the caribbean export market by caribbean yellow pages

Market SizeMarket Size

$96.7 billion$96.7 billion exported between exported between Caribbean & Latin American Caribbean & Latin American Countries²Countries²

Florida Exports Florida Exports $27 billion$27 billion to to Caribbean & Latin AmericaCaribbean & Latin America¹¹

$5.95 billion$5.95 billion CARICOM Intra-CARICOM Intra-regional Exports³regional Exports³

Barbados Export MarketBarbados Export Market $385,000,000 in Exports (2006)$385,000,000 in Exports (2006) Export PartnersExport Partners

Trinidad and Tobago 17.48% Trinidad and Tobago 17.48% Jamaica 15.63%Jamaica 15.63% US 8.93%US 8.93% Saint Lucia 8.13%Saint Lucia 8.13%

Export CommoditiesExport Commodities Manufactures, sugar and molasses, rum, other Manufactures, sugar and molasses, rum, other

foods and beverages, chemicals, electrical foods and beverages, chemicals, electrical componentscomponents

Source: CIA World Factbook, 2010

Trinidad & Tobago Export Trinidad & Tobago Export MarketMarket

$9.175 billion in Exports (2009)$9.175 billion in Exports (2009) Export PartnersExport Partners

US 38.53%US 38.53% Jamaica 8.86% Jamaica 8.86% Spain 6.88%Spain 6.88% Mexico 6.23%Mexico 6.23%

Export CommoditiesExport Commodities Petroleum and petroleum products, liquefied Petroleum and petroleum products, liquefied

natural gas, methanol, ammonia, urea, steel natural gas, methanol, ammonia, urea, steel products, beverages, cereal and cereal products, beverages, cereal and cereal products, sugar, cocoa, coffee, citrus fruit, products, sugar, cocoa, coffee, citrus fruit, vegetables, flowersvegetables, flowers

Source: CIA World Factbook, 2010

Caribbean Business Caribbean Business Purchasing Habits Purchasing Habits

60% of all purchases by businesses 60% of all purchases by businesses are made off-island.are made off-island.

50% said 50% said at leastat least half of all their company half of all their company purchases were made off-islandpurchases were made off-island

29% said off-island purchases accounted 29% said off-island purchases accounted for over for over 90%90% of company purchases of company purchases

Source: ARC Research

Purchasing FrequencyPurchasing Frequency

More than 1 in 5 (22%) respondents More than 1 in 5 (22%) respondents purchase goods and services off-purchase goods and services off-island island at least once a weekat least once a week

49% purchase off-island 49% purchase off-island at least at least once a monthonce a month

71% purchase off-island 71% purchase off-island at least at least once a quarteronce a quarter. .


What Are They Buying?What Are They Buying?

Products to sell at “my business” Products to sell at “my business” (importing) (24%), building supplies (importing) (24%), building supplies (19%) and computer (19%) and computer equipment/supplies (17%) are the equipment/supplies (17%) are the top mentioned goods and services top mentioned goods and services purchased off-island. purchased off-island.


Where Do They Look?Where Do They Look?

Internet 58%Internet 58% LLocalocal print Yellow Pages directory 51% print Yellow Pages directory 51% Direct mail/catalogs 45%Direct mail/catalogs 45% Caribbean Yellow Pages 29% Caribbean Yellow Pages 29%

Caribbean Yellow Pages cited as 4Caribbean Yellow Pages cited as 4thth top top mentioned source used by Caribbean mentioned source used by Caribbean

businesses to purchase goods and businesses to purchase goods and services from services from newnew suppliers off-island suppliers off-island


WHAT IS WHAT IS CARIBBEAN YELLOW CARIBBEAN YELLOW

PAGES?PAGES? A B2B buyer’s guide for Pan-Caribbean A B2B buyer’s guide for Pan-Caribbean

businesses to source international businesses to source international suppliers of products and services suppliers of products and services either to sell or for use in the operation either to sell or for use in the operation of the businessof the business

Available in print, online and mobileAvailable in print, online and mobile Distributed exclusively to businesses Distributed exclusively to businesses

throughout the Pan-Caribbean regionthroughout the Pan-Caribbean region

Print Directory UsagePrint Directory Usage

Past Year, 66%

Past Month, 33% Past Week,

25%

0%

10%

20%

30%

40%

50%

60%

70%


Online UsageOnline Usage 25,283 Visits25,283 Visits since June 1, 2010 since June 1, 2010

+231.84% over previous period+231.84% over previous period

68,092 Pageviews 68,092 Pageviews +416.62%+416.62%

Returning Visitors Returning Visitors +120.31%+120.31%

Source: Google Analytics

Top Online Visitor Country Top Online Visitor Country LocationLocation

Trinidad & TobagoTrinidad & Tobago JamaicaJamaica BarbadosBarbados Puerto RicoPuerto Rico BahamasBahamas

Visits from users Visits from users in Pan Caribbean in Pan Caribbean Markets up Markets up 43.5% since June 43.5% since June 1, 20101, 2010


Direct Traffic 11.4%

Search Engines

49.7%

Referring Traffic 38.6%

Web Traffic SourcesWeb Traffic Sources


Ad ViewsAd Views

547,325 Ad Views since January 547,325 Ad Views since January 1, 20101, 2010

Sample Customer Stats!Sample Customer Stats! Serta Caribbean (Trinidad) – 10,716Serta Caribbean (Trinidad) – 10,716 SWACO Construction (Trinidad) – SWACO Construction (Trinidad) –

8,6578,657 Greaves Michael Associates Greaves Michael Associates

(Barbados) – 1,039(Barbados) – 1,039Source: Information Pages

Profile Page ViewsProfile Page Views 323,425 Profile Views since posting in late 323,425 Profile Views since posting in late

Jan/FebJan/Feb

Sample Customer Stats!Sample Customer Stats! Caribbean Metals (St Lucia) – 11,196 Profile ViewsCaribbean Metals (St Lucia) – 11,196 Profile Views Print Web Caribbean (Barbados) – 7,813 Profile Views Print Web Caribbean (Barbados) – 7,813 Profile Views Williams C O Construction Limited (Barbados) – 2,218 Williams C O Construction Limited (Barbados) – 2,218

Profile ViewsProfile Views Caribbean Insulation Services Ltd (Trinidad) – 10,676 Caribbean Insulation Services Ltd (Trinidad) – 10,676

profile viewsprofile views Serta Caribbean (Trinidad) – 10,215 profile viewsSerta Caribbean (Trinidad) – 10,215 profile views

Source: Information Pages

Rise to the Top of Search Rise to the Top of Search with with

an an OptimisedOptimised Profile Profile 1,536 visitors entered 1,536 visitors entered

caribbeanyellowpages.com via a caribbeanyellowpages.com via a Customer Profile Page (Directly from Customer Profile Page (Directly from Search Engine)Search Engine)


What’s New in 2010?What’s New in 2010?

New New PlatformPlatform

New LookNew Look Profile Profile

PagesPages VideoVideo Banners/Banners/

TilesTiles MobileMobile

Supporting Our Supporting Our AdvertisersAdvertisers

Print & Online Advertising Print & Online Advertising Campaign Campaign Driving over 1,200 visits to websiteDriving over 1,200 visits to website

Google Adwords CampaignGoogle Adwords Campaign Over 5,500 clicks to websiteOver 5,500 clicks to website

User Targeted Direct MailUser Targeted Direct Mail To 40,000 businesses across the RegionTo 40,000 businesses across the Region

Get Social With Us!Get Social With Us!

TwitterTwitter - @CaribbeanTrade - @CaribbeanTradewww.twitter.com/CaribbeanTradewww.twitter.com/CaribbeanTrade

YouTube YouTube Channel Channel www.youtube.com/CaribbeanYellowPageswww.youtube.com/CaribbeanYellowPages

FacebookFacebook Fan Page Fan Page www.facebook.com/CaribbeanYellowwww.facebook.com/CaribbeanYellowPagesPages

About Global DirectoriesAbout Global Directories Global Directories Limited, publishers of Caribbean Global Directories Limited, publishers of Caribbean

Yellow Pages, is a wholly owned subsidiary of Yellow Pages, is a wholly owned subsidiary of MediaHouse Limited a publicly traded company on the MediaHouse Limited a publicly traded company on the Bermuda Stock Exchange. Bermuda Stock Exchange.

Our company has been publishing directories for over 40 Our company has been publishing directories for over 40 years. Currently, we employ over 150 people in the years. Currently, we employ over 150 people in the Caribbean and the U.S. and publish 17 print with a Caribbean and the U.S. and publish 17 print with a distribution of over 1.6 million copies in over 30 distribution of over 1.6 million copies in over 30 countries and 17 e-directories with over 1.5 million countries and 17 e-directories with over 1.5 million annual visitors who conduct over 9 million searches.annual visitors who conduct over 9 million searches.

We currently maintain permanent offices in eight We currently maintain permanent offices in eight Caribbean countries and have sales agents in an Caribbean countries and have sales agents in an additional five countries.additional five countries.

ContactContact

For more information or to find the For more information or to find the office nearest to you call:office nearest to you call:

Global DirectoriesGlobal Directories815 NW 57815 NW 57thth Ave, Suite 125 Ave, Suite 125

Miami, Florida 33126Miami, Florida 33126

Tel: Tel: 305.442.4205305.442.4205

Toll Free: Toll Free: 800.633-1030800.633-1030

Email: Email: [email protected][email protected]