the california poll by mervin field poll field research corporation

THE INDEPENDENT AND NON-PARTISAN SURVEY OF PUBLIC OPINION ESTABLISHED IN 1947 AS THE CALIFORNIA POLL BY MERVIN FIELD Field Research Corporation 601 California Street, Suite 900 San Francisco, CA 94108-2814 (415) 392-5763 FAX: (415) 434-2541 EMAIL: [email protected] www.field.com/fieldpollonline

Field Research Corporation is an Equal Opportunity / Affirmative Action Employer

THE FIELD POLL

Release #2436 Release Date: Thursday, February 14, 2013

MOST CALIFORNIANS SEE A DIRECT LINKAGE BETWEEN OBESITY AND SUGARY SODAS. TWO IN THREE VOTERS SUPPORT TAXING SUGAR-SWEETENED BEVERAGES IF PROCEEDS ARE TIED TO IMPROVING SCHOOL NUTRITION AND PHYSICAL ACTIVITY PROGRAMS.

IMPORTANT: Contract for this service is subject to revocation if publication or broadcast takes place before release date or if contents are divulged to persons outside of subscriber staff prior to release time. (ISSN 0195-4520)

By Mark DiCamillo, Mervin Field California Endowment Contact Manny Rivera, (323) 892-2080

California voters continue to say obesity is a serious problem and support actions to combat the epidemic. Voters also see a strong link between obesity and sugary soda, but a lesser connection between obesity and energy or sports drinks.

Statewide 75% of voters, including 85% of Latinos, believe regularly drinking sodas like Coke, Pepsi or Mountain Dew definitely increases a person’s chance of becoming overweight or obese. Despite scientific research also showing a link between obesity and other popular sugar-sweetened beverages, such as energy drinks and sports drinks, fewer voters see this linkage. Only 42% think regularly drinking energy drinks like Red Bull, Rockstar or Monster definitely increases a person’s chances of being overweight or obese, and just 26% say this about sports drinks like Gatorade or Powerade.

When voters statewide are initially asked their opinion of the idea of taxing the sale of sugar-sweetened beverages, more are opposed (53%) than in favor (40%). However, support increases dramatically (68% in favor vs. 29% opposed) if proceeds from the tax are used to improve school nutrition and physical activity programs. Support is especially strong among Latinos (79%), Asian Americans (73%) and African Americans (70%).

Voters also endorse a variety of public policies aimed at combating obesity within their communities. These include creating more opportunities for residents to be physically active, such as providing more funds to improve school athletic fields, physical education facilities, and playgrounds and keeping these facilities open after school and on weekends. Voters also endorse policies that encourage residents to eat more healthily, like attracting more farmers markets, produce stands and supermarkets with fresh fruits and vegetables in low income neighborhoods, as well as building more community gardens and urban farms on vacant city lands. Majorities also

The Field Poll #2436 Thursday, February 14, 2013

favor policies aimed at discouraging the consumption of unhealthy foods and drinks in schools, childcare and youth centers among children.

These are the findings from the latest Field-The California Endowment Childhood Obesity Prevention Survey. Conducted by telephone in six languages and dialects among 1,184 California voters, the survey is the third in a series of annual statewide surveys on the issue conducted by The Field Poll on behalf of The California Endowment.

“These findings confirm that widespread support exists for policies that combat obesity, including significant support for a tax on junk drinks to help finance school nutrition and physical activity programs,” said Dr. Robert Ross, President and CEO of The California Endowment. “Support for these efforts is even greater in communities that carry the greatest burden of illness and costs from obesity-related conditions. As a state we need to support creative approaches to fighting obesity in California.”

As part of its Health Happens in Schools campaign, The California Endowment has been actively supporting efforts to expand school gardens, implement healthier school meals, and ensure that all California schools provide fresh, free drinking water to their students.

Additional details of the findings include;

Three in four see a direct linkage between obesity and regularly drinking sodas

Three in four California voters (75%) believe that regularly drinking sodas like Coke, Pepsi and Mountain Dew definitely increases a person’s chances of becoming overweight or obese.

However, fewer voters say they definitely see a linkage between obesity and other popular sugar-sweetened beverages, such as energy drinks and sports drinks. For example, 42% think energy drinks like Red Bull, Rockstar or Monster definitely increases a person’s chances of being overweight or obese and just 26% say this about sports drinks like Gatorade or Powerade.

Voters support taxing the sale of sugar-sweetened beverages if its proceeds are used to improve school nutrition and physical activity programs

When California voters are initially asked their opinions about the idea of taxing the sale of sugar-sweetened beverages, more are opposed (53%) than in favor (40%).

However, support increases dramatically if proceeds from the tax are devoted to improving school nutrition and expanding school physical activity programs. Two in three voters (68%) would favor a soda tax in this setting, while just 29% are opposed.

A variety of obesity prevention policies are endorsed

Greater than eight in ten voters support creating more opportunities for being physically active within their community. This includes providing more funds to improve school athletic fields, physical education facilities and playgrounds (83%) and keeping these facilities open after school hours and on weekends (82%).


At least seven in ten voters also support a variety of other obesity-prevention policies aimed at increasing the availability of healthy foods and discouraging the consumption of unhealthy foods in schools and among other settings among children. For example . . .

• Seventy-eight percent favor promoting government policies and funding to attract more farmers markets, produce stands and supermarkets selling fresh fruits and vegetables in low-income neighborhoods.

• Seventy-four percent favor promoting government policies and funding to build more community gardens and urban farms on vacant public lands in cities and other urban areas.

• Seventy-five percent support limiting the types of unhealthy foods and drinks provided to young children in childcare centers, preschools and nursery schools.

• Seventy-one percent support enforcing school nutrition standards that limit the types of unhealthy foods and sugar-sweetened beverages that can be sold on school grounds.

• Seventy percent favor discouraging the sale of unhealthy foods and sugar-sweetened beverages at youth centers, like the YMCA and Boys and Girls Clubs, and at after-school programs.

Large majorities attach high importance to making fresh, clean drinking water freely available to kids in schools (85%) and other public places like parks and playgrounds (74%).

Greater than eight in ten (84%) also support reducing obesity among new-borne babies, by having birth hospitals educate post-partum moms about the benefits of breastfeeding their infants.

Differences across ethnic populations

A larger proportion of Latinos (85%) believes regularly drinking sodas definitely increases a person’s chances of becoming overweight or obese than other ethnic populations.

Also, while majorities of voters across all population subgroups support a tax on sugar-sweetened beverages if the proceeds from the tax are devoted to improving school nutrition and physical activity programs, support is greater among Latinos (79%), Asian Americans (73%) and African Americans (70%) than it is among white non-Hispanics.

In addition, Latinos and African Americans are more likely than others to feel that not enough attention is being paid to the problem of childhood obesity in their community.

Views similar among voters in each of the major regions of the state

Voters in each of six major geographic regions of the state – Los Angeles County, the South Coast, the Inland empire, the San Francisco Bay Area, the Central Valley and all other Northern California counties – hold generally similar views on most of the issues measured in the survey.


About the Survey

The results in this release come from a survey completed by The Field Poll among a total of 1,184 California registered voters. The survey was conducted by telephone October 17-24, 2012 using live interviewers in six languages and dialects – English, Spanish, Cantonese, Mandarin, Korean, and Vietnamese from Field Research Corporation’s central location call center in San Diego.

The statewide voter sample was supplemented with additional interviews conducted among random samples of Asian-American voters to permit more reliable comparisons.

Up to six attempts were made to reach and interview each voter on different days and times of day during the interviewing period. Interviews were completed on either a voter’s landline phone or a cell phone. After completion of interviewing, the sample was weighted to align it to the proper statewide distribution of voters by race/ethnicity and other demographic characteristics of the California registered voter population.

Sampling error estimates applicable to any probability-based survey depend upon its sample size. According to statistical theory, 95% of the time results from the overall likely voter sample are subject to a maximum sampling error of +/- 3.0 percentage points. The maximum sampling error is based on percentages in the middle of the sampling distribution (percentages around 50%). Percentages at either end of the distribution have a smaller margin of error. Sampling error will be larger for analyses based on each of the ethnic voter subgroups.

Questions Asked

See attached topline findings for the wording of the questions.

About The Field Poll

The Field Poll was established in 1947 as The California Poll by Mervin Field, who is still an active advisor. The Poll has operated continuously since then as an independent, non-partisan survey of California public opinion. The Field-The California Endowment Childhood Obesity Prevention Survey is the latest in a series of annual surveys on the issue conducted by The Field Poll on behalf of The California Endowment.

About The California Endowment

The California Endowment, a private, statewide health foundation, was established in 1996 to expand access to affordable, quality health care for underserved individuals and communities and to promote fundamental improvements in the health status of all Californians. Headquartered in downtown Los Angeles, The Endowment has regional offices in Sacramento, Oakland, Fresno and San Diego, with program staff working throughout the state. The Endowment challenges the conventional wisdom that medical settings and individual choices are solely responsible for people’s health. The Endowment believes that health happens in neighborhoods, schools and with prevention. For more information, please visit The Endowment’s website at www.calendow.org.

- 30 -

2012 Field–TCE Childhood ObesityPrevention Survey

conducted for

The California Endowmentby

The Field Pollfor release

February 14, 2013

Chart Pack Summarizing the Statewide Findings from the

1The California Endowment The Field Poll

About the Survey

Population surveyed: California registered voters

Data collection method: Live telephone interviews with 1,184 voters conducted in six languages and dialects – English, Spanish, Cantonese, Mandarin, Vietnamese and Korean.

Interviewing period: October 17 – 24, 2012

Auspices: Survey conducted by The Field Poll on behalf of The California Endowment.

Sampling method: Voters randomly sampled from voter registration rolls. The statewide sample was augmented with additional interviews targeting Asian American voters to permit more reliable comparisons with other ethnic populations.

Sampling error: Statewide findings have a maximum sampling error of+/- 3.0 percentage points at the 95% confidence level.


Table 1

Three in four voters (75%) definitely see a linkage betweenregularly drinking sodas and becoming overweight or obese

67%

82%

74%

80%

73%

77%

77%

63%

85%

72%

75%

* Small sample base.

% Definitely increases

75%Definitelyincreases

chances of becoming

overweight/obese

15%Probablyincreases

Doesn’tincrease

5%5%

Don’t knowRace/ethnicity

White non-Hispanic

Total

Latino

African American*

Asian American

RegionLos Angeles County

South Coast

Inland Empire

SF Bay Area

Central Valley*

Other North


Table 2

Fewer voters (42%) definitely see linkage between regularly drinking energy drinks like Red Bull, Rockstar and Monster

and becoming overweight or obese



chances ofbecoming

overweight/obese


Doesn’tincrease

11%

18%Don’t know

37%

50%

37%

45%

42%

45%

35%

35%

59%

37%

42%


Race/ethnicity

White non-Hispanic

Total

Latino

African American*

Asian American


South Coast

Inland Empire

SF Bay Area

Central Valley*

Other North


Table 3

Just one in four (26%) think sports drinks like Gatorade or Poweradedefinitely increase chances of becoming overweight or obese




25%Doesn’tincrease

11%Don’t know

25%

30%

29%

27%

22%

24%

28%

17%

31%

24%

26%


Race/ethnicity

White non-Hispanic

Total

Latino

African American*

Asian American


South Coast

Inland Empire

SF Bay Area

Central Valley*

Other North


31%

40%

48%

39%

36%

38%

46%

34%

54%

33%

40%

Table 4

More California voters initially oppose than support theidea of taxing sugar-sweetened beverages


24%Favor

strongly

16%Oppose

somewhat

37%Opposestrongly

No opinion

Favor somewhat

16%

7%

% Favor

Race/ethnicity

White non-Hispanic

Total

Latino

African American*

Asian American


South Coast

Inland Empire

SF Bay Area

Central Valley*

Other North

53%

61%

39%

58%

41%

% Oppose

56%

57%

55%

44%

58%

61%


Table 5

But, a large majority (68%) would favor a soda tax if its proceedsare devoted to improving school nutrition programs

and expanding physical activity programs


48%Favor

strongly

Opposesome-what

22%Opposestrongly

No opinion

20%Favor

somewhat

3%

7%

64%

69%

75%

69%

61%

68%

73%

70%

79%

62%

68%

% Favor

Race/ethnicity

White non-Hispanic

Total

Latino

African American*

Asian American


South Coast

Inland Empire

SF Bay Area

Central Valley*

Other North


Table 6

Greater than eight in ten voters support creating more opportunities for being physically active in their communities

82%

83%

% Favoring each proposal

Total CAvoters

LACounty

SouthCoast

InlandEmpire

CentralValley*

Keep playgrounds and athletic fields open after school hours and on weekends

Provide schools with more funds to improve athletic fields and physical education programs


SFBayArea

OtherNorth

82% 77% 84% 85% 85% 84%

84% 78% 75% 87% 85% 78%


Table 7

Three in four voters support policies to increase the availabilityof healthy foods in low income and urban areas

74%

78%

Promote government policies and funding to attract more farmers markets, produce stands and supermarkets selling fruits and vegetables in low-income neighborhoods


Promote government policies and funding to build more community gardens and urban farms on vacant public lands in urban areas


82% 79% 72% 79% 81% 75%

78% 72% 70% 80% 76% 69%

Total CAvoters

LACounty

SouthCoast

InlandEmpire

CentralValley*

SFBayArea

OtherNorth


Table 8

Seven in ten or more also support policies to discourage unhealthy foods/sugar-sweetened drinks in schools,

childcare and youth centers

70%

71%

75%

Limit the types of unhealthy foods and drinks provided to young children in childcare centers, pre-schools and nursery schools

Discourage sale of unhealthy foods/ sugar-sweetened drinks at youth centers like the YMCA and Boys/Girls Clubs and at after-school programs

Enforce school nutrition standards limiting unhealthy foods/sugar-sweetened drinks sold on school grounds


78% 73% 81% 79% 67% 68%

70% 68% 75% 79% 66% 65%

72% 69% 67% 72% 69% 66%


Total CAvoters

LACounty

SouthCoast

InlandEmpire

CentralValley*

SFBayArea

OtherNorth


Table 9

Nearly all voters feel it’s very important to make fresh, clean drinking water freely available to students in the local public schools


85%Very

important

Not tooimportant

4%

9%

2% No opinion

Somewhatimportant

84%

90%

89%

87%

84%

86%

84%

92%

90%

83%

85%

Race/ethnicity

White non-Hispanic

Total

Latino

African American*

Asian American


South Coast

Inland Empire

SF Bay Area

Central Valley*

Other North

% Very important


Table 10

Three in four feel it’s very important to make fresh, clean water freely available in other public places, like parks and playgrounds


74%Very

important

Not tooimportant

7%

2% No opinion

17%Somewhatimportant

75%

88%

73%

68%

75%

75%

79%

90%

81%

70%

74%

Race/ethnicity

White non-Hispanic

Total

Latino

African American*

Asian American


South Coast

Inland Empire

SF Bay Area

Central Valley*

Other North

% Very important


Table 11

Greater than eight in ten favor having birth hospitals educate new mothers about the obesity-prevention benefits of breastfeeding their infants


79%

92%

85%

87%

84%

85%

90%

75%

87%

82%

84%

Race/ethnicity

White non-Hispanic

Total

Latino

African American*

Asian American


South Coast

Inland Empire

SF Bay Area

Central Valley*

Other North

% Favor

59%Favor

strongly

No opinion

25%Favor

somewhat

6%

4%6%

Opposestrongly

Opposesomewhat


Table 12

A majority of voters say not enough attention is being paid to the problem of childhood obesity in their community

53%Not enough

attention25%About the

right amount

9%

Too much attention

Noopinion

13%

% Not enough attention


51%

59%

45%

56%

51%

57%

42%

68%

63%

50%

53%

Race/ethnicity

White non-Hispanic

Total

Latino

African American*

Asian American


South Coast

Inland Empire

SF Bay Area

Central Valley*

Other North

H:\600043\Report\Statewide Frequencies.doc 1

Field Research Corporation 600-043 601 California Street, Suite 900 112912 San Francisco, CA 94108 English

Obesity Prevention Survey Frequencies - Statewide Sample -

(N = 1,184) The next questions are about the problem of obesity or being seriously overweight among children. By obesity we don’t mean a person’s appearance, but unhealthy weight from unhealthy eating and insufficient exercise. 3. Do you think too much, about the right amount or not enough

attention is being paid to the problem of obesity among the children in your community?

TOO MUCH........................................... 9%ABOUT THE RIGHT AMOUNT .................25 NOT ENOUGH......................................53 DON'T KNOW/REFUSED .......................13

5. I am going to read different kinds of sugar-sweetened beverages. Please tell me whether you think

regularly drinking each type of beverage definitely increases, probably increases or doesn’t increase a person’s chances of becoming overweight or obese. (ITEMS READ IN RANDOM ORDER) Do you think regularly drinking (ITEM) definitely increases, probably increases or doesn’t increase a person’s chances of becoming overweight or obese?

DEFINITELY PROBABLY DOESN’T DK/ INCREASES INCREASES INCREASE REF

( ) a. sodas or pop like Coke, Pepsi or Mountain Dew .........................75%...........15 .............. 5......... 5

( ) b. sports drinks like Gatorade or PowerAde.....................................26%...........38 ............ 25....... 11

( ) c. energy drinks like Red Bull, Rockstar or Monster ........................42%...........29 ............ 11....... 18 6. Would you strongly favor, favor somewhat, oppose

somewhat or strongly oppose imposing a tax on the sale of sugar-sweetened beverages as a way to reduce obesity among residents in your community?

FAVOR STRONGLY .............................24%FAVOR SOMEWHAT .............................16 OPPOSE SOMEWHAT...........................16 OPPOSE STRONGLY ............................37 DON'T KNOW/REFUSED .........................7

7. I am going to read some ways that the moneys from a tax on the sale of sugar-sweetened beverages could

be spent. For each, please tell me whether you would favor or oppose a tax on sugar-sweetened beverages if moneys from the tax were used in this way. Suppose moneys from the tax were used to (ITEM)? Would you strongly favor, favor somewhat, oppose somewhat or strongly oppose it? (ITEMS READ IN RANDOM ORDER)

FAVOR FAVOR OPPOSE OPPOSE DK/ STRONGLY SOMEWHAT SOMEWHAT STRONGLY REF

( ) a. fund education programs to inform residents about the health risks of sugar-sweetened beverages.................... 33% .......24............ 11 .......... 27........5

( ) b. improve school nutrition and expand physical activity programs in the schools ................................................... 48% .......20...............7 .......... 22........4

According to health experts, regularly drinking safe, clean water is healthier and reduces a person’s chances of becoming overweight or obese than regularly drinking sodas and sugary beverages. 8. How important is it to make fresh, clean drinking water freely

available to students in the local public schools in your community – very important, somewhat important or not too important?

VERY IMPORTANT...............................85%SOMEWHAT IMPORTANT........................9 NOT TOO IMPORTANT ............................4 DON'T KNOW/REFUSED .........................2

10. How important is it to make fresh drinking water freely

available to in other public places in your community, such as in parks and playgrounds – very important, somewhat important or not too important?

VERY IMPORTANT...............................74%SOMEWHAT IMPORTANT......................17 NOT TOO IMPORTANT ............................7 DON'T KNOW/REFUSED .........................2


13. I am going to read some actions that communities could take to try to reduce obesity among residents. For each, please tell me whether you favor or oppose this action in your community. (READ ITEMS IN

RANDOM ORDER, ASKING:) Do you oppose strongly, oppose somewhat, favor somewhat or favor strongly this action in your community?

OPPOSE OPPOSE FAVOR FAVOR DK/ STRONGLY SOMEWHAT SOMEWHAT STRONGLY REF

( ) a. Limit the container sizes in which sodas and other sugary beverages can be sold in restaurants, snack bars, movie theaters and sports arenas to no more than 16 ounces ................................................................ 33% .......15............ 16 .......... 30........6

( ) b. Enforce school nutrition standards limiting the types of unhealthy foods and sugar-sweetened drinks that can be sold on school grounds ........................................ 15% .......10............ 18 .......... 53........4

( ) c. Limit the types of unhealthy foods and drinks provided to children in child care centers, preschools and nursery schools ...................................... 14% ......... 7............ 20 .......... 55........4

( ) d. Discourage the sale of unhealthy foods and sugar-sweetened drinks at youth centers like the YMCA and Boys and Girls Clubs, and at after-school programs........................................................................... 13% .......13............ 24 .......... 46........4

( ) e. Promote government policies and funding to attract more farmers markets, produce stands and supermarkets selling fresh fruits and vegetables in low-income neighborhoods.............................................. 10% ......... 7............ 25 .......... 53........5

( ) f. Promote government policies and funding to build more community gardens and urban farms on vacant public lands in cities and urban areas.................. 13% ......... 8............ 29 .......... 45........5

( ) g. Since the use of infant formula is linked with higher obesity rates in children, birth hospitals should educate new mothers about the benefits of breastfeeding and help mothers get started with breastfeeding...................................................................... 6% ......... 4............ 25 .......... 59........6

( ) h. Provide more funds to schools to enable them to keep their playgrounds and athletic facilities open for community use after school and on weekends............ 8% ......... 7............ 28 .......... 54........3

( ) i. Provide more funds to local schools to improve their athletic fields and physical education facilities and hire more qualified physical education teachers ............... 7% ......... 7............ 27 .......... 56........3

Over the past few years the federal government and the private sector have been supporting states and local communities to do more to promote healthy foods and drinks and to encourage greater physical activity among residents. 14. Have you seen, read or heard of any efforts like these in your

own local area? YES ...................................................40%NO/DON'T KNOW/REFUSED..................60

IF YES, ASK: 40%

15. How worthwhile do you feel these efforts to promote healthy foods and drinks and encourage greater physical activity among residents in your area are – very worthwhile , somewhat worthwhile or not too worthwhile?

VERY WORTHWHILE ...........................21%SOMEWHAT WORTHWHILE...................14 NOT TOO WORTHWHILE.........................4 DON'T KNOW/REFUSED .........................1


18. Do you believe public investments that promote healthy foods and drinks and encourage greater physical activity among residents pay for themselves in the long run by reducing the number of people with chronic disease and lowering health care costs?

YES ...................................................69%NO......................................................22 DON'T KNOW/REFUSED .........................9

And finally, some questions about yourself for classification purposes… 101a. What is your age? 18-29 ...............................................15%

30-44 ................................................24 45-54 ................................................21 55-64 ................................................18 65+....................................................22

102a. Generally speaking, in politics do you consider yourself as conservative, liberal, middle-of-the-road, or

don’t you think of yourself in these terms? IF CONSERVATIVE, ASK:

102b. Do you consider yourself a strong conservative or a not very strong conservative? IF LIBERAL, ASK:

102c. Do you consider yourself a strong liberal or a not very strong liberal? IF DON’T THINK OF SELF IN THESE TERMS OR DON’T KNOW, ASK:

102d. If you had to choose, would you consider yourself as being conservative, liberal, or middle-of-the-road?

SUMMARY (Q102a-d) STRONGLY CONSERVATIVE .................16%

MODERATELY CONSERVATIVE ..............14 MIDDLE-OF-THE-ROAD ........................37 MODERATELY LIBERAL.........................11 STRONGLY LIBERAL.............................17 DON'T KNOW/REFUSED..........................5

103. What is the highest year of school that you have finished and

gotten credit for? (IF 4 YEARS OF COLLEGE, ASK:) Did you graduate and receive a bachelor’s degree?

LESS THAN HIGH SCHOOL..................... 7%HIGH SCHOOL GRADUATE ....................15 SOME COLLEGE/TRADE SCHOOL..........27 COLLEGE GRADUATE...........................28 POST-GRADUATE WORK ......................22 REFUSED..............................................1

104. Are you a Latino or of Hispanic origin, such as Mexican-American, Latin American, South American, or

Spanish-American? 105. For survey purposes, we’d like to know what your racial background is. Are you White or Caucasian,

Black or African-American, Asian, Pacific Islander, American Indian or an Alaskan native, or a member of another race? (answer can be a multiple)

SUMMARY (Q104/Q105) WHITE/CAUCASIAN.............................60%

BLACK / AFRICAN-AMERICAN..................6 ASIAN-AMERICAN/ PACIFIC ISLANDER ...10 HISPANIC / LATINO ...............................23 OTHER/REFUSED ..................................2


106. What is your marital status? Are you married, not married but living together, separated or divorced, widowed, or have you never been married?

MARRIED ...........................................59%NOT MARRIED, LIVING TOGETHER ..........5 SEPARATED/DIVORCED..........................9 WIDOWED.............................................6 NEVER MARRIED .................................21 REFUSED..............................................1

107. Are you the parent or legal guardian of any children under

age 18? YES ...................................................27%NO......................................................73 REFUSED.............................................. *

108. Now, we don’t want to know your exact income, but just

roughly, could you tell me if your annual household income before taxes is under $20,000, $20,000 to $40,000, $40,000 to $60,000, $60,000 to $80,000, $80,000 to $100,000 or $100,000 or more?

UNDER $20,000 ................................16%$20,000–$40,000.............................15 $40,000–$60,000.............................13 $60,000–$80,000.............................11 $80,000–$100,000...........................10 $100,000 OR MORE ...........................22 DON’T KNOW/REFUSED .......................13

109. RECORD GENDER: MALE.................................................47%

FEMALE ..............................................53 These are all the questions I have. Thank you very much for your cooperation. (HANG UP) RECORDED FROM VOTER LISTING: PARTY REGISTRATION: DEMOCRAT ........................................43%

REPUBLICAN.......................................30 OTHER PARTY .......................................5 NO PARTY PREFERENCE......................22

GEOGRAPHY OF RESIDENCE (STATEWIDE SAMPLE ONLY) SOUTH COAST ...................................18%

LOS ANGELES COUNTY........................26 INLAND EMPIRE...................................12 CENTRAL COAST ...................................5 SAN FRANCISCO BAY AREA ..................20 GOLD COUNTRY....................................8 CENTRAL VALLEY ..................................8 FAR NORTH...........................................3

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