the challenge of change - mohamed hossam
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..يعنى ايه SEO, و ازاى تواكب التطور اللى بيحصل فى العالم فى المجال ده.TRANSCRIPT
SEO 2014The Challenge of Change
Mohamed Hossam
By: Mohamed Hossam
/Mhossamd
/Mhossamd
Mohamed Hossam
What is
??SEO
SEO is the ongoing process of uncovering and discovering non-branded keywords that
are driving organic search traffic and conversions, then publishing content optimized
for those keywords.
SEO is the process of producing optimized content that is discoverable by the target
audience as they progress through the buying cycle.
SEO Definitions
SEO is the outcome of a content marketing strategy that makes use of highly converting
keywords that your target audience is searching on.
SEO is about a prospect discovering a brand's content and web presence through
search and social, and the owner of that content being able to understand who
consumed the content and the impact of the content across the organization.
Mohamed Hossam
SEO IS The Whole
Experience of…
What you’re doing
ONLINE“Mohamed Hossam –
2014”
Years2
01
1
20
12
20
13
• Google Instant — Sept 2010
• Social Signals — Dec 2010
Panda – Panda 3.1
Penguin – Penguin #3
+
Panda #23
Humming Bird
+
Penguin 2.1
• Panda 4.1
• Authorship Removal
• Paydayloan 3.0
Matt Cutts””head of Google's Webspam team
Keep Yourself Updated
Follow Him
Dealing With Updates…
!Conventional SEO
doesn’t make you rank
better. It just keeps you
from doing worse.
Mohamed Hossam
What’s Next ?!
Everything You Learned
is Still Relevant, Just
Amplified.
it's time to take a
plunge into the change.
1. Content Marketing
It’s popular to say “Content is King.”
It’s time to believe that “Content x is King.”
Marketing
Here is Why…
Complying
standards is great
but then what ?!
Content MarketingGives you the real Linkable power!
You get a killer link profile
by creating epic stuff that
people want to link to.
The real wins come through
Content
• Home Page
• Landing Pages
• Category Pages
• Product Descriptions
• Blogs / Posts
• White Papers / Resources
• Error Pages …etc
• Emails
• Social Media
• Guest Posts
• Brochures
• Packaging
• Invoices
• Voicemail messages
On-site Content Off-site Content
Mohamed Hossam
Different Content Types…
2. Go SOCIAL
Here is Why…
2nd largest Search Engine
Manages 2.1B Queries/Day
Handles 0.5B Queries/Day
Mohamed Hossam
So… The New SEO is Completely Social!
Then…
• Are we taking our social media seriously? Are we employing the pillars of strong profiles, good content and engagement?
• Is easy social sharing enabled for all of our CONTENT?
• Are we active on the social networks that matter in our INDUSTRY?
• Are we active on the social networks that matter to our CUSTOMERS?
• Are we active on the social networks that matter to the SEARCH ENGINES?
• Does our social media marketing strategy stimulate the level of social signals required to achieve our goals?
Keep Your Analysis Going
Keep Your consistency!
Mohamed Hossam
Thank YOUSEO 2014
The Challenge of Change
By: Mohamed Hossam
/Mhossamd
/Mhossamd