the dentsu way
DESCRIPTION
The Dentsu Way. December 1st, 2011. Insert File: Innovation_history.mpg (Note: no sound; Tim’s voiceover only). DENTSU NETWORK GLOBAL. - PowerPoint PPT PresentationTRANSCRIPT
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The
DentsuWayDecember 1st, 2011
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Insert File:Innovation_history.mpg
(Note: no sound; Tim’s voiceover only)
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DENTSU NETWORK GLOBALToday, Dentsu operates in 94 countries on behalf of more than 6,000 clients. We are the fastest-growing network in the western hemisphere, and around the world.
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TRADITIONAL HOLDING COMPANY
Holding Company
Shareholder
Galaxy of Agencies
CLIENT
Lead Agency
The Network
DENTSU’S MODEL
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1) Attract the Best Talent
2) Inspire ‘Good Innovation’
3) ‘Cross Switch’Integrated Communication
Design
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1) Attract the Best Talent
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2) ‘Good Innovation’
ENTREPRENEURSHIP
IDEAS TECHNOLOGY
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[+ Value]
Brand
[+ Interaction]
Consumer
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EVERYTHING IS CHANGING
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Social Media Is A Dialog
Steer the Conversation
Listen
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ly.mpg
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‘Reach & Frequency’
+
‘Depth & Relevance’
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3) Integrated Communication Design
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Insert File:Verizon Case Study
MB.mpg
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[Source: Mary Meeker Web 2.0 ’11]
Inn
ovati
on
Time
How Will Mobile
Evolve In The
Future?
Mobile Is Still Early
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THOUGHT LEADERSHIP
Digital Couponing PlaybookSocial Commerce PlaybookMobile Marketing PlaybookSocial Marketing Playbook
http://blog.360i.com
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THANK YOU