The “Do-It-Yourself” Television Genre

By: Jamie Pehl&

Adrien Everest

Examples

• Food Network

• TLC Trading Spaces While You Were Out Clean Sweep

Semantic Components

• Roles (gender, family, etc.)• Setting • Imagery (bright and fun)• Plot / Storyline• Themes

I can’t do this. I’ll get help. Now I can do this!!

Target Audience

• 25-45• Homeowners• Active and Modern• Medium Income

Values

• The American Dream• Improvement• Independence• Order• Working on a Budget• Teamwork• “You can do anything you put your

mind to.”