the chief consumer officer smartees webinar
TRANSCRIPT
The Chief Consumer Officer
Smartees Webinar
This is the full slidedeck of our Smartees Webinar
on the Chief Consumer Officer (5 June 2014).The
presentation introduces you to the Chief Consumer
Officer and elaborates on why it is important to be
consumer-centric in this rapidly changing world and
describes the 5 step journey towards becoming
such a company that thinks outside-in. All
illustrated with examples from companies and
brands from around the world (a.o. eBay, Heinz,
PepsiCo, Sanoma). Presentation by Tom De Ruyck
(Managing Partner & Head of Consumer
Consulting Boards).
‘For impact, speed is at least
as important as the weight you
can put behind it’
Stan Knoops – Unilever R&D
@TOMDERUYCK
We need to make Consumers an
integral part of everything we do!
Mariken Kimmels – H.J. Heinz
@TOMDERUYCK
#2
Activation of
internal stakehol-
ders to take rele-
vant action
#1
Consumer
collaboration
initiatives
#3
Inspiring and
empowering
employees at
all levels
#4
Leverage of
results & culture
externally
#5
Impact
measurement
Lead and
coordinated
by the Chief
Consumer
Officer
@TOMDERUYCK
Hig
h
Lo
w
Direct Indirect
Level in
the o
rganiz
ation
Relationship with consumers
#3
@TOMDERUYCK
Executives Management
Frontline Staff
Ready for a transformation?
linkedin.com/in/tomderuyck
@tomderuyck
Tom De Ruyck Managing Partner
& Head of Consumer Consulting Boards
Ready for a transformation?
linkedin.com/in/tomderuyck
@tomderuyck
Tom De Ruyck Managing Partner
& Head of Consumer Consulting Boards