the vr ar association overview
TRANSCRIPT
The VR/AR Association (VRARA) is the global industry association for virtual reality, augmented reality, and mixed reality connecting leading solution providers with brands
and customers.
WWW.THEVRARA.COM
Watch the VRARA overview video here.
VRARA Overview Video
Membership allows for companies, start-ups, and universities to:1. Leverage VRARA staff around the world in major cities to help you with business development, marketing, and events. 2. Get access to theDirectory, the largest database of organizations doing VR AR MR 3603. Participate (and Chair) in Industry Committees creating best practices for each industry vertical4. Unlimited attendee passes (free) for all VRARA chapter events 5. Discounts to industry events & exhibits such as CES VRFest, Most Epic Week in VR History at Tesla, NRF, GSMA
Mobile World Congress, VR Summit, AR/VR 2017, Virtuality Paris, CVR 2017, etc (see full list here).6. Unlimited access to research reports and publications generated by the VRARA7. Discounts on paid 3rd party research when available8. Get featured in the VRARA Newsletter, Blog, Webcast, Podcast, YouTube show9. Participate in joint research and white papers with other members
10. VRARA and partner speaking opportunities11. Participate in test market campaigns12. Post jobs for free on the VR AR Jobs Board
Membership Benefits Summary
Priorities of VRARA
● Networking & Events● Speaking opportunities● YouTube VR AR Channel● Email Newsletters● Sponsorship● Podcasts & Webcast● Case Studies● Blog and Video Posts
● Education● Case Studies● Industry statistics● Research● Networking
● Guidelines● Best Practices● Committee Participation● Field Research
Create Member Value
Knowledge ResponsibilityPromotion
© The VRAR Association
ROI on Your MembershipEVENTS
● Free admission to VRARA events: $5100 value● Discounts to other industry events: up to $8500 cost savings● Discount for exhibit booth: up to 45% cost savings!
RESEARCH ● Free research reports ● Access to VRARA reports: value of $3000● Discounts to 3rd party research: cost savings of up to 20%
Value of being a featured member on podcast, newsletter, YouTube show, Social Media● See our metrics later in the slide deck
Value of global connected community and networking● Priceless
ACCESS ● To theDirectory of VR AR MR companies, customers, partners ● Connect with over 1000 organization doing VR AR MR 360
VRARA Member Testimonial
VRARA NYC has played a tremendous role in helping to get the word out about Touchstone VR’s consumer insights services and research reports and connecting us with key VRARA partners in the U.S. Since we became members, our VR/AR research has been featured in over 25 major media publications across the world.
VRARA NYC is the answer we have been waiting for to help us build up the VR AR community here on the East Coast and at the same time expanding our connections with other amazing VRARA members across the globe. We look forward to attending future VRARA NYC sponsored events and continued partnerships with VRARA members in the years to come.
- Aaron Burch, President, Touchstone Research, Inc.
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VRARA Member Testimonials
VRARA has been instrumental in helping Mativision expanding overseas from London. Introductions to major brands and helping build brand awareness in the US market are only some of the activities that are offered via our membership and are already driving value for us. We definitely see VRARA NYC playing a crucial role as we establish ourselves in the US market. Thanks guys!
- George Kapellos, Head of Marketing & Partnerships, Mativision
The VRARA NYC Chapter has given us the boost we needed to get into the places we need to be. In a short time, the exposure to major strategic partners like the USPS, Venture Capital Investors and Major Corporate clients has given us the opportunity of a lifetime in the VR space. We continuously leverage our VRARA team and member community to gain access to the most important contacts to make our business grow.
- Dennis Ademo, Commercial Director & COO, Spaceout VR
Featured Members and Sponsors
VRARA Chapters
Over 20 chapters and growing!
Global reach & opportunity with a local presence!
USANYC, SF, LA, Boston, Houston, Louisville, Atlanta, Seattle, Dallas, St. Louis, KY
EuropeLondon, Paris, Spain, Austria, Sweden
CanadaVancouver, Toronto, Montreal
AsiaSingapore, China, India
OtherNew Zealand, Dubai, Melbourne
The VRARA Team (Partial)
Nathan Pettyjohn VRARA Founder & President, St Louis ChapterFounder, aisle411 (early AR partner of Google’s Project Tango)
Kris Kolo VRARA Global Executive Director & NYC PresidentWas Advisor, FlyBy Media (Apple) & executive at Toys R Us, Verizon
Mike Boland VRARA SF Chief Analyst, BIA/Kelsey
Steve Dann VRARA LondonCEO, Amplified Robot
Dan Burgar VRARA VancouverDirector of Business Development and Partnerships at Archiact
See the full team here
Chapter Presidents are experts in the VR AR Industry and ready to help you!
1. Digital Health2. Entertainment/Film3. Retail & eCommerce4. Education5. Marketing/ Advertising6. Journalism7. Travel8. Real Estate9. Automotive
10. Public Safety & Emergency Response11. Licensing12. More/Others here
VRARA Industry Committees
VRARA committees will create best practices, guidelines, and call to actions (e.g., recommendations for standards) for VR AR in order to accelerate the industry with smart growth.
This committee will create best practices, guidelines, and call to actions (e.g., recommendations for standards) for VR AR in Digital Health, Medical, Healthcare, and Education.
Committed participants already include: 1. Stefano Baldassi, Meta Co.2. Rafael J. Grossmann, MD, FACS (website)3. Shafi Ahmed PhD FRCS LinkedIn 4. John Nosta (website)5. Mativision 6. Others
VRARA Industry Committees Digital Health
theDirectory - VR AR Companies Searchable DatabaseGet access to the largest directory of organization involved in VR AR MR 360
Already over companies 1600+ registered!
theDirectory - Explainer VideoBe sure your company is listed!
● To create opportunities for influencers, companies, and individuals
● To promote the use of VR and AR● To foster education & research ● To assist members in growing their business ● To create market awareness of vendor members &
individuals● Industry initiatives & projects● Industry Committees creating best practices for
different verticals
VRARA PodcastVRARA PodcastKey Objectives of VRARA VRARA is designed to foster collaboration between innovative companies and people in the virtual reality and augmented reality ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies.
Background on the VR AR market
VR isn’t just a “thing”and AR isn’t just a “thing”
VR and AR will be “EVERYTHING”
© The VRAR Association
The VR/AR Market
Market Size:Analysts have yet to agree on the VR market’s future worth, however estimates vary from a modest $16bn to $30bn by 2020, and up to $150bn when you include augmented reality.
VRARA Mission:
Enable collaboration between companies & people in the VR AR (& MR) ecosystems and to accelerate growth
About: VR/AR Association (VRARA)VRARA as Platform:
VRARA is the networking platform for the industry to thrive as
an ecosystem: hardware, software,
content
VRARA Membership Benefits Details
Reach up to 5M people via our marketing channels including:● Events in major cities around the world● VR AR News & Entertainment Video Channel (YouTube)● iTunes radio show (Podcast)● Live webcasts (Webinars)● Newsletter● Social Media
VRARA Marketing Channels
VRARA Events (Partial)
Reach up to 60,000 people who attend VRARA events!
VRARA events typically host 100-300 people per eventSee our Events page for all upcoming events.
VRARA Events (Partial)VRARA events typically host 100-300 people per event
See our Events page for all upcoming events.
VRARA Events (Partial)VRARA events typically host 100-300 people per event
See our Events page for all upcoming events.
VRARA Events (Partial)Global VR Hackathon Nov 1 - Jan 31
See our Events page for all upcoming events.
This hackathon is run online, attracting global
talent
AT&T VR AR ChallengeAT&T is a sponsor of the VR/AR Association
Industry Events (Partial)
VRARA partners with all events related to VR AR
VRARA Members get up to 75% off or VIP tickets to these events, including exhibit booth
See our Events page for all upcoming events.
The NRF and VRARA invite retailers to the Big Show. VRARA retail members get in at a discounted price. This offer includes all session (breakouts and Keynotes based), EXPO floor to include all
sessions on the EXPO (based on availability), and all open networking events (opening reception, keynote lunch)
NRF Retail Big Show - NYC EventVR/AR will be one of the highlighted technologies at NRF
VRARA Live Webcast PlatformReach millions of subscribers!
See all webinars here
Organize a live event virtually anywhere, anytime!
VRARA Social MediaReach thousands of users via our Twitter media campaigns
Over 20 Twitter accounts to make Tweets go viral!
VRARA Social MediaMetrics for our Tweets (Example 1)
High engagement rate with many likes and re-tweets
VRARA Social MediaMetrics for our Tweets (Example 2)
High engagement rate with many likes and re-tweets
VRARA e-Newsletter
Reach ~5,000 subscribers!
The VR/AR BEATOfficial Newsletter of the VR/AR Association
VRARA YouTube ChannelThe World’s first video channel dedicated to
VR & AR News & Entertainment.
YouTube Channel URL: http://bit.ly/2dbR4mH
Get your brand and product featured, reviewed, promoted. Weekly.
VRARA YouTube ChannelThousands of viewers!
Weekly show featuring:● Developer and industry news ● Product reviews● VRARA member news ● 5min long episodes
VRARA Podcast (Weekly)
Thousands of organic listeners to date!
Share your story in a 30 minute interview and get exposure to thousands of listeners.
● Robert Scoble of UploadVR● Jim Marggraff of Eyefluence (recently acquired by Google)● David Anderman of JauntVR● Sarah Hill of StoryUP VR● Matt Boch & Jon Carter of Harmonix● Niko Chauls of USA TODAY network● Kharis O'Connell of Archiact VR● Artem Fedyaev of myWebRoom & myVR● Tunisha Singleton and sports psychology in VR● Matt Grant of LNG Studios
Some of the best names in the industry:
Membership Levels
Corporate - Greater than $5 million in revenuesStart-Ups - Funded and or with revenueStart-Ups - Pre-funded and or pre-revenueAcademic & Institutions - Universities & other non-profitsMembership dues allow the association to fund Chapter events, research and case studies, and provide the infrastructure needed to facilitate assisting members in networking and promoting their services to other members.
University Partner Program
● Industry Sponsored Research - The association facilitates connecting companies globally that have interest in sponsoring University led research in the virtual reality and augmented reality ecosystem. This includes technology development and testing, market research, psychological impacts of VR and AR technology, medical implications and uses, and how journalism and content create will be impacted through virtual reality and augmented reality channels
● VR and AR Certification courses & training - The association can help facilitate connecting other member companies with certified and trained talent, through internships and job opportunities as well as feedback to the university on key subject matter for both basic and advanced course knowledge requirements
● Mentorship Programs - The association assists in creating mentorship programs for students to work with industry leading companies in virtual reality and augmented reality
● Distribution of Research - The Association helps distribute research reports, summaries, case studies and experiences through the newsletter, and directly to other member companies.
● Promotion and Exposure for University Programs - Through promotion in the VR/AR Association Newsletter, the Everything VR & AR Podcast, and panel and speaking opportunities at regional and global chapter events.
● Internship Program
Sponsorship PackageSingle Chapter Event Sponsor:
● Sponsorship of 1 chapter event of sponsor’s choosing
● 1st right of refusal on speaking and/or panel discussion participation at one chapter event
● Company logo present in 2 e-mail newsletters
● Logo on signage at chapter event
● Logo on special sponsor slide● VR/AR Association blog post
mentioning sponsor pre and/or post event
Inquire about pricing
Gold Sponsor Package● Sponsorship of 4 chapter events
of sponsor’s choosing.● 1st right of refusal on speaking
and/or panel discussion participation at one chapter event
● Company logo present in 6 e-mail newsletters
● Logo on signage at chapter event● Logo on special sponsor slide● VR/AR Association blog post
mentioning sponsor pre and/or post event
Inquire about pricing
Platinum Sponsor Package● Sponsorship of all chapter events
for 1 year● Guaranteed 1st right of refusal on
speaking and/or panel discussion ● Company logo present in all
e-mail newsletters● Minimum 1 podcast interview
featuring the sponsor’s initiatives in VR & AR
● Logo on all signage at chapter event
● Logo on special sponsor slide at all events
● Sponsor listed in all PR with the VR/AR Association per your company’s approval
Inquire about pricing
*Custom Research and Early Product Testing Sponsorships are available on request
Media Partnership
Get a commercial made in 360! Reach 5 million subscribers! Get featured PR!
As a media partner you get both the partnership agreement and a membership for a year, an Original 360 video
Commercial produced for your Brand or product, and weekly promotion on our Digital Marketing Channels; which include
our blog, podcast, Facebook, Twitter, Youtube and Snapchat channels.
Your Own Branded iPhone VR Case
Get a branded VR headset that’s also an iPhone case! Have your users or staff be able to engage
with VR content everyday!
VRARA can give them to people attending VRARA events.
Inquire about pricing.
www.thevrara.com
© The VRAR Association
Thank You!
Laura Hall The VR/AR Association
Atlanta [email protected]
706-577-3262www.thevrara.com/atlanta