the commercialization of ar & vr for the future of vr conference
TRANSCRIPT
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Stuart W. Volkow
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1995 1996
2001 2005
1999
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The Commercial Future of VR, AR, MR
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It Only Took 25 Years Here
1987 1991At SIGGRAPH 88, the first public demonstrations of virtual reality.
The CAVE virtual reality theater, a multi-person, room-sized, high-resolution, 3D video and audio environment developed by the Electronic Visualization Laboratory at the University of Illinois at Chicago, premieres at SIGGRAPH 92 by Tom DeFanti.
1981 1984 1990
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Predictions ?
Billion$ 2018 2020
Digi-Capital $150
Kzero $2.2
CCInsights $4
Business Insider $2.8
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Addressable Market
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Facebook passes 1.44B monthly active users and 1.25B mobile users; 65% are now daily users
Venture Beat, 22 April 2015
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“Over the 5 year period from 2014-2018, total unit device sales [of CVRDs] of 56.8 million: 10.9 million hardcore gamers, 18.1 million light gamers, and 27.7 million from kids, tweens and teens [KT&T]. This represents a CAGR of 160%.” Kzero Worldwide
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“…cumulative revenue of 8.4 billion over the 5 year period [2014-2018], representing a CAGR of 108%.”
“…total cumulative software revenues over the 5 year period are estimated at $7.7 billion. “ KZero Worldwide
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Varieties of VR/AR ExperienceMobile Immersive AR/VR/MR
$23mm
Sauron
Hololens
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UI
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is 360 Video VR?
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360 Video
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Content
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Google Play: 250 VR Apps >500,000 Cardboard Kits
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Cinematic VR
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http://birdly.zhdk.ch/Experiential / Attractions
Mediamation
Emblematic Group F1somniacs.com
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Journalism / Non-Fiction
Project Syriahttp://youtu.be/HtZrSb84JPE
Chris Milk, Spike JonzeVICE News
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Commercial, Industrial, Medical
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Qualcomm's SLAM
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Advertising / Commerce