THE ECOchallenge

Tips for creating and implementing cost effective behavior change programs for

your campus

Steve MitalUniversity of Oregon

Director of Sustainability

2011 AASHE ConferencePittsburgh, PA

http://uoecochallenge.org/

Institutional Profile

Institutional Profile

• 295 acres• 6.5 million sq. ft. of building space• 24,000 students• 4,000 employees• $750 million annual budget

YEAR ONE STRATEGY(Build inexpensive pilot without much help)

• Cost to build website - $6,500

• Time to build - 30 days

• Staff time – 20 hours

• PROMOTION PLAN

• PARTICIPANTS: 200

YEAR TWO STRATEGY (Leverage Year One success with institutional partnerships)

•ALUMNI NETWORK

•ATHLETIC DEPARTMENT

• LOCAL RADIO STATION

ELEMENTS OF A SUCCESSFUL PROGRAM

• ATTRACTIVE WEBSITE WITH EASY REGISTRATION

• PLAN TO DRIVE TRAFFIC TO WEBSITE

• TOOLS FOR REFLECTION / SOCIAL MEDIA OUTREACH

• RECOGNITION

A SENSE OF URGENCY

Explore the “Power of Partnerships” and meet your international colleagues!

at the

International Sustainable Campus Network’s

6th Annual Conference

June 19-21, 2012University of Oregon

Eugene, Oregon