The Development of Mobile Apps Companies

UE4A

1098200020

Annabelle Lee

Proposed Research Topic

Find out how designers make money by Apps

Purposes

What are the ways customs prefer?

Will those successful ways let them move on in the future? 

If those ways succeeded, were there another ways can be a good strategy too?

May the Apps be used by people continuously in the future? 

Purposes

Realize more

Be more conscious of the strategy

Whether those ways is available

The designers can survive continuously and lastly by the way or not.

Background

Five directions: Service Culture Convenience Government agency Hardware& Telecommunications

The Development in Taiwan

Scope

During the winter vacation (Jan.14 ~Feb.1)

One hundred pieces

Teenagers, college students and adults

Theoretical framework

Trends:

Be stronger

Having more open resources

Be more technical

Theoretical framework

Apps for Charges In-App Purchase In-App Advertising Combination of Reality

Four Main Ways:

1. Research about the ways

2. Do the questionnaires

3. Summarize some comments & information

Method

Three Main Points: Whether the customers are interested Why they are willing to pay What are the factors?

Survey Questionnaire

Limitations

The survival of the ways More focus in Taiwan Just a forecast

References

http://mag.chinatimes.com/mag-cnt.aspx?artid=8128 http://www.google.com.tw/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CC4QFjAA&url=http%3A%2F%2Fwww.moeaidb.gov.tw%2Fexternal%2Fctlr%3FPRO%3Dfilepath.DownloadFile%26f%3Dnews%26t%3Df%26id%3D2817&ei=gSiZUPHGD66fmQW_94GADA&usg=AFQjCNE_13gcSG_6truVXI0afAQfsPzf1A&sig2=_xB__v-dKMrMpnjMZ2pzRQ

Adrian Holzer and Jan Ondrus, Trends in Mobile Application Development, p.59