The CREATeamMAHADEVAN

KAUSTUBH

BALARAJ

ANANYA

DEVASHISH

MOHIT

IDEAS that struck us

Full or Half sleeve shirts

Pickpocket resistant trousers

Detachable Heels

Customers need to be

Sure about the Purity of the Mineral Water they buy

because Nationwide, used mineral water bottles are being filled with tap water, resealed & sold.

THE PROBLEM

• Packaged Bottles are resealed and sold.• Resale causes loss to the company.• Resealed bottles filled with tap water cause

health problems.

PAIN AREA

JUGAAD A Way that will not influence the price

IDEA : Provide the customer a purity measure

“NO ULLU BANAOING”.

What does the HAT say…???!!!

The problem is that former sealing safety measures have failed.Every 7 out of 10 customers have bought a fake resealed bottle.

Inbuilt capillary indicator, tin overleaf, color changing lid, holographic aluminum seal.

Non reusable and non resealable holographic aluminum seal.

Uneasy while opening, effort involved in hologram checking.

Non resealable, symbol of purity, selling price nearly unaffected.

Customer satisfaction with quality and purity.Service satisfaction to the producer.Trend setting in the industry.

THE HOLOGRAM SEAL

Opening the seal damages the hologram

Cuts in the film to ease peeling off

COMPANYHOLOGRAM

CAP

SEAL

NECK

THE NEW BOTTLE DESIGN

Verifying the SEAL & HOLOGRAM

Impact

• A Healthy Customer.• Company Profits.

• Fraudulent groups run out of business.

Market Facts

India–99 Million bottles are used per annum.–100 Companies–424 Million litres of bottled water–valued at Rs. 2 Billion annually –Price of bottle is lies b/w Rs.12 - 20

Source: GITS4U.com

Market Reaction

Ready acceptance. (as per a survey conducted by CREATeam at IIT-D)

Competition • Other companies have to adopt this

solution or they will loose customers trust.– An ex. Hanes.

FINANCIAL HELP

• Prototypes• Expert Advices • Having the design patented.• Travel expenditure of CREATeam for

meetings , discussions during realization of the idea and it’s marketing.

• Setting up manufacturing unit for these seals & caps for the companies. (in case company is not willing)

For

• Radio Broadcast

• T.V. Commercials by Brand as well as Government

• Newspapers

• A catchy Jingle

STRATEGIC HELP• To Ensure all registered companies used

this sealing method• Commission set up to manage New Seal

Regulations • Insert in minds of public that they accept

bottles sealed only in this way.• Which company to start with sealing for

maximum reach • Expert Advice