The Digital FanscapeCiarán Brennan

Communications Director, Sports Interactive

What is Football Manager?

What is Football Manager?

Secondary school University Responsibilities

The FM ‘Fan Belt’

20,000 (active UPM)

152,000 (plus 60,000 MJ)

208,000

889,000 (likes)

3,700,000 (UU)

25,700

19,000

7,500

LAPSED/SHIFTEDNEVER CONNECTED

TWO

-WAY

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RSAT

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ON

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AY (B

ROAD

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The Digital Fanscape

How We Work Now

• It’s all about content• Video (where appropriate)• Short-form

• Benefits over features• Sharable• FM-related• User-generated

Thanks!@CiaranSI