The ClustersAnd their Pathways

David AgnewASU-Jonesboro

Objectives

• Name the 16 clusters.

• Match career pathways to the correct cluster name.

Cluster Facts: Old and New

• Clusters are a means of organizing or categorizing all job or occupations.

• Developed by the U.S. Office of Education• Until year 2000 there were 15 clusters.• In 2000 the USOE put forth a new system which

was 16 clusters. • This was more than just adding another number it

was a reorganization and redistribution of jobs or occupations into new clusters.

Old 15 Cluster System

• Agri-business & Natural Resources

• Health• Business and Office• Public Service• Communications &

Media• Transportation• Construction

• Consumer & Homemaking

• Environmental• Fine Arts & Humanities• Personal Services• Hospitality &

Recreation• Manufacturing• Marine Science• Marketing &

Distribution

NEW -- 16 Clusters Systems• Agriculture & Natural

Resources • Architecture &

Construction• Arts, Audio, Video.

Technology & Communications

• Business & Administration

• Education & Training• Finance• Government & Public

Administration

• Health Science• Hospitality & Tourism • Human Services• Information Technology • Law & Public Safety • Manufacturing• Retail wholesale Sales &

Service• Scientific Research &

Engineering• Transportation.

Distribution, & Logistics

Comparison of Old & New SystemDon’t get cross eyed trying to figure this out– this was not an exact science

• 15 Old– Agri-business & Natural

Resources– Health– Business and Office– Public Service– Communications & Media– Transportation– Construction– Consumer & Homemaking– Environmental– Fine Arts & Humanities– Personal Services– Hospitality & Recreation– Manufacturing– Marine Science– Marketing & Distribution

• 16 New– Agriculture & Natural Resources – Architecture & Construction– Arts, Audio, Video. Technology &

Communications– Business & Administration– Education & Training– Finance– Government & Public Administration– Health Science– Hospitality & Tourism – Human Services– Information Technology – Law & Public Safety – Manufacturing– Retail wholesale Sales & Service(Marketing, Sales & Service)

– Scientific Research & Engineering– Transportation. Distribution, & Logistics

Cluster Components: Old and New…

• In the old 15 cluster system there were divisions called job families. These were subcategories under the cluster titles.

• NEW 16 cluster system these are called job pathways instead of families

• Example job pathways for the Finance Cluster with new system: – Banking and Finance

– Financial Planning

– Insurance Services

Pneumonic• For many years a good, easy Pneumonic was used by

teachers in AR for the old 15cluster system.• When the new 16 cluster system came along in 2001, my

summer co class developed a couple of their own Pneumonics as a class assignment. I have 2 I will share. – The first was presented at CO Conference in Summer 2001 by

Allie Brooks, then student and later the CO teacher at Brookland.

– The second was developed by 2 ag guys and a coach at the DeQueen site.

• The next slide is the start of the official presentation given at the co conference by the State Committee to introduce the new 16 system to CO. It is very good and can also be found on the ArCOTA Website.

SWEET SIXTEEN

Presented by: Earlene D. Brecheen, Gosnell; Bettye Dillard, Hamburg; Vic Dreier, Springdale; Peggy Hill, DeQueen; Tina Humphrey, Dollarway; Donna R. Raines, Warren,

Shelma Winningham, Bald Knob

WHAT’S NEW FOR YOU?

• Number of weeks recommended per unit• Sixteen (16) Cluster Areas

– Definitions– Logos– Terminology– Job Pathways instead of Job Families

• Appendices• Glossary• Test correlates with the Frameworks

THE CLUSTER AREAS

• A

• GIFT

• TO

• OPEN

Agriculture & Natural Resources

DEFINITIONAgriculture & Natural Resources–occupations dealing with: growing plants and harvesting crops for commercial and scientific purposes; raising and training animals; the health of plants and animals; the use of natural resources; and the management of agricultural businesses and production of agricultural goods.

JOB PATHWAYS

•Agricultural Sciences, Processes, and Support Services

•Agricultural Management, Production, and Operations

•Conservation and Natural Resources

•Horticulture, Landscaping, and Ground Keeping

ARCHITECTURE & CONSTRUCTION

DEFINITIONArchitecture & Construction–occupations dealing with: the design, planning, managing, building, and maintenance of physical structures such as roadways, bridges, as well as industrial, commercial, and residential facilities and buildings.

JOB PATHWAYS

•Architecture and Construction Design

•Residential and Commercial Construction

•Residential and Commercial Installation and Services

Arts, Audio, Video, Technology, &

Communications

DEFINITION

PATHWAYS

Arts, Audio, Video, Technology, & Communications–occupations dealing with: designing, producing, exhibiting, performing, writing, publishing multimedia content (includes visual, performing arts and design, journalism, and entertainment services).

•Audio and Video Technologies

•Commercial and Graphic Design

•Crafts and Fine Arts

•Journalism, Writing, and Broadcasting

•Music and Performing Arts

BUSINESS & ADMINISTRATION

DEFINITIONBusiness & Administration–occupations dealing with: planning, managing, and providing administrative support, information processing, business communications, accounting, and human resource management services and related business management support services.

JOB PATHWAYS

•Accounting and Related Occupations

•Administrative Support Services

•Business Management

EDUCATION & TRAINING

DEFINITIONEducation & Training–occupations dealing with: planning, administering, managing and providing education and training services; related learning support services such as library, information services, child care, and counseling services; also includes preparatory medical training in educational settings.

JOB PATHWAYS

•Child Care

•Education Administration, Evaluation, and Curriculum

•Educational Counseling

•Librarianship

•Pre-professional Medical Studies

•Teaching/training

FINANCE

DEFINITIONFinance–occupations dealing with; specifically–banking, investment, financial planning, economics, and insurance services, including managing and planning for firms and businesses involved in such services.

JOB PATHWAYS

•Banking and Finance

•Financial Planning

•Insurance Services

GOVERNMENT & PUBLIC

ADMINISTRATION

DEFINITION

Government & Public Administration–occupations dealing with: planning, managing, and providing government legislative, administrative, and regulatory services; includes government services at the federal, state, and local levels such as public finance and planning.

JOB PATHWAYS

•Governmental Relations

•Public Administration

•Public Finance and Planning

HEALTH SCIENCE

DEFINITIONHealth Science–occupations dealing with: planning, managing, and providing diagnostic, therapeutic, treatment, research, and information services related to the physical and mental health of humans.

JOB PATHWAYS

•Diagnostic and Treatment Technologies

•Health and Medical Care Services

•Health Treatment Specialties

•Medical Science and Research

•Mental Health Services

HOSPITALITY & TOURISM

DEFINITIONHospitality & Tourism–occupations dealing with the provision of lodging, food, recreation, convention, tourism, travel and related planning and support services.

JOB PATHWAYS

•Food Production and Services

•Lodging, Housekeeping, and Janitorial Services

•Recreation, Gaming, and Sports

•Travel and Tourism

HUMAN SERVICES

DEFINITIONHuman Services–occupations dealing with: promoting and providing individual, family and community relations and wellness including family and work issues, religious services, care for the elderly, and social work.

JOB PATHWAYS

•Family and Consumer Sciences

•Religious Services

•Social Services

INFORMATION TECHNOLOGY

DEFINITIONInformation Technology–occupations dealing with: the design, programming, development, management, maintenance, and operation of computer, information, communication, and technology networks, including related hardware and software.

JOB PATHWAYS

•Business Information Systems

•Computer Systems Analysis and Engineering Services

•Hardware Support and Services

•Programming and Software Development

LAW & PUBLIC SAFETY

DEFINITIONLaw & Public Safety–occupations dealing with: police work, the law and legal services, the judicial (court) system, the study and detention of criminals, and fire protection.

JOB PATHWAYS

•Criminal Justice and Corrections

•Fire Protection

•Law and Legal Services

MANUFACTURING

DEFINITIONManufacturing–occupations dealing with the process of creating intermediate and finished products beginning with raw materials; includes managing, planning, and performing the production of various items by operating machinery, as well as industrial support activities, such a production planning and control, and maintenance.

JOB PATHWAYS

•Industrial Management

•Industrial Technology and Maintenance

•Precision Metal and Machining

•Production Operations

RETAIL/WHOLESALE SALES & SERVICES

(This one was later renamed to be Marketing, Sales & Service)

DEFINITIONRetail/wholesale Sales & Services–occupations dealing with: marketing, advertising or otherwise promoting and selling merchandise; includes managing retail establishments, making merchandise-specific repair, and providing personal services (e.g. cosmetics, hairstyling, funeral services) to customers.

JOB PATHWAYS

•Fashion Merchandising and Design

•Interior Merchandising and Design

•Marketing and Public Relations

•Personal Services

•Precision Repair

SCIENTIFIC RESEARCH & ENGINEERING

DEFINITIONScientific Research & Engineering–occupations dealing with: engineering, related technologies, scientific research and application of scientific principles in all the natural sciences (biology, chemistry, earth science, physics, etc.) and social sciences (e.g. economics, sociology, geography, archeology, anthropology, etc.). This does not include specific medical, agricultural, or food sciences.

JOB PATHWAYS

•Engineering

•Engineering Technologies

•Natural Sciences

•Social Sciences

TRANSPORTATION, DISTRIBUTION, &

LOGISTICS

DEFINITION

JOB PATHWAYS

•General Distribution

•Transportation

•Vehicle and Mobile Equipment Installation and Repairs

Transportation, Distribution, & Logistics–occupations dealing with: planning and managing the movement of people, materials, and goods by road, pipeline, air rail, and water; includes related professional and technical support services such as transportation planning and management, logistics services, and mobile equipment and facility maintenance.

LET THE PARTY BEGIN! ! !

Created by: William King

Gosnell High SchoolMay, 2001

Should your students know the clusters?

• Two points of views…..Yes and No• Yes --- The purpose of CO is to give students an

overview of the world of work. The 12,000 or so jobs need to be arranged in some logical order so that students can research and study careers in a logical manner. But the knowledge that there are 16 clusters may be more important than naming them all.

• No --- Knowing the cluster is not that important. This is really useless knowledge that waste the student time to learn.

How can I teach them the clusters?

• Simple memorize – Have them work on this on their own and then give rewards for

those who learn first– Have then either recite in class or have them write on paper.– Use some classroom group recitation activities.

• Game(s) – Circle of chairs each person states one and then next person says

previous one and one more…. – Write on board and erase a little as you all repeat them out loud

• Pneumonic(s) A system to help lead lists by using first letter of word(s).

The Sweet Sixteen: The Easy Way

Allie BrooksBrookland High School

The Easy Way

• B E G

• M R S.

• L I F T

• HA HA HA

B E G

• B Business and Administration

• E Education and Training

• G Government and Public Administration

M R S.

• M Manufacturing

• R Retail and Wholesale Sales and Service– (This one was later renamed to

be Marketing, Sales & Service)

• S Scientific Research and Engineering

L I F T

• L Law and Public Safety

• I Information Technology

• F Finance

• T Transportation, Distribution, and Logistics

HA HA

• H Health Science• A Agriculture and

Natural Resources

• H Human Services• A Arts, Audio/

Video, Tech, Communication

HA

• H Hospitality and Tourism

• A Architecture and Construction

This works for some people…..

• The next two are systems developed in class.

• You can develop you own as well.

• Some people prefer to think in terms of there are three “A”s or “M”s and then remember all of the “A”s, etc..

An --------------Agriculture and Natural Resources

Ant -------------Architecture and Construction

Always ---------Arts, Audio, Video, Technology & Communications

Brings ---------- Business and Administration

Every ---------- Education and Training

Good ----------Government and Public Administration

Friend --------- Finance

He------------- Human Services

Has------------Health Science

To -------------Transportation, Distribution & Logistics

Help-----------Hospitality and Tourism

Look ----------Law and Public Safety

In---------------Information Technology

McDonalds----Manufacturing

Restaurant -----Retail/Whole Sales (This one was later renamed to be Marketing, Sales & Service)

Scraps----------Science, Research and Engineering

Developed by CO Class from 2001, Arkansas State University

Career Pathways

• The 16 clusters are divided into pathways.

• A cluster will have from 2 to 7 pathways.

• The next slide has all 16 clusters and their pathways. Review each cluster and pathway and realize there is some overlap in terms.– Ex. Marketing is a cluster but under Business

Management and Administration there is also a Marketing pathway.

Career Cluster Pathways Source: http://www.careerclusters.org/list16clusters.php • Agriculture, Food & Natural Resources

Food Products and Processing SystemsPlant SystemsAnimal SystemsPower, Structural & Technical SystemsNatural Resources SystemsEnvironmental Service SystemsAgribusiness Systems

• Architecture & ConstructionDesign/Pre-ConstructionConstructionMaintenance/Operations

• Arts, Audio/Video Technology & CommunicationsAudio and Video Technology and FilmPrinting TechnologyVisual ArtsPerforming ArtsJournalism and BroadcastingTelecommunications

• Business, Management & AdministrationManagementBusiness Financial Management & AccountingHuman ResourcesBusiness AnalysisMarketing Administrative & Information Support

• Education & TrainingAdministration and Administrative SupportProfessional Support ServicesTeaching/Training

• FinanceFinancial & Investment PlanningBusiness Financial ManagementBanking & Related ServicesInsurance Services

• Government & Public AdministrationGovernanceNational SecurityForeign ServicePlanningRevenue and TaxationRegulationPublic Management and Administration

• Health ScienceTherapeutic ServicesDiagnostic ServicesHealth InformaticsSupport ServicesBiotechnology Research and Development

• Hospitality & TourismRestaurants and Food/Beverage ServicesLodgingTravel & TourismRecreation, Amusements & Attractions

• Human ServicesEarly Childhood Development & ServicesCounseling & Mental Health ServicesFamily & Community ServicesPersonal Care ServicesConsumer Services

• Information TechnologyNetwork SystemsInformation Support and ServicesInteractive MediaProgramming and Software Development

• Law, Public Safety, Corrections & SecurityCorrection ServicesEmergency and Fire Management ServicesSecurity & Protective ServicesLaw Enforcement ServicesLegal Services

• ManufacturingProductionManufacturing Production Process DevelopmentMaintenance, Installation & RepairQuality AssuranceLogistics & Inventory ControlHealth, Safety and Environmental Assurance

• Marketing, Sales & ServiceManagement and EntrepreneurshipProfessional Sales and MarketingBuying and MerchandisingMarketing Communications and PromotionMarketing Information Management and  ResearchDistribution and LogisticsE-Marketing

• Science, Technology, Engineering & MathematicsEngineering and TechnologyScience and Math

• Transportation, Distribution & LogisticsTransportation OperationsLogistics Planning and Management ServicesWarehousing and Distribution Center OperationsFacility and Mobile Equipment MaintenanceTransportation Systems/Infrastructure Planning, Management & Regulation Health, Safety and Environmental Management Sales and Service

Review of ClustersPractice either writing them or saying them using one of the systems discussed.

• Can you name all the clusters?– A– A– A– B– E– G– F– H– H– T– H– L– I– M– R– S

Review of Career Pathways and Cluster Association

(Answer these now… the key is on the next slide)

A. Agriculture, Food & Natural ResourcesB. Architecture & ConstructionC. Arts, Audio/Video Technology &

CommunicationsD. Business, Management & AdministrationE. Education & TrainingF. FinanceG. Government & Public AdministrationH. Health ScienceI. Hospitality & TourismJ. Human ServicesK. Information TechnologyL. Law, Public Safety, Corrections & SecurityM. ManufacturingN. Marketing, Sales & ServiceO. Science, Technology, Engineering &

Mathematics P. Transportation, Distribution & Logistics

1. ___ Plant Systems 2. ___ Recreation, Amusements & Attractions3. ___ Telecommunications 4. ___ Construction5. ___ Maintenance/Operations6. ___ Visual Arts7. ___ Journalism and Broadcasting8. ___ Business Analysis9. ___ Teaching/Training10. ___ Financial & Investment Planning11. ___ Counseling & Mental Health Services 12. ___ Foreign Service13. ___ Programming and Software Development14. ___ Therapeutic Services15. ___ Law Enforcement Services16. ___ Warehousing & Distribution Center Operations17. ___ Engineering and Technology 18. ___ Environmental Service Systems19. ___ Regulation20. ___ Insurance Services

Review of Career Pathways and Cluster Association

1. _A_ Plant Systems 2. _I_ Recreation, Amusements & Attractions3. _C_ Telecommunications 4. _B_ Construction5. _B_ Maintenance/Operations6. _C_ Visual Arts7. _C_ Journalism and Broadcasting8. _D_ Business Analysis9. _E_ Teaching/Training10. _F_ Financial & Investment Planning11. _J_ Counseling & Mental Health Services 12. _G_ Foreign Service13. _K_ Programming and Software Development14. _H_ Therapeutic Services15. _L_ Law Enforcement Services16. _P_ Warehousing & Distribution Center Operations17. _O_ Engineering and Technology 18. _A_ Environmental Service Systems19. _G_ Regulation20. _F_ Insurance Services

A. Agriculture, Food & Natural ResourcesB. Architecture & ConstructionC. Arts, Audio/Video Technology &

CommunicationsD. Business, Management & AdministrationE. Education & TrainingF. FinanceG. Government & Public AdministrationH. Health ScienceI. Hospitality & TourismJ. Human ServicesK. Information TechnologyL. Law, Public Safety, Corrections & SecurityM. ManufacturingN. Marketing, Sales & ServiceO. Science, Technology, Engineering &

Mathematics P. Transportation, Distribution & Logistics

The end….