the cma|sima is pleased to announce that our 2020

20

Upload: others

Post on 24-Oct-2021

10 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: The CMA|Sima is pleased to announce that our 2020
Page 2: The CMA|Sima is pleased to announce that our 2020

The CMA|Sima is pleased to announce that our 2020host hotel for the Category Management & ShopperInsights Conference will be Hyatt Regency Dallas, TX! Hyatt Regency Dallas located in the heart of historic downtown Dallas. With all facilities under one roof offers an extraordinary setting for the conference. The property has outstanding meeting facilities, along with dining, shopping and entertainment — all under one roof.

Our 3-day event offers solution providers the opportunity tomeet in-person with prospective customers and current clients.

These meetings can take place at your booth in the Technology Expo, reserved private meeting spaces or at Emerging Technology Sessions (where you can present your newest developments and solutions). Additionally, the Tech Talk Rotations, networking receptions, meals and breaks (all held in the Technology Expo) provide further opportunities for you to connect with attendees.

“As a first-time sponsor, wewere very pleased overall withthe Conference. The solution

provider demonstrations in theexhibit hall were particularlybeneficial and provided good

accessibility to delegates.”

- Ibotta - Boston Beer

“I enjoyed the conference this year (again). For me, the

difference this year was having many new solution providers.

What I liked was that these new solution providers were leveraging technology to drive more flexible

options at a lower cost.”

“I was so impressed with the amazing collection of

speakers, the execution at the event, and the extra events. It was probably one of the bestshows that I’ve attended. “

- Kantar Consulting

“We go to the show tolook for new ideas, new

technologies, new partners. The show always exceeds our expectations and it

keeps getting better every year.”

- Walgreens

SHOPPERINSIGHTS

Consumer InsightsConsumer Targeting

CRM/LoyaltyMedia/Social Messaging

OmnichannelPromotion

Shopper MarketingShopper Insights

CATEGORY MANAGEMENTCategory ManagementCM Advanced Analytics

Connected ShopperDigital

eCommerceAdvanced Analytics

Virtual Expertise

Advanced Analytics

Assortment Optimization

Merchandising

Pricing

Retail Execution

Sales Efficiencies

Space Management

Store Planning

Supply Chain

Page 3: The CMA|Sima is pleased to announce that our 2020

— What 2019 Conference attendees had to say about the event

Professional Growth& Development

EmergingTechnologies

Evolutionof eCommerce

GlobalInsights

Futureof Shopper

NextGen Retail

of attendees said theymet someone who could be a

partner/resource going forward

of attendees say theirmain purpose was to seek new technology solutions & ideas

of attendeesplan on attending

next year

15th Annual Conference! 220+ companies represented

World's largest manufacturers and retailers 75+ speakers

750 ATTENDEES

of attendees said theymet someone who could be a

partner/resource going forward

of attendees say theirmain purpose was to seek new technology solutions & ideas

of attendeesplan on attending

next year

15th Annual Conference! 220+ companies represented

World's largest manufacturers and retailers 75+ speakers

750 ATTENDEES

I enjoyed seeing what other companies had done to maximize their sales within stores.

Very insightfulworkshops fromsuppliers, retailersand distributors.

Excellent fornetworking & seeking technology solutions.

85% of CMA & SIMASponsors renew sponsorshipthe following year.

Page 4: The CMA|Sima is pleased to announce that our 2020

SVPPresidentCMOCOOCFOCEO VPEVP

KeyAccount

Manager

Sr.Manager

AssociateDirectorDirectorSr.

DirectorChairman AnalystGeneralManager

A ProfessionalAssociation withmembers on 5

continents and over8000 corporatemember users!

Sales

eCommerce

Merchandising Analytics

B2B Sales & Partner Relations

Category Leadership

Human Recources

Merchandising

Store Layout & Space

Merchandising Strategy & Insights Omnichannel

Marketing InsightsShopper Insights

Category Management

Customer AnalyticsProduct Development

Supply Chain

University Students

Technology Providers

Training & Process Manager

OperationsRetailers

Manufacturers

Brokers

Media ProfessionalsProfessors

Business Intelligence

Industry Consultant

Page 5: The CMA|Sima is pleased to announce that our 2020

8:30-11:30AM Training

10:30AM-7:30PMTechnologyExpo Open

• Professional Profile Experience - LinkedIn Profiles, Headshots, Film Crew Interviews (Booth #32)• Sponsor Tours

11:30AM-1:00PM• All-Attendee Luncheon• First-Time Attendee Luncheon - Maximize your experience and make instant connections at this First-Time/Single Attendee Lunch. Make your buffet plate & join us in Breakout Room 6.• Category Management Advisory Board Luncheon

1:05-3:20PM

3:20-3:50PM

3:50-4:35PMTrack Breakout

Sessions(Breakout Rooms 1-6)

Duncan Wardle - Ideate, Innovation Speaker: “Think Different.” ONLY 150 SEATS AVAILABLE!

Networking Break (Technology Expo)

The Hershey Company: The Future of ShopperGina Peterson - “Creating Value in a Shopper’s World.”

OpeningSession

(GeneralSession Room)

Networking Lunch(Technology Expo)

Clif Bar & Company: Next Gen Retail Vivian Polishuk - “Strategic Utilization of Shopper Insights to Enhance Customer Collaboration.”

8:30-9:30AM Training Sue Nicholls - CMKG: “Developing Data Visualization Skills for Improved Storytelling.”

9:45-10:45AM Training Sue Nicholls - CMKG: “Trends Analysis: Uncover Ways to Find and Understand Trends in Your Business for Growth Opportunities.”

11:00-11:30AM Training Sue Nicholls -

ACE HARDWARE:Tom Volk - “Where Legacy Retail Meets Modern Customer Experience.”

Dole Food Company, Inc.: Professional Growth & DevelopmentJim Harlan - “AI (Audience Intelligence) & Next Generation Category Managers.”

Kellogg Company USA: Technology Trends Stacey Ring-Sanders - “VR Solutions Drive Improved Sales Training, Growth and Profitability.”

4:45-6:00PM Tech Talk Rotations (Technology Expo)

6:00-7:30PM

• Solution Provider Demos - 15-minute rounds with 5 minutes to rotate

Networking Reception (All Attendees) & CMA|SIMA Women’s Alliance Reception (Breakout Room 6)

Opening Keynote: Welcome - Kevin Coupe, Emcee - Morning News Beat - Author, Producer & Content Creator - “State of the Industry.”

Keynote: Michael McGuire - Local Theory [Walmart Store No.8]: “Essentiality ofIntrapreneurship in Category Management.”

Keynote: Mark Edwards - 345, Sue Temple - Nielsen Custom Insights Division &Amanda Tilley - Anheuser-Busch: “Black Mirrors & Red Tables.”

Advantage Industry Awards: Kevin Coupe/Advantage

Page 6: The CMA|Sima is pleased to announce that our 2020

Track BreakoutSessions

(Breakout Rooms 1-6)

Beech-Nut Nutrition Company: The Future of ShopperPatti Horstmyer - “Humanize Data with Shopper Insights.”

Muscle Milk: Next Gen Retail Molly George - “Active Living Aisle Transformation:An Opportunity for Sales & Category Leadership.”

Interstate Batteries: Professional Growth & DevelopmentKatie Birdwell - “Lost in the Dandelions – Unleashing the Power of Purpose.”

12:10-1:15PM• All-Attendee Luncheon• Shopper Insights Management Advisory Board Luncheon

Networking Lunch(Technology Expo)

PRODEGE: Maureen Lawer & Bess Devenow- “A Perfect Pair: Using Receipt and Survey Data toUnderstand the Groceries that Fill Consumer Shelves.”

Nestle Purina & Shiloh Technologies: Neil Norton & Britt Fogg - “Answers to QuestionsYou Didn’t Even Know to Ask.”

Interactive Edge & Link Snacks: Zel Bianco & Burt Boudreaux - “Minimize Tactical ReportingTasks and Allow for Greater Strategic Analysis — Even with a Small Team!”

Kantar: Jonathan Young - “The New Shopper-Led ‘Definition’ of Categories &Category Management.”

Nielsen Shopper: Sue Temple - “The “Always-on” Shopper Dynamic.”

Rock Solid Retail & Anheuser-Busch: Jack Mitchell & Jeff Prewett - “How Anheuser-Busch is Forging New Paths in Space Planning to Win in a Disruptive Retail World.”

Weather Trends & Helen of Troy: Rebecca Rosas, Jack Grum & Lance Lewis - “The NextGeneration of Weather-Based Predictive Analytics.”

11:40AM-12:10PMEmerging

Technology Session(Breakout Rooms 1-6)

7:00-8:30AM Networking Breakfast (Technology Expo)

8:35-10:40AMOpeningRemarks

(General Session Room)

11:00-11:30AM

Networking Break (Technology Expo)10:40-11:00AM

Keynote: John Phillips - PepsiCo: “The Future of Retail.”

Keynote: Flora Delaney - Retail Expert & Author of “Retail: The Second Oldest Profession”a FORBES.COM Must-Read - “How to Build an Enduring Career While Winning in Retail.”

7:00-8:30AM

EmergingTechnology Session

(Breakout Rooms 1-6)

Numerator & Kraft Heinz: Zach Nicolaides - “Next Level Shopper Data to Own theRetailer Conversation.”

Cargill & Cantactix: Ashley Herndon & David Formosa - “Take Control of PlanogramAutomation—There’s a Way!”

Nielsen, Mars Pet, Ferrero & Huhtamaki: Paul Morgan, Bethany McDonald, Phil Deconto& Tyler Thompson - “From Silos to Aligned Revenue Success: Breaking Down Operational BarriersBetween Manufacturers and Retailers with Better Data Analytics.”

Blue Yonder (f.k.a. JDA) & One Door, Inc.: Todd McCourtie & Tom Erskine - “Driving HigherSales with Planogram Execution in Stores.”

1:20-2:05PM

University Panel: Dan Strunk & Scott Beck - “SEMS Student Employment Motivation Study.”

Nestle: Raegon Barnes - “Nestle USA’s Transformation Strategy -Making the Impossible Possible!”

Reckitt Benckiser: Next Gen Retail Yelena Idelchik - “Always Sharpening a Pencil:New Creative Approaches to Collecting and Recognizing Unique Shopper Insights.”

Organic Valley: The Future of Shopper Scott Maney & Cheryl Straight - ‘Navigating thePerceived Demise of Fluid Dairy - Leveraging Shopper Insights for the Organic Farm to Table Story’

2:15-3:00PM Track BreakoutSessions

(Breakout Rooms 1-6)

TechnologyExpo Open

• Professional Profile Experience - LinkedIn Profiles, Headshots (Booth #32)• Sponsor Tours

Symphony RetailAI: Gina Hargrave - “Shelf Intelligence - the Future of Planogram Compliance.”

Page 7: The CMA|Sima is pleased to announce that our 2020

7:30-8:40AM Networking Breakfast (Technology Expo)

Track Super Session

8:45-9:20AM

Track Super Session

9:30-10:15AM

10:25-11:10AM

Networking Break (Technology Expo)11:10-11:35AM

11:35AM-12:05PM

ClosingSession

Student Symposium: “A Walgreens Case Study.” Students Sponsored by Hershey & Frito-Lay

Anheuser-Busch: “Using Shopper Insights to Execute Better in Ecommerce.” - Marty Siewert

Albertsons & Advantage Solutions - “Attention Vendor Partners! What’s Your Role in Customer-Centric Retailing?” Lisa Kinney & Nick Sabala

12:15 - 1:30PM Keynote: Kevin Hartman - Google: “Digital Marketing & Measurement in a Post-GDPR / ITP World.”

Keynote: Chris Adams - Ahold Delhaize: “Leading by Developing People in an AcceleratingOmnichannel World.”

Shopper Insights Share Group Panel - Scotts Miracle-Gro,Boston Beer Co. & SIMA - Luke Custer, Larry Gray & Leslie Warshaw

General Session Keynote: Tom Burkemper - Walgreens: “Technology and Its Impact on Retailers and Suppliers.”

7:00AM-12:15PM Technology Expo Open

Nailbiter & Reckitt Benckiser: Amishi Takalkar & Nathan Noertker - “No More Nail Biting:How Always-On, Behavioral Data Empowered RB’s Shopper Understanding.”

Suzy: Avi Savar - “Assumptions: An Equal Opportunity Destroyer.”

EmergingTechnology Session

(Breakout Rooms 1-6)GFK: Susan Stacey & Joe Beier - “Harness The Power of Personalization.”

AnswerRocket: Marc Taylor - “Case Study: How Nielsen Automates Category InsightsWith Augmented Analytics.”

2:15-3:00PM

Track BreakoutSessions

(Breakout Rooms 1-6)(continued)

6:00-7:00PM

Networking & Connections (Connections Café & Technology Expo)3:00-3:30PM

3:40-5:45PM

Networking Reception, Book Signing & Drawing for Prizes (Technology Expo)

Late Night Party - Union Train Station, casino night. Don’t leave early, you’ll miss the fireworks!9:00-11:30PM

Keynote: Iris Singhania (Home Depot) & Kevin Coupe: “1-on-1 Interview: The InsideScoop on Data and Space at Home Depot.”

Keynote: Duncan Wardle - Ideate: “Great Storytelling.”

Perrigo: Professional Growth & Development Mary Gahan - “The Impact of Self-Carein the Current & Future Retail Landscape and the Role of Store Brand.”

Welcome &Evening Remarks

(General Session Room)

Keynote: Art Sebastian & Tom Brennan - Casey’s General Store: “Working Together to Move Even Faster. Digital + Category Management.”

The Clorox Company: Brian Hoffstedder - “Using Human Context to Create Influence.”

(cont.)

Edgewell & Wakefern: Adam Dinihanian & Katie Kachnowski - “The Value of Loyalty CardData for Tracking New Item Launches.”

1010data: Andy Mantis - “Best Practices in the Use of Ecommerce Alternative Data.”

•General Session = Reunion Ballroom E, F, G, H •Technology Expo = Landmark Ballroom•Breakouts 1-2 = Pegasus Ballroom •Breakouts 3-5 = Reunion Ballroom •Breakout 6 = Landmark Ballroom

Closing Remarks: Mike McMahon - President of ARCP

• It’s a Wrap!

Page 8: The CMA|Sima is pleased to announce that our 2020
Page 9: The CMA|Sima is pleased to announce that our 2020
Page 10: The CMA|Sima is pleased to announce that our 2020

The elite Diamond Sponsorship opportunity will provide you excellent positioning on the exhibit floorfor making better and more valuable connections. With this sponsorship, your company will receive the maximumexposure and bountiful amenities including the largest space on the exhibition floor, the highest area for attendeetraffic, introduction on main stage slides, speaking engagement listed in the agenda and numerous networkingopportunities that will place you at the top of every attendee’s mind. The Diamond Level Sponsorship is the truegem that will create ROI, connections and an unparalleled experience from start to finish.

Access to the attendee list 3 weeks prior to the Conference with updates on a weeklybasis leading up to the event (Name, Title, Company)Company logo and website link featured on Conference webpageCompany logo highlighted on marketing and promotional materialsSocial media sponsorship reveal/announcement

Premium booth placement on the exhibit floora 20’ X 20’ footprint a Booth location is prioritized by date of signed contract a Non-competitive booth placementDiamond Sponsorship includes 5 Conference registrations ($17,475 value)a Additional registrations may be purchased based on individual solution provider pricing with a 35% discounta One registration with your package may be used for a client that is speaking for you during your Emerging Technology Session

BOOTH & REGISTRATION

30-minute Track Breakout Session showcasing a case study, market research or industry study.a Co-presenters are encourageda Speaker headshots, bio, presentation title and short description labeled on Conference agenda, on-site signage throughout the space, on the Conference website, in the Conference mobile app & Conference program.

EMERGING TECHNOLOGY SPEAKING OPPORTUNITY

Choice of providing one or both a full page ad insert (8.5” X 11”) and/or a branded promotional product in the Conference attendee baga Both insert and promotional product must be approved by CMA.One Promoted Post via the Conference app during a networking break or prior to your Emerging Technology Session or Tech Talk RotationYou will be recognized on-site as a Diamond Sponsor of the Conference (company name and logos) at the registration desk, on the Conference website, in the Conference program, Technology Expo passport game, Conference app, directional signage, dining tablesand highlighted on the main stage slides.

RECOGNITION

Meeting space - a dedicated meeting room during the Conference to hold private meetings.Opportunity for Tech Talk Rotationsa 3 rounds of 15 minutes each held Monday evening prior to the start of the networking reception where you will get the chance to showcase your company’s products and services directly to our attendees.Meals, breaks & receptions are in the Technology Expo.1:1 meeting scheduling for attendees within the app, moving your digital connections to face-to-face conversations.During and for 1 month after the conference, you have access to the app, which includes the full list of registrants.a Once an attendee is logged into the app for the first time, you will be able to send messages through the app.Lead retrieval system, allowing you to scan attendee badges throughout the Conference. Within your own exhibitor portal you haveaccess to your leads throughout the Conference and you will receive a post-Conference report with all the scanned leads for your team.

NETWORKING

Company logo and website link featured on Conference webpage post-ConferenceFinal attendee list sent 1 week post-ConferenceLead report sent to main company contact within 24 hours post-Conference

LEVEL LEGENDUnique benefits to Diamond SponsorsAvailable to ALL sponsor levels

( List Price: $30,000) (Turnkey Price: $XX,XXX)

Page 11: The CMA|Sima is pleased to announce that our 2020

Our Platinum Level Sponsorship is back and with more benefits for the 2020 Category Management & Shopper Insights Conference. The Platinum Sponsorship is our renowned level of sponsorship that provides you excellent positioning on the exhibit floor for networking & making better and more valuable connections. Your company will get premier placement on the exhibition floor in higher areas of attendee traffic, a speaking engagement listed within the agenda and numerous networking opportunities not every other exhibitor will have. This sponsorship puts yourcompany in the foremost position to provide ROI, connections and an unparalleled experience from start to finish.

Access to the attendee list 2 weeks prior to the Conference with updates on a weekly basis leading up to the event (Name, Title, Company)Company logo and website link featured on Conference webpageCompany logo highlighted on marketing and promotional materialsSocial media sponsorship reveal/announcment

Top Tier booth placement on the exhibit floora 20’ X 10’ footprint a Booth location is prioritized by of date of signed contract a Non-competitive booth placementPlatinum Sponsorship includes 4 Conference registrations ($13,980 value)a Additional registrations may be purchased based on individual solution provider pricing with a 30% discounta One registration with your package may be used for a client that is speaking for you during your Emerging Technology Session

BOOTH & REGISTRATION

30-minute Track Breakout Session showcasing a case study, market research or industry study.a Co-presenters are encourageda Speaker headshots, bio, presentation title and short description labeled on Conference agenda, on-site signage throughout the space, on the Conference website, in the Conference mobile app & Conference program.

EMERGING TECHNOLOGY SPEAKING OPPORTUNITY

Choice of providing one or both a full page ad insert (8.5” X 11”) and/or a branded promotional product in the Conference attendee baga Both insert and promotional product must be approved by CMA.One Promoted Post via the Conference app during a networking break or prior to your Emerging Technology Session or Tech Talk RotationYou will be recognized on-site as a Platinum Sponsor of the Conference (company name and logos) on the Conference website, in theConference program, Technology Expo Passport game, Conference app, directional signage, dining tables and highlighted on the mainstage slides.

RECOGNITION

Opportunity for Emerging Tech Talk Rotationsa 3 rounds of 15 minutes each held Monday evening prior to the start of the networking reception where you will get the chance to showcase your company’s products and services directly to our attendees.Meals, breaks & receptions are in the Technology Expo.1:1 meeting scheduling for attendees within the app, moving your digital connections to face-to-face conversations.During and for 1 month after the Conference, you have access to the app, which includes the full list of registrants.a Once an attendee is logged into the app for the first time, you will be able to send messages through the app.Lead retrieval system, allowing you to scan attendee badges throughout the conference. Within your own exhibitor portal you haveaccess to your leads throughout the Conference and you will receive a post-Conference report with all the scanned leads for your team.

NETWORKING

Company logo and website link featured on Conference webpage post-ConferenceFinal attendee list sent 1 week post-ConferenceLead report sent to main company contact within 24 hours post-Conference

LEVEL LEGENDUnique benefits to Platinum SponsorsAvailable to ALL sponsor levels

( List Price: $25,000) (Turnkey Price: $XX,XXX)

Page 12: The CMA|Sima is pleased to announce that our 2020

Our Gold Plus Level Sponsorship is a prominent sponsorship at the 2020 Category Management &Shopper Insights Conference that gives you status among your prospective clients across the board. The Gold Plus Sponsorship is an excellent opportunity to give your company exposure and traffic throughout the entire flow of the Conference. Your company will receive high traffic booth placement on the exhibition floor, where you will have the chance to lure attendees and a speaker engagement listed within the agenda. The Gold Plus Level Sponsorship puts your company in great position to provide ROI, connections and an unparalleled experience from start to finish.

Access to the attendee list 1 week prior to the Conference with updates on a weekly basis leading up to the event (Name, Title, Company)Company logo and website link featured on Conference webpageCompany logo highlighted on marketing and promotional materialsSocial media sponsorship reveal/announcment

Pronounced booth placement on the exhibit floora 10’ X 10’ footprint a Booth location is prioritized by date of signed contract a Non-competitive booth placementGold Plus Sponsorship includes 3 Conference registrations ($10,485 value)a Additional registrations may be purchased based on individual solution provider pricing with a 20% discounta One registration with your package may be used for a client that is speaking for you during your Emerging Technology Session

BOOTH & REGISTRATION

30-minute Track Breakout Session showcasing a case study, market research or industry study.a Co-presenters are encourageda Speaker headshots, bio, presentation title and short description labeled on Conference agenda, on-site signage throughout the space, on the Conference website, in the Conference mobile app & Conference program.

EMERGING TECHNOLOGY SPEAKING OPPORTUNITY

Choice of providing either a full page ad insert (8.5” X 11”) or a branded promotional product in the Conference attendee baga Either insert or promotional product must be approved by CMA.You will be recognized on-site as a Gold Plus Sponsor of the Conference (company name and logos) on the Conference website, in theConference program, Technology Expo Passport game, Conference app, directional signage, dining tables and highlighted on the mainstage slides.

RECOGNITION

Opportunity for Tech Talk Rotationsa 3 rounds of 15 minutes each held Monday evening prior to the start of the networking reception where you will get the chance to showcase your company’s products and services directly to our attendees.Meals, breaks & receptions are in the Technology Expo.1:1 meeting scheduling for attendees within the app, moving your digital connections to face-to-face conversations.During and for 1 month after the Conference, you have access to the app, which includes the full list of registrants.a Once an attendee is logged into the app for the first time, you will be able to send messages through the app.Lead retrieval system, allowing you to scan attendee badges throughout the Conference. Within your own exhibitor portal you haveaccess to your leads throughout the Conference and you will receive a post-Conference report with all the scanned leads for your team.

NETWORKING

Company logo and website link featured on Conference webpage post-ConferenceFinal attendee list sent 1 week post-ConferenceLead report sent to main company contact within 24 hours post-Conference

LEVEL LEGENDUnique benefits to Gold+ SponsorsAvailable to ALL sponsor levels

( List Price: $20,000) (Turnkey Price: $XX,XXX)

Page 13: The CMA|Sima is pleased to announce that our 2020

Our Gold Level Sponsorship will provide you with opportunities to drive traffic for the 2020 CategoryManagement & Shopper Insights Conference. This sponsorship will drive awareness for your company to attendees throughout the Conference. The Gold Sponsorship strives to provide ROI, connections and an unparalleled experience from start to finish.

Access to the attendee list 1 week prior to the Conference (Name, Title, Company)Company logo and website link featured on Conference webpageCompany logo highlighted on marketing and promotional materialsSocial media sponsorship reveal/announcment

Booth placement on the exhibit floora 10’ X 10’ footprint a Booth location is prioritized by of date of signed contract a Non-competitive booth placementGold Sponsorship includes 3 Conference registrations ($10,485 value)a Additional registrations may be purchased based on individual solution provider pricing with a 15% discount

BOOTH & REGISTRATION

Option of providing a full page ad insert (8.5” X 11”) in the Conference attendee baga Ad insert must be approved by CMA.You will be recognized on-site as a Gold Sponsor of the Conference (company name and logos) at the registration desk, on the Conferencewebsite, in the Conference program, Technology Expo Passport game, Conference app, directional signage, dining tables and highlighted on the main stage slides.

RECOGNITION

Opportunity for Tech Talk Rotationsa 3 rounds of 15 minutes each held Monday evening prior to the start of the networking reception where you will get the chance to showcase your company’s products and services directly to our attendees.Meals, breaks & receptions are in the Technology Expo.1:1 meeting scheduling for attendees within the app, moving your digital connections to face-to-face conversations.During and for 1 month after the Conference, you have access to the app, which includes the full list of registrants.a Once an attendee is logged into the app for the first time, you will be able to send messages through the app.Lead retrieval system, allowing you to scan attendee badges throughout the Conference. Within your own exhibitor portal you haveaccess to your leads throughout the Conference and you will receive a post-Conference report with all the scanned leads for your team.

NETWORKING

Company logo and website link featured on Conference webpage post-ConferenceFinal attendee list sent 1 week post-ConferenceLead report sent to main company contact within 24 hours post-Conference

LEVEL LEGENDUnique benefits to Gold SponsorsAvailable to ALL sponsor levels

( List Price: $15,000) (Turnkey Price: $XX,XXX)

Page 14: The CMA|Sima is pleased to announce that our 2020

Our Silver Level Sponsorship is designed to ensure that we provide you with the opportunities to drive trafficfor the 2020 Category Management & Shopper Insights Conference. This sponsorship is an opportunity to drive awareness for your company toward each attendee throughout the Conference. The Silver Sponsorship strives toprovide ROI, connections and an unparalleled experience from start to finish.

Access to the attendee list at the start of the event (Name, Title, Company)Company logo and website link featured on Conference webpageCompany logo highlighted on marketing and promotional materials

Booth placement on the exhibit floora 10’ X 10’ footprint a Booth location is prioritized by date of signed contract a Non-competitive booth placementSilver sponsorship includes 2 Conference registrations ($6,990 value)a Additional registrations may be purchased based on individual solution provider pricing with a 10% discount

BOOTH & REGISTRATION

Option of providing a half page ad insert (8.5” X 5.5”) in the Conference attendee baga Ad insert must be approved by CMA.You will be recognized on-site as a Silver Sponsor of the Conference (company name and logos) at the registration desk, on the Conferencewebsite, in the Conference program, Technology Expo Passport game, Conference app, directional signage, dining tables and highlighted onthe main stage slides.

RECOGNITION

Opportunity for Tech Talk Rotationsa 3 rounds of 15 minutes each held Monday evening prior to the start of the networking reception where you will get the chance to showcase your company’s products and services directly to our attendees.Meals, breaks & receptions are in the Technology Expo.1:1 meeting scheduling for attendees within the app, moving your digital connections to face-to-face conversations.During and for 1 month after the Conference, you have access to the app, which includes the full list of registrants.a Once an attendee is logged into the app for the first time, you will be able to send messages through the app.Lead retrieval system, allowing you to scan attendee badges throughout the Conference. Within your own exhibitor portal you haveaccess to your leads throughout the Conference and you will receive a post-Conference report with all the scanned leads for your team.

NETWORKING

Company logo and website link featured on Conference webpage post-ConferenceFinal attendee list sent 1 week post-ConferenceLead report sent to main company contact within 24 hours post-Conference

LEVEL LEGENDUnique benefits to Silver SponsorsAvailable to ALL sponsor levels

Page 15: The CMA|Sima is pleased to announce that our 2020

Exhibitor Move-in: Sunday Feb. 23rd 1pm - 6pm Monday Feb. 24th 7:30am - 10:30am

Events Starting In Solutions Hall: Monday Feb. 24th 10:30am • Food & Beverage Service • Film Crew Interviews • Headshots • Solution Providers • Executive Board Members & Attendees

Event Closes: Wednesday Feb. 26th 2:00pm

Exhibitor Move-Out: Wednesday Feb. 26th 12:30pm - 4:00pm

The 2020 Solutions Hall will be located on the main Conference level. Private meeting space located on the Atrium Level.

FREEMAN will be the expo service companyfor the 2020 Conference. Exhibitor kits will beavailable in October of 2019.

Based on fantastic feedback, Freeman will again offer turn-key booth packages for sponsors. For more information, see page 14 of the prospectus.

Sign up now to recieve PRIORITY booth placement in the Solutions Hall.

Terms: 50% deposit due upon signing.Full balances due January 10th, 2020.

Contact Phill McGrath at [email protected] or call 773.450.5096 for more information.

Booth includes: 10’ Backdrop pipe & drape (3’ side drape)

1 Company sign (provided by Freeman)

1 Wastebasket

1 Power strip

1 6’ x 30” high table draped show in colors

2 Padded chairs

20’ X 20’ (Diamond) booths do not have pipe & drape. Instead we will offer a 20’ X 20’ carpet upgrade of select colors to define booth spaces.

Exhibitor Event Schedule: Additional Details:

To increase traffic we are embedding a full track setting

in the Technology Expo!

Page 16: The CMA|Sima is pleased to announce that our 2020

Get unlimited scanning, quick lead qualification, and the ability to measure your booth staff’s performance – all on one device & event app. Rate the quality of your leads with just a few taps then add your notes. Make edits to your leads at any time in your exhibitor portal, so if you’re booth is extremely busy, you can quickly qualify your scanned leads in the exhibitor portal and add important notes later.

The booth admin for each exhibiting company will be able to login to their own exhibitor portal to view their profile as it is listed in the Content Management System. Once you provide your booth admin information, you will gain access to the portal to update your company profile and materials. You can add collateral to your exhibitor profile within the app and designate staff members from the attendee list. This is where you can manage your leads, as well.

IN-APP MESSAGING

COMPANY INFORMATION

BOOTH LOCATOR

EXHIBITOR PORTAL

PROMOTED POSTS

LEAD RETRIEVAL

LEAD MANAGEMENT

1:1 MEETING SCHEDULINGExamples of 2019 sponsorship opportunities

Example of 2019 App Splash Screen

Page 17: The CMA|Sima is pleased to announce that our 2020

Your exhibit needs to work as hard as you do!Freeman show services will be offering full-service turnkey exhibit packages at a contracted special rate for10’x10’ and 20’x10’ booth spaces. These quick and easy rental options maximize professionalism while providinga cost-effective, hassle-fee experience. Packages include graphics, lighting, storage space, full set-up and take-down,tables, chairs, and more. Spend your time where it matters most, making meaningful connections that impact yourbottom line!

Once you have decided on your 2020 sponsorship level and would like to add a turnkey booth (at the CMA’s discounted pricing) to your sponsorship package, please contact Phil McGrath at [email protected].

When added to your 2020 package, Freeman show services will work with you and your team to provide an easyand hassle-free experience leading up to, during and after the show.

Packages Include: 8’ MIS center tower and 2 podiums Printed graphic panels (as shown in rendering) 8 stools & 2 bistro tables Wastebasket Installation, dismantle, delivery and material handling Standard 5 amp booth power Standard color rental carpet

Turnkey Advantages: Discounted pricing No shipping or material handling costs on Freeman items Exhibit is ready prior to show opening On-site service before, during and after the show

Packages Include: 8’ MIS center tower and 2 podiums Printed graphic panels (as shown in rendering) 2 powered sofas, 4 occasional chairs, 2 cocktail tables Wastebasket Installation, dismantle, delivery and material handling Standard 5 amp booth power Standard color rental carpet

Turnkey Advantages: Discounted pricing No shipping or material handling costs costs on Freeman items Exhibit is ready prior to show opening On-site service before, during and after the show

• Items in this package cannot be substituted or traded• Rates are base on the full package and do not include tax• Additional rental items wil be priced out A La Carte• Changes to the structure will be charged as necessary• Upgraded electrical & audio visual services are not included

• Items in this package cannot be substituted or traded• Rates are base on the full package and do not include tax• Additional rental items wil be priced out A La Carte• Changes to the structure will be charged as necessary• Upgraded electrical & audio visual services are not included

($7,000)

($8,500)

Page 18: The CMA|Sima is pleased to announce that our 2020

Packages Include: Backwall, cabinet, shelves and podium Printed graphic panels (as shown in rendering) Arm lights 2 stools & bistro table Wastebasket Installation, dismantle, delivery and material handling

Turnkey Advantages: Discounted pricing No shipping or material handling costs on Freeman items Exhibit is ready prior to show opening On-site service before, during and after the show

• Items in this package cannot be substituted or traded• Rates are base on the full package and do not include tax• Additional rental items wil be priced out A La Carte• Changes to the structure will be charged as necessary• Electrical & audio visual services are not included in this package but can be added to the proposal per exhibitor kit pricing

Packages Include: Backwall, cabinet, shelves and podium Printed graphic panels (as shown in rendering) Arm lights 2 stools & bistro table Wastebasket Installation, dismantle, delivery and material handling

Turnkey Advantages: Discounted pricing No shipping or material handling costs on Freeman items Exhibit is ready prior to show opening On-site service before, during and after the show

• Items in this package cannot be substituted or traded• Rates are base on the full package and do not include tax• Additional rental items wil be priced out A La Carte• Changes to the structure will be charged as necessary• Electrical & audio visual services are not included in this package but can be added to the proposal per exhibitor kit pricing

($6,500)

($6,500)

Page 19: The CMA|Sima is pleased to announce that our 2020

Packages Include: Backwall, cabinet, shelves and podium Printed graphic panels (as shown in rendering) Arm lights 2 stools Wastebasket Installation, dismantle, delivery and material handling

Turnkey Advantages: Discounted pricing No shipping or material handling costs on Freeman items Exhibit is ready prior to show opening On-site service before, during and after the show

• Items in this package cannot be substituted or traded• Rates are base on the full package and do not include tax• Additional rental items wil be priced out A La Carte• Changes to the structure will be charged as necessary• Electrical & audio visual services are not included in this package but can be added to the proposal per exhibitor kit pricing

Packages Include: Backwall, cabinet, shelves and podium Printed graphic panels (as shown in rendering) Arm lights 2 stools Wastebasket Installation, dismantle, delivery and material handling

Turnkey Advantages: Discounted pricing No shipping or material handling costs on Freeman items Exhibit is ready prior to show opening On-site service before, during and after the show

• Items in this package cannot be substituted or traded• Rates are base on the full package and do not include tax• Additional rental items wil be priced out A La Carte• Changes to the structure will be charged as necessary• Electrical & audio visual services are not included in this package but can be added to the proposal per exhibitor kit pricing

($4,000)

($4,000)

Page 20: The CMA|Sima is pleased to announce that our 2020

Interested in becoming a member of the CMA|SIMA?Get 10% off your sponsor package, and enjoy

the dozens of other benefits CMA|SIMA has to offer!

For membership information or additional informationabout securing your sponsorship, contact:

Philip McGrathEmail: [email protected]

PH: 773.450.5096

Hyatt Regency Dallas300 Reunion Boulevard, Dallas, Texas 75207

Interested in learning more about what our2019 Conference had to offer?

visit www.catman.global/events/annual-conference