the digital content industry in spain
TRANSCRIPT
2012 EDITION
The Digital Content Industryin Spain
Annual Report 2011
CONTENTS
Digital Content Industry
Video games sector
Music sector
Cinema and Videos Sector
Audiovisual Sector
Publishing Sector
Digital Advertising Sector
Driving Digital Content
Trends and forecast
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2
3
4
5
6
7
8
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Digital Content Industry
1.
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1010000111011
Turnover in the digital contentindustry was €8,553 million
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Despite this figure, which breaks with the growing trend of the last fewyears, the rapid growth in the digital content industry stands out.
Source: ONTSI (Spanish Observatory for Telecommunications and the Information Society) Digital Content in Spain, 2011
Turnover in the digital content industry: evolution 2005-2011 (M €)
CAGR 2005-2011 (%): 15%
0011001111
0110111110
0101011010
3,703 3,832
4,971
6,033
8,863
8,924 8,553
3.5%
29.7%21.4%
32.7%
11.5%-4.2%
2005 2006 2007 2008 2009 2010 2011
The audiovisual sector is the industry driver, accounting for 43.6% of turnover
Digital Content in Spain, 2011
€M
5
43.6%
8,553
Radio and television programming and broadcasting activities (audiovisual)
Cinema, video and television programme activities
28.2%
Online advertising
Book and newspaper publishing and other publishing activities
Video games
Sound recording and digital editing activities
Other information services
WWW
i
10.5%
5.8%
1.3%
2.2%
8.3%
Breakdown of sales* in the digital content industry by sector in 2011 (*% of the total sales in the digital content industry)
Source: ONTSI
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0110111110
0101011010
In the cinema and video, music and audiovisual sectors the digitalisation rate is above the average of 52.8%
Digital Content in Spain, 2011
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Publishing sector
10.4%
89.6%
% digital
% non digital
Music sector
% digital
% non digital
44.2%
55.8%
Cinema and video sector
% digital
% non digital
26.8%73.2%
Audiovisual sector
% digital
% non digital
9.5%9.4%
90.5%
Digitalisation rate by sector 2011
Source: ONTSI
(% of the total sales for each sector)
0011001111
0110111110
0101011010
Video games sector
2.
576
719744
633
575
499
2006 2007 2008 2009 2010 2011
Digital Content in Spain, 2011Source: ADESE
Income from sales of video games (software) in Spain: evolution 2006-2011
(and % of income from sales of video games)
Sales of video games fell by13.2% compared to 2010
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24.8%
3.4%
-14.8%
-9.2%
-13.2%
2011
CAGR 06-11 (%): -2.8% Growth 2006-2011: -13.4%
Music sector
3.
20102011
190€M
192€M
10
-1.3%
Digital music brought in a salesturnover of €190 million
Digital Content in Spain, 2011Source: ONTSI
Downloadable music represented 35.6% of all digital business (20.5percentage points more than in 2010).
Cinema and Videos Sector
4.
12
Digital business sales turnover in the cinema and video sector reached €2,412 million
Digital Content in Spain, 2011Source: ONTSI
This sector is still second in terms of highest contributions to the total sales,contributing 28.2%.
Cinema, video and television
post-production 49.8%
Cinema screenings
10.5%
Cinema and video
production 14.4%
Production of TV programmes
10.5%
Cinema and video
distribution 14.6%
Distribution of TV programmes
0.1%
Audiovisual sector
5.
4,124.3 4,015.23,733.2
-3%-7%
-100000%
0%
100000%
200000%
300000%
400000%
500000%
20102009 2011
Digital Content in Spain, 2011
In 2011 the audiovisual sector* was marked by the increase in the number of channels and audience fragmentation spreading over more channels
Source: CMT (Telecommunications Market Commission)
Income from television activities in the audiovisual sector: 2009-2011 (M €)
Sales in television activities reached €3,733 million
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This decrease in sales was caused by the fall in advertising, which had a direct effect on freeview television
*For the purposes of calculating the digital sales figure for this sector, this study only takes into account thefigure corresponding to television programming and broadcasting, whether paid or freeview, which has beencarried out digitally since 2010
2011
Publishing sector
6.
20102011
708€M
778€M
-10.2%
Digital business sales* in the publishing sector reached €708 million
Digital Content in Spain, 2011Source: ONTSI
*Digital publishing in the publishing sector includes: books, phone or address directories and guides,newspapers, magazines and other publishing activities (such as the online versions of catalogues,photographs, illustrations, cards, postcards and posters, prints of artwork, advertising material, otherprinted material and the publishing of statistics and other information).
According to data from the Observatorio de la Lectura y el Libro (Spanish Reading and Books Observatory) the percentage of digital readers has increased from 48.6% at the beginning of 2010 to 52.7% at the end of 2011
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Digital Advertising Sector
7.
WWW
Digital Content in Spain, 2011Source: Infoadex
Investment in Internet advertising rose to €899 million, a growth of 12.6%
Investment in Internet advertising is the third highest, behind television anddaily newspapers
18CAGR 06-11 (%): 23.7% Growth 2006-2011: 190.0%
55.4%
310.4
482.4
610.0654.1
798.8
899.2
26.5%
7.2%22.1%
12.6%
0
100
200
300
400
500
600
700
800
900
1000
20102009200820072006 2011WWW
WwwWWW WWW
WWWWWW
Driving Digital Content
8.
@
Digital Content in Spain, 2011
The Digital Agenda for Europe comeswithin the Europe 2020 Strategy, drawnup by the European Commission andpublished in March 2010.
The Digital Agenda for Spain initiative
Source: prepared by ONTSI (Spanish Observatory for Telecommunications and the Information Society)
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The development of the DigitalAgenda for Spain initiative was ledby:•The Ministry of Industry, Energy andTourism•The Ministry of Finance and PublicAdministrations•The participation and collaborationof all partners involved.
@
Digital Content in Spain, 2011
Driving digital content in Spain
Objective 2.3 Promoting the production and distribution of digital content over the Internet. Measures:
Designing a Comprehensive Plan for the Digital Content Industry in Spain in 2013.
Simplifying copyright rules for using content digitally.
Simplifying conditions for reusing information from the Public Sector.
Facilitating the development of companies focusing on the creation, production or distribution of digital content.
Developing an Exports and Internationalisation Strategy for the Spanish digital content industry.
Promoting the creation and evolution of codes of conduct for digital content, together with the rest of the partners involved.
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Trends and forecasts
9.
Edificio BroncePlaza Manuel Gómez Moreno s/n28020 Madrid. Spain
Trends The future of the digital content industry in Spainwill be marked by the following general trends:
• Rapid development of high-speed networks overthe next few years and rollout of fourth generationmobile networks.
• Growing competition in access devices, formobile telephones as well as for tablets, smart TVsand set top boxes.
• Need to create standards for these newdistribution platforms, which will facilitate thedevelopment of applications and bring down costsfor content providers.
• Content is what matters. The market will revolvearound who has the distribution rights and theoptimisation model for content distribution. 23
Edificio BroncePlaza Manuel Gómez Moreno s/n28020 Madrid. Spain
Tel.: 91 212 76 20 / 25Fax: 91 212 76 35www.red.es
Thank you very much