THE C

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WHY ADVERTISE WITH THE COLLEGIAN?

. AWARD WINNING

. STUDENT RUN

. 90 + YEARS OF EXPERIENCE

. APPEALS TO GEN-Y POPULATION

WHAT IS THE COLLEGIAN?

. The Collegian is a student run, award winning newspaper that is distributed 3 times a week.

. Every Monday, Wednesday, and Friday

. Sections include: News, Opinion, Arts & Entertainment, Sports

. 3 platforms: Print, Online, Mobile

WE ARE AWARD WINNINGCalifornia College Media Association (CCMA), 2012PrintBest Editorial, 2nd placeBest Photo Illustration, 3rd placeBest Cartoon, 2nd placeBest News Page Design, 3rd placeBest Sports Page Design, 2nd placeBest A&E Story, 1st placeBest B&W Ad, 2nd placeBest Feature Page Design, 3rd placeBest Online Ad, 1st place

AdvertisingBest Online Ad, 1st PlaceBest Color Advertising, 3rd PlaceBest Group Promotion, 3rd PlaceBest Online Promotion, 3rd Place

California College Media Association (CCMA), 2011PrintBest News Series, 2nd PlaceBest Feature Story, 2nd PlaceBest News-Page Design, 2nd PlaceBest Cartoon, 2nd PlaceBest Editorial, 3rd PlaceBest Arts & Entertainment Story, 3rd PlaceBest Features Photograph, 3rd PlaceBest Infographic, 3rd Place

AdvertisingBest Group Promotion, 3rd PlaceBest Special Section, 1st PlaceBest Color Ad, 2nd PlaceBest Video, 3rd Place

TARGET DEMOGRAPHICS

. Village of 23,000

. Females (58% of population)

. Males (42% of population)

. African American, Hispanics, International students, Native Americans

Source: Re:fuel Media Marketing, February 2015

GEN Y: THE INS AND OUTS

. Born 1979-1997

. 21.6 million college students spend around $545 billion dollars on discretionary spending

. Upcoming dominate generation

. College students are influential and early adapters

. Grew up with technology

Source: Re:fuel Media Marketing, February 2015

ADVERTISE TO GEN Y = $

. Fresno State = all Gen Y

. Large percentage of Fresno State students have jobs

.And $$$$ to spend

ADVERTISE WITH US!

. 75 % of students read ads in their school newspaper

Source: Re:fuel Media Marketing, February 2015

3 DIFFERENT PLATFORMS

. NEWSPAPER

. ONLINE

. MOBILE APP

NEWSPAPER

. Published 3 times a week (MWF)

. 7 Different Ad sizes

. Full Color, Spot Color, Black and White

. 5,000 issues MW

. 3,000 issues F

ONLINE

. Stay connected 24/7 on campus or off campus

. Easily accessible

. Appealing to Gen Y population

MOBILE APP

. Fairly new, released in 2013

. Readily accessible

. 1, 600 downloads and counting!

. Next BIG THING

. Homescreen Tiles, Banner Ads, Push Notifications & more!

RATES & DEALS

MOST EFFECTIVE ADVERTISING

. FREQUENCY

. COLOR

. SPECIAL ADITION

. STAND OUT DESIGNS

ONLINE

Rectangle (300x250 Pixels) Monthly: $300 Weekly: $150

Skyscraper (160x600 pixels) Monthly: $250 Weekly: $125

Leaderboard (728x90) Monthly: $350 Weekly: $175

Static Rectangle (300x250 pixels) Monthly: $500

Frequency Discount 1st month full price 2nd 10% off 3rd 20% off 4th 30% off 5th 40% off 6 and more 50% off (

Excludes Static Ad)

MOBILE APP Premium Home Screen Tile

$150 a week $400 a month $990 a semester

Home Screen Tile $100 a week $350 a month $900 a semester

Banner Ads $50 a week $175 a month

Notification Offers $100

GETTING STARTED

. Easy payments

. Many run dates

. FREE Ad designs

WHAT COULD BE BETTER?! ADVERTISE TODAY