The Connection Among Consumer Behavior, Psychology And Sales

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An effective sales and marketing strategy relies upon a firm understanding of consumer behavior and consumer psychology. This is especially true in today’s marketplace, which has made the jump to internet where an entirely new set of dynamics are at play when it comes to marketing and selling to consumers.

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Using Limited Time Offers and Urgency to Promote Specific Consumer Behaviors

When marketing to consumers, many marketers use limited time offers, sales and even coupons, which have an expiration date and thus, cultivate a sense of urgency in the consumer. When the consumer perceives a sense of urgency, this drives sales as the individual believes that they must act now or they’ll miss out on the opportunity to make a purchase or save on that purchase.

Consumer Psychology and the Connection With Limited Supply

Similar to the limited offer, a limited supply taps into the consumer’s psychology by creating a sense of urgency. This sense of urgency impacts consumer behavior by promoting action.

Social Proof and Consumer Psychology on the Web

The internet has made it relatively easy for retailers to use social proof to promote sales-friendly consumer behaviors. Marketing to consumers using social proof is relatively simple.

Strategic Pricing to Impact Consumer Psychology

Many online retailers and service providers use specific pricing strategies to impact consumer behavior and drive sales on a psychological level.

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