the consumer consulting board smartees webinar (session 1&2)
TRANSCRIPT
The Consumer Consulting
Board
This is the full slidedeck of our
‘Consumer Consulting Board’ Smartees
Webinar (Session 1 & Session 2). The
main focus is on how to give your
customers a seat on the board of
your company. The main theme is
elaborated, followed by a case study
from H.J. Heinz.
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Insighting
Developing
Optimizing
Implementing
Business
Objectives
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CHOOSING YOUR
Pilot Project
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@tomderuyck
Conversations from external stakeholders
Co
nve
rsa
tio
ns fro
m in
tern
al sta
ke
ho
lders
Proud
company
Conversation
company
Boring
company
Adored
company
Communication is key!
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Internal
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Internal
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Internal
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Internal
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External
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It’s an EVOLUTION,
not a REVOLUTION!
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Sharing
IS caring
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linkedin.com/in/tomderuyck @tomderuyck [email protected]
www.insites-consulting.com
New York – London – Ghent – Rotterdam – Timisoara
“How the Consumer
Consulting Board of
Heinz brings the
consumer to life”
1// ABOUT HEINZ
CONSUMER FEELING…
© In
Site
s C
on
su
ltin
g
2// THE FOODCOMMUNITY
# Profile Number Duration Objectives
2008
2009
2011
2013
BENEFITS OF A COMMUNITY
BENEFITS OF A COMMUNITY
2/ RICH & RELEVANT DATA
BENEFITS OF A COMMUNITY
2/ RICH & RELEVANT DATA
3// ENGAGING EXPERIENCES
…LET’S START WITH OUR MEMBERS
2/ EXCLUSIVE 3/ FUN 4/ CONNECT 1/ IMPACT
2/ EXCLUSIVE 3/ FUN 4/ CONNECT 1/ IMPACT
2/ EXCLUSIVE 3/ FUN 4/ CONNECT 1/ IMPACT
GOODIEBAGS
QUIZES
COMPETITIONS
MEET PEOPLE
2/ EXCLUSIVE 3/ FUN 4/ CONNECT 1/ IMPACT
…AND HOW TO INVOLVE
Engage
CONSUMER WORLD
WITH REAL STORIES
INTO ACTIONS
RESEARCH RESULTS
5// RESULTS
IT’S AN EVOLUTION, NOT A REVOLUTION
BALANCE STORIES & ACTIONABLE RESULTS
TARGET THE RIGHT INFORMATION
IT’S AN EVOLUTION, NOT A REVOLUTION
BALANCE STORIES & ACTIONABLE RESULTS
TARGET THE RIGHT INFORMATION
Get in
touch
Anouk Willems, Research Innovation Manager
+31 10 742 10 35
Tom De Ruyck, Head of Research Communities
+32 9 269 14 07
Get in
touch
Sébastien Van Laere, Research Consultant
+44 20 7870 2571
Tom De Ruyck, Head of Research Communities
+32 9 269 14 07