the complete lack of that stuff in sam ovens’ consulting accelerator

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3/17/2017 Is Sam Ovens’ Consulting Accelerator A Scam? (In-Depth Review) | Jacob JACOB MCMILLEN The Complete Lack of That Stuff in Sam Ovens’ Consulting Accelerator

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Page 1: The Complete Lack Of That Stuff In Sam Ovens’ Consulting Accelerator

3/17/2017

Is Sam Ovens’ Consulting Accelerator A Scam? (In-Depth Review) | Jacob

JACOB

MCMILLEN

The Complete Lack of That Stuff in Sam Ovens’ Consulting

Accelerator

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This course claims to be the ultimate training for would-be, new, and even experienced consultants. It’s a 6-week course that includes action-based homework each week. It costs buyers around $2,000 and perhaps most controversially, includes an action-based refund policy, where customers must complete certain pieces of the training in order to be eligible for a refund.

Like most courses that cost a lot, make big promises, and sell like hotcakes, Consulting Accelerator has its share of detractors. Type “Sam Ovens” into Google and you’ll see “scam” auto-fill in, as hundreds of prospective buyers search each month to see if this course is going to change their life or rob them of their hard earned cash.

So why am I taking the time to review this course?

I took the course myself and want to share the results.

There are people in my audience of writers, marketers & freelancers

who have seen Sam’s ads on Facebook and would appreciate an

honest review.

There are a lot of people in my audience with the goal of being

consultants, and those people will absolutely want to hear about my

experience.

There aren’t many in-depth, balanced reviews available online about

this course, so I’d like to fill that gap.

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There’s a lot of complexity to evaluating a course like this, so here’s what

we’ll be covering:

Breakdown of the good, the bad, and the ugly of everything offered in

the course.

Discussion of who the course is intended for and whether it’s effective

Account of my personal experience with this course and how it’s

impacted my business.

What Is Sam Ovens’ Consulting Accelerator?

To evaluate whether something delivers on its promises, we have to first discuss the promises. So let’s look at what this Consulting Accelerator claims to be.

These next bits are pulled directly from the course landing page, which you can view in it’s entirety here (NOT AN AFFILIATE LINK).

How to Start A Wildly Profitable 6-7 Figure Consulting Business & Get

Your First High Value Client Within 42 Days

The Consulting Accelerator is a proven and tested 6 week online

implementation program which teaches you exactly how to start a wildly

profitable 6-7 figure consulting business and get your first client within 42

days.

In just six weeks here’s what you’ll get:

1. Week One -Mastering Your Niche & Offer – How to pick the most profitable market for your services AND the most profitable segment of that market

2. Week Two – Mastering The Consultation – How to conduct the perfect consultation so that you convert your calls at 25% right out of the gates

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3. Week Three – 3 Fast Ways To Get Clients Organically – 3 Proven methods for getting high paying clients as quickly as possible without spending a dime on advertising

4. Week Four – Setting Up Your Appointment Generating Machine – Full step by step training on how to setup our proven appointment generating machine

5. Week Five – Creating Successful Facebook Campaigns – Once you’ve got your appointment generating machine live it’s time to start driving traffic into your funnel.

6. Week Six – Scaling to 6 Figures and Beyond – In Week 6 we already have you setup and making money and now it’s time to scale things up to the next level!

Consulting Accelerator: The Good, The Bad & The Ugly

I’ve decided to break down my review into the following sections:

Design & Production Core Content, Weeks 1-6 Mastermind Community Customer Support

Here’s what you see when you enter the paid area:

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Design & Production Review – Rated A

It’s sort of funny, because if you look at Sam’s general website or even the landing page I linked to earlier, everything looks really unprofessional. The design is poor. There are numerous misspellings and errors.

But when you get into the course itself, via the above pictured dashboard, everything is crisp, professional, and top of the line. The videos are in HD and Sam’s delivery is very clear, articulate and professionally recorded. The copy is clean and bold. The downloads are in neat, simply designed PDFs.

Core Content Review – Rated by Section

This is the most important part. Does the content deliver?

The core sales process Sam Ovens is teaching looks like this:

1. Attract your target audience via Facebook Ads 2. Capture their email via a Lead Magnet 3. Have them apply for a Consulting Call 4. Engage, train, and close them in a 1-to-1 Phone Call

Week One: Mastering Your Niche & Offer – Rated C

The first topic the course dives into is mindset…. surprise, surprise. “You

need to think this way if you want to be successful.” It’s generic in the sense

that you’ve heard most of it a thousand times before, but as much as it

annoys me to listen to this type of content, I know from personal experience

that leaving it out can set your students up for failure once they get into the

real meat of the training.

One of the biggest problems in this section, and probably THE reason some people are upset with the course, is that Sam’s definition of “consulting” is incredibly loose.

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Week Two: Sales & Mastering The Consultation – Rated A

Week two is all about sales. Sam opens the week’s module by saying that it

is the most important module and worth the price of the course by itself.

PEOPLE SUCK AT SALES!

Seriously, I did a door-to-door sales job for one summer in college, and in addition it paying for my education, it was also the single most valuable thing I’ve EVER done for my career. There is literally nothing more powerful a freelancer, entrepreneur, marketer, or really any sort of business person can learn.

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YOU NEED TO LEARN SALES!

Yeah, okay… you get it.

Okay, so that’s great, but Sam isn’t the only one teaching sales…

Most of Sam’s process is pulled from long established sales practices that you can find in many different places. He certainly didn’t rewrite the book on direct sales.

Most importantly, it’s not just random, standalone tips and strategies that you then need to know how and when to implement. It’s presented as part of a broader system, allowing you to immediately take action.

Week Three: 3 Fast Ways to Get Clients Organically –

Rated B

The central promise of Sam Ovens’ training is that ANYONE whole follows the steps WILL land at least one $2,000 client within the six weeks they take the course.

This number is chosen for marketing reasons – it’s essentially a “make back the money you spent on this course” guarantee.

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While Sam’s core system revolves around Facebook Ads, he uses week three to help new consultants land their first clients via simpler means, like taking advantage of their immediate network and pursuing softer targets, sending out direct emails, and even mailing people with what he calls “lumpy mail” – big packages designed to provide value and guarantee you stand out.

The purpose of this week is to provide a path of least resistance for new consultants to get a quick win and buy into the system.

Week Four: Setting Up Your Appointment Generating

Machine – Rated B

I would consider the training in week four to be the crux of Sam’s system.

Week four is that system.

Sam takes students step-by-step through the process of setting up an appointing generating sales funnel, including:

Creating a video/webinar script Creating visual slides to accompany the script Recording and hosting the video Creating the required landing pages Testing and publishing

This is the point in most people’s training where they try to upsell you more shit. They try to get you to buy there “done for you” funnel or pay thousands of dollars to have a custom funnel built for you.

The training teaches you absolutely nothing about copywriting, which I feel is something of an oversight.

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Week Five: Creating Successful Facebook Campaigns –

Rated A

Similar to the sales training in week two, this section could legitimately be it’s own separate training, and in hindsight, I would strongly consider paying the full $2,000 course cost solely for this module.

I have not yet setup my own Facebook Ad campaigns in accordance with Sam’s training, and I will come back and update this section of the review once I have, but the training itself is 10x more in-depth than anything I’ve seen before.

This isn’t beginner ads training. The ad sequences and retargeting strategies Sam teaches are fairly complex, and he does a tremendous job of taking students screen by screen through every step of the process.

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Week Six: Scaling To 6 Figures and Beyond – Rated C

Week six is the final week in Sam Ovens’ Consulting Accelerator course, and its focus is on some practical requirements for scaling a business to six and seven figures.

This week is a bit of a hodgepodge, and it would benefit from a more consistent focus, but it does provide some very useful things for new and even experienced consultants.

Necessary legal documents How to setup credit card payments 3 strategies for generating referral clients How to promote and build your platform How to use marketing automation How to setup marketing automation

The referrals section is straightforward, but if you don’t already know the

three strategies Sam mentions, it’s definitely a must-watch for any business.

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And finally, Sam spends 45 minutes talking about to promote and build your “platform”.

Sam’s system is essentially a single conversion funnel. You use Facebook ads to drive traffic into the funnel, and consulting clients come out the back end. Building a “platform” around this funnel is really just incorporating other digital marketing strategies to build a brand, establish authority, and grow an audience.

Why I Don’t Think Sam Ovens Is A Scam

So now that I’ve gone through the entire course, let’s get back to the original question.

Is Sam Ovens a scam?

Well, obviously, my answer is “No”.

But at the same time, it’s not for everyone.

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Let me explain.

I’d say Consulting Accelerator is probably the 2nd best course I’ve taken, out of around 10 total, and it is EASILY the best course you can take if you are wanting to start an online business from scratch.

The production is better than 90% of courses I’ve taken. The content is better than 80% of courses I’ve taken. The Facebook group is THE best group I’ve been in. The price is less than 50% of the courses I’ve taken. The course has increased my revenue more than any other I’ve taken.

But overall, I think this course does exactly what it promises and delivers far more value than nearly any other course I’ve seen.

In short, Sam Ovens’s Consulting Accelerator is definitely not a scam, and if you want to build a six figure consulting business, it’s probably the best value you’ll ever get for $2,000.

If you have any questions, or any other confusion then feel free to visit the

site and read more here about Sam Ovens’ Consulting Accelerator Scam.

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