the cmc marine portfolio

YACHTSYACHTING

CHELSEAMAR INE M A G A Z I N E S


YACHTSYACHTING



Class c Boat YACHTS

YACHTING

Passionateabout sailingsince 1947

YACHTSYACHTING

media informationmarinemediapack wrap cover.indd 1 06/11/2012 10:19

It’s an exciting time for us at The Chelsea Magazine Company. Our acquisition of Sailing Today, to add to Classic Boat and Yachts & Yachting, now gives us a marine magazine portfolio with three leading titles, one for each key sector of the

sailing market: cruising, classic and racing. Our reputation as a friendly, independent, specialist publishing house with a

love for fine niche titles has been won through offering our audiences magazines of real quality, integrity and authority, whilst retaining a spirit of true enthusiasm. Each of our eight magazines – which reach over half a million readers in more than 50 countries – is beautifully produced, with outstanding photography and highly regarded editorial.

The publishing expertise that we are now applying to our relaunch of Sailing Today will be familiar to those who return to Classic Boat and Yachts & Yachting month after month. The former has celebrated the world’s most beautiful boats – their heritage, craftsmanship and beauty – for 25 years. It features the very best in traditional craft, from J-Class yachts at Portofino, to Bob Dylan’s Bequia boat, alongside the tales of major restorations and classic races and regattas worldwide. The latter, launched in 1947, is for racing sailors with the drive to be the fastest, most competitive in any event, from the America’s Cup to the Round the Island or even local dinghy classes.

With the addition of Sailing Today, the magazine for sailors with a passion for cruising, Chelsea’s ‘sailing set’ can now provide our advertisers with an efficient route to every class of sailor, through print or digital. Each of our titles has a lively website and a growing social media presence. By working with us, your budget will stretch even further: over 100,000 passionate, affluent and responsive sailing enthusiast readers are waiting to hear from you.

SUE HERDMAN, EDITOR-IN-CHIEF

Find out more about us at www.chelseamagazines.com

CHELSEA MAGAZINE

COMPANY

THE

LTD

After a near-drowning in the wreck of his classic, Victor Janovich needed a new project. He found an 82ft Fife. By Kathy Mansfield; photos by Alison Langley

American beautyAdventuress

cove

r Ph

oto

graP

h: a

liso

n la

ngle

y P

hoto

graP

hs: a

liso

n la

ngle

y; K

os e

vans

; ric

K Bu

ettn

er

YACHTSYACHTING



YACHTSYACHTING



marinemediapack wrap cover.indd 2 06/11/2012 10:19

After a near-drowning in the wreck of his classic, Victor Janovich needed a new project. He found an 82ft Fife. By Kathy Mansfield; photos by Alison Langley

American beautyAdventuress

phot

o: to

m Gr

uitt

*

Six StepSto gold in 2012How can you improve your race performance in 2012? We scoured the country’s

racing and coaching talent to bring you a six-point plan for success

There are many ways to boost your results and most of

them don’t involve spending a great deal of money

14 DECEMBER 2012

DECEMBER 2012 15

NEW BOAT TEST BAVARIA 46 VISION


VISION OF the future

PHOTOS: RICK BUETTNER


Duncan Kent steps aboard the new Bavaria Vision and finds a boat designed by sailors, that could fulfil the needs of any blue water cruiser.

Step onboard and It is clear this is on run-of the mill cruising yacht. Most immediatelyobvious are her fl ush hatches

Six to gold in 2012

Step onboard and It is clear this is on run-of

DECEMBER 2012ISSUE188

SAILIN

G TODAY

188

WW

W.SAILINGTODAY.CO.UK

DECEMBER 2012

DOVER MARINA: CHANNEL BOLTHOLE DUFOUR 35 TEST: 70’S FRENCH STYLE WW

W.SA

ILING

TODA

Y.CO.

UK£4

.20

NEW BOAT TEST

LEARNING

SPACE, PACE AND A PRETTY FACE

CRUISING

SPACE, PACE AND A PRETTY FACEBAVARIA 46 VISIONGETTING QUALIFIED IN THE SUNYACHTMASTER

ROD HEIKELL: INDIAN OCEAN ROUTES • M

Y MARINA: DOVER •

KO SAMUI •

NEW: BAVARIA 46 VISION •

USED: DUFOUR 35

EXPERT CHOICE

ISLAND IDYLLROD HEIKELL ON INDIAN OCEAN ROUTES

SET SAIL FOR KO SAMUI

ST188 CovervFinal.indd 1 15/10/2012 16:41ST188 Riding Light_TH_JF.indd 114 16/10/2012 17:29


Nothing else even comes close to your gorgeous magazine in terms of content, images and layout. It’s just beautiful. Such a good synergy for our Morris M-Series boats tooSARAH FAwlE, DIRECTOR OF MARkETINg AND PR, MORRIS YACHTS


Class c Boat Classic Boat has celebrated the design and adventures of the world’s most

beautiful boats for 25 years. Available in 132 countries (from Cannes to Cape Cod, you’ll fi nd it on the

newsstand at all the great harbours of the world), each monthly issue provides a showcase of the best-designed traditional boats afl oat, along with coverage of global classic races and regattas and expert reviews of the latest builds and restorations.

Our readers, typically wealthy, experienced and time-rich after a successful career, are passionate about the craftsmanship featured in the boats we choose for our pages. They also want the history of those craft, the pedigree and the in-depth story of any restoration. With their own boats, they are willing to spend time and money to ensure that they look and perform to their best.

Through dynamic photography and strong editorial we captivate both owners and those who aspire to one day have a classic boat of their own. They know that this is the title to turn to for valuable advice, new equipment and product reviews.

For our advertisers, Classic Boat’s large-page format provides the opportunity to create high impact adverts that sit alongside our quality editorial and sublime imagery – the ideal environment for advertising.

The magazine is also supported by our website: www.classicboat.co.uk, a leading resource of images and information. At least 20,000 unique users from over 136 countries visit the site each month drawn, as with the magazine, by the beauty and integrity of its content.

DAN HOUSTON, EDITOR

Pho

togr

aPh

: anD

rew

cas

ter


Morris M-Series

Fall in love again.The M42. The perfect weekend cruising companion.

Bass Harbor Office53 Granville Rd

Bass Harbor, ME 04653 USA

www.morrisyachts.com+1 207-244-5509

[email protected]

Newport OfficeNewport Shipyard, 1 Washington St

Newport, RI 02840 USA

PhotograPhs: em

ily harris; franco Pace


Class c Boat DistributionOver 50,000 readers every mOnth

Extensive circulation worldwide all major branches of WH Smith and supermarkets throughout the UK over 700 Barnes & noble stores in north america Widely available in the South of france, the italian riviera, Scandinavia, australia and new Zealand

Extensive distribution at key sailing clubs and ports in the Mediterranean throughout the year, including partnerships with: Le Yacht Club de monaco Le Yacht Club de Cannes La Société nautique de Saint tropez

Ongoing partnerships with esteemed UK and international sailing clubs, including: the royal thames Yacht Club, the royal London Yacht Club in the UK the australian and new Zealand Classic Boat associations

Distribution surrounding all major European regattas during the summer months, including: Les Voiles d’antibes, Panerai British Classic Week, régates royales, Les Voiles de St tropez and monaco Classics

Presence and distribution at all major European boating shows, including: the London and Southampton Boat Shows dusseldorf, monaco and Cannes Boat Shows amsterdam metS

Partnership and presence at major US boating shows, including: the newport Boat Show and maine Boatbuilders Show

Additional distribution via first-class airport lounges and selected hotels

edward mannering +44 (0) 20 7901 8016 [email protected]

Contact us

Rate card

Patricia hubbard +44 (0) 20 7901 8014 [email protected]

Displaydouble-page spread £4,850outside back cover £3,500inside front cover £3,300full page £2,600Half page £1,400Quarter Page £825

Marine Directory / ClassifiedHalf page colour £1,250Quarter page colour £680eighth page colour £360Single column centimetre £30

Loose inserts CPm £55

Brokeragedouble-page spread £4,200Page colour £2,215Half page £1,150Quarter page £625

Online AdvertisingLeaderboard (50,000 page impressions a month) £15 CPmmPU (50,000 page impressions a month) £17 CPmonline advertorial £1,000reskin takeover £1,500

email promotional button £200email advertorial £350


Ever since I was a kid I have loved reading Yachts & Yachting and it’s great that the magazine is continuing to provide sailors with news and insights into the world of sailingBEN AINSlIE, MUlTIPlE OlYMPIC gOlD MEDAllIST


YACHTSYACHTING


YACHTSYACHTING

Launched in 1947, Yachts & Yachting is recognised the world over as the essential read for anyone with a passion for racing sailing.

No other magazine gives its readers a wider coverage of competitive sailing, from the America’s Cup to local dinghy events, the Volvo Ocean Race to the Round the Island. Knowing how hungry competitive sailors are for information, Yachts & Yachting also delivers expert tips on sailing and race craft, along with the latest innovations in new boats, kit and equipment. Our readers seek success and want to buy the best to keep ahead of the opposition.

Drawn by the quality of Yachts & Yachting’s reporting and astute interviews, as well as its outstanding photography, our readers are as likely to be leaders in their own professional lives as they are on the racecourse. They include top-level executives and Olympic medallists, skippers of round-the-world racers and keen keelboat sailors. They tell us how loyalty to the title is passed down in their families from one generation to another and how as a result, the young readers of the past are now both captains of industry and the infl uencers and sponsors of today’s yachting scene.

We retain their interest by revelling in the glamour of the high-end events, whilst relishing the cut and thrust of tightly fought one-design racing. Month in, month out we also provide our advertisers with the most effi cient route to target this audience, both in print and online on our lively website: www.yachtsandyachting.co.uk

gAEl PAwSON, EDITOR

Pho

togr

aPh

: Pau

l to

DD/v

olvo

oce

an r

ace


HELLY HANSEN CATWALK

Scandinavian Design is the cornerstone in all Helly Hansen gear. The optimal combination of purposeful design, protection and style. This is why professional sailors, mountain guides and discerning enthusiasts choose Helly Hansen.Helly Hansen is the offi cial clothing partner of Team Sanya in the Volvo Ocean Race 2011-12

CONFIDENT WHEN IT MATTERS

Phot

o: A

ndré

s So

rian

o, T

eam

San

ya /

Sout

hern

Indi

an O

cean

dur

ing

leg

2 of

the

Volv

o O

cean

Rac

e 20

11-1

2

HellyHansen_SP_YachtYachting.indd 1 14.03.12 09.24

PhotograPh

: tom gruitt/creating w

aves


DistributionOver 30,000 readers every mOnth

Extensive circulation worldwide all major branches of WH Smith and supermarkets throughout the UK international newsstand presence Continuous distribution to key UK sailing clubs, comprising over 20,000 members, throughout the year, including: the royal ocean racing Club the island Sailing Club the royal Corinthian Yacht Club Continuous distribution through selected marinas in the UK Ongoing partnership with the RYA and regular promotion to their 88,000 members Partnerships with leading UK sailing wear retailers, incorporating in-store promotions and branding including: musto and Henri Lloyd Boosted distribution surrounding major UK regattas, including: Cowes Week JP morgan asset management round the island race Burnham Week Presence and distribution at all major European boating shows, including: the London and Southampton Boat Shows Paris, dusseldorf and monaco Boat Shows amsterdam metS

Additional distribution via Cowes ferry terminals and London city reception areas during key sailing dates

Lindsay spink +44 (0) 20 7901 8017 [email protected]

Contact us

Rate card

andrew Jameson +44 (0) 20 7901 8012 [email protected]

Displaydouble-page spread £4,850outside back cover £3,500inside front cover £3,300full page £2,600Half page £1,400Quarter Page £825


Online AdvertisingLeaderboard (50,000 page impressions a month) £15 CPmmPU (50,000 page impressions a month) £17 CPmonline advertorial £800reskin takeover £1,500

email mPU £220email promotional button £140email advertorial £650email offer of the month £60

YACHTSYACHTING


YACHTSYACHTING


Sunsail has continued to advertise with Sailing Today for many years. They work closely with us to ensure we are getting the best results from our media spend and editorial. I would highly recommend them

SIMON CONDER, HEAD OF MARkETINg, SUNSAIl



SAILIN

G TODAY

188

WW


DECEMBER 2012


W.SA

ILING

TODA

Y.CO.

UK£4

.20

NEW BOAT TEST

LEARNING


CRUISING

SPACE, PACE AND A PRETTY FACEBAVARIA 46 VISIONGETTING QUALIFIED IN THE SUNYACHTMASTER


Y MARINA: DOVER •

KO SAMUI •


USED: DUFOUR 35

EXPERT CHOICE




Sailing Today is the top read for the thousands of affl uent, active cruising sailors whose love of sailing takes them around the coast of the British Isles, across the Channel or further, to the blue waters of the wider world.

Launched in 1997, it is now part of The Chelsea Magazine Company’s marine magazine portfolio, along with Classic Boat and Yachts & Yachting. Long regarded as one of Britain’s most forward looking sailing titles – and shortly to relaunch with a fresh new look – Sailing Today will continue under Chelsea to be packed with the trusted, informative and aspirational content its discerning audience demands.

There are the new boat features, reviewing and testing the very best of the bigger boats on the market, but not forgetting the smaller family cruisers too. Interviews with cruising experts and industry insiders, the best in the business, ensure our readers are kept up-to-date with all developments in cruising, whilst our expert team also provide arresting page layouts devoted to new products.

Our readers are professional people to whom quality and high specifi cation is important. They seek the best in all areas of their life, from the watch they wear, the car they drive, to the kit and gadgets they require for their boats.

With promotions at leading sailing clubs and associations in the UK and worldwide; a colourful and constantly updated website adding value to the brand (www.sailingtoday.co.uk); and a distribution that includes 36 airports, Sailing Today provides our advertisers – many of whom return month after month – with the perfect platform on which to reach this enthusiastic and focused audience.

JAkE FRITH, EDITOR

Pho

togr

aPh

: Ben

etea

u


January 2012 Sailing Today 13

CHANDLERY

www.dufour-yachts.com

http://dufour36.blogspot.com

Perfect balance between power and style.

AP_Sailing-today_36.indd 1 16/01/2012 16:23:59ST179_013.indd 13 16/01/2012 15:55

Discover more at www.clarks.co.uk/sailing

Developed, tested and worn byIain Percy and Andrew SimpsonOlympic, World and European Champions

ST181_132obc.indd 132 16/03/2012 11:04

PhotograPhs: sunsail; ricK Buettner


DistributionOver 30,000 readers every mOnth

Extensive circulation worldwide all major branches of WH Smith and supermarkets throughout the UK international newsstand presence Continuous distribution to key UK sailing clubs, comprising over 20,000 members, throughout the year, including: the royal Cruising Club the World Cruising Club Continuous distribution through most marinas in the UK Ongoing partnerships with the Cruising Association and regular promotion to its members Partnerships with leading UK sail wear retailers, incorporating in-store promotions and branding including: musto and Henri Lloyd Presence and distribution at all major European boating shows, including: the London and Southampton Boat Shows Paris, dusseldorf and monaco Boat Shows amsterdam metS

Jayne Bennett +44 (0) 1489 585 200 [email protected]

Contact us

Rate card

sarah Pain +44 (0) 1489 585 207 [email protected]

Displaydouble-page spread £4,799outside back cover £3,211inside front cover £3,112full page £2,433Half page £1,655Quarter page £902eighth page £463

ClassifiedPer single column centimetremono £34Spot colour £37Colour £42


BrokeragePage colour £1,532Half page £816Quarter page £422

Yacht Charter & Sailing Schoolsfull page £2,086Half page £1,160Quarter page £627

Online AdvertisingLeaderboard (50,000 page impressions a month) £15 CPmmPU (50,000 page impressions a month) £17 CPmonline advertorial £1,000reskin takeover £1,500

email promotional button £200email advertorial £350


www.chelseamagazines.com/marinewww.chelseamagazines.com/marine


SAILIN

G TODAY

188

WW


DECEMBER 2012


W.SA

ILING

TODA

Y.CO.

UK£4

.20

NEW BOAT TEST

LEARNING


CRUISING

BAVARIA 46 VISIONGETTING QUALIFIED IN THE SUNYACHTMASTER


Y MARINA: DOVER •

KO SAMUI •


USED: DUFOUR 35

EXPERT CHOICE




www.chelseamagazines.com/marinewww.chelseamagazines.com/marinewww.chelseamagazines.com/marinewww.chelseamagazines.com/marine

DOVER MARINA: CHANNEL BOLTHOLE

NEW BOAT TEST

LEARNING


CRUISING

BAVARIA 46 VISIONGETTING QUALIFIED IN THE SUNYACHTMASTER

EXPERT CHOICE


SET SAIL FOR KO SAMUI YACHTSYACHTING



YACHTSYACHTING




the cmc marine portfolio

Documents

n e schelseamar ine

n e smarinemediapack

classic boat

classic races

sailing market

addition of sailing

relaunch of sailing

acquisition of sailing