Citation Inconsistency

1

SEO

Ideally, your NAP (your Name, Address, and Phone number) should be consistent across the web for SEO purposes.

Solution

1. Dynamic Number Insertion

Automatic number insertion based on the visitor.

The data is not indexed by search bots.

2. Semi-consistency

Your NAP consistency does not have to be perfect. Keep the same number within ad campaigns. That’s enough.

6 8

4

0

6

+

0

2

To avoid shady SEO practices, educate yourself on how call tracking works.

Your SEO Guy Holding Onto Your Numbers

Solution

Make sure any contract you have with an external marketing team addresses the ownership of numbers generated for call tracking purposes.

3Dirty Numbers

Sometimes, the call tracking system might generate a new phone number that used to belong to an old company. This leads to wrong numbers.

Solution

To check if a number is indexed by Google, do a search of the number in quotation marks.+562820326

4

Most regulations only require that the caller know their conversation is recorded. *

This does not qualify as legal advice. Do your own homework!

Legal Concerns

Solution

Before you start recording phone calls, check the regulations in your state or country.

Learn More About The Ultimate Guide For Call Tracking Here: www.man.digital/ultimate-call-tracking-guide

SOURCES:

Digital Media Law - “Recording Phone Calls and Conversations”www.thinkwithgoogle.com - “The Role of Click to Call in the Path to Purchase”www.lesseverything.com - “Adding a phone number to LessAccounting increased our paid user base”Search Engine Journal - “What Is Call Tracking And Why Should I Care?”www.blumenthals.com - “Guide To Using Call Tracking For Local Search”Hubspot - “Why MarHubspot - “Why Marketing Agencies Should Add Call Tracking to Their Services”Invoca - “The Digital Marketer’s Ultimate Guide To Call Intelligence”

www.man.digitalwww

THE DANGERSOFCALLTRACKING

Call tracking involves the automatic analysis of phone conversations, pre-recorded voice menus, and auto-scheduled call flows that you can use with marketing automation.