the design and implementation of an electronic ticket package system for tourism services
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ENTER 2015 Research Track Slide Number 1
The Design and Implementa>on of an Electronic Ticket Package System for
Tourism Services
Yi-‐Chia Chiua,Kuo-‐Shu Luoa, Chih-‐Wei Chao a, Shu-‐Ping Lua, and Chi-‐Hua Chenb
aService Systems Technology Center Industrial Technology Research InsAtute, Taiwan { sandrachiu, JonesLo, piF, dolinlu }@itri.org.tw
bTelecom Laboratories Chunghwa Telecom Co., Ltd., Taiwan
ENTER 2015 Research Track Slide Number 3
Outline • Introduc>on • Issue • Methodology • Electronic Ticket Package System (ETPS) • Case Study • Conclusions • Follow Ac>ons
ENTER 2015 Research Track Slide Number 5
Introduc>on • The predicAon report from World Travel and Tourism Council (WTTC)
indicated that the number of jobs from travel and tourism industries in the world will be more than 125 million by 2023.
• Moreover, United NaAons World Tourism OrganizaAon (UNWTO) clearly reported that the substanAal growth of tourism acAviAes was the remarkable economic and social phenomenon of the past century.
• The free independent travel has become a main trend.
Source: UNWTO, Tourism Highlights, 2014 Edition
UNWTO Tourism Towards 2030: Actual trend and forecast 1950
ENTER 2015 Research Track Slide Number 6
Introduc>on • However, the tourists o\en have the Ame and financial
constraints on tour plans and travel package selecAon. • For solving this challenge, an Electronic Ticket Package
System (ETPS) is proposed to integrate the informaAon of tour, business, and transportaAon for tourism service supplement.
• Furthermore, travellers can have the low-‐cost and convenient tour packages with group travel discounts. – Service providers and travel agencies can provide precise product
recommendaAon services to increase their sales and revenues in accordance with the analyses of consumers’ behaviour and demands.
ENTER 2015 Research Track Slide Number 12
Spot Issues: • Too much tourism • Traffic Jam • Air PolluAon Tourism Issues: • Tourism need a funny, cheap, mulA-‐choice, and safety tour.
Travel Agent Issues: • Spend too much Ame to negoAaAon with Room, Restaurant, Car, Spot & Guider
Small Store Issues: • Don’t have markeAng resource to foreign
ENTER 2015 Research Track Slide Number 16
Traffic Control System
Tour Guide
System
Social Media System
E-Ticket System
ENTER 2015 Research Track Slide Number 18
ETPS
Travel Agent
Golden Products
& Additional Selections
Customer
Store
Bank
Host Search & Buy Products
Combine Products
Upload Products
Store Store
ETPS: Electronic Ticket Package System
Verify & Give Products / Service
Protection by Law
ENTER 2015 Research Track Slide Number 19 19
可藉由郵寄或實體取貨的⽅方式取得卡⽚片 交通載具à商業服務à⾃自組遊程(房、餐、⾞車、景、導)彈性規劃 雲端⼀一指搞定
透過⼿手機即時了解套票產品資訊與使⽤用狀況,取得在地消費優惠
2.便捷取卡
網路購買à網路付款 à卡⽚片郵寄到家
網路購買à現場付款 à現場取卡
交通體系 (⾞車)
商業體系
(房餐景導)
IN
現場購買付款 à現場取卡
1.交通與商業⼀一卡通(2C)
⼀一卡通
3.當地便捷的加購優惠服務(App)
優惠引導/ 加購服務 便捷使⽤用優惠
ENTER 2015 Research Track Slide Number 20
Commercial Products Cloud Verification
Transportation Service
Offline Registration
Workable for Multi-Smart Card
Readers of Electronic Ticketing
• Service providers can provide the informaAon of standard and promoAon products and services via this system
20
The Overall Concepts of ETPS for Tourism Services
Tour
Shopping
Transportation
Accommodation
Food
ENTER 2015 Research Track Slide Number 21
The architecture of ETPS • The five main
components – End User ApplicaAon – Service Provider
ApplicaAon – Electronic Ticket
Package Sale Server – Travel Agency
ApplicaAon – Electronic Ticket
Package Management Server
Service Provider APP
Electronic Ticket Package Management Server
TravelAgent mgmt.
StoreMgmt.
Product contract mgmt.
Packagesmgmt.
Promotionactivity mgmt.
Customerbehavioranalysis
Salesmgmt.
Device/Readermgmt.
Smart Card mgmt.
Accounting report mgmt.
Third Party Payment
mgmt.
Electronic Ticket Package Sale Server
Generic package module
Dynamic Package module
Promotion activity module
Smart Card mgmt.
Accountmgmt.
Travel Agency APP
Package-sellingmodule
Refundmodule
InquirySmart card
records
Product verification
module
Express verification
moduleRedeem reports
End User Application
Package Tour List
My Packages
My card mgmt.
Hot spotsService
promotion module
ENTER 2015 Research Track Slide Number 22
Case Study • In experiments, a case study for Sun Moon Lake NaAonal Scenic Area in Taiwan is given in this study. – Travellers can use the end user applicaAon in smartphone to get the low-‐cost and convenient tour packages with group travel discounts.
– Service providers and travel agencies can provide precise product recommendaAon services to increase their sales and revenues in accordance with the analyses of consumers’ behaviour and demands.
ENTER 2015 Research Track Slide Number 23
Case Study • The service scenarios for Sun Moon Lake NaAonal Scenic Area in
Taiwan
Preparation
Plan a trip
On a trip
Upload product information Handle transportation service issue
Revise firmware of bus devices
Travel agent design packages * Sync offline data.
Customers browse website Order the package service *ATM for online shopping * Cash for on site shopping
Customer APP Cloud verification in store APP Offline registration on transport Offline data sync.
Get special discount for packages Deliver new cards Assign package order to customers’ old cards
Check package content
Scenario
Customer How to assign to cards Cloud verification in store Offline registration
NFC device in stores card reader on the bus
Create packages in e-ticket portal Set up offline data sync mechanism.
Regular upload transportation data
Cloud: assign in portal site
Offline: smart card reader
Get the product
ENTER 2015 Research Track Slide Number 25
The Electronic Ticket Packages
eTicket Platform Website
eTicket Packages
ENTER 2015 Research Track Slide Number 27
Conclusions • Designing a system to saAsfy tourists’ requirements with
LBS(locaAon based service) applicaAons is an important issue • Therefore, this study proposed an Electronic Ticket Package
System to integrate the informaAon of tour, business, and transportaAon for tourism service supplement.
• Customer SaAsfy up to 86% by quesAonnaire. • Stores increase 5~20% revenue in our alliance.
ENTER 2015 Research Track Slide Number 28
Luo Kuo-Shu (Jones) [email protected] 886-930-064-926 ITRI, Taiwan