the car of tomorrow: driving to digital · instrument cluster market trends •all-digital is...
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The Car of Tomorrow: Driving to Digital
Tim Yerdon, Visteon Corporation
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Broadest Cockpit Electronics Portfolio in the Industry
2
A technology company serving most of the world’s major automakers
Instrument
clusters
AR
Windshield
HUD
Displays
InfotainmentV2X
Cockpit
Domain Controller
1 2
3 4Artificial
Intelligence
Cybersecurity
Cloud
10,000 Employees
$3.16B 2016 annual sales
Company headquartersVan Buren Township,
Michigan, U.S.
#2 Automotive display systems
#2 Instrument clusters
#3 Head-up displays
Top 5 Connected car companies*
2,200 Software engineers
* By ABI Research (2016)
ADAS
Domain Controller
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Smart mobility is the fourth wave of computing
Broadband Networking
Mobile Computing
Social Computing
Smart Mobility
3
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The New World of Digital Design and Development
4
Publish to
app store
OEM or Visteon
validation
OTA app
download
Create and test
app with SDK and
simulator
Application
Programming Interface
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Digital Cockpit of the Future
5
Door-mounted touch-display
controls for each passenger
Rear-view camera “smart” display
Center touch control
Augmented reality head-up display
Integrated cluster and center information
display on large, thin freestanding panel
Steering wheel-mounted
reconfigurable touch controls
Compact, retractable steering
wheel with effect illumination
Rear seat occupant displays
Ambient effect illumination
behind display
Rear seat touch control display
Window-based displays
including augmented reality
Driver monitoring
Digital Cockpit Interior of the Future
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Electronic Control Unit (ECU) Consolidation
6
SmartCoreTM
Domain Controller
Application processor
Operating system
Instrument cluster
software stack
Vehicle informationprocessor
Application processor
Operating system
SW
Service
SW
Service
SW
Service
HMI
Multi-core processor
Hyperv
iso
r
Cluster
OSInfotainment
OS
HMI
Cluster SW SW SW
All-Digital
Instrument Cluster
ECU #1
Central Information
Display (CID)
ECU #2
Vehicle informationprocessor
2-D / 3-D graphics 2-D / 3-D
graphics
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Digitization of Instrument Clusters
7
Visteon is leading the industry transition toward digital clusters
Source: IHS global production forecast March 2017
Instrument Cluster Market Trends
• All-digital is fastest-growing segment of clusters
• All-digital clusters expanding from luxury to mass market vehicles
• Hybrid clusters with larger displays growing fastest within the
product segment
40%26%
55%63%
5%11%
2017 2021
CAGR
20212017
26%
6%
-9%
Hybrid
Analog
All
Digital
94.8M
Units
103.2M
Units
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Trends in Audio/Infotainment
Embedded infotainment and display audio are fastest-growing segments8
Source: IHS global production forecast March 2017
Audio/Infotainment Market Trends
• Display Audio with CarPlay and Android Auto is fastest-growing
segment
• HTML5 and Android expected to be key technologies for
Embedded Infotainment
• Audio systems remain relevant in emerging markets
58%
33%
11%
29%
31%38%
2017 2021
CAGR
20212017
7%
29%
-11%
94.8M
Units
103.2M
Units
Display
Audio
Audio
Embedded
Infotainment
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The Digital Factory
9
1 Million Products
Per Week
1,000 Customer
Locations
22 Manufacturing
Locations
21,000 Unique
Components
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Are We Truly a Digital State?
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2017 Innovation Scorecard
11 Source: https://www.cta.tech/Policy/Innovation-Scorecard.aspx
METHODOLOGY• WELCOMES NEW
BUSINESS MODELS
• TAX FRIENDLINESS
• ENTREPRENEURIAL
ACTIVITY
• TECH WORKFORCE
• ATTRACTS
INVESTMENT
• GRANTS STEM
DEGREES
• INNOVATION-
FRIENDLY POLICIES
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Michigan Among 10 “Innovation Champion” States
12 Source: https://www.cta.tech/Policy/Innovation-Scorecard.aspx
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Stiff Competition for Digital Supremacy
13 Source: https://www.cta.tech/Policy/Innovation-Scorecard.aspx
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Automotive is cool again!
Keeping Pace in the Digital Era
14
The new gold
Apply enabling technologies
Unique cockpit experience
Tech company
Talent
Winners
Differentiated vehicles
Every auto ecosystem player
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