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The Chinese University of Hong Kong

Department of Cultural and Religious Studies 2nd Semester, 2014-2015

CURE3017 Globalization and Cultural Production

Course Outline Lecturer: Dr. Chan Ka Ming

(e-mail address: chankm_teaching@yahoo.com.hk)

Content of the Course

Is globalization homogenizing or diversifying our perception of the world?

Is our world having loosening or tightening human relationship in globalized culture?

Is the globalized culture sharing dreams or nightmares with ordinary people and humanity?

Cultural studies, claimed by Michel de Certeau, is a study of everyday life. It is thus an entry into our mundane world for understanding and critical analysis. Globalization is having impact in all aspects of our life. Some people criticize that globalization would just flourish with commerce and business. However some of the others just enjoy the closeness between peoples brought by global technological advancement. Studying culture is unavoidably a study of globalization in which we can have critical exploration of how our life is shaped in this trend of human development. This course focuses on four areas of study, through which we can explore the different aspects of globalization and cultural production. These areas are:

A. “World War Z” – Globalization, Theories and Concepts (Lecture A1-A2) B. “War of the Worlds” – Production, Running and Working in the ‘Runaway world’

(Lecture B1-B4) C. “The Lost World” – Reception, Reading and Misreading the world (Lecture C1-C4) D. “The World is Not Enough” – Joy to the World?! (Lecture D1-D3)

Each area covers a set of cultural and social discussion. Area A tackles theories and concepts of globalization. They uncover the transformation of understanding the world. Area B discusses the issues of production for seeing the changes of the world. These issues are related to Fordism and

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McDonaldization, and the work in the (post)modern world for the creative and media industry. By opening these discussions, we can see how our lifestyles and culture are shaped and have impact in globalization. Area C further deals with how we consume and receive these cultural productions. Cases of circulation of Hong Kong and overseas film and popular culture, theme park and tourism, and shopping malls and fashion will shed lights on (mis)reading globalized phenomenon. Area D introduces movement, in social and technological action, for resisting and regenerating the globalized trend. This is the end of the course but this is also a never-ending action in cultural studies. Learning Outcomes:

On successful completion of the course, students are expected to be able to: 1. Explain globalization with cultural studies perspective; 2. Identify the key issues and concerns of globalization; 3. Understand the critical approach in assessing globalization; 4. Enrich the angle of understanding culture and society.

Medium of Instruction:

Cantonese (with teaching material in English) Teaching / learning activities:

Lectures, presentation and discussion Assessment:

1. Lecture and Tutorial Attendance (10%) Students are expected to attend 80% of all classes.

2. Tutorial Presentation and Discussion (20%) Students will be divided into groups in tutorial and have to decide a topic for presentation. This is to refresh the topics and issues discussed in lectures. At the end of presentation, the presenters are expected to run a “Question & Answer” section for follow-up discussion. Tutorial will start on the week 3 and will be run in separated weeks. There will be 5 to 6 tutorials for the whole course.

3. Mid-term Paper (30%) of 1000-3000 words: Deadline – 17th February 2015 Mid-term paper shall be submitted after Lecture Area B. Students are encouraged to decide their interested topic (which is closely linked to the course) for writing an analytical essay.

4. Final Paper (40%) of 2000-4000 words: Deadline – 28th April 2015 Final paper shall be submitted after the end of the course. Students are encouraged to decide the topic for broadening the analytical framework and examining issues or phenomenon linked to the course.

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Teaching Period: 5 January – 17 April 2015 Day, Time and Venue of Lecture: Tuesday 2:30 - 4:15p.m. 李兆基樓LSK 201 Tutorial: Starting from week 3 or 4, time and schedule to be confirmed later. Teaching Calendar

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Week 1 4 January 5 6

Lecture A1

7 8 9 10

Week 2 11 12 13

Lecture A2

14 15 16 17

Week 3 18 19 20

Lecture B1

21 22 23 24

Week 4 25 26 27

Lecture B2

28 29 30 31

Week 5 1 February 2 3

Lecture B3

4 5 6 7

Week 6 8 9 10

Lecture B4

11 12

13 14

Week 7 15 16 17 Mid-term

Lecture C1

18 Lunar NY

Holiday starts

19 20 21

Week 8 22 23 24 Lunar NY

Holiday ends

25 26

27 28

Week 9 1 March 2 3

Lecture C2

4 5

6 7

Week 10 8 9 10

Lecture C3

11 12

13 14

Week 11 15 16 17

Lecture C4

18 19

20 21

Week 12 22 23 24

Lecture D1

25 26

27 28

Week 13 29 30 31

Lecture D2

1 April 2

3 Easter

Holiday starts

4

Week 14 5

Ching Ming

6 7 Easter

Holiday ends

8 9 10 11

Week 15 12 13 14

Lecture D3

15 16

17 18

Week 16 19 20 21 22 23 24 25

Week 17 26 27 28 Final due 29 30 1 May 2

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Lectures

Area A “World War Z” – Globalization, Theories and Concepts Week 1. Lecture A1, Introduction: (6th January, 2015)

Is the world making zombie? - Questioning globalization

Reading: Du Gay, Paul. Doing Cultural Studies: the Story of the Sony Walkman. London:

SAGE Publications, 1997. (Section 1 – Making Sense of the Walkman; Section 2 –

The Production of the Sony Walkman.)

Pieterse, Jan Nederveen. Globalization and Culture: Global Mélange. New York:

Rowman & Littlefield, 2004. (Chapter 1 – Globalization: Consensus and

Controversies.)

Week 2. Lecture A2: (13th January, 2015) Is the global zombie mutating?

- Discoursing globalization

Reading: Harvey, David. Spaces of Hope. Berkeley: University of California Press, 2000.

(Chapter 4 – Contemporary Globalization.)

Hardt, Michael and Negri, Antonio. Empire. Cambridge: Harvard University Press,

2000. (Chapter 1.1 – World Order, Chapter 2.1 – Two Europes, Two Modernities,

Chapter 3.1 – The Limit of Imperialism.)

Robertson, Roland. Globalization: Social Theory and Global Culture. London: SAGE

Publications, 1992. (Chapter 4 – World-Systems Theory, Culture and Images of

World Order.)

Area B “War of the Worlds” – Production, Running and Working in the ‘Runaway world’ Week 3. Lecture B1: (20th January, 2015)

Is McDonald loving you? - Producing ( in) globalization

Reading: Edgell, Stephen. The Sociology of Work: Continuity and Change in Paid and Unpaid

Work. London: SAGE Publications, 2012. (Chapter 5 –Industrial Work: Fordism,

Neo-Fordism and Post-Fordism; Chapter 6 – Service Work: Fordism, Neo-Fordism

and Post-Fordism.)

Ritzer, George. The McDonaldization of Society. 20th Anniversary Ed. London: SAGE

Publications, 2013. (Chapter 1 – An Introduction to McDonaldization; Chapter 2 –

The Past, Present, and Future of McDonaldization: From the Iron Cage to the

Fast-Food Factory and Beyond.)

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Week 4. Lecture B2: (27th January, 2015) Is Fordism kil l ing you? - Working ( in) globalization

Reading: Bryman, Alan. “The Disneyization of Society” In McDonaldization: The Reader, edited

by George Ritzer, 52-59. London: SAGE Publications, 2002.

Newman, Katherine S. Falling from Grace: Downward Mobility in the Age of

Affluence. Berkeley: University of California Press, 1999. (Chapter 2 – Downward

Mobility in the Age of Affluence; Chapter 3 – Rejected Managers and the Culture of

Meritocracy.)

Sennett, Richard. The Corrosion of Character: The Personal Consequences of Work in

the New Capitalism. New York: W.W. Norton, 1998. (Chapter 2: Routine; Chapter 5 –

Risk; Chapter 6 – The Work Ethics; Chapter 7 – Failure.)

Week 5. Lecture B3: (3rd February, 2015) Is Creativity saving you? - Relaxing ( in) globalization

Reading: Caldwell, John Thornton. Production Culture: Industrial Reflexivity and Critical

Practice in Film and Television. Durham and London: Duke University Press, 2008.

(Chapter 3: Trade Images and Imagined Communities [Below the Line].)

Crang, Mike. Cultural Geography. New York: Routledge, 1998. (Chapter 9: Culture

of Production.)

Lazzarato, Maurizio, “Immaterial Labour” In Radical Thought in Italy: A Potential

Politics, edited by Paolo Virno and Michael Hardt, 133-50. Minneapolis, Minn.:

University of Minnesota Press, 1996.

Week 6. Lecture B4: (10th February, 2015) Is Logo comforting you? - Branding ( in) globalization

Reading: Harbord, Janet. Film Cultures. London: SAGE Publications, 2002. (Chapter 4:

Marketing films and audiences; Chapter 5: Postmodern praxes: production on the

national and global stage.)

Klein, Naomi. No Logo: No Space, No Choice, No Jobs. New York: Picador, 2002.

(Chapter 1: New Branded World; Chapter 2: The Brand Expands – How the Logo

Grabbed Center Stage; Chapter 6: Brand Bombing – Franchises in the Age of the

Superbrand.)

Ready to submit Mid-term Paper? Deadline: 17th February, 2015

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Area C “The Lost World” – Reception, Reading and Misreading the world Week 7. Lecture C1: (17th February, 2015)

How do Beatles move the world and Wynners move Hong Kong? - Popularizing in globalization

Reading: Buxton, David. "Rock Music, the Star System, and the Rise of Consumerism." In On

Record: Rock, Pop, and the Written Word, edited by Simon Frith and Andrew

Goodwin, 427-40. London: Routledge, 1990.

Ehrenreich, Barbara, Elizabeth Hess, and Gloria Jacobs. "Beatlemania: Girls Just

Want to Have Fun." In The Adoring Audience: Fan Culture and Popular Media,

edited by Lisa A. Lewis, 84-106. London: Routledge, 1992.

Mahtani, Minelle and Scott Salmon. "Site Reading?: Globalization, Identity, and the

Consumption of Place in Popular Music" In Popular Culture: Production and

Consumption, edited by C. Lee Harrington and Denise Bielby, 165-79. Oxford:

Blackwell, 2001.

Week 8. Lecture C2: (3rd March, 2015) How do Jay Chou (周杰倫 ) dress in Green (Green Hornet) and Lee

Byung Hun (李秉憲 ) kil l in Red (Red 2) ? - Acting in Hollywood

Reading: Fore, Steve. "Jackie Chan and the Cultural Dynamics of Global Entertainment." In

Transnational Chinese Cinemas: Identity, Nationhood, Gender, edited by Sheldon

Hsiao-Peng Lu, 239-62. Honolulu: University of Hawaii Press, 1997.

Giardina, Michael D. "Global Hingis: Flexible Citizenship and the Transnational

Celebrity." In Sport Stars: The Cultural Politics of Sporting Celebrity, edited by

David L. Andrews and Stevens J. Jackson, 201-17. London: Routledge, 2001.

Lo, Kwai-Cheung. Chinese Face/Off: The Transnational Popular Culture of Hong

Kong. Urbana: University of Illinois Press, 2005. (Chapter 5: Charlie Chan Reborn as

Jackie Chan in Hollywood-Hong Kong Representations.)

Week 9. Lecture C3: (10th March, 2015) How do Disney become wonderland and Chungking become forest? - Exoticizing in Hong Kong

Reading: Foglesong, Richard. "Walt Disney World and Orlando: Deregulation as a Strategy for

Tourism" In The Tourist City, edited by Dennis R. Judd and Susan S. Fainstein,

89-106. London: Yale University Press, 1999.

Hall, Stuart. “The Spectacle of the ‘Other’” In Representation: Cultural

Representations and Signifying Practices, edited by Stuart Hall, 223-79. London:

SAGE Publications, 1997.

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Mathews, Gordon. Ghetto at the Center of the World. Hong Kong: Hong Kong

University Press, 2011. (Chapter 1: Place; Chapter 5 – Future.)

Sassen, Saskia and Frank Roost. "The City: Strategic Site for the Global Entertainment

Industry" In The Tourist City, edited by Dennis R. Judd and Susan S. Fainstein,

143-54. London: Yale University Press, 1999.

Urry, John and Jonas Larsen. The Tourist Gaze 3.0. London: SAGE, 2011. (Chapter 4:

Working under the Gaze; Chapter 5 – Changing Tourist Culture; Chapter 6 – Places,

Buildings and Design.)

Week 10. Lecture C4: (17th March, 2015) How do My Love from the Star (來自星星的你) touch Asians and I am

a Singer? (我是歌手) touch Chinese? - Recentering in Media

Reading: Iwabuchi, Koichi. Recentering Globalization: Popular Culture and Japanese

Transnationalism. Durham: Duke University Press, 2002. (Chapter 1: Taking

"Japanization" seriously: Cultural globalization reconsidered; Chapter 2:

Trans/nationalism: The discourse on Japan in the global cultural flow.)

Kellner, Douglas. Media Spectacle. London: Routledge, 2003. (Chapter 3: The sports

spectacle, Michael Jordan, and Nike.)

Leung, Lisa Yuk-ming. "Ganbaru and its transcultural audience: imaginary and reality

of Japanese TV dramas in Hong Kong " In Feeling Asian Modernities: Transnational

Consumption of Japanese TV Dramas, edited by Koichi Iwabuchi, 89-106. Hong

Kong: Hong Kong University Press, 2004.

Area D “The World is not Enough” – Joy to the world?! Week 11. Lecture D1: (24th March, 2015)

Why does Facebook l ike you? - Technologizing globalization

Reading: Appadurai, Arjun. Modernity at Large: Cultural Dimensions of Globalization.

Minneapolis, Minn.: University of Minnesota Press, 1996. (Chapter 2: Disjuncture

and Difference in the Global Cultural Economy; Chapter 3: Global Ethnoscapes:

Notes and Queries for a Transnational Anthropology.)

Mohammed, Shaheed Nick. Communication and the Globalization of Culture: Beyond

Tradition and Borders. Lanham: Lexington Books, 2011. (Chapter 4:

Neo-imperialism, Media, and Culture; Chapter 5: New Mythology, New Media, and

the Globalization of Culture.)

Richardson, Ingrid, “Sticky Games and Hybrid Worlds: A Post-phenomenology of

Mobile Phones, Mobile Gaming and the iPhone" In Gaming cultures and place in

Asia-Pacific, edited by Larissa Hjorth and Dean Chan, 213-36. London: Routledge,

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2009.

Week 12. Lecture D2: (31st March, 2015) Why does the Nature hug you? - Greening globalization

Reading: Castellsi, Manuel. The Power of Identity. Malden, Mass: Blackwell, 1997. (Chapter 3:

The Greening of the Self: the Environmental Movement.)

Christoff, Peter, “Ecological Citizens and Ecologically Guided Democracy" In

Democracry & Green Political Thought: Sustainability, Rights and Citizenship,

edited by Brian Doherty and Marius de Geus, 151-69. London: Routledge, 1996.

Harvey, David, “What’s Green and Makes the Environment Go Round" In The

Cultures of Globalization, edited by Fredric Jameson and Masao Miyoshi, 327-55.

Durham, N.C.: Duke University Press, 1998.

Week 12. Lecture D3: (14th April, 2015) Why does Revolution push you? - Moving globalization

Reading: Hill, Symon. Digital Revolutions: Activism in the Internet Age. Oxford: New

Internationalist, 2013. (Chapter 6: Cyberactivism Explodes; Chapter 7: Fighting

Corporations in Cyberspace.)

Choudry, Aziz, “Global Justice? Contesting NGOization: Knowledge Politics and

Containment in Antiglobalization Networks” In Learning from the Ground up:

Global Perspectives on Social Movements and Knowledge Production, edited by

Aziz Choudry and Dip Kapoor, 17-34. New York: Palgrave Macmillan, 2010.

Robotham, Don. Culture, Society and Economy: Bringing Production Back In.

London: SAGE Publication, 2005. (Chapter 8: Alternatives: A Global Approach to

Anti-Globalization; Chapter 9: The Noisy Sphere and the Hidden Abode.)

End of the course Ready to submit Final Paper? Deadline: 28th April, 2015 References Andrews, David L. and Stevens J. Jackson. ed. Sport Stars: The Cultural Politics of Sporting

Celebrity. London: Routledge, 2001. Appadurai, Arjun. Modernity at Large: Cultural Dimensions of Globalization. Minneapolis, Minn.:

University of Minnesota Press, 1996. Axford, Barrie and Richard Huggins. ed. Cultures and / of Globalization. Cambridge: Cambridge

Scholars Publishing, 2011. Beck, Ulrich. What is Globalization? Cambridge: Polity Press, 2002.

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Bell, Daniel. The Cultural Contradictions of Capitalism: 20th Anniversary Edition. New York: Basicbooks, 1996.

Berry, Chris, Nicola Liscutin and Jonathan D. Mackintosh. ed. Cultural Studies and Cultural Industries in Northeast Asia. Hong Kong: Hong Kong University Press, 2009.

Bhabha, Homi K. The Location of Culture. London: Routledge, 1994. Caldwell, John Thornton. Production Culture: Industrial Reflexivity and Critical Practice in Film

and Television. Durham and London: Duke University Press, 2008. Castells, Manuel. The Power of Identity. Malden, Mass: Blackwell, 1997. Choudry, Aziz and Dip Kapoor. ed. Learning from the Ground up: Global Perspectives on Social

Movements and Knowledge Production. New York: Palgrave Macmillan, 2010. Crang, Mike. Cultural Geography. London: Rouledge, 1998. Crothers, Lane. Globalization and American Popular Culture. 3rd edition. Lanham: Rowman &

Littlefield Publishers, 2013. De Certeau, Michel. The Practice of Everyday Life. Berkeley: University of California Press, 1988. Doherty, Brian and Marius de Geus. ed. Democracry & Green Political Thought: Sustainability,

Rights and Citizenship. London: Routledge, 1996. Du Gay, Paul. Doing Cultural Studies: the Story of the Sony Walkman. London: SAGE Publications,

1997. Edgell, Stephen. The Sociology of Work: Continuity and Change in Paid and Unpaid Work. London:

SAGE Publications, 2012. Escobar, Arturo. Encountering Development: The Making and Unmaking of the Third World.

Princeton, NJ: Princeton University Press, 1995. Frith, Simon and Andrew Goodwin. ed. On Record: Rock, Pop, and the Written Word. London:

Routledge, 1990. Hall, Gary and Clare Birchall, ed. New Cultural Studies: Adventures in Theory. Athens: The

University of Georgia Press, 2006. Hall, Stuart. Representation: Cultural Representations and Signifying Practices. London: SAGE

Publications, 1997. Harbord, Janet. Film Cultures. London: SAGE Publications, 2002. Hardt, Michael and Negri, Antonio. Empire. Cambridge: Harvard University Press, 2000. Harrington, C. Lee and Denise Bielby. ed. Popular Culture: Production and Consumption. Oxford:

Blackwell, 2001. Harvey, David. Seventeen Contradictions and the End of Capitalism. New York: Oxford University

Press, 2014. -------. Spaces of Hope. Berkeley: University of California Press, 2000. -------. The Condition of Postmodernity. Malden: Blackwell Publishing, 1990. Hill, Symon. Digital Revolutions: Activism in the Internet Age. Oxford: New Internationalist, 2013. Hjorth, Larissa and Dean Chan. ed. Gaming cultures and place in Asia-Pacific. London: Routledge,

2009. Iwabuchi, Koichi. ed. Feeling Asian Modernities: Transnational Consumption of Japanese TV

Dramas. Hong Kong: Hong Kong University Press, 2004.

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-------. Recentering Globalization: Popular Culture and Japanese Transnationalism. Durham: Duke University Press, 2002.

Jameson, Fredric and Masao Miyoshi. ed. The Cultures of Globalization. Durham, N.C.: Duke University Press, 1998.

Jameson, Fredric. Postmodernism or, the Cultural Logic of Late Capitalism. Durham: Duke University Press, 1991.

Judd, Dennis R. and Susan S. Fainstein. ed. The Tourist City. London: Yale University Press, 1999. Kellner, Douglas. Media Spectacle. London: Routledge, 2003. Klein, Naomi. No Logo: No Space, No Choice, No Jobs. New York: Picador, 2002. Lash, Scott and John Urry. Economies of Signs and Space. London: SAGE Publications, 2002. Lefebvre, Henri. The Production of Space. Malden: Blackwell Publishing, 1991. Lewis, Lisa A. ed. The Adoring Audience: Fan Culture and Popular Media. London: Routledge,

1992. Lo, Kwai-Cheung. Chinese Face/Off: The Transnational Popular Culture of Hong Kong. Urbana:

University of Illinois Press, 2005. Lu, Sheldon Hsiao-Peng. ed. Transnational Chinese Cinemas: Identity, Nationhood, Gender.

Honolulu: University of Hawaii Press, 1997. Mathews, Gordon. Ghetto at the Center of the World. Hong Kong: Hong Kong University Press,

2011. Mohammed, Shaheed Nick. Communication and the Globalization of Culture: Beyond Tradition

and Borders. Lanham: Lexington Books, 2011. Newman, Katherine S. Falling from Grace: Downward Mobility in the Age of Affluence. Berkeley:

University of California Press, 1999. Ong, Aihwa. Flexible Citizenship: The Cultural Logics of Transnationality. Durham and London:

Duke University Press, 1999. Pieterse, Jan Nederveen. Globalization and Culture: Global Mélange. New York: Rowman &

Littlefield, 2004. Piketty, Thomas. Capital in the Twenty-First Century. Cambridge: The Belknap Press of Harvard

University Press, 2014. Ritzer, George. ed. McDonaldization: The Reader. London: SAGE Publications, 2002. -------. The McDonaldization of Society. 20th Anniversary Ed. London: SAGE Publications, 2013. Robertson, Roland. Globalization: Social Theory and Global Culture. London: SAGE Publications,

1992. Robotham, Don. Culture, Society and Economy: Bringing Production Back In. London: SAGE

Publications, 2005. Sennett, Richard. The Corrosion of Character: The Personal Consequences of Work in the New

Capitalism. New York: W.W. Norton, 1998. Soja, Edward W. Postmodern Geographies: The Reassertion of Space in Critical Social Theory. 4th

ed. London: Verso, 1994. Tomlinson, John. Globalization and Culture. Chicago: the University of Chicago Press, 1999. Urry, John and Jonas Larsen. The Tourist Gaze 3.0. London: SAGE, 2011.

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Virno, Paolo and Michael Hardt. ed. Radical Thought in Italy: A Potential Politics. Minneapolis, Minn.: University of Minnesota Press, 1996.

Wilson, Rob and Wimal Dissanayake, ed. Global / Local: Cultural Production and the Transnational Imaginary. 3rd ed. Durham and London: Duke University Press, 2005.

Žižek, Slavoj. In Defense of Lost Causes. London: Verso, 2008. -------. Living in the End Times. London: Verso, 2011. Honesty in Academic Work: A Guide for Students and Teachers The Chinese University of Hong Kong places very high importance on honesty in academic work submitted by students, and adopts a policy of zero tolerance on cheating and plagiarism. Any related offence will lead to disciplinary action including termination of studies at the University. All student assignments in undergraduate and postgraduate programmes should be submitted via VeriGuide with effect from September 2008: https://veriguide2.cse.cuhk.edu.hk/cuhk/ Although cases of cheating or plagiarism are rare at the University, everyone should make himself/herself familiar with the content of this website and thereby help avoid any practice that would not be acceptable. Section 1 What is plagiarism http://www.cuhk.edu.hk/policy/academichonesty/p01.htm Section 2 Proper use of source material http://www.cuhk.edu.hk/policy/academichonesty/p02.htm Section 3 Citation styles http://www.cuhk.edu.hk/policy/academichonesty/p03.htm Section 4 Plagiarism and copyright violation http://www.cuhk.edu.hk/policy/academichonesty/p04.htm Section 5 CUHK regulations on honesty in academic work http://www.cuhk.edu.hk/policy/academichonesty/p05.htm Section 6 CUHK disciplinary guidelines and procedures http://www.cuhk.edu.hk/policy/academichonesty/p06.htm Section 7 Guide for teachers and departments http://www.cuhk.edu.hk/policy/academichonesty/p07.htm Secton 8 Recommended material to be included in course outlines http://www.cuhk.edu.hk/policy/academichonesty/p08.htm Section 9 Electronic submission of assignments via VeriGuide http://www.cuhk.edu.hk/policy/academichonesty/p09.htm Section 10 Declaration to be included in assignments http://www.cuhk.edu.hk/policy/academichonesty/p10.htm