The Death of the Common Job

Description: How to Up Your Hiring Game

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Jenny HardingVP of People

at WeddingWire

Justin KellerDirector of Growth

at Jazz

Today’s Speakers

Confidential and Proprietary © Glassdoor, Inc. 2008-2015

Eileen WuTechnical Recruiting Specialist

at Glassdoor

Agenda• Optimize job descriptions (and job titles) for search

• Communicate company culture, values and work-life balance

• Attract the right talent

• Tailor job descriptions for mobile

• Live Q&A

Confidential and Proprietary © Glassdoor, Inc. 2008-2015

Think Likea Search Engine

Confidential and Proprietary © Glassdoor, Inc. 2008-2015

Titles Are Serious Business

Instead of:

• Rainmaker

• Brand Ninja

• Happiness Hacker

• Quota Crusher

Try:

• Salaried Account Executive

• Social Media Specialist

• Human Resources Manager

• Sales Development Rep

Confidential and Proprietary © Glassdoor, Inc. 2008-2015

Location of Role

Confidential and Proprietary © Glassdoor, Inc. 2008-2015

CommunicateCulture and Values

Confidential and Proprietary © Glassdoor, Inc. 2008-2015

Confidential and Proprietary © Glassdoor, Inc. 2008-2015

Do You: Showcasing Culture and Values

Attract the Right People

Confidential and Proprietary © Glassdoor, Inc. 2008-2015

Performer Dimensions

Build a Role Model

Prioritize for Performance

Set Expectations

Be Judicious

Confidential and Proprietary © Glassdoor, Inc. 2008-2015

Profile Before You Promote

Instead of:

• Build campaigns for lead generation to fill sales lead pipeline

Try:

• Be loved by sales and valued as the top lead generator by our CEO

• Create and implement compelling lead generation campaigns to fill the sales pipeline

Confidential and Proprietary © Glassdoor, Inc. 2008-2015

Highlight the Role’s Impact

Tailor Descriptions for Mobile Viewing

Confidential and Proprietary © Glassdoor, Inc. 2008-2015

Jobs on the Run

Confidential and Proprietary © Glassdoor, Inc. 2008-2015

30%chance your job description will be viewed from a mobile device

ExperimentsAren’t Only forChemistry Lab

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AB TestingConfidential and Proprietary © Glassdoor, Inc. 2008-2015

Test What Works Best

A Bor

StandardizeThe Process

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•Basic department templates

•What are the “must haves”?

•Designated Dave (the reviewer)

•Tracking

Make a Blueprint

Confidential and Proprietary © Glassdoor, Inc. 2008-2015

Confidential and Proprietary © Glassdoor, Inc. 2008-2015

Need Further Inspiration?

Google Stalk

Competitive Intel

Track Clicks

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Using Jazz + GlassdoorTogether

+

Q & A

Confidential and Proprietary © Glassdoor, Inc. 2008-2015

Thank You.