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THE BUSINESS OPPORTUNITY

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Page 1: THE BUSINESS OPPORTUNITYdownloads.tommyguns.com/Download Your Opportunity.pdfTHE BUSINESS OPPORTUNITY We set out in 2009 to change men’s grooming. The original Barbershop had lost

THE BUSINESS OPPORTUNITY

Page 2: THE BUSINESS OPPORTUNITYdownloads.tommyguns.com/Download Your Opportunity.pdfTHE BUSINESS OPPORTUNITY We set out in 2009 to change men’s grooming. The original Barbershop had lost

We set out in 2009 to change men’s grooming. The original Barbershop had lost its shine and the

tradition was being eroded by modern trends. The focus on male grooming had been lost. We

wanted to reintroduce the Barbershop experience and make it relevant today.

INTRODUCING TOMMY GUN’S

TOMMY GUN’S IS THE COMPLETE MEN’S

GROOMING DESTINATION. AN ORIGINAL

BARBERSHOP CONCEPT WITH

MODERN LUXURIES.

Page 3: THE BUSINESS OPPORTUNITYdownloads.tommyguns.com/Download Your Opportunity.pdfTHE BUSINESS OPPORTUNITY We set out in 2009 to change men’s grooming. The original Barbershop had lost

By joining Tommy Gun’s and becoming a Franchisee, you are joining an elite franchise group that has over 25 years of experience in the hair care industry in Canada.

Our experience and expertise in this unique and growing industry is what will take your franchise over the top

and ensure longevity as the industry and market evolves and changes.

Our company will continue to strive to be the leader and innovator in our industry. This is accomplished through significant amounts of investment in time and resources

in constantly developing and improving our business and operations to ensure we are always a step ahead of

the competition.

JOIN THE LEADING NATIONAL BRAND IN MEN’S GROOMING

Page 4: THE BUSINESS OPPORTUNITYdownloads.tommyguns.com/Download Your Opportunity.pdfTHE BUSINESS OPPORTUNITY We set out in 2009 to change men’s grooming. The original Barbershop had lost
Page 5: THE BUSINESS OPPORTUNITYdownloads.tommyguns.com/Download Your Opportunity.pdfTHE BUSINESS OPPORTUNITY We set out in 2009 to change men’s grooming. The original Barbershop had lost

THE JOURNEYOF TOMMY GUN’S

Tommy Gun’s is on a global journey, with rapid growth and success in Canada, Australia, and now the USA. It’s been a

great ride and it’s only the beginning...

Tommy Gun’s launches in Canada.

First CBD shop opened.

First shop opened - indoor shopping centre with loft and external waiting area.

Second shop opened. Expansion into new province.

CANADA

CALGARY,

The CORE

RED DEER, ALBERTA

Medicine Hat,

POWER CENTRE

BRITISH

COLUMBIA

NO

V 20

09

NO

V 20

09

FEB

2011

NO

V 20

11

2013

Page 6: THE BUSINESS OPPORTUNITYdownloads.tommyguns.com/Download Your Opportunity.pdfTHE BUSINESS OPPORTUNITY We set out in 2009 to change men’s grooming. The original Barbershop had lost
Page 7: THE BUSINESS OPPORTUNITYdownloads.tommyguns.com/Download Your Opportunity.pdfTHE BUSINESS OPPORTUNITY We set out in 2009 to change men’s grooming. The original Barbershop had lost

OUR 1 MILLIONTH

CUT

OUR 5 MILLIONTH CUT

Tommy Gun’s dominates in 6

Canadian provinces and migrates to

Australia.

TG’s moves interstate in

Australia.

First Australian shop opens - New shop design, greater retail space and the fi rst alcoholic beverage is

served with a cut.

AUSTRALIA

CASUARINA,Darwin NT

Carindale, BRISBANE

SHOP COUNT 84

2009 2010 2011 2012 2013 2014 2015 2016

TOMMY GUN’S

SHOP GROWTH

30

20

10

40

50

60

70

0

2017 2018

CANADA • USA • AUSTRALIA

2014

2015

JUN

E 20

15

NO

V 20

15

MA

Y 20

17

OC

T 20

18

Page 8: THE BUSINESS OPPORTUNITYdownloads.tommyguns.com/Download Your Opportunity.pdfTHE BUSINESS OPPORTUNITY We set out in 2009 to change men’s grooming. The original Barbershop had lost

Tommy Gun’s Original Barbershops have been designed with the guest

experience at centre, creating a complete destination for male grooming.

For years men’s grooming needs have been largely ignored. Getting a haircut in a

salon surrounded by fl owers and piles of ladies magazines…or joining the queue

of guys on an uninspiring bench at the local cheap cuts. Getting their hands on

the right grooming products was also a challenge, running around to multiple

stores for razors, oils or waxes.

Tommy Gun’s is the new alternative that has been received with high fi ves

and fi st pumps. Seamlessly combining the latest technology with old–world

fi nishes, grooming services and products, all under the one accessible roof.

What’s not to love?

With custom red barber chairs, an exclusive waiting lounge, FREE beverages,

arcade games and TV’s in every mirror, the experience is relaxed, luxurious and

aff ordable.

ConvenientClose to work or home situated in key retail areas with easy check-in process.

AccessibleServicing 7 days a week.

Best in ClassHighest quality at aff ordable pricing.

One-stop shopAll men’s grooming needs under the one roof.

KEY FEATURES OFTOMMY GUN’S

SUCCESS

BARBERSHOP OVERVIEW

Page 9: THE BUSINESS OPPORTUNITYdownloads.tommyguns.com/Download Your Opportunity.pdfTHE BUSINESS OPPORTUNITY We set out in 2009 to change men’s grooming. The original Barbershop had lost

WHY TOMMY GUN’S?

The Market Opportunity

Tommy Gun’s was created to fi ll the void that existed in men’s grooming.

Experience a guy’s only barbershop focusing on service, convenience and

high tech extras. We’ve matched up the retro feel with a hassle-free, laid back

environment and 5 star service standards. The décor is reminiscent of 1930’s

Chicago or New York with a retro barbershop feel. Locations feature brick, steel

and authentic custom made leather barber chairs.

What Makes Us So Unique

For the ultimate in convenience we designed a state-of-the-art queuing system.

It’s an easy to use check-in terminal that enters your name in the queue for

service and is displayed on a 60 inch fl at screen TV. This may also show wait

times depending on the number of customers

at that time present.

At check-in you’ll be given timing options for notifi cation via SMS text messages.

This will alert you when you are nearing the top of the que. This gives you the

fl exibility to either stay at the barbershop or come back when your grooming

specialist is available.

The Experience—Second to None.

Put that all together and you are left with the most memorable barbershop guest

experience ever.

We as a business strive to create amazing grooming experiences for every guy

that walks through our doors.

Page 10: THE BUSINESS OPPORTUNITYdownloads.tommyguns.com/Download Your Opportunity.pdfTHE BUSINESS OPPORTUNITY We set out in 2009 to change men’s grooming. The original Barbershop had lost

THE KEYFORMULA’S FOR SUCCESS

Page 11: THE BUSINESS OPPORTUNITYdownloads.tommyguns.com/Download Your Opportunity.pdfTHE BUSINESS OPPORTUNITY We set out in 2009 to change men’s grooming. The original Barbershop had lost

1. ENVIRONMENT

Tommy Gun’s shop designs and fi nishes are what sets us apart. An environment that

fuses long-lost barbershop character with millennial tech, ensuring convenience and

comfort for our guests. An attractive and comfortable environment to relax in with

a free beverage, our waiting area and pre-service experience is designed to increase

dwell times.

IN MIRROR TELEVISIONSDIGITAL SELF SERVE CHECK-IN

ARCADE GAMES COMPLIMENTARY BEVERAGES

WAITING AREA UNIQUE NATURAL FINISHES

Page 12: THE BUSINESS OPPORTUNITYdownloads.tommyguns.com/Download Your Opportunity.pdfTHE BUSINESS OPPORTUNITY We set out in 2009 to change men’s grooming. The original Barbershop had lost

2. SERVICE & SERVICES

From the guest services through to the barbers, customer service is pivotal to

Tommy Gun’s success. It’s the top shelf service from start to fi nish that builds

our loyal guests and advocates.

Our barber services are unparalleled, with custom cuts, cut throat shaves and

emerging tattoo and track work to name a few. All of our barbers are skilled to

ensure our guests personal style is highlighted each and every visit. Our barber

training is the most advanced within our industry, as we ensure our barbers are

highly trained to provide the highest quality cuts while providing

unparalleled service.

Page 13: THE BUSINESS OPPORTUNITYdownloads.tommyguns.com/Download Your Opportunity.pdfTHE BUSINESS OPPORTUNITY We set out in 2009 to change men’s grooming. The original Barbershop had lost

3. COMPLETE RETAIL OFFERING

Each Tommy Gun’s location off ers a comprehensive selection of new and

innovative men’s grooming products. Every key category is covered including:

Hair Care | Skin Care | Hair Growth | Shave and Beard Care | Clippers | Trimmers | Straight Razors | Shave Brushes | Gifting

Sourcing brands from across the globe, many exclusive to Tommy Gun’s, we

retain our position at the forefront in men’s grooming. With custom retail fi xtures

ensuring products shine on the shelf, Tommy Gun’s is the ultimate go-to for men.

Page 14: THE BUSINESS OPPORTUNITYdownloads.tommyguns.com/Download Your Opportunity.pdfTHE BUSINESS OPPORTUNITY We set out in 2009 to change men’s grooming. The original Barbershop had lost
Page 15: THE BUSINESS OPPORTUNITYdownloads.tommyguns.com/Download Your Opportunity.pdfTHE BUSINESS OPPORTUNITY We set out in 2009 to change men’s grooming. The original Barbershop had lost

Franchise fee:$30,000.00

Royalties:6% of gross sales

Advertising fee:3% of total gross sales

Unencumbered capital:In order to qualify for a Tommy Gun’s franchise, interested parties must have access to $250,000 in addition to the bank fi nancing. As an example, a home line of credit may

be used to fund the $250,000 required.

Investment:Initial investment cost for locations typically averages between $500,000 - $550,000.

We provide estimates based on quotes to Franchisees once we have fi nalized lease terms and inspected every location. Costs vary depending on inventory investment

and local market conditions.

Financing assistance:In Canada most of our Franchisees obtain assistance through the Canada Small Business Loan Program. The government guaranteed loan program is available

through most of the major chartered banks. Franchisees deal directly with their bank to secure fi nancing. Tommy Gun’s provides support in developing the business plan,

along with guidance and assistance throughout the loan process.

FRANCHISE INVESTMENT OVERVIEW

Page 16: THE BUSINESS OPPORTUNITYdownloads.tommyguns.com/Download Your Opportunity.pdfTHE BUSINESS OPPORTUNITY We set out in 2009 to change men’s grooming. The original Barbershop had lost

1) How would you describe your brand?

The Tommy Gun’s brand has a modern but nostalgic feel and is tailored to meet the needs of men and boys.

2) Who determines the right location?

Extensive research is done including consideration of market demographics and success of other retailers in the trading area. Tommy Gun’s Franchising and Leasing

department sources the locations with the involvement of the franchisee, using leading technologies and broker networks.

3) Who manages the development of my store?

We manage the design, construction, inventory and equipment with the involvement of the franchisee. We assist the Franchisee with staffi ng, training, shop opening and

future franchise support.

4) What type of locations are suitable for Tommy Gun’s Original Barbershops?

Tommy Gun’s can operate successfully in big box power centres/street fronts as well as enclosed mall locations.

5) What hours of business do Tommy Gun’s locations follow?

Tommy Gun’s franchises located inside major regional shopping centres must follow mall hours. Franchises inside big box power centres are typically, Monday to Friday,

9am to 9pm, Saturday 9am to 6pm and Sundays, from 11am to 6pm.

6) Are there discounts for opening multiple locations?

The initial franchisee fee is reduced by 33% to $20,000 for additional locations.

Q&AOPERATING A LOCATION

Page 17: THE BUSINESS OPPORTUNITYdownloads.tommyguns.com/Download Your Opportunity.pdfTHE BUSINESS OPPORTUNITY We set out in 2009 to change men’s grooming. The original Barbershop had lost

To make things simple we’ve developed a step-by step guide to becoming a Tommy Gun’s Business Owner - so take the fi rst step!

4

Stage 1: Inquiry

Review the content on the Tommy Gun’s web-site which is full of information about the Tommy Gun’s Franchise opportunity and fi ll out an initial application.

Stage 2: Qualifi cationOnce you have submitted the request for information, a Tommy Gun’s franchise representative will contact you to review the Tommy Gun’s Franchise opportunity, ask you additional questions and answer your franchise and business development questions.

Stage 3: InterviewingThe same Tommy Gun’s representative you’ve been talking to will further discuss the investment to the point of issuing the Franchise Disclosure Document (FDD), while ex-plaining the next stage of validating.

Stage 4: ValidatingA Discovery Day will be scheduled at our Support Offi ce in Kelowna, BC at which time you get to meet the Tommy Gun’s executive team and operational support team. This day includes site visits, a chance to meet our team and an introduction to the Tommy Gun’s organization. Throughout this visit, you will fi nd out what owning a Tommy Gun’s Franchise is all about.

Stage 5: AwardingOnce Tommy Gun’s Executives have been able to fully review your fi le you may be granted a franchise. At this stage you commit to Tommy Gun’s by signing the Franchise Agreement and paying the $30,000 Franchise Fee.

TommyGuns.com/ca/franchise

TOMMY GUN’S

5 STAGES TO FRANCHISE

BUSINESS PARTNERSHIP

3

2

1

5

Page 18: THE BUSINESS OPPORTUNITYdownloads.tommyguns.com/Download Your Opportunity.pdfTHE BUSINESS OPPORTUNITY We set out in 2009 to change men’s grooming. The original Barbershop had lost

Once you’re offi cially part of the team, it’s time to get your site moving! The below is an

indicative shop project schedule.

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an

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r

Execution of Lease

Funding Approval

Site Handover

Franchisee Training

Construction Period

Retail Fixture Installation

Barber Training

Onsite Support

First BIR

Design Development & Review

PROCESS TO OPEN

Site Handover

$30,000Commitment & Signed FF

AND THEN

WHAT’S NEXT?

SHOP OPENING

Page 19: THE BUSINESS OPPORTUNITYdownloads.tommyguns.com/Download Your Opportunity.pdfTHE BUSINESS OPPORTUNITY We set out in 2009 to change men’s grooming. The original Barbershop had lost

250.869.1639

[email protected]

www.TommyGuns.com

Page 20: THE BUSINESS OPPORTUNITYdownloads.tommyguns.com/Download Your Opportunity.pdfTHE BUSINESS OPPORTUNITY We set out in 2009 to change men’s grooming. The original Barbershop had lost

www.TommyGuns.com