the difficulties to make strategies happen
TRANSCRIPT
You think your
employees have a clear
vision of your Strategy ?
Discover how it looks for
them while implementing it….
59% of all questioned marketing
managers are dissatisfied with
how sales staff implement strategy
MARKETING :
Our strategies are good,
but our sales staff go to
the wrong customers
and can only sell based
on price
43% of all questioned sales
managers are dissatisfiedwith the support provided by marketing
SALES :
Our strategies are
impractical - they are
created in ivory towers.
Competitors are
cheaper and have better
products
The difficulties to make strategies happen……
Your strategy As understood by
the sales manager
Interpreted by first
line managers
Transformed by
admin staffApplied by sales
forces
Re-established by
service people
