the consumer journey - better business bureau · 2016-04-01 · the consumer journey how informed...

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THE CONSUMER JOURNEY HOW INFORMED CONSUMERS MAKE PURCHASING DECISIONS Consumers Base Their Purchasing Decisions on BBB Trustmarks How Trusted is BBB Compared to Other Review Sites? 84% familiar with the BBB Ratings are more likely to purchase if a business has a high BBB letter grade BBB Angie’s List Yelp 83% familar with the BBB are more likely to purchase when a business displays BBB’s Accreditation Seal Honesty Reliable QUALITY Good Business Standing APPROVAL Online Retailers Retail Stores Auto Dealerships Consumers consult the BBB before utilizing Health Clubs Salons Financial Services Contractors Medical Care $ What the accreditation seal symbolizes to consumers 1 2 3 4 5 Travel Services Visit bbb.org and start your next consumer journey with trust. 150801 Source: Nielsen 2014/2015 ® 81%

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Page 1: THE CONSUMER JOURNEY - Better Business Bureau · 2016-04-01 · THE CONSUMER JOURNEY HOW INFORMED CONSUMERS MAKE PURCHASING DECISIONS Consumers Base Their Purchasing Decisions on

THE CONSUMER JOURNEYHOW INFORMED CONSUMERS MAKE PURCHASING DECISIONS

Consumers Base Their Purchasing Decisions on BBB Trustmarks

How Trusted is BBB Compared to Other Review Sites?

84% familiar with the BBB Ratings are more likely to purchase if a business has a high BBB letter grade

BBB

Angie’s List

Yelp

83% familar with the BBB are more likely to purchase when a business displays BBB’s Accreditation Seal

HonestyReliable

QUALITY GoodBusinessStanding

APPROVAL

Online Retailers

Retail Stores

Auto Dealerships

Consumers consult the BBB before utilizing

Health Clubs

SalonsFinancialServices

Contractors MedicalCare

$

What the accreditation seal symbolizes to consumers

1 2 3 4 5

Travel Services

Visit bbb.org and start your next consumer journey with trust.

150801 Source: Nielsen 2014/2015

®

81%

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