expand your business through ours: advertise with the collegian today
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Expand your Business Through Ours: Advertise with the Collegian Today. Why the Collegian?. Award-winning Over 89 years of excellence Effective way to reach the Gen-Y population. Who are Gen- Ys ?. Born from 1979-1997 (ages 12-30) America ’ s next dominant generation Big Spenders - PowerPoint PPT PresentationTRANSCRIPT
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Expand your Business Through Ours: Advertise with the Collegian Today
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Why the Collegian?
• Award-winning• Over 89 years of excellence• Effective way to reach the Gen-Y
population
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Who are Gen-Ys?
•Born from 1979-1997 (ages 12-30)
• America’s next dominant generation
• Big Spenders
• Raised as consumers
• Very tech savvy
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Gen-Y’s Have Money to Spend
• Students have jobs
• Sizable monthly income
• Parental support
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Fresno State’s Population• 19,109 undergraduate students (18-34)
• 2,290 graduate students (25-54)
• 584 post baccalaureate
• 2,034 faculty and staff (25-54, 55+)1
Source: Institution Research, Assessment and Planning at Fresno State, Fall 2011
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34.80%
33.70%
14.90%5.30%
2.10% 0.80%
Demographic
White
Hispanic
Asian
African-American
International Students
Native American
Reach a Diverse Market
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Print Edition
• Prints three (3) times a week
• The Collegian offers seven (7) different ad sizes
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Newsstand Locations
48 distribution points on campus
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How Often do Gen-Y’s Read their College Newspaper?
• Students read their campus newspaper.
• Students pay attention to the ads.
• Students devote time to reading their papers.
Source: Refuel Media Marketing, January 2011
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Does The Collegian Really Affect Students?
• Students love promotions, promo deals, and saving money
• Advertising calls students to action
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THE COLLEGIAN ONLINE• Available 24/7
• Great way to reach Gen Y’s & Alumni
• Nationally recognized for its excellence
Source: Institution Research, Assessment and Planning at Fresno State, Fall 2011
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Did You Know?•The Collegian Online receives 500,000 visitors yearly•It also receives 42,300 unique monthly visitors
Google Analytics, 2011
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http://collegian.csufresno.edu/2009/03/04/the-collegian-picks-up-18-awards-at-conference/ (2012)
Award WinningFirst place, Best Online Ad (California College Media Association) Second place, Best B&W Advertisement (California College Media Association) Second place, Best Color Advertisement (California College Media Association) Third place, Best Group Promotion (California College Media Association)
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Collegian Print AdsPRINT RATES
National rate………………………$11.00 Open rate……………………………$9.00
Student rate………………………… $7.00
CONTACT BULK RATE LOCAL: NATIONAL:
40 col.” $8.40 $10.40 80 col.” $8.20 $10.20120 col.”$8.00 $9.00160 col.”$7.80 $8.80200 col.”$7.60 $8.60240 col.”$7.40 $8.40280 col.”$7.20 $8.20300 col.”$7.00 $8.00
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Collegian Online Ads
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Collegian Mobile App Ads
• Tile square $100$350 $900
• Premium Tile Square $150 $400$990
• Banner $50$175
• Push notifications$100
(5 per week)
Weekly MonthlySemester
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What is the most effective way to advertise?
• Multiple Insertions
• Color in ads
• The bigger the better
• Special Issues
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Be a Part of Our Student Choice
•15 categories •Winner will receive editorial
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Advertise With Us Today!