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The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success An eBook from Segue Manufacturing Services

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The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Successful Partnership for Success

‌‌1

Copyright 2012 - Segue Manufacturing Services

The Essential Step-by-Step Guide to Understanding Outsourcing

and Establishing a Partnership for Success

An eBook from Segue Manufacturing Services

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

‌‌1

Copyright 2012 - Segue Manufacturing Services

Table of Contents

Introduction‌ 2

Why‌Outsource?‌ 3

Key‌Principals‌Defined‌ 4

Extended‌Factory‌Strategy‌ 5

Manufacturing‌Partner‌ 7

High‌level‌Assembly‌Strategy‌ 9

Breakeven‌Analysis‌ 12

Advanced‌‌Manufacturing‌Practices‌ 13

Ideal‌Situations‌for‌Outsourcing‌ 16

Selecting‌a‌Partner‌that‌Can‌Provide‌a‌Competitive‌Advantage‌ 18

Global‌Sourcing‌and‌Supply‌Base‌Consolidation‌ 24

Creating‌the‌WIN/WIN‌ 30

Putting‌it‌All‌Together:‌Integrating‌with‌the‌Product‌Life‌Cycle‌ 34

Ensuring‌a‌Predictable‌Process‌for‌Success‌ 40

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Copyright 2012 - Segue Manufacturing Services

Introduction

If‌you’re‌reading‌this‌eBook,‌chances‌are‌you’re‌either‌considering‌outsourcing‌or‌looking‌to‌refine‌your‌partnerships‌with‌your‌current‌vendors‌in‌order‌to‌take‌advantage‌of‌the‌benefits‌of‌outsourcing‌and‌contract‌manufacturing.‌‌From‌selecting‌the‌right‌partner‌to‌overcoming‌long‌lead‌times‌and‌effective‌localization‌of‌key‌components,‌this‌comprehensive‌eBook‌will‌be‌your‌guide‌to‌achieving‌success‌with‌your‌contract‌manufacturer.‌‌

This‌guide‌will‌take‌you‌through‌the‌essential‌steps‌needed‌to‌form‌a‌successful‌partnership‌with‌your‌contract‌manufacturer‌whether‌you’re‌in‌the‌medical‌equipment,‌semiconductor,‌aerospace,‌or‌the‌alternative‌energy‌industry,‌to‌name‌a‌few.‌‌

If‌you’re‌new‌to‌the‌complexities‌of‌outsourcing‌or‌looking‌to‌enhance‌your‌vendor‌partnerships,‌take‌the‌first‌step‌and‌read‌this‌eBook,‌you‌will‌be‌on‌your‌way‌to‌realizing‌the‌benefits‌of‌outsourcing‌either‌in‌the‌United‌States‌or‌in‌a‌low-cost‌region‌of‌the‌world!

From selecting the right

partner to overcoming long

lead times and effective

localization of key components,

this comprehensive contract

manufacturing eBook will be

your guide to achieving success.

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Copyright 2012 - Segue Manufacturing Services

Why Outsource?

You’ve‌read‌and‌heard‌over‌and‌over‌again‌that‌outsourcing‌your‌manufacturing‌and‌moving‌your‌production‌offshore‌can‌help‌you‌reduce‌costs‌and‌serve‌local‌markets‌more‌competitively.‌‌Companies‌have‌been‌outsourcing‌for‌years‌to‌realize‌these‌benefits.‌‌In‌a‌successful‌relationship,‌there‌are‌many‌more‌benefits‌beyond‌lower‌costs.‌Selecting‌the‌right‌contract‌manufacturer‌can‌help‌improve focus, keep fixed costs low, reduce working capital requirements, increase return on investment‌in‌research‌and‌development,‌and‌help‌gain‌access‌to‌capabilities‌outside‌your‌core‌competencies.‌‌

Improve focus, keep fixed costs

low, reduce working capital

requirements, increase return

on investment, and gain access

to new capabilities

Sounds‌perfect?‌‌Just‌remember,‌outsourcing‌is‌only‌as‌good‌as‌the‌expertise‌and‌relationships‌on‌which‌it‌is‌based‌and‌having‌the‌energy‌and‌resources‌to‌manage‌it.‌In‌order‌for‌companies‌to‌obtain‌the‌best‌possible‌outcomes‌from‌outsourcing,‌they‌must‌form‌mutually‌beneficial‌relationships‌with‌their‌outsourcing‌partners‌and‌let‌these‌partners‌do‌what‌they‌do‌best.

Outsourcing‌should‌be‌a‌strategic‌decision.‌‌It‌should‌be‌the‌cornerstone‌of‌an‌overall‌operations‌strategy‌that‌is‌designed‌to‌support‌the‌strategic‌direction‌of‌the‌company.‌It‌should‌include‌considerations‌of‌how‌you‌manage‌your‌overall‌company‌costs‌and‌how‌to‌employ‌an‌effective‌extended‌factory‌strategy.

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Copyright 2012 - Segue Manufacturing Services

Key Principles Defined

Survey‌data‌shows‌that‌the‌number‌one‌item‌that‌companies‌outsource‌is‌printed‌circuit‌board‌manufacturing,‌followed‌very‌closely‌by‌machining‌and‌cable‌&‌harness‌assembly.‌‌These‌decisions‌are‌made‌for‌many‌reasons‌but‌include‌the‌capital‌equipment‌investment,‌the‌volumetric‌leverage‌gained‌by‌outsourcing‌the‌purchasing‌and‌managing‌of‌thousands‌of‌components,‌and‌the‌knowledge‌necessary‌to‌get‌consistent‌repeatable‌high‌quality‌manufacturing.‌‌

In‌today’s‌global‌markets‌and‌economic‌climate‌the‌same‌reasoning‌that‌applied‌to‌the‌PCB‌decision‌can‌also‌be‌applied‌to‌key‌sub-assemblies‌by‌employing‌operating‌strategies‌that‌support‌the‌use‌of‌an‌extended‌factory‌or‌High‌Level‌Assembly‌strategy.‌‌

60%

50%

40%

30%

20%

10%

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PCB

Cable & H

arnessM

achiningBox BuildM

ech Assembly

High Level Assem

blyFinal Assem

bly & Test

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Copyright 2012 - Segue Manufacturing Services

The Extended Factory Strategy

Companies‌that‌rely‌on‌a‌core‌technology‌as‌the‌cornerstone‌for‌their‌competitive‌advantage‌need‌to‌focus‌their‌technical‌expertise‌and‌operations‌on‌that‌core‌technology.‌‌Outsourcing‌or‌utilizing‌an‌extended‌factory‌strategy‌to‌manage‌less‌critical‌sub-assemblies‌will‌help‌improve‌fixed‌costs‌and‌reduce‌overhead‌in‌the‌materials‌organization,‌as‌well‌as‌reduce‌inventory‌and‌floor‌space‌requirements.‌‌

It‌is‌necessary‌to‌understand‌all‌the‌elements‌that‌drive‌cost‌in‌order‌to‌calculate‌the‌true‌benefits‌of‌outsourcing.‌‌Many‌people‌in‌the‌purchasing‌environment‌are‌measured‌on‌purchased‌price‌variance‌(PPV).‌‌This‌doesn’t‌necessarily‌guarantee‌you‌the‌lowest‌cost‌and‌many‌times‌drives‌the‌wrong‌behavior.‌‌

When calculating total cost of procurement the following should be considered:

n Purchasing

n Shipping and receiving

n Inspection, if required

n Materials Management

n De-packaging

n Stocking

n Integration of completed assemblies vs. components

n Variations caused by poor quality and late delivery

Let’s take a deeper dive into these topics.

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Copyright 2012 - Segue Manufacturing Services

Maximizing Value, Mitigating Risk

Let’s examine the different levels of involvement a customer can have with their contract manufacturer and the value and risk at each level.

Supplier

A‌contract‌manufacturer‌can‌be‌a‌supplier‌of‌components‌such‌as‌PCB‌assembly,‌cable‌and‌harness,‌plastic‌molding‌or‌machining.‌‌A‌supplier‌is‌selected‌based‌on‌its‌perceived‌ability‌to‌deliver‌quality‌parts‌at‌a‌fair‌price,‌on-time.‌This‌type‌of‌relationship‌is‌generally‌an‌arm’s‌length‌and‌price-driven‌process‌where‌multiple‌vendors‌quote‌the‌parts‌and‌delivery‌is‌made‌per‌the‌customer’s‌MRP.‌‌Customers‌place‌discrete‌orders‌on‌the‌suppliers‌who‌fulfill‌those‌orders‌as‌specified‌in‌the‌purchase‌order.‌‌This‌type‌of‌process‌is‌the‌most‌common‌but‌in‌general‌does‌not‌yield‌the‌lowest‌cost.‌‌

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Copyright 2012 - Segue Manufacturing Services

Manufacturing Partner

A‌contract‌manufacturer‌can‌also‌be‌a‌manufacturing‌partner.‌‌In‌this‌case‌the‌customer‌enters‌into‌a‌long-term‌contract‌with‌the‌supplier‌and‌plan‌deliveries‌for‌those‌components‌based‌on‌scheduled‌releases‌or‌Kanban‌deliveries.‌‌This‌type‌of‌relationship‌generally‌will‌provide‌a‌lower‌landed‌cost‌than‌a‌basic‌customer/supplier‌relationship.‌

As‌an‌example,‌a‌purchasing‌department‌negotiates,‌in‌addition‌to‌price,‌an‌annual‌contract‌and‌the‌associated‌details‌around‌release‌logistics‌and‌fulfillment.‌When‌implemented‌correctly,‌results‌‌can‌yield:

n‌ The‌lowest‌price‌on‌purchased‌parts‌based‌on‌annual‌contract‌volumes,‌

nImproved‌price‌based‌on‌analysis‌of‌Economic‌Order‌Quantities‌(EOQ)‌versus‌Standard‌Order‌Quantities‌(SOQ),‌

nReduction‌in‌materials‌management‌overhead‌as‌shipments‌from‌the‌manufacturing‌partner‌can‌be‌made‌directly‌to‌the‌shop‌floor‌as‌required‌by‌production.‌

In‌some‌cases,‌piece‌part‌price‌might‌be‌slightly‌higher‌but‌total‌landed‌cost‌is‌always‌much‌lower.‌‌The‌real‌problem‌here‌is‌that‌many‌purchasing‌departments‌are‌measured‌solely‌on‌Purchase‌Price‌Variance‌(PPV),‌thereby‌ignoring‌significant‌incremental‌savings‌in‌landed‌cost.‌‌This‌needs‌to‌go‌the‌way‌of‌the‌horse‌and‌buggy!‌‌

Standard‌Order‌Quantities‌are‌based‌on‌a‌customer’s‌monthly‌or‌weekly‌requirements.‌‌However,‌this‌does‌not‌necessarily‌coincide‌with‌the‌economic‌order‌quantity‌of‌the‌components.‌‌An‌annual‌contract‌can‌provide‌your‌contract‌manufacture‌control‌of‌component‌quantities‌that‌can‌often‌reduce‌total‌cost‌of‌manufacturing.‌‌

Economic Order Quantity

(EOQ) The level of inventory that minimizes total

inventory holding costs and ordering costs.

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Copyright 2012 - Segue Manufacturing Services

Turnkey Partner

A‌contract‌manufacturer‌can‌also‌become‌an‌integral‌part‌of‌a‌company’s‌operating‌strategy‌by‌delivering‌turnkey‌manufacturing‌solutions.‌Generally‌the‌contract‌manufacturer‌enters‌a‌long-term‌agreement‌to‌supply‌more‌value‌--‌complete,‌fully‌tested‌and‌qualified‌products‌and‌sub-assemblies‌that‌may‌take‌advantage‌of‌its‌global‌sourcing‌capability‌and‌supply‌chain‌management.‌‌Control‌is‌shifted‌over‌to‌the‌contract‌manufacturer‌to‌leverage‌their‌end-to-end‌capabilities,‌including‌materials‌management‌efficiencies‌and‌cost‌effective‌sourcing,‌and‌engineering‌support‌to‌provide‌finished‌product‌directly‌to‌the‌end‌user’s‌dock.‌‌Leveraging‌your‌contract‌manufacturer‌as‌an‌extended‌factory‌maximizes‌the‌value‌of‌outsourcing,‌mitigates‌risk‌and‌increases‌your‌ability‌to‌control‌and‌reduce‌the‌breakeven‌point.‌

This‌is‌also‌known‌as‌a‌High Level Assembly Strategy.

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Copyright 2012 - Segue Manufacturing Services

High-Level Assembly Strategy

High-Level‌Assembly‌(HLA)‌is‌a‌proven‌operations‌strategy‌that‌allows‌OEMs‌to‌focus‌its‌in-house‌efforts‌on‌the‌top-level‌assembly‌to‌simplify‌production,‌minimize‌inventory,‌floor‌space,‌manufacturing‌overhead‌and‌direct‌labor.

The financial benefits from employing such an operating strategy can include the following:

n Convert fixed costs to truly variable‌ •‌‌ direct‌labor,‌manufacturing‌supervision‌and‌support

‌ •‌‌ procurement‌and‌materials‌management

‌ •‌‌ incoming‌and‌in-process‌quality

‌ •‌‌ manufacturing‌engineering‌and‌product‌‌design‌support

n Lower cost by leveraging a supplier’s‌ •‌‌ lean‌low‌cost‌structure

‌ •‌‌ global‌supply‌chain‌and‌commodity‌leverage

‌ •‌‌ ability‌to‌leverage‌fixed‌costs‌across‌higher‌volume

n Reduced working capital needs and improved cash flow‌ •‌‌ supplier‌owns‌and‌manages‌raw‌and‌in-process‌inventory

‌ •‌‌ cash‌to‌support‌operating‌costs

n Reduced space requirements‌ •‌‌ office‌space‌for‌production‌support

‌ •‌‌ stockroom

‌ •‌‌ production‌floor‌space

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Copyright 2012 - Segue Manufacturing Services

In addition, effective implementation of an HLA strategy yield the following operating benefits:

n Reduced time to market ‌ •‌‌ focus‌on‌core‌competencies

‌ •‌‌ concurrent‌engineering‌with‌key‌suppliers

‌ •‌‌ accelerated‌prototyping‌and‌production‌ramping‌by‌leveraging‌supplier‌capabilities

n Reduced manufacturing cycle times(Especially when combined with DFT/Kanban)

‌ •‌‌ management‌of‌fewer‌parts

‌ •‌‌ improved‌ramp‌capability

‌ •‌‌ high-level‌assembly‌at‌factory‌or‌customer‌site

n Simplified trouble shooting and field service‌ •‌‌ trouble‌shoot‌at‌the‌module‌level

‌ •‌‌ advanced‌exchange‌possible

n Reduced space requirement‌ •‌‌ office‌space‌for‌production‌support

‌ •‌‌ stockroom

‌ •‌‌ production‌floor‌space

HLA Strategy In-House Manufacturing

Vendors 4 -10 100s - 1,000sParts 4 -10 1,000s – 10,000s

Inventory Turns 12+ 4-8

Materials Management Personnel 1-2

Multiple Buyers, Planners & Stockroom

Personnel Manufacturing

Supervision 1-2 6-12

Working Capital 60% - 80% Reduction Significant Investment

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Case Study: Manufacturing of a complex control cabinet assembly as part of a HLA strategy.

Before:

n‌ Customer‌managed‌multiple‌vendors

n‌ Discrete‌order‌placement‌drove‌high‌material‌liability‌in‌a‌cyclical‌market‌‌‌

n‌ Customer‌sourcing‌and‌engineering‌of‌all‌components‌

n‌ Customer‌ECO‌cycle‌time‌was‌very‌long

After: Turnkey Mfg Solution

n‌ Customer‌managed‌a‌single‌supplier

n‌ ECO‌cycle‌time‌reduced‌due‌to‌supplier‌capability‌

n‌ Complete‌JIT/DFT‌Solution‌using‌Vendor‌Managed‌inventory‌reduced‌liability‌by‌a‌factor‌of‌5‌

n‌ Supplier‌capability‌provided‌Vertical‌Integration‌and‌the‌ability‌to‌localize‌production‌for‌a‌key‌market.‌‌In‌addition‌these‌capabilities‌enabled‌lower‌cost‌and‌a‌significant‌reduction‌in‌ECO‌implementation‌lead‌times.

n‌ Complex‌cables‌and‌harnesses‌

n‌ Machined‌panels

n‌ Global‌sourcing‌and‌localization‌(cabinets‌in‌China‌for‌China‌market‌and‌cabinets‌in‌the‌US‌for‌the‌US‌Market)‌

Customer Benefits:

n‌ 15%‌Cost‌Reduction‌in‌first‌year‌

n‌ 20%‌cost‌reduction‌the‌second‌year

n‌ 60%‌Reduction‌in‌ECO‌implementation‌cycle‌time

n‌ 80%‌Reduction‌in‌inventory‌and‌Purchase‌order‌commitments‌

n‌ A‌scalable‌production‌environment‌–‌5‌to‌20‌systems‌per‌week‌

n‌ Space‌reduction‌of‌5,000‌–‌10,000‌sq.‌ft.

n‌ Reductions‌in‌Materials‌and‌Manufacturing‌Overhead

Requirements of HLA Suppliers

However‌realizing‌all‌of‌these‌benefits‌requires‌commitment‌and‌support‌from‌the‌top‌on‌down‌from‌both‌the‌consumer‌and‌the‌HLA‌supplier.‌The‌team‌needs‌to‌be‌committed‌to‌overall‌customer‌satisfaction,‌cost‌reduction‌and‌a‌dedication‌to‌operational‌excellence‌and‌relentless‌continuous‌improvement.

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Copyright 2012 - Segue Manufacturing Services

Breakeven AnalysisUnderstanding‌your‌business‌breakeven‌point‌and‌the‌cost‌of‌running‌your‌business‌is‌key‌to‌determining‌your‌outsourcing‌strategy.‌The‌cost‌of‌running‌your‌business‌can‌be‌calculated‌based‌on‌the‌seven‌key‌categories‌below‌to‌help‌you‌create‌a‌simple‌breakeven‌graph.‌This‌breakeven‌is‌an‌estimate‌and‌is‌generally‌based‌on‌an‌average‌product‌mix‌and‌is‌a‌single‌point‌in‌time.

1.‌ Salaries,‌benefits‌and‌other‌employee‌related‌expenses,‌including‌direct‌labor

2.‌ Facilities‌cost

3.‌ Material‌cost‌calculated‌as‌a‌percent‌of‌shipments

4.‌ Depreciation‌/‌Amortization

5.‌ Consulting‌and‌other‌outside‌costs

6.‌ T&E‌Expense

7.‌ Other

Quarterly Breakeven EBITDA

Understanding the benefits of a business’

breakeven point is key to determining

an appropriate outsourcing strategy.

Read more on the benefits on page 37.

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Salaries

T&E Expense

Material

Facilities Costs

Consulting

Depreciation/Amortization

Other

Breakeven

$3,127,798

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Copyright 2012 - Segue Manufacturing Services

Advanced Manufacturing PracticesA‌contract‌manufacturer‌that‌utilizes‌lean‌principles,‌demand‌flow‌technology‌(DFT)‌and‌has‌the‌ability‌to‌localize‌components‌from‌a‌low‌cost‌region,‌can‌significantly‌reduce‌total‌landed‌costs.‌Much‌of‌this‌can‌be‌addressed‌with‌DFT‌or‌Just-in-Time‌(JIT)‌strategies.‌‌Without‌an‌HLA‌strategy,‌customers‌generally‌place‌purchased‌orders‌on‌their‌contract‌manufacturer‌for‌a‌specific‌quantity‌of‌units‌to‌be‌delivered‌within‌a‌specific‌timeframe.‌‌Typical‌orders‌can‌range‌from‌3-6‌months‌to‌even‌a‌year.‌‌This‌is‌accomplished‌with‌change‌orders‌that‌ask‌the‌supplier‌to‌push‌out‌or‌pull‌in‌deliveries‌based‌on‌the‌current‌situation.‌‌Often‌on‌a‌reschedule,‌suppliers‌do‌not‌cancel‌material‌on‌order‌with‌their‌suppliers‌but‌instead,‌either‌let‌it‌come‌in‌or‌reschedule‌it‌‌-‌thus‌increasing‌the‌customer’s‌ultimate‌liability.‌When‌trying‌to‌pull‌in‌orders,‌delivery‌dates‌of‌key‌components‌often‌can’t‌be‌changed‌thus‌leaving‌the‌end‌customer‌without‌product.‌‌

In a DFT environment, the approach is very different. The four requirements for a successful DFT environment include:

1.‌Place‌a‌blanket‌order‌

2.‌Establish‌fixed‌windows‌for‌reschedules‌and‌cancellations

3.‌Establish‌a‌monthly‌forecast‌which‌includes‌requirements‌for‌and‌levels‌of‌increased‌production.

4.‌Establish‌an‌ECO‌process‌‌

Fixed‌windows‌set‌inventory‌levels‌in‌place‌in‌order‌to‌scale‌or‌reduce‌production‌volumes.‌‌In‌addition,‌this‌is‌bolstered‌by‌Kanbans,‌sized‌based‌on‌the‌lead‌time‌of‌the‌components‌and‌a‌range‌of‌ramp-ready‌requirements‌determined‌by‌the‌customer.‌This‌limits‌exposure‌to‌short‌lead‌time‌items‌and‌value‌added‌labor‌but‌maximizes‌responsiveness‌by‌appropriately‌sizing‌Kanbans‌based‌on‌long‌lead‌time‌items.

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Key Benefits of Demand Flow Technology

n Reschedules and cancellations are eliminated.

n The customer only takes the product they need, when they need it.

n The rest of the supply chain will replenish the void created by the pull.

Demand Flow Line Designs

Demand Flow® technology lines designed by DemandPoint Inc. provide flexibility to adapt to change in forecast, demand, supply, etc.

S

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S

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10 20 xx

10 20 xx

10 20 xx

10 20 30 40 xx

10 20 30 40 xx10

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AssemblyLabor

TestTechnician

10 20

10 20

10 20 30 xx

10 20 30 xx

10 20 30 xx

S

S

Work OrderRelease Point

Sequence Point

ConsolidatedSub-Assembly Lines

High VolumeAssembly Lines Test Processes

Consolidation of LowVolume Assembly Lines

Test Processes

Test Processes

Final Assemblyand Pack

Final Assemblyand Pack

Final Assemblyand Pack

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Copyright 2012 - Segue Manufacturing Services

Advantages of DFT across the organization include:

‌ Part costs‌–‌Blanket‌orders‌allow‌you‌and‌your‌HLA‌supplier‌to‌negotiate‌the‌lowest‌possible‌cost‌with‌the‌best‌releases

‌ Shipping costs‌–‌replenishment‌mechanisms‌can‌be‌established‌for‌long‌term,‌thus‌allowing‌the‌best‌possibly‌shipping‌method

‌ Technical or quality issues‌–‌Kanbans‌improve‌response‌time‌and‌help‌mitigate‌issues

‌ Inventory driven by long lead time items‌–‌Inventory‌is‌still‌higher‌on‌long‌lead‌items,‌but‌replenishment‌mechanisms‌mitigate‌risk

‌ Materials organization overhead‌–‌when‌working‌in‌a‌DFT‌environment,‌material‌flow‌is‌determined‌by‌usage.‌‌The‌material‌organization’s‌work‌is‌greatly‌reduced,‌lowering‌overhead‌and‌allowing‌more‌time‌to‌be‌spent‌on‌engineering‌and‌cost‌reduction‌in‌many‌cases,‌(90%‌of‌cost‌is‌designed‌in)

‌ Vendor on-time delivery‌–‌Kanbans‌mitigate‌delays,‌allow‌for‌schedule‌adjustments‌and‌bring‌focus‌to‌those‌vendors‌who‌need‌improvement

‌ Faster response‌–‌To‌changes‌in‌end‌demand

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Copyright 2012 - Segue Manufacturing Services

Ideal Situations for Outsourcing

Now‌that‌we‌have‌reviewed‌the‌key‌principles‌and‌benefits‌of‌outsourcing,‌let’s‌take‌a‌look‌at‌the‌types‌of‌markets‌and‌users‌that‌most‌benefit‌from‌outsourcing‌and‌why.

Start-Up Organizations

In‌these‌lean‌times‌it‌is‌critical‌that‌a‌start-up‌company‌manage‌their‌cash‌flow‌and‌keep‌burn‌rates‌as‌low‌as‌possible.‌Start-ups‌frequently‌invest‌in‌manufacturing‌resources‌when‌they‌should‌be‌focusing‌assets‌on‌research‌and‌development,‌design,‌and‌sales‌and‌marketing.‌‌

A‌start-up‌should‌almost‌always‌leverage‌the‌HLA‌factory‌strategy‌using‌contract‌manufacturers‌as‌partners‌and‌take‌advantage‌of‌the‌already‌low‌fixed‌costs‌that‌they‌have‌developed‌over‌the‌years.‌‌Contract‌manufacturers‌can‌provide‌technical‌expertise,‌leverage‌their‌existing‌manufacturing‌structure‌to‌keep‌costs‌down,‌drive‌efficiencies‌by‌applying‌advanced‌manufacturing‌techniques‌and‌manage‌costs‌through‌vendor‌managed‌inventory.‌‌Once‌your‌contract‌manufacturer‌has‌signed‌an‌NDA,‌there‌should‌be‌no‌need‌to‌keep‌fixed‌manufacturing‌expenses‌on‌the‌books.‌‌Every‌entrepreneur‌should‌focus‌their‌attentions‌where‌they‌are‌needed‌the‌most‌-‌product‌development,‌business‌development,‌sales‌and‌driving‌success‌based‌on‌their‌core‌competencies.

Cyclical End Markets

Companies‌that‌serve‌cyclical‌markets,‌such‌as‌semiconductor‌equipment‌and‌alternative‌energy,‌can‌use‌outsource‌partners‌as‌an‌extension‌of‌their‌manufacturing‌capability.‌‌Utilization‌of‌outsource‌partners‌allows‌companies‌to‌control‌fixed‌costs‌in‌an‌upturn‌and‌preserve‌a‌lower‌breakeven‌point‌in‌a‌down‌turn.‌‌This‌is‌accomplished‌by‌using‌and‌HLA‌‌strategy.‌‌

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Copyright 2012 - Segue Manufacturing Services

Instrumentation & Capital Equipment Manufacturers

For‌Instrumentation‌and‌Capital‌Equipment‌manufacturers‌to‌be‌most‌productive‌and‌profitable,‌an‌operations‌strategy‌focused‌on‌high-level‌assemblies‌can‌help‌simplify‌production,‌minimize‌inventory,‌floor‌space‌and‌overhead.‌‌These‌types‌of‌products‌lend‌themselves‌to‌outsourcing‌because‌they‌are‌generally‌constructed‌from‌a‌number‌of‌large,‌logical‌sub-assemblies.‌‌A‌forward‌thinking‌operations‌strategy‌incorporates‌major‌initiatives‌to‌design‌for‌manufacturing‌and‌lowest‌cost.‌‌

The‌following‌considerations,‌when‌planned‌ahead,‌make‌it‌easier‌for‌the‌manufacturing‌partner‌to‌provide‌the‌best‌possible‌service‌at‌the‌lowest‌landed‌cost.

n Design sub-assemblies to be fully interchangeable and testable.

n Provide the widest options for components by specifying the technical parameters needed. Avoid source control when possible to allow for localizing of components.

n Pareto lead-times of all components. Lead-time is a big driver of inventory, the cost of change, and also dramatically reduces manufacturing flexibility. Keep long-lead time components to a minimum. This should be a design priority for your engineers.

Customer’sSystem

Frame

Chamber

Control Box

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Copyright 2012 - Segue Manufacturing Services

Selecting a Partner that Can Provide a Competitive Advantage

We‌all‌know‌the‌standard‌reasons‌for‌outsourcing;‌reduce‌costs,‌consolidate‌supply‌bases‌and‌utilize‌capabilities‌that‌may‌not‌currently‌be‌in‌house.‌‌But‌what‌is‌it‌that‌is‌not‌being‌considered‌when‌selecting‌an‌outsourcing‌partner‌or‌contract‌manufacturer‌that‌provides‌the‌most‌competitive‌advantage?

n Quality Systems

n Lean Manufacturing

n Supplier Consolidation and Global sourcing

n Advanced Manufacturing Practices

n Domestic vs. Overseas

n Engineering capabilities

Quality Systems

Segue‌has‌surveyed‌its‌customers‌intensely‌and‌found‌the‌most‌important‌quality‌requirement‌to‌our‌customers‌is‌ISO‌certification.‌‌

80%

70%

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20%

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% Respondants

ISO 9001

RoHS

CE, UL, CSA

ITAR

IPC 620

ISO 13485

SPC/CPKClean RoomISO

14000FD

A

Mil H

D KB 454

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Copyright 2012 - Segue Manufacturing Services

When‌we‌break‌it‌down‌by‌market‌segment,‌defense‌customers‌require‌ITAR‌certifications‌and‌Mil‌standard‌454,‌automotive‌requires‌TS16949‌and‌our‌medical‌and‌life‌science‌customers‌prioritize‌ISO-13485,‌to‌name‌a‌few.

At‌this‌point‌in‌time,‌most‌companies‌still‌in‌business‌realize‌the‌importance‌of‌being‌ISO‌9000‌certified‌and‌have‌a‌good‌quality‌system‌in‌place.‌‌Therefore,‌the‌next‌step‌is‌to‌ask‌yourself‌if‌the‌system‌is‌structured‌in‌a‌way‌to‌support‌your‌needs.‌‌Does‌the‌contract‌manufacturer‌measure‌the‌correct‌attributes‌to‌support‌your‌business?‌

Medical Product Outsourcing OEM Survey

In‌a‌recent‌survey‌of‌medical‌customers,‌we‌asked‌to‌rate‌the‌importance‌of‌various‌qualifications‌in‌an‌outsourcing‌partnership.‌With‌no‌surprise,‌quality‌systems‌rose‌to‌the‌top.‌‌However,‌in‌a‌specialized‌market‌such‌as‌medical‌products,‌having‌specialized‌skills‌and‌capabilities‌is‌critical.‌‌Let’s‌take‌a‌look‌at‌what‌to‌consider‌when‌selecting‌a‌partner‌and‌what‌you‌can‌do‌to‌ensure‌success‌with‌your‌contract‌manufacturer.

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

Quality System

sISO

Certi�cationSpecialized SkillsFlexibilityContinuous Cost Im

provement

Turnkey CapabilityRegulatory Know-H

ow

ReferencesSupply Chain M

anagement

Location

Company Size

Very Important Neutral Not Important

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Lean Manufacturing

Lean‌manufacturing‌continues‌to‌be‌a‌priority‌throughout‌the‌supply‌chain.‌‌Lean‌helps‌to‌increase‌efficiency,‌decrease‌waste‌and‌improve‌customer‌value.‌‌When‌selecting‌a‌contract‌manufacturer‌look‌for‌one‌committed‌to‌lean‌principles‌and‌employees‌that‌are‌trained‌in‌5S‌and‌the‌basic‌principles‌of‌lean.‌‌The‌company‌should‌employ‌the‌most‌advanced‌lean‌techniques‌of‌JIT,‌demand‌flow‌manufacturing‌and‌supplier‌managed‌inventory

80%

70%

60%

50%

40%

30%

20%

10%

0%

Implem

ent Lean Mfg.

Consolidate Supplier Base

Implem

ent JITSource from

Lo-Cost region

Source from U

S CMCM

is Lo-Cost RegionO

ther

Customers Focus on Lean

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Copyright 2012 - Segue Manufacturing Services

SUSTAINContinues

Review

SORTClear Out

Essentials onlyOccasional items

kept elsewhere

SETCon�gureOrganize and

establish speci�cplaces for everything

STANDARDIZEConsistency

Establish uniformdocuments, workstations, etc. for

consistency

SWEEP/SHINEClean

Maintain a clean workenvironment and make sure

everything remains inits “set” place

5S

Workforce Organization

5S‌is‌the‌name‌of‌a‌workplace‌organization‌methodology‌that‌uses‌a‌list‌of‌five‌Japanese‌words‌--‌seiri,‌seiton,‌seiso,‌seiketsu‌and‌shitsuke.‌Translated‌into‌English,they‌all‌start‌with‌the‌letter‌“S”.‌‌The‌5S‌approach,‌often‌described‌as‌being‌the‌“housekeeping‌within‌Lean”,‌describes‌how‌to‌organize‌a‌work‌space‌for‌efficiency‌and‌effectiveness‌by‌identifying‌and‌storing‌the‌items‌used,‌maintaining‌the‌area‌and‌items,‌and‌sustaining‌the‌new‌order.‌It‌creates‌a‌clear‌understanding‌among‌employees‌of‌how‌work‌should‌be‌done‌and‌instills‌ownership‌of‌the‌process‌in‌each‌employee.

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Copyright 2012 - Segue Manufacturing Services

The 7-Step problem solving methodology is a roadmap for solving complex problems. The‌7-Step‌approach‌helps‌employees‌standardize‌the‌approach‌to‌problem‌solving,‌achieve‌greater‌team‌participation‌in‌problem-solving‌exercises,‌focus‌on‌the‌most‌important‌problem,‌and‌develop‌faster,‌more‌effective‌solutions‌to‌problems.

The‌7-Step‌process‌gives‌a‌common‌language‌and‌approach‌throughout‌an‌organization.‌It‌helps‌assure‌maximum‌learning‌from‌our‌processes‌and‌long-term‌solution‌containment.

The 7-Step

Quality

Process

STEP ACTION

1. Problem

2. Data

3. Cause

4. Solution

5. Results

6. Deployment

7. Debrief

Seven Step Quality Manufacturing Process

Define the problemand the goal

Analyze data; contain the problem

Determine verifiable root causes

Identify, plan, and pilot a solution

Validate effectiveness of the solution

Make the solution permanent

Learn from the problem & 7S process

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Copyright 2012 - Segue Manufacturing Services

7-Step Quality Process Eliminates Field Failures for Global Biotechnology Company

In‌the‌biotechnology‌field,‌the‌quality‌of‌a‌company’s‌products‌is‌paramount‌to‌its‌success.‌‌‌‌However,‌when‌the‌company‌chose‌to‌outsource‌the‌manufacturing‌of‌a‌critical‌sub-assembly‌component‌of‌one‌of‌its‌systems,‌it‌underestimated‌how‌vital‌the‌engineering‌and‌problem‌solving‌skills‌of‌a‌contract‌manufacturer‌are‌to‌the‌success‌of‌a‌program.‌‌It‌wasn’t‌until‌the‌system‌was‌utilized‌in‌the‌field,‌that‌the‌company‌started‌learning‌about‌a‌significant‌problem‌and‌high‌failure‌rates.‌‌Upwards‌of‌50%‌of‌the‌systems‌were‌leaking‌in‌the‌field.‌‌The‌contract‌manufacturer‌was‌asked‌to‌solve‌the‌problem.

Contract Manufacturer Eliminates Failures and Jumps to Preferred Vendor Status

Immediately,‌the‌contract‌manufacturer’s‌engineers‌chose‌to‌utilize‌the‌7-step‌problem‌solving‌methodology‌as‌a‌roadmap‌for‌solving‌the‌complex‌problem.‌‌The‌7-Step‌approach‌helps‌employees‌standardize‌the‌approach,‌achieve‌greater‌team‌participation‌in‌problem-solving‌exercises,‌and‌develop‌faster,‌more‌effective‌solutions‌to‌the‌problem.‌‌The‌first‌step‌was‌to‌properly‌define‌the‌problem‌and‌assign‌an‌engineering‌owner.‌‌Next,‌a‌containment‌plan‌was‌developed.‌A‌mass‌spectrometer‌helium‌leak‌detector‌was‌utilized‌and‌it‌was‌determined‌that‌the‌leak‌was‌coming‌from‌a‌purchased‌solenoid‌valve.‌‌

The‌valve‌manufacturer‌was‌notified‌of‌the‌problem,‌the‌problem‌identified‌and‌corrected‌and‌lastly,‌as‌part‌of‌the‌7-step‌process‌corrective‌action,‌process‌documentation‌was‌modified‌to‌include‌100%‌leak‌checking‌of‌the‌valve‌prior‌to‌assembly‌in‌the‌manifold.‌‌

Since‌completing‌the‌analysis,‌field‌failures‌have‌dropped‌to‌zero.‌Because‌of‌the‌quality‌processes‌in‌place,‌ISO‌13485‌registration‌and‌the‌ability‌to‌demonstrate‌engineering‌expertise,‌the‌contract‌manufacturer‌leaped‌immediately‌to‌a‌preferred‌vendor‌status‌and‌continues‌to‌demonstrate‌its‌commitment‌to‌this‌customer‌and‌others‌in‌the‌medical‌and‌life‌sciences‌markets.

Case Study: In-house engineering expertise and problem solving skills minimize risk and create success in an HLA environment

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Copyright 2012 - Segue Manufacturing Services

Global Sourcing and Supply Base Consolidation

A reduction in parts managed yields a reduction in complexity.

Outsourcing,‌whether‌it‌be‌a‌turnkey‌solution‌or‌a‌sub-assembly,‌reduces‌complexity‌for‌its‌customer.‌In‌addition‌to‌the‌reduction‌in‌complexity,‌costs‌can‌also‌be‌reduced,‌if‌your‌partner‌has‌the‌ability‌to‌procure‌material‌from‌low‌cost‌regions.‌For the contract manufacturer, material is the secret sauce. If they have or can get the parts, then they are heroes to the customer. ‌If‌the‌parts‌are‌not‌available,‌then‌they‌are‌a‌failure.‌This‌is‌one‌area‌where‌early‌involvement‌can‌help‌tremendously.‌‌We‌see‌many‌situations‌where‌engineering‌has‌designed‌a‌product‌with‌components‌that‌have‌long‌lead‌times‌and‌are‌source‌controlled‌when‌they‌don’t‌necessarily‌require‌that‌treatment.‌‌At‌this‌point,‌it‌is‌very‌difficult‌to‌have‌the‌customer’s‌engineering‌approve‌and‌generate‌an‌ECO.‌Defining‌requirements‌with‌spec‌control‌is‌a‌huge‌improvement‌and‌not‌only‌allows‌the‌contract‌manufacturer‌to‌find‌second‌sources,‌but‌makes‌it‌easier‌to‌localize‌components‌if‌the‌product‌is‌moved‌to‌a‌low‌cost‌region‌during‌ramp.‌‌

Business Continuity

Do‌not‌underestimate‌the‌importance‌of‌selecting‌a‌contract‌manufacturer‌that‌has‌a‌strong‌business‌continuity‌plan‌in‌place.‌The‌plan‌should‌ensure‌best‌practices‌for:

n Rapid recovery of IT infrastructure and communications

n Redundant offsite back-up of all critical documentation

n Vendor / Supplier agreements to support disaster recovery

n Duplicity of critical tooling and equipment off site

n Dual sourcing on long lead time critical components

Ideally, your

partner will have a

complete business

continuity plan

in place to

ensure continuous

operations under

adverse conditions.

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Copyright 2012 - Segue Manufacturing Services

Specialized Skills and Capabilities

If‌quality‌is‌a‌given‌and‌the‌appropriate‌processes‌are‌in‌place,‌then‌we‌look‌to‌a‌supplier’s‌technical‌capabilities‌to‌match‌product‌requirements.‌‌As‌you‌review‌potential‌suppliers‌or‌partners,‌you‌must‌evaluate‌the‌capabilities‌they‌bring‌to‌the‌table‌and‌ensure‌they‌align‌with‌your‌product‌and‌operating‌strategy.

For‌example,‌Segue‌provides‌all‌types‌of‌electro-mechanical‌assembly‌that‌take‌advantage‌of‌vertical‌integration‌from‌its‌machine‌shop,‌PCB‌production‌lines,‌cable‌and‌harness‌shop‌and‌the‌application‌of‌advanced‌manufacturing‌practices.‌‌In‌addition,‌Segue‌Manufacturing‌provides‌engineering‌services‌to‌augment‌a‌customer’s‌product‌development,‌it‌specializes‌in‌low‌to‌moderate‌volume‌manufacturing,‌and‌is‌very‌competitive‌with‌products‌that‌require‌end-of-line‌configuration.‌‌Segue‌provides‌global‌sourcing‌capabilities‌and‌manufacturing‌from‌its‌location‌in‌China.‌‌These‌specialized‌capabilities‌must‌be‌considered‌when‌selecting‌a‌contract‌manufacturer.

5

4.5

4

3.5

3

2.5

2

1.5

1

0.5

0

Most Important

Important

LeastImportant Biz. Cont. Plan

Strong Bal. SheetD

iversi�ed CB>$10M

RevenueSBA Certi�cation>$25M

Revenue>$100M

Revenue

Does Scale Matter?

In‌a‌2009‌survey‌Segue‌asked‌current‌and‌potential‌customers‌if‌the‌size‌of‌the‌company‌was‌an‌important‌attribute‌in‌selecting‌a‌contract‌manufacturer.‌‌The‌results‌were‌very‌surprising‌and‌reflective‌of‌the‌2008/09‌down‌turn.‌‌We‌learned‌that‌customers‌don’t‌regard‌the‌size‌of‌the‌company‌as‌important‌as‌a‌business‌continuity‌plan,‌a‌diversified‌portfolio‌of‌served‌markets‌and‌a‌strong‌balance‌sheet.

Criteria for Selecting a Contract Manufacturer

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Copyright 2012 - Segue Manufacturing Services

Telecommunications5%Other

6%Homeland Security11%

Aerospace12%

Aerospace12%

IndustrialEquipment

13%

Military16%

Medical24%

We‌can’t‌stress‌enough‌the‌importance‌of‌a‌diversified‌portfolio‌and‌the‌practice‌of‌advanced‌manufacturing‌techniques‌in‌the‌contract‌manufacturing‌business.‌A‌diversified‌market‌portfolio,‌the‌use‌of‌Demand‌Flow‌Technology‌and‌vendor‌managed‌material‌will‌help‌generate‌positive‌cash‌flow‌through‌a‌down‌turn‌and‌help‌ensure‌a‌strong‌balance‌sheet.

Don’t Under Estimate the Importance of a Diversified Portfolio

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Copyright 2012 - Segue Manufacturing Services

Choosing Carefully Between Domestic and Overseas

Ten‌years‌ago,‌the‌majority‌of‌the‌OEM‌customer’s‌base‌was‌located‌in‌the‌United‌States.‌‌Contract‌manufacturers‌were‌typically‌chosen‌within‌50‌miles‌of‌the‌end‌user‌to‌obtain‌local‌service‌and‌support.‌‌Times‌have‌changed‌and‌global‌manufacturing‌sectors‌continue‌to‌grow‌and‌develop‌huge‌consumer‌bases‌of‌their‌own.‌Manufacturing‌in‌these‌markets‌is‌no‌longer‌focused‌just‌on‌exports‌but‌on‌supporting‌their‌own‌consumer‌base.‌‌What‌hasn’t‌changed‌is‌that‌OEMs‌are‌still‌choosing‌contract‌manufacturers‌local‌to‌their‌manufacturing‌to‌take‌advantage‌of‌local‌service‌and‌support,‌cost‌structures‌and‌localization‌of‌components.‌‌Fundamentally‌there‌are‌two‌reasons‌to‌choose‌a‌contract‌manufacturer‌located‌overseas;‌cost‌and‌proximity‌to‌end‌markets.‌Let’s‌take‌a‌deeper‌dive.

Cost The‌average‌loaded‌shop‌rate‌in‌China‌is‌$1.50/hour.‌‌This‌can‌look‌very‌enticing‌at‌first‌glance.‌However,‌moving‌your‌production‌to‌China‌doesn’t‌always‌make‌sense‌for‌your‌overall‌business.‌‌‌It‌is‌important‌to‌consider‌when‌the‌transition‌works‌most‌to‌your‌benefit.‌Typically,‌in‌labor‌intensive‌manufacturing‌such‌as‌high‌volume‌cable‌and‌harness,‌sheet‌metal,‌complex‌welded‌assemblies,‌and‌die‌casting‌–‌assemblies‌that‌require‌lots‌of‌set-up‌and‌manual‌manipulation‌–‌this‌low‌shop‌rate‌is‌worth‌a‌second‌look.‌‌Remember‌to‌take‌into‌consideration‌the‌cost‌savings‌across‌the‌entire‌value‌chain‌–‌localize‌components‌to‌reduce‌stacked‌margins.‌

Every‌component‌of‌an‌assembly‌has‌some‌amount‌of‌labor‌in‌it.‌‌When‌you‌consider‌all‌of‌this‌labor‌as‌the‌labor‌in‌a‌sub-assembly,‌this‌is‌stacked‌labor.‌If‌building‌in‌a‌low‌cost‌region,‌unless‌all‌components‌are‌sourced‌from‌there,‌you‌are‌not‌taking‌full‌advantage‌of‌the‌benefits‌of‌that‌region.‌‌It‌is‌necessary‌to‌maximize‌content‌from‌local‌sources‌in‌order‌to‌extract‌the‌lowest‌cost.‌‌Labor,‌transportation‌costs,‌and‌overhead‌must‌all‌be‌accounted‌for‌when‌playing‌the‌game‌to‌reduce‌overall‌costs.‌‌

Remember to

consider the cost

savings across the

entire value chain

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Copyright 2012 - Segue Manufacturing Services

Example: ‌A‌medical‌OEM‌is‌assembling‌in-house‌a‌complicated‌electronic‌box‌build‌assembly‌that‌has‌5%‌labor‌content.‌Many‌may‌look‌at‌this‌and‌think‌that‌it‌may‌not‌be‌worth‌moving‌overseas.‌‌However,‌most‌likely,‌this‌does‌not‌represent‌all‌the‌labor.‌When‌calculating‌the‌cost‌benefits‌of‌outsourcing‌to‌a‌low‌cost‌region,‌take‌into‌consideration‌removing‌labor‌throughout‌the‌entire‌bill‌of‌materials‌rather‌than‌just‌on‌the‌final‌assembly.‌‌Localization‌of‌components‌can‌reduce‌your‌costs‌by‌much‌more‌than‌the‌simple‌reduction‌of‌labor‌on‌the‌final‌assembly.‌‌

If‌moving‌overseas‌is‌not‌part‌of‌your‌operating‌strategy‌or‌too‌much‌of‌a‌stretch‌for‌your‌organization,‌look‌for‌a‌local‌contract‌manufacturer‌that‌leverages‌these‌lower‌prices‌into‌the‌products‌that‌they‌build‌and‌assemble‌in‌the‌United‌States.‌Have‌your‌contract‌manufacturer‌leverage‌its‌high-level‌assembly‌operation‌with‌overseas‌content‌to‌be‌competitive‌right‌here‌a‌home.

Proximity to End Markets‌

More‌and‌more‌capital‌equipment‌manufacturers‌are‌located‌in‌countries‌like‌China‌and‌India‌because‌that‌is‌where‌the‌product‌is‌being‌sold,‌local‌support‌is‌required‌and‌the‌growth‌opportunity‌in‌the‌market‌is‌anticipated‌to‌be‌tremendous‌for‌decades‌to‌come.‌‌In‌those‌cases,‌the‌move‌makes‌sense‌to‌make‌the‌investment‌for‌the‌long‌term.‌Consider‌choosing‌a‌contract‌manufacturer‌with‌locations‌in‌both‌the‌U.S.‌and‌overseas‌to‌provide‌you‌the‌benefits‌of‌global‌manufacturing,‌proximity‌to‌your‌end‌user‌and‌the‌local‌service‌and‌support‌you‌demand.

Remember,‌it‌is‌extremely‌important‌to‌choose‌carefully‌between‌local‌vs.‌overseas‌manufacturing.‌Always‌consider‌cost,‌logistics,‌cash‌flow‌and‌end‌markets‌served.‌Many‌U.S.‌companies‌that‌have‌moved‌primarily‌to‌reduce‌costs‌have‌found‌that‌the‌additional‌complexity‌and‌logistics‌costs‌have‌eaten‌away‌most‌of‌the‌cost‌savings.

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Case Study: Complex Control Cabinet Smoothly Transitions Overseas to Create Optimal Success

A‌leading‌alternative‌energy‌company‌grew‌silicon‌crystals‌into‌solar‌cells‌using‌complex‌control‌cabinets‌manufactured‌from‌end-to-end‌by‌a‌local,‌U.S.‌based‌contract‌manufacturer.‌‌With‌95%‌of‌the‌OEM‌sales‌located‌overseas,‌the‌effect‌this‌had‌on‌shipping‌costs‌and‌lead‌times‌was‌undeniable.‌‌It‌was‌apparent‌that‌moving‌the‌production‌offshore‌to‌the‌contract‌manufacturers’‌China‌facility‌would‌benefit‌the‌customer‌in‌more‌ways‌than‌one.‌‌

The‌contract‌manufacturer‌was‌tasked‌with‌closely‌monitoring‌the‌transition‌of‌the‌manufacturing‌to‌China.‌‌A‌project‌manager‌was‌assigned‌to‌oversee‌the‌operations,‌bills‌of‌materials‌were‌reviewed,‌the‌process‌was‌certified‌and‌production‌was‌ramped.‌In‌addition,‌in‌an‌effort‌to‌divert‌risk,‌the‌contract‌manufacturer‌maintained‌production‌of‌customized‌cabinets‌in‌the‌U.S.‌Having‌both‌global‌and‌local‌presence‌allowed‌for‌manufacturing‌to‌be‌allocated‌between‌manufacturing‌facilities‌in‌order‌to‌meet‌specific‌customer‌needs.

Benefits

n Labor and localized materials resulted

in a 20% cost reduction

n Proximity to the end user significantly

reduced shipping costs and lead times

n 100% first pass yield

Processes

n Cable and harness assembly

n In-house machining

n Kanban

n JIT

n Lean manufacturing

n DFT

The Essential Step-by-Step Guide to Understanding Outsourcing and Establishing a Partnership for Success

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Creating the Win-Win

In‌this‌section,‌we‌will‌discuss‌a‌good‌strategic‌alignment‌to‌create‌the‌win/win‌and‌achieve‌better‌service‌and‌response.‌‌To‌start,‌a‌customer‌considers‌outsourcing‌for‌a‌number‌of‌reasons:

1.‌Obtain skills and expertise not available in-house

2.‌Improve proximity to end markets

3.‌Lower costs

4.‌Create additional capacity

5.‌Create more (or all) variable costs in manufacturing operations and marketing support

Based‌on‌what‌you‌want‌to‌achieve‌with‌the‌relationship,‌a‌contract‌manufacturer‌is‌selected‌to‌align‌with‌this‌initiative.‌‌Alignment‌can‌come‌from‌many‌things:‌‌geographical‌presence,‌skills‌and‌capabilities‌and/or‌engineering‌expertise.‌Only‌you‌can‌make‌the‌decision‌that‌is‌right‌for‌your‌business.‌‌Partnerships,‌once‌established,‌should‌be‌considered‌long-term‌and‌strategic‌for‌both‌parties‌and‌therefore‌strong‌alignment‌becomes‌a‌critical‌success‌factor.‌‌

Next,‌it‌is‌important‌to‌recognize‌and‌accept‌that‌contract‌manufacturers‌are‌in‌business‌to‌make‌money‌–‌this‌is‌why‌they‌exist!‌‌With‌that‌being‌said,‌what‌is‌the‌approach?‌‌It‌is‌important‌to‌evaluate‌a‌contract‌manufacturer’s‌skills‌and‌capabilities,‌review‌quality‌systems‌that‌are‌important‌for‌your‌business,‌and‌understand‌their‌areas‌of‌expertise.‌For‌example,‌some‌contract‌manufacturers‌are‌better‌at‌high‌volume,‌low‌mix,‌while‌others‌are‌better‌with‌low‌to‌moderate‌volumes,‌high‌mix.

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Vertical Integration

Vertical‌Integration‌within‌a‌contract‌manufacturer‌can‌play‌a‌key‌role‌in‌the‌success‌of‌a‌partnership.‌‌The‌ability‌to‌manage‌the‌manufacturing‌of‌a‌product‌from‌start‌to‌finish‌–‌including‌machining‌parts,‌printed‌circuit‌boards,‌cable‌assembly‌and‌engineering‌support‌and‌test‌–‌to‌provide‌a‌finished‌product‌or‌sub-assembly,‌can‌result‌in‌the‌cost‌savings‌you‌are‌trying‌to‌achieve.‌‌

Early Involvement

Any‌relationship‌with‌a‌contract‌manufacturer,‌no‌matter‌the‌work‌they‌are‌providing,‌can‌be‌enhanced‌with‌early‌involvement.‌‌Knowing‌that,‌in‌general,‌90%‌of‌a‌product’s‌cost‌is‌designed‌in,‌early‌involvement‌allows‌for‌a‌contract‌manufacturer‌to‌assist‌you‌in‌designing‌for‌manufacturing‌to‌keep‌costs‌low.‌As‌an‌example,‌many‌customers‌approach‌to‌build‌or‌quote‌parts‌and‌components‌that‌are‌fully‌specified‌and‌source‌controlled‌–‌often‌from‌U.S.‌manufacturers.‌‌A‌customer‌sees‌it‌as‌an‌opportunity‌to‌save‌money‌by‌localizing‌it‌in‌China.‌‌However,‌it‌is‌very‌difficult‌for‌the‌contract‌manufacturer‌to‌localize‌the‌components‌as‌the‌U.S.‌components‌are‌already‌specified.‌‌With‌early‌involvement,‌the‌contact‌manufacturer‌can‌recommend‌components‌that‌can‌be‌localized‌in‌China,‌resulting‌in‌significant‌reduction‌of‌stacked‌labor‌costs.‌‌

Lastly,‌early‌involvement‌allows‌for‌concurrent‌engineering,‌which‌reduces‌time‌to‌market.‌‌The‌customer‌is‌still‌designing‌while‌the‌contract‌manufacturer‌is‌developing‌tooling,‌process‌procedures,‌aligning‌vendors,‌and‌vendor‌negotiations.

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How to Define Terms and Conditions to Create the Win-Win

Defining‌goals‌up‌front‌with‌your‌contract‌manufacturer‌can‌help‌properly‌establish‌your‌terms‌and‌conditions‌to‌establish‌a‌win-win‌partnership‌between‌the‌two‌parties.‌‌In‌general,‌this‌is‌what‌you‌are‌looking‌for:

In‌addition,‌the‌contract‌manufacturer‌finds‌it‌beneficial‌to‌have‌an‌annual‌contract‌with‌the‌customer‌to‌allow‌for‌better‌control‌of‌the‌manufacturing‌process,‌shipments‌and‌the‌production‌range.‌‌It‌also‌provides‌contract‌manufacturers‌the‌ability‌to‌negotiate‌with‌their‌vendors,‌taking‌advantage‌of‌economical‌order‌quantity.‌The‌annual‌contract‌doesn’t‌necessarily‌mean‌the‌customer‌takes‌on‌more‌liability‌but‌it‌provides‌the‌contract‌manufacturer‌with‌a‌better‌planning‌window.‌‌

n Lowest total cost

n Reduced Inventory

n Minimized risk of obsolete inventory

n Limited purchase order commitments

n No overproduction

n Reduced wait times and logistics costs

n Streamlined work flow

n Improved responsiveness to changes in demand

n Minimized impact of engineering design changes to manufacturing costs

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The customer can control his liability by doing the following:

Shipments based on Customer release

n No reschedules required

n Line resizing when appropriate / based on forecast

n Cancellation based on 30, 60, & 90 day windows

Customer determines production range

n For example; 100 to 150 per month

n Additional provisions for Ramp Planning

n Provides rolling six month forecast

Guidelines for defining fixed windows for reschedules and cancellations:

First 30 day window:‌‌All‌material‌and‌labor‌applied‌up‌to‌the‌stop‌date‌is‌100%‌the‌responsibility‌of‌the‌customer.

Second 30 day window:‌‌No‌labor,‌and‌only‌material‌on‌hand‌with‌lead‌times‌greater‌than‌4‌weeks.

Third 30 day window:‌‌No‌labor‌and‌only‌material‌with‌lead‌times‌greater‌than‌8‌weeks.‌Plus‌material‌that‌is‌in‌place‌due‌to‌mutual‌agreement‌for‌the‌purpose‌of‌meeting‌release‌ranges‌and‌ramp‌readiness‌plan.

Engineering Change Orders: Customer‌is‌responsible‌for‌excess‌and‌obsolete‌material‌due‌to‌ECO’s‌inside‌negotiated‌windows‌for‌reschedules‌and‌cancellations.

Key Benefits:

Annual visibility‌to‌help‌lower‌liability,‌negotiate‌best‌pricing‌and‌enter‌into‌Kanban‌agreements,

Consumption‌of‌material‌based‌on‌customer‌demand‌to‌simplify‌production‌planning‌and‌support‌and‌eliminate‌interruptions‌in‌material‌flow.

The‌most‌efficient utilization‌of‌space.

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Copyright 2012 - Segue Manufacturing Services

Putting It All Together – Integrating with the Product Life Cycle

During‌the‌course‌of‌this‌eBook‌we‌have‌learned‌that‌outsourcing‌is‌much‌more‌than‌choosing‌the‌best‌price.‌So‌how‌can‌companies‌systematically‌integrate‌all‌the‌benefits‌of‌a‌true‌outsourcing‌partnership?‌‌By‌leveraging‌a‌critical‌set‌of‌processes‌that‌already‌exist‌within‌your‌company:‌The‌Product‌Lifecycle.‌The‌objective‌of‌this‌process‌is‌to‌help‌companies‌make‌the‌right‌product‌related‌decisions‌at‌the‌appropriate‌time‌within‌a‌structured‌framework‌of‌activities‌and‌gates.‌Integrating‌HLA‌or‌turnkey‌outsourcing‌with‌a‌company’s‌Product‌Lifecycle‌encourages‌all‌stakeholders‌to‌leverage‌outsourcing‌best‌practices‌at‌each‌phase‌of‌the‌Product‌Lifecycle.

HLA and the Product Management Lifecycle

Most‌companies‌have‌a‌formal‌approach‌to‌Product‌Management‌and‌have‌a‌process‌somewhat‌similar‌to‌that‌below:

Connecting‌your‌companies’‌product‌lifecycle‌with‌a‌HLA‌outsourcing‌strategy‌can‌provide‌you‌with‌the‌lowest‌landed‌cost.‌Typically,‌the‌earlier‌in‌the‌product‌lifecycle‌you‌engage‌a‌contract‌manufacturer,‌the‌greater‌the‌yield,‌not‌only‌in‌lower‌costs‌but‌in‌decreased‌time‌to‌market‌by‌leveraging‌the‌resources,‌expertise‌and‌vendor‌relationships‌of‌the‌contract‌manufacturer.‌Often‌times‌this‌also‌reduces‌the‌need‌to‌re-iterate‌designs‌as‌potential‌manufacturing‌concerns‌are‌caught‌early‌on.‌‌‌

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Concept/MRD Phase – Getting the Document Requirements Right

Many‌of‌the‌critical‌cost‌and‌time‌to‌market‌factors‌are‌identified‌in‌the‌Concept/MRD‌(market‌requirements‌document)‌phase‌of‌a‌project.‌Partnering‌with‌a‌contract‌manufacturer‌and‌sharing‌this‌information‌early‌on‌can‌be‌the‌most‌cost-effective‌way‌to‌start‌your‌partnership.‌Much‌of‌the‌success‌at‌this‌stage‌comes‌from‌being‌able‌to‌provide‌correct‌documentation‌to‌the‌contract‌manufacturer‌and‌possible‌vendors.‌

Detailed businessplan w. cost targetsmfg. strategy andservice strategy

Complete MRD &develope high levelproduct concept

Create mfg. strategy.identify potentialcritical componentsand devlop vendor relationships

Create first bill of materials.Support Engineering in the procurement and fabricationof proto-type material

Support Engineering changes. Create “alpha” level of documentation

Create “beta level” documentationfor complete products. Build beta unitsusing system to drive material. Beginprocess specification. Create serviceparts, RMA, and spares strategy

Complete flow diagram,block diagram and all“A” release materials.Begin shipping @ “Beta”level to customer beta sites.

Collect feedback fromcustomer beta sites.Review productionmethods and materials.Hold final design review.Make final changes and launch “A” release.

HLA Touch Point

Update business plan& MRD set engineeringspecification

Prove engineering specs,MRD and business plan,check cost targets, mfg.strategy, & service strategy

Beta shipments andacceptance, begincycles of learning

Prove engineering specs,MRD and business plan,check cost targets, mfg.strategy & service strategy

Product finalization and deployment

Concept/MRDConcept/MRDConcept/MRD Initiation Design Alpha Beta Release

Product Management Phases

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The importance of concise documentation‌for‌outsourced‌components‌cannot‌be‌over-emphasized.‌Even‌the‌best‌contract‌manufacturer‌can‌only‌provide‌you‌with‌quality‌and‌repeatable‌product‌to‌the‌extent‌that‌you‌have‌provided‌the‌necessary‌documentation.‌For‌this‌reason‌alone‌it‌is‌best‌to‌engage‌with‌your‌contract‌manufacturer‌early‌in‌your‌product‌life‌cycle.‌They‌are‌intimately‌familiar‌with‌the‌necessary‌documentation‌standards‌and‌can‌assist‌you‌in‌ensuring‌that‌the‌product‌you’re‌intending‌to‌outsource‌is‌actually‌what‌will‌be‌produced.‌For‌example,‌when‌working‌with‌a‌contract‌manufacturer,‌there‌are‌tremendous‌benefits‌to‌be‌realized‌by‌producing‌an‌accurate‌bill‌of‌materials‌and‌following‌the‌tips‌below‌to‌obtain‌a‌timely‌and‌accurate‌quote.‌‌‌

Seven tips to ensure BOM Accuracy

1.‌Make‌sure‌your‌BOM‌is‌accurate!‌

2.‌Send‌your‌BOMs‌as‌an‌Excel‌file‌instead‌of‌a‌PDF.

3.‌For‌commodity‌items,‌list‌the‌manufacturer’s‌part‌number‌not‌the‌distributor‌part‌number‌–‌often‌times‌the‌contract‌manufacturer‌‌can‌get‌it‌cheaper‌and‌faster‌(e.g.,‌TYCO‌205204-4‌vs.‌distributor‌‌part‌number‌A1038-ND).

4.‌For‌components,‌provide‌manufacturer’s‌name‌and‌part‌number.

5.‌Provide‌the‌mil-spec‌for‌wire,‌not‌the‌wire‌manufacturer’s‌part‌number‌(e.g.,‌UL1569‌vs.‌Alpha‌3051)

6.‌If‌possible,‌provide‌alternate‌part‌numbers,‌it‌may‌help‌with‌delivery‌times‌(e.g.,‌MIL-W16868/1-BFB-3‌or‌UL140‌22AWG‌Red‌vs.‌Alpha‌7131)

7.‌And‌of‌course,‌legible,‌accurate‌and‌complete‌drawing‌packages‌always‌help‌to‌speed‌quote‌time!

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Initiation Phase – Analyzing the Benefits Correctly

At‌this‌point‌in‌the‌PMP‌process‌there‌is‌often‌an‌objective‌to‌determine‌the‌total‌cost‌of‌the‌product.‌It’s‌a‌good‌idea‌to‌carefully‌evaluate‌the‌real‌costs‌of‌insourcing‌vs.‌outsourcing‌sub-assemblies‌as‌part‌of‌an‌HLA‌strategy.‌

What do I measure?

$5.0M

$4.5M

$4.0M

$3.5M

$2.0M

$2.5M

$2.0M

$1.5M

$1.0M

$500K

$0

$500,000$1,000,000$1,500,000$2,000,000$2,500,000$3,000,000$3,500,000$4,000,000$4,500,000$5,000,000

Salaries

T&E Expense

Material

Facilities Costs

Consulting

Depreciation/Amortization

Other

Breakeven

$2,552,798

Understanding‌a‌business’‌breakeven‌point‌and‌the‌cost‌of‌running‌the‌business‌is‌key‌to‌determining‌an‌appropriate‌outsourcing‌strategy.‌This‌includes‌the‌benefits‌of‌leveraging‌outsourced‌manufacturing‌to‌control‌fixed‌costs‌and‌profitability.

Quarterly Breakeven EBITDA

•‌ Total‌landed‌cost‌

•‌ Number‌of‌direct‌parts‌managed‌

•‌ Number‌of‌vendors‌managed‌

•‌ Time‌to‌market‌‌

•‌ Cash‌flow‌

•‌ Inventory‌reduction

•‌ Manufacturing‌overhead‌as‌a‌percent‌of‌shipments

•‌ Fixed‌costs‌–‌has‌my‌breakeven‌gone‌down?

By‌increasing‌the‌use‌of‌outsourced‌manufacturing,‌material‌costs‌may‌increase‌but‌fixed‌costs‌will‌decrease‌at‌a‌higher‌rate.‌‌‌Leveraging‌a‌contract‌manufacturer‌will‌shift‌material‌costs‌and‌overhead‌to‌variable,‌allowing‌for‌much‌better‌control‌of‌fixed‌costs.‌‌

Knowing‌the‌breakeven‌point‌and‌leveraging‌contract‌manufacturing‌provides‌the‌ability‌to‌quickly‌get‌back‌to‌the‌point‌of‌profitability‌when‌the‌market‌shifts‌and‌immediate‌response‌is‌required.

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Design Phase – Quality and OTD

Di�erentiators

Must-haves

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10

Quality

ver y

ost

ad T ime

on

C ustomer Ser vice

C on�dentiality

US E ng. Suppor

CCustomization

Quality

On-time Delivery

Cost

Lead Time

Communication

Customer Service

US Manufacturing

Con�dentiality

US Engineering

Support

1 = Most Important10 = Least Important

Purchasing Decision Criteria: U.S.

For‌most‌companies‌cost,‌quality‌and‌on-time‌delivery‌are‌the‌top‌three‌criteria‌in‌selecting‌an‌outsource‌partner.‌In‌many‌ways‌these‌can‌essentially‌be‌viewed‌as‌the‌3‌corners‌of‌an‌equilateral‌triangle.‌‌Being‌overly‌focused‌on‌one‌is‌usually‌to‌the‌detriment‌of‌the‌other‌two.‌It‌is‌during‌the‌design‌phase‌that‌the‌final‌trade-offs/compromises‌between‌quality,‌cost‌and‌on-time‌delivery‌need‌to‌be‌established.‌Once‌a‌product‌reaches‌alpha‌or‌beta,‌it‌becomes‌significantly‌more‌difficult‌and‌expensive‌to‌alter‌the‌relationship‌that‌was‌established‌in‌the‌design‌phase.‌

When‌a‌potential‌supplier‌indicates‌they‌are‌“always‌the‌lowest‌cost”,‌it‌may‌mean‌that‌delivery‌times‌suffer‌from‌extensive‌variability‌or‌the‌need‌to‌rework‌product‌more‌often‌than‌desirable.‌Similarly,‌a‌strong‌focus‌on‌quality‌needs‌to‌be‌balanced‌with‌cost‌and‌on-time‌delivery.‌‌Generally,‌however,‌for‌most‌customers‌quality‌continues‌to‌be‌considered‌the‌#1‌reason‌to‌purchase,‌or‌is‌it?‌‌

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Customers from both the U.S. and China were surveyed separately to see what criteria was most important to them when selecting a contract manufacturer. ‌Both‌sets‌of‌customers‌indicated‌quality‌as‌the‌number‌one‌reason‌for‌purchasing‌from‌a‌particular‌vendor.‌‌However,‌for‌China-based‌customers,‌the‌2nd‌most‌important‌criterion‌was‌cost‌while‌for‌U.S.-based‌customers,‌it‌was‌on-time‌delivery.‌‌This‌is‌indicative‌of‌why‌customers‌choose‌overseas‌manufacturing.

But‌is‌it‌true‌that‌the‌number‌one‌reason‌for‌selecting‌an‌outsourcing‌partner‌is‌quality?‌Real‌life‌examples‌continue‌to‌contradict‌these‌results‌as‌suppliers‌are‌more‌often‌than‌not‌chosen‌based‌off‌of‌lowest‌price.‌This‌often‌works‌against‌the‌customer‌when‌problems‌occur‌that‌create‌production‌delays‌or‌repair‌problems‌in‌the‌field‌that‌far‌exceed‌the‌costs‌achieved‌from‌selecting‌a‌well-qualified,‌quality-oriented‌supplier.‌As‌part‌of‌the‌paradox,‌although‌costs‌often‌drive‌the‌selection‌of‌the‌contract‌manufacturer,‌the‌customer‌doesn’t‌always‌engage‌with‌the‌contract‌manufacturer‌early‌enough‌in‌the‌PMP‌to‌realize‌cost‌savings.‌Components‌are‌specified‌that‌can’t‌be‌localized‌and‌long‌lead-time‌components‌can‌drive‌up‌inventory‌costs‌and‌reduce‌flexibility.‌

Purchasing Decision Criteria: China

012345678910

US Manufacturing1 = Most Important10 = Least Important

Quality

Cost

On-time Delivery

Lead Time

Communication

Customer Service

US Engineering Support

Customization

Con�dentiality

Di�erentiators

Must-haves

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Copyright 2012 - Segue Manufacturing Services

Ensuring a Predictable Process for Success

We‌have‌now‌come‌full‌circle‌in‌our‌discussion.‌‌Early‌on‌in‌this‌eBook‌we‌stated‌that‌for‌many‌companies‌“outsourcing”‌was‌paying‌less‌for‌the‌parts‌that‌make‌up‌a‌product‌or‌sub-assembly‌during‌the‌production‌ramp‌phase.‌‌We‌hope‌we‌have‌been‌able‌to‌show‌that‌a‌successful‌outsourcing‌strategy‌includes‌low‌cost‌but‌is‌so‌much‌more,‌from‌managing‌inventory‌to‌reducing‌time‌to‌market‌to‌leveraging‌low‌cost‌manufacturing‌regions‌most‌effectively.‌If‌you‌have‌done‌your‌homework‌and‌chosen‌your‌outsourcing‌partner‌well,‌ramping‌your‌products‌from‌alpha‌/‌beta‌through‌volume‌production‌will‌be‌a‌predictable‌process‌with‌few‌surprises.‌Margins‌will‌improve‌and‌profits‌will‌go‌up.‌Both‌you‌and‌your‌outsource‌partner‌will‌benefit‌from‌a‌win-win‌relationship‌and‌can‌look‌forward‌to‌future‌work‌together.‌‌

For more information on outsourcing and to continue

the discussion, please contact Segue Manufacturing

Services at [email protected] or visit our blog at

www.segue-mfg.com/blog

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About the author:

Peter J. Frasso

Peter‌was‌past President/CEO with Segue. Prevously he was the

Executive‌Vice‌President‌and‌Chief‌Operating‌Officer‌at‌FEI, and Senior

Vice‌President‌of‌Global‌Operations‌at‌Brooks‌Automation.In‌addition,‌he‌held‌executive‌level‌positions‌at‌Lightpoint‌Communications‌and‌Varian,‌Inc.‌‌At‌Varian,‌Peter‌led‌the‌division‌to‌be‌twice‌named‌as‌one‌of‌Industry‌Week’s‌Best‌Plants‌in‌America,‌Winner‌of‌the‌Massachusetts‌Quality‌Award.‌Currently,‌Peter‌serves‌as‌a‌Director‌for‌Lytron,‌Inc.‌and‌a‌member‌of‌the‌Technical‌Advisory‌Board‌for‌Metrosol,‌Inc.‌‌