the creative process and agile mark lewis agile edge march 2010
DESCRIPTION
Agile Edge presentation in London March 2nd. Mark Lewis presents 'The creative process, concept Development and Agile methods'. Outlines how creative work integrates Agile methods for better results and draw upon similarities and the benefits for creative work.TRANSCRIPT
AGILE CREATIVITYAGILE CREATIVITYAGILE EDGE SEMINAR – LONDON, MARCH 2ND 2010
Mark Lewis
Digital strategy &
concept development
twitter.com/mmark
THE DAYS OF
’PLAN YOUR WORK
AND WORK YOUR AND WORK YOUR
PLAN’ ARE GONE.
ARE YOU DOING
THE RIGHT THINGS
OR DOING OR DOING
THE THINGS
RIGHT?
”MARKETS WIN OVER COMMAND & CONTROL, NOT
BECAUSE OF THEIR EFFICIENCY AT RESSOURCE
ALLOCATION IN EQUILIBRIUM, BUT BECAUSE OF
THEIR EFFECTIVENESS AT INNOVATION IN
DISEQUILIBRIUM.”
Industrial management
Value from similarity
Seek valuable consistency
Strive for predictability
Avoid surprises
Innovative management
Value from difference
Seek valuable inconsistency
Avoid predictability
Surprise and delight
REPLICATE OR
RECONCEIVE
EMBRACE
UNCERTAINTY
AGILE CONCEPT
DEVELOPMENT
Analysis Ideation
Strategy
SortingConcept
definition
Design +
Production
1. ANALYSIS
CHANCE FAVOURS
THE PREPARED
MINDMIND
STRATEGIC
MARKET RELATED
USERS
TRENDS &
DRIVERS
COMMUNICATION
TECHNOLOGY
Analysis Ideation
GOALS
CHALLENGES
USERSUSERS
TRENDS &
DRIVERS
OPENINGS
2. IDEATION
VARIATION AND
SELECTIVE
RETENTIONRETENTION
IDEA
DEVELOPMENT
3. SORTING IT OUT
EVALUATION
MATRIX
QUALITATIVE
MEASUREMENT
C22
Help Heaven
Differentiation
Strategic fit
C2
Facilitated
UGC
C24
Dashboard
C3
3D Browsing
C18
My area
C11
Wizard
builder
C6
RatingsC20
Manutan’s
Little Helper
C8
Product
comparison
C5
Virtual
Spreads
C13
Product level
interaction
Differentiation
C12
Designer’s
Remix C10
USP: Product
range
C16
USP: Quick
delivery
C9
USP: Happy
to help
Complexity
Strategic fit
C2
Facilitated
UGC
C24
Dashboard
C3
3D Browsing
C18
My area
C6
Ratings
C5
Virtual
Spreads
C13
Product level
interaction
C20
C22
C11C8
Complexity
C9
C16
C12
C10
IDEA EVALUATION
4. DEFINING THE
CONCEPT
CONCEPT DEFINED
Agile creativity
Individuals and interactions
Emergence
Iterative structure
Customer collaboration
Responding to changeResponding to change
Getting things wrong a lot
THANK YOU