the chief consumer officer smartees webinar

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The Chief Consumer Officer Smartees Webinar This is the full slidedeck of our Smartees Webinar on the Chief Consumer Officer (5 June 2014).The presentation introduces you to the Chief Consumer Officer and elaborates on why it is important to be consumer-centric in this rapidly changing world and describes the 5 step journey towards becoming such a company that thinks outside-in. All illustrated with examples from companies and brands from around the world (a.o. eBay, Heinz, PepsiCo, Sanoma). Presentation by Tom De Ruyck (Managing Partner & Head of Consumer Consulting Boards).

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The Chief Consumer Officer

Smartees Webinar

This is the full slidedeck of our Smartees Webinar

on the Chief Consumer Officer (5 June 2014).The

presentation introduces you to the Chief Consumer

Officer and elaborates on why it is important to be

consumer-centric in this rapidly changing world and

describes the 5 step journey towards becoming

such a company that thinks outside-in. All

illustrated with examples from companies and

brands from around the world (a.o. eBay, Heinz,

PepsiCo, Sanoma). Presentation by Tom De Ruyck

(Managing Partner & Head of Consumer

Consulting Boards).

Massive change

@TOMDERUYCK

Many possible futures

@TOMDERUYCK

Structural Collaboration

with consumers

@TOMDERUYCK

‘For impact, speed is at least

as important as the weight you

can put behind it’

Stan Knoops – Unilever R&D

@TOMDERUYCK

@TOMDERUYCK

notFaking it

@TOMDERUYCK

notDoing everything

consumers ask

@TOMDERUYCK

notHaving no strategy

@TOMDERUYCK

We need to make Consumers an

integral part of everything we do!

Mariken Kimmels – H.J. Heinz

@TOMDERUYCK

Challenge accepted?

@TOMDERUYCK

@TOMDERUYCK

#2

Activation of

internal stakehol-

ders to take rele-

vant action

#1

Consumer

collaboration

initiatives

#3

Inspiring and

empowering

employees at

all levels

#4

Leverage of

results & culture

externally

#5

Impact

measurement

Lead and

coordinated

by the Chief

Consumer

Officer

@TOMDERUYCK

Consumer

collaboration

initiatives

#1

@TOMDERUYCK

Reactive & proactive

#1

@TOMDERUYCK

Discovering new

opportunities

#1

@TOMDERUYCK

Bringing down the silos

#1

@TOMDERUYCK

Even the CFO will be happy!

#1

@TOMDERUYCK

Keeping

onGOing

GOing

#1

@TOMDERUYCK

#1

@TOMDERUYCK

Avoid a Collaboration Hangover! #1

@TOMDERUYCK

Ambassador Team

#1

@TOMDERUYCK

#2Activation of

internal stakeholders

to take relevant

action

@TOMDERUYCK

#2

@TOMDERUYCK

#2

@TOMDERUYCK

Inspiring and

empowering

employees at

all levels

#3

@TOMDERUYCK

What if…?

#3

@TOMDERUYCK

Hig

h

Lo

w

Direct Indirect

Level in

the o

rganiz

ation

Relationship with consumers

#3

@TOMDERUYCK

Executives Management

Frontline Staff

#3

@TOMDERUYCK

Leverage of

results & culture

externally

#4

@TOMDERUYCK

#4

@TOMDERUYCK

Impact

measurement

#5

@TOMDERUYCK

Culture

#5

@TOMDERUYCK

Performance

Communication

@TOMDERUYCK

CHIEF

CONSUMER

OFFICER

Consumer Coach

People Engager

Ecosystem Builder

Action Hero

@TOMDERUYCK

Ready for a transformation?

linkedin.com/in/tomderuyck

@tomderuyck

[email protected]

Tom De Ruyck Managing Partner

& Head of Consumer Consulting Boards

Questions?

Thank you!

Ready for a transformation?

linkedin.com/in/tomderuyck

@tomderuyck

[email protected]

Tom De Ruyck Managing Partner

& Head of Consumer Consulting Boards