the cult of work - bill boorman - talentnet live dallas 2013
DESCRIPTION
Bill Boorman Presented at the TalentNet Live Dallas Conference at Pizza Hut HQ 9/13/13TRANSCRIPT
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THE CULT OF WORK@BILL BOORMAN
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WHAT IS CULTURE?MY DEFINITION: THE FEELING PEOPLE HAVE ABOUT THE COMPANY THEY WORK FOR THAT INFLUENCES BEHAVIOUR, PERFORMANCE AND A SENSE OF PURPOSE AND BELONGING
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SOME PEOPLE WORK FOR COMPANIES WHILST OTHERS FEEL A SENSE OF BELONGING. A PART OF THE “CULT”
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CAN A “CULT” BE REPLICATED?
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WHAT PART DOES HR & RECRUITING PLAY?
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EMPLOYMENT BRANDING IS BEING ERODED BY EMPLOYEE BRANDED
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EMPLOYMENT BRANDING & EVP = WHAT WE WANT PEOPLE TO THINK WE ARE
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EMPLOYER BRAND = WHAT WE THINK OUR PEOPLE THINK ABOUT WORKING HERE
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CULTURE BRAND = HOW PEOPLE FEEL ABOUT WORKING HERE
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SHOW ME DON’T TELL ME
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THERES NO SUCH THING AS A BAD CULTURE, JUST A BAD CULTURE FIT
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FIT BEGINS WITH UNDERSTANDING YOUR UNIQUE CULTURE
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METHODOLOGY• SOCIAL MEDIA MONITORING
• LISTENING TO WHAT EMPLOYEES ARE REALLY SAYING
• SENTIMENT RANKINGS
• IDENTIFYING THE REAL “CULTURE BRAND”
• COMPARING THE PUBLIC CONTENT WITH SENTIMENT
• 14 SITE VISITS AND OBSERVATIONS
• 120 INTERVIEWS
• SEARCHING FOR WHAT MAKES A CULT
• IDENTIFYING TRENDS AND UNIQUE FEATURES
• 50 GLOBAL AND LOCAL BRANDS
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UNIVERSUM
THE BATTLE FOR BRAINPOWER
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A STUDY OF THE TOP BRANDS STUDENTS WANT TO WORK FOR IN 12 COUNTRIES
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THE TRENDS• COMMUNAL TIME
• SMALL TEAMS/PROJECT BASED
• ACCIDENTAL ENGAGEMENT
• TEAMS CHANGE EACH YEAR
• OPEN EXPERIMENTATION
• WORK AS PLAY
• HONESTY IN MESSAGING
• CONTINUOUS FEEDBACK
• A SENSE OF GOOD
• IDENTIFIABLE INTERNAL EXPERTS
• OPEN MENTORING
• OPPORTUNITY ON ABILITY/SKILL NOT SERVICE OR QUALIFICATION
• FAIRNESS
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WHAT MAKES WORK A CULT• BELIEF IN THE COMMON CAUSE
• ENIGMATIC LEADERSHIP
• LEGENDS AND MYTHS
• CONSISTENCY
• FAMILY
• CULTURE MATCH INSIDE AND OUT
• GENUINE INTERNAL MOBILITY
• STRONG ALUMNI CONNECTIONS
• PRIDE IN WORK
• CULTURE ON-BOARDING
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THE “CULT” FACTOR IS LOCAL NOT GLOBAL ALIGNED TO LOCAL CULTURES
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DELIVERY IS LOCAL BUT THE VALUES STAY THE SAME
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WORLDBLU AND THE DEMOCRATIC WORKPLACE
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YOU DON’T NEED TO BE A SEXY BRAND TO BE A CULT
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THE GOALPOSTS KEEP MOVING
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THE CHANGING WORLD OF WORK• THE JOB IS DISAPPEARING
• SKILLS ARE THE NEW CURRENCY
• A SHIFT TO KNOWLEDGE WORK
• SOCIAL LEARNING AND RECOGNITION
• TRAINING IS DISAPPEARING
• THE RELEVANCE OF ACADEMICS
• SMALL, AGILE TEAMS
• GLOBALISATION
• MANAGE AND REWARD OUTPUT NOT HOURS
• IT’S ABOUT WHAT YOU KNOW & WHO YOU KNOW
• WORK IS A SERIES OF PROJECTS
• FORMAL TRAINING ON THE DECLINE
• WORK IS BECOMING A SERIES OF PROJECTS
• RISE OF HOMEWORKING AND TELE-COMMUTING
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REPUTATION WILL BE THE KEY FACTOR IN SECURING SKILLS
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WHAT PART HR?
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WHAT YOU CAN DO IN THE BRAVE NEW WORLD
• UNDERSTAND YOUR CULTURE THROUGH THE EYES OF OTHERS
• RETIRE EMPLOYER BRAND AND ADOPT CULTURE BRAND
• CULTURAL ON-BOARDING
• SKILL MAP BY INTERNAL ENDORSEMENT
• GIVE A VOICE TO CHAMPIONS
• CREATE REAL INTERNAL MOBILITY
• EXPLORE FEEDBACK TECHNOLOGY
• QUESTION EVERYTHING YOU DO
• CULTURE MAP AND PRESENT DATA AND DATA REPORTING/SOCIAL LISTENING
• ADOPT THE DOJO APPROACH
• PLAY TOGETHER
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WHAT YOU CAN DO IN THE BRAVE NEW WORLD
• CREATE OPPORTUNITIES FOR ACCIDENTAL ENGAGEMENT
• BUILD COMMUNAL GATHERING SPACES
• VISIBLE EMPLOYEE BENCHMARKING
• IMPLEMENT HACK DAYS
• EXPLORE ALL WORK CONTRACTS
• ONE HR DATA CENTRE
• PROFILE ALL EMPLOYEES
• EXPLORE PROJECT TECHNOLOGY
• CHANGE REWARD AND RECOGNITION PROGRAMS
• HONEST AND TRANSPARENT VALUES
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BUILD YOUR OWN CULT BY TALKING AND LISTENING
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THANK-YOU #TALENTNET