the cutting edge of mobile
TRANSCRIPT
The Cutting Edge of Mobile
Mobile Panelist
Maya Mikhailov EVP/ CoFounder GPShopper@gpshopper
In addition to leading mobile strategy for GPShopper, an award-winning mobile platform, Maya is also an Adjunct Professor at NYU, where she specializes in Mobile Strategy and Planning.
Michael BeckerMarket Development & StrategySomo Global@mobiledirect
Michael is driven by a passion for entrepreneurship, evangelism and scholarship. He is dedicated to a life of learning and helping others achieve success through mobile.
David GalanteSr. Product ManagerExactTarget@davidgalante
David has been working on mobile technology for 15 years. While at Motorola, PacketVideo and Alcatel-Lucent he’s seen the mobile market transform and is excited about the future!
Hasan ElkomeyDirector of Digital StrategyMobile Fusion@mobile_fusion
Hasan oversees business strategy development in mobile, social media, and multichannel marketing. He plays a key role in overseeing cross-disciplinary strategy group, providing user-centric marketing.
THE MOBILE CONVERSATION SHOULD FOCUS ON WHERE TIME IS SPENT
ENGAGEMENT THE NORTH FACE
24 minutes of monthly engagement per user
IBEACONS – THE REVOLUTION IN LOCTION EXPERIENCE
‘Wear it’ examplesWear It:
‘Scan it’ ExamplesScan It:
ISIS Mobile Wallet
‘Share it’ ExamplesShare It:
Augmented Reality: Use Mobile To Enhance Brand + Sell More
http://www.youtube.com/watch?v=4erNe_NpdyE
IKEA
New Devices and Contexts
• Source: Google Internal Data, 2011. % of each platform’s traffic shown hourly for one day. Does not indicate absolute or relative traffic volumes.
12:0...
1:00 AM
2:00 AM
3:00 AM
4:00 AM
5:00 AM
6:00 AM
7:00 AM
8:00 AM
9:00 AM
10:0...
11:0...
12:0...
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM
8:00 PM
9:00 PM10:0
...
11:0...
Tablet Mobile Desktop
Day EveningMorningNight
Hourly Distribution of Searches by Platform(doesn’t reflect absolute traffic volume)
Mobile In-Store
Research provided by Google
Thank You!
Questions?
Maya Mikhailov EVP/ CoFounder GPShopper@[email protected]
Michael BeckerMarket Development & StrategySomo Global@[email protected]
David GalanteSr. Product ManagerExactTarget@[email protected]
Hasan ElkomeyDirector of Digital StrategyMobile Fusion@[email protected]