INTERNET

MARKETING

What is Internet

Marketing?

Internet marketing refers to the

strategies that are used to market a

product or service online, marketing

strategies that include search engine

optimization and search engine

submission, copywriting that

encourages site visitors to take action,

web site design strategies, online

promotions, reciprocal linking, and

email marketing – and that‟s just

hitting the highlights.

1. Create a Keyword

Strategy

You must:

Understand what a keyword is

Why it is necessary to build a keyword

strategy

How to create a keyword strategy

2. Optimize Your Website

You must:

Familiarise yourself with Search Engine

Optimisation (SEO)

Test your SEO with WebsiteGrader.com

or another SEO testing tool

Understand the nine (9) key elements of

on-page website optimization

Avoid „keyword stuffing‟

Improve off-page SEO with Inbound

Links

3. Create Blog and

Other Content

Explore business blogging

Set up a blog

Utilise the key components of a

great blog post

Decide what to blog about

Convert Blog visitors to leads

4. Promote Content and

Participate in Social

Media

Monitor Social Media

Get acquainted with New Media

and Web 2.o tools

Utilise Twitter, Facebook,

LinkedIn, YouTube and other Web

2.o tools

5. Convert Site Traffic

Into Leads

Decide on Your Offer

Create Calls-to-Action

Create Landing Pages

Test, Measure and Iterate

6. Nurture Leads With

Email Marketing

Email Marketing Best Practices

Explore ways to keep your leads

engaged

7. Be Mobile-Friendly

Optimise for Mobile

Consider Mobile Optimisation

8. Analyse and Refine

Strategies

Implement an Analytics

Programme

Identify Opportunities

Set a Metric for Success

Refine

Evaluate

Reference

www.hubspot.com:

“Essential Step by Step Guide

to Internet Marketing”

www.youtube.com:

“Social Media Marketing in 3

minutes”