7 roving security personnel

UTILITIES

High-speed elevator in all buildings

Overhead Water Tank

Underground Cistern

Centralized Garbage Disposal Area

Sewage Treatment Facility

Back-up power for common areas

Automatic fire sprinkler & fire suppression system at

hallways

Mail area per building

PMO

24/7 Security Personnel

Housekeeping Services for Common Areas

Utilities Application Assistance

General Maintenance of Common Areas

Organizing of Community Events

Move-in Assistance

Taxi-call-in Service

Page 37: Lev project-brief-january-2013-saleskit

FLOOR LAY-OUTS

Page 38: Lev project-brief-january-2013-saleskit
Page 39: Lev project-brief-january-2013-saleskit

SELENE BUILDING

Page 40: Lev project-brief-january-2013-saleskit

SELENE BUILDING

Page 41: Lev project-brief-january-2013-saleskit

UNIT MIX – Selene Building

Unit Type # of units %

Gross Floor Area

(inclusive of 7.5 sqm service

area for all units)

2BR A (inner) 7 6% 72.00

2BR B (inner) 6 6% 68.50

2BR C (inner) 40 37% 64.00

2BR D (inner) 30 28% 65.50

3BR A (end) 2 2% 94.50

3BR B (end) 2 2% 91.00

3BR C (end) 20 19% 87.00

Total 107 100%

* Inventory of 1st building to be launched

Page 42: Lev project-brief-january-2013-saleskit

UNIT MIX

* Building A-C Inventory

Unit

Type

Number

of units % Gross Floor Area

2BR A (inner) 25 7% 72

2BR B (inner) 22 6% 68.5

2BR C (inner) 140 38% 64

2BR D (inner) 110 30% 65.5

3BR A (end) 6 2% 94.5

3BR B (end) 6 2% 91

3BR C (end) 60 16% 87

3BR TANDEM

99.00 (Unit Floor Area)

TOTAL UNITS: 369 2BR: 297 or 80% 3BR: 72 or 20%

Page 43: Lev project-brief-january-2013-saleskit

UNIT LAY-OUTS

Page 44: Lev project-brief-january-2013-saleskit
Page 45: Lev project-brief-january-2013-saleskit
Page 46: Lev project-brief-january-2013-saleskit
Page 47: Lev project-brief-january-2013-saleskit

UNIT

TURNOVER FINISH 2BR (49.50 sqm) 3BR (65.00 sqm)

RESIDENTIAL UNITS

FLOOR FINISHES

Living, Dining & Kitchen Ceramic Tiles with baseboard

Bedrooms Vinyl Planks with baseboard

Toilet Unglazed ceramic tiles

Balcony Ceramic tiles with pebble washout

WALL FINISHES

Interior walls Painted finish

Toilet & Bath Ceramic tiles; painted cement finish above wall tiles

CEILING FINISHES

Living, Dining & Kitchen Painted plain cement finish

Bedrooms Painted plain cement finish

Toilet Painted ficem board ceiling

KITCHE AREA Granite finish kitchen countertop with cabinet system

DOORS Entrance Door Wooden panel door on metal jamb

Bedroom Door Wooden door on metal jamb

Toilet Door Wooden door with louver on metal jamb

Balcony Door Aluminum framed glass panel with insect screen

WINDOWS Aluminum framed glass panel

FINISHING

HARDWARE

Main Door Lockset Lever type keyed lockset

Bedroom Lockset Lever type keyed lockset

Toilet Lockset Lever type privacy lockset

Page 48: Lev project-brief-january-2013-saleskit

UNIT

TURNOVER FINISH 2BR (49.50 sqm) 3BR (65.00 sqm)

TOILET & KITCHEN FIXTURES

Water Closet Top-flush, one-piece type

Lavatory Undercounter-type lavatory

Undercounter-type lavatory and wall-hung with

semi-pedestal tissue

Shower Head and Fittings Exposed Bath and Shower Mixer

Soap Holder White, recessed type

Toilet Paper Holder White, recessed type

Kitchen Sink Single Bowl with side drain, stainless steel kitchen sink

Kitchen Faucet and Fittings Lever-type faucet

Toilet Exhaust Ceiling-mounted exhaust fan

Kitchen Exhaust Fan Wall-mounted exhaust fan Rangehood provision

Page 49: Lev project-brief-january-2013-saleskit

UNIT TURNOVER

FINISH 2BR (49.50 sqm) 3BR (65.00 sqm)

SERVICE AREA

FLOOR FINISH Straight to finish concrete

WALL FINISH Combination of cycone wire and ficem board

ROOF FINISH Fiberglass and pre-painted metal sheets

MISCELLANEOUS

Provision for tapping point of water

Provision for electrical outlet

COMMON AREA

FLOOR FINISHES

Stairs Ceramic tiles with pebble washout

Hallway Ceramic tiles with pebble washout

Roofdeck Straight to finish concrete

Driveway / Parking Straight to finish concrete

WALL FINISHES

Exterior Wall Finish Combination of plain and textured paint on cement finish

Hallway Painted plain cement finish

Stairwell Painted plain cement finish

CEILING FINISHES

Hallway Painted plain cement finish

Stairwell Painted plain cement finish

Driveway / Parking Painted plain cement finish

Page 50: Lev project-brief-january-2013-saleskit

Selling program, payment terms,

implementation guidelines

• Effectivity of price list - January 21, 2013

• RFO Date of Selene Building –

November 2015

• Minimum down payment will be at 15%

Page 51: Lev project-brief-january-2013-saleskit

DISCLAIMER

In its continuing desire to improve the project, DMCI Homes reserves the right to change

product features, prices and terms without prior notice and approval. Floor plans and

perspectives depicted in this material are for demonstration purposes only and should not

be relied upon as final project plans.

Page 52: Lev project-brief-january-2013-saleskit

Thank you and

Happy Selling!