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The Digital Experience‘How Technology, Data and AI are transforming Live Events’

October 24th 2019

Event Marketing Conference – Athens, Greece

Gavin Downes – Head of Strategy & Planning @ Clive

TechnophobeorTechnophile

Which one are you?

About Me

About Me

Career Timeline

About Me

Winners of "The Best Event Management Company" The Event Industry Awards 2019!

Top 50 UK event agencies of 2019 C&IT Magazine

Best Places to Work in NYC Crain’s

Special Commendation: UK Agency of the Year C&IT Awards // Ranked

16th: Top 100 Fastest Growing The Sunday Times Profit Track 100 // Top 20

incentive agencies of 2019 C&IT Magazine // 50 Top Event Companies

Special Events // Top 100 Agency IT List Event Marketer // Top 200

Marketing Agencies Chief Marketer // Best Place to Work in Events Event

Marketer,

Chief Marketer, Quantum Workplace

OUR PEERS IN THE INDUSTRY ARE CLEARLY FANS OF CLIVE

After establishing ourselves in London, Clive expanded to Dublin and then into the US and APAC; with hubs in New York, Los Angeles and Singapore. We now have a truly global footprint where we provide an unparalleled service, across the world.

Clive & FIRST have over 350 employees worldwide and >$100m in annual revenues.

OUR GLOBAL REACH

To be at the forefront of engaging audiences through creative, experience led communications.

OU

R M

ISSI

ON

?

ANYTHING ELSE?

OUR VALUES

CONSTANTLYINQUISITIVE

OPERATIONALLYEXCELLENT

GREAT AT RELATIONSHIPS

ALWAYSCREATIVE

SERIOUS FUN

ProductionStrategy

ClientServicesCreative

The Digital Landscape 21st Century Tech, Data & AI

Are we living in a Phygital world?

Phygital: (physical + digital)

It is a marketing term used to describe the combination of digital and real-life experiences, brought together to benefit the consumer. It is about seamlessly integrating marketing efforts across the physical and virtual spaces.

What is the role of technology in live events?

Embrace the power of technology, data and AI.

The Benefits

Better Data Management

More Audience Engagement

Increased Productivity

Are you embracing technology in your event planning?

What does data mean to

Event Marketers?

• 54% of Event Marketers believe that better event data analysis

would increase audience quality.

• 62% of Event Marketers use event data to measure overall

event success and enhance future experiences.

• 74% of Event Marketers use event data to inform event

strategy and planning.

• Over 60% of businesses use event data for overall product

development.

The Delegate Journey

Event touchpoint mapping.

How do we know to select the right tech solutions ?

Web Engagement

Tools

Bluetooth

Facial Recognition

Holographic Content & Mapping

Virtual & Augmented

Reality

Mobile Apps

NFC & RFID

Wearables

LiveSocial Walls

Social MediaContent

Beacons

Chatbots

Tactile Free Interfaces

Internet of Things

Voice Activation

How can we plan better to leverage technology?

Key Success factors

How to improve experiential event planning.

1. Set your objectives.

2. Map the Delegate Journey.

3. Identify the key

experiential touchpoints.

4. Pick the right tech solutions.

5. Measure data and set benchmarks.

Now for some audience engagement!

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#EM2019

5 Top Technologiesin 2020

What is holding us back?

We need to be comfortable being uncomfortable?

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Clive (Dublin)

The Brickhouse,

Block 1, Clanwilliam Court,

Mount Street Lower, Dublin

Thank you.

Clive (London)

Axe & Bottle Court70 Newcomen StreetLondonSE1 1YT

Clive (New York)

630 Ninth Avenue, Suite 310, New York, NY 10036 USA