the business opportunitydownloads.tommyguns.com/download your opportunity.pdfthe business...
TRANSCRIPT
THE BUSINESS OPPORTUNITY
We set out in 2009 to change men’s grooming. The original Barbershop had lost its shine and the
tradition was being eroded by modern trends. The focus on male grooming had been lost. We
wanted to reintroduce the Barbershop experience and make it relevant today.
INTRODUCING TOMMY GUN’S
TOMMY GUN’S IS THE COMPLETE MEN’S
GROOMING DESTINATION. AN ORIGINAL
BARBERSHOP CONCEPT WITH
MODERN LUXURIES.
By joining Tommy Gun’s and becoming a Franchisee, you are joining an elite franchise group that has over 25 years of experience in the hair care industry in Canada.
Our experience and expertise in this unique and growing industry is what will take your franchise over the top
and ensure longevity as the industry and market evolves and changes.
Our company will continue to strive to be the leader and innovator in our industry. This is accomplished through significant amounts of investment in time and resources
in constantly developing and improving our business and operations to ensure we are always a step ahead of
the competition.
JOIN THE LEADING NATIONAL BRAND IN MEN’S GROOMING
THE JOURNEYOF TOMMY GUN’S
Tommy Gun’s is on a global journey, with rapid growth and success in Canada, Australia, and now the USA. It’s been a
great ride and it’s only the beginning...
Tommy Gun’s launches in Canada.
First CBD shop opened.
First shop opened - indoor shopping centre with loft and external waiting area.
Second shop opened. Expansion into new province.
CANADA
CALGARY,
The CORE
RED DEER, ALBERTA
Medicine Hat,
POWER CENTRE
BRITISH
COLUMBIA
NO
V 20
09
NO
V 20
09
FEB
2011
NO
V 20
11
2013
OUR 1 MILLIONTH
CUT
OUR 5 MILLIONTH CUT
Tommy Gun’s dominates in 6
Canadian provinces and migrates to
Australia.
TG’s moves interstate in
Australia.
First Australian shop opens - New shop design, greater retail space and the fi rst alcoholic beverage is
served with a cut.
AUSTRALIA
CASUARINA,Darwin NT
Carindale, BRISBANE
SHOP COUNT 84
2009 2010 2011 2012 2013 2014 2015 2016
TOMMY GUN’S
SHOP GROWTH
30
20
10
40
50
60
70
0
2017 2018
CANADA • USA • AUSTRALIA
2014
2015
JUN
E 20
15
NO
V 20
15
MA
Y 20
17
OC
T 20
18
Tommy Gun’s Original Barbershops have been designed with the guest
experience at centre, creating a complete destination for male grooming.
For years men’s grooming needs have been largely ignored. Getting a haircut in a
salon surrounded by fl owers and piles of ladies magazines…or joining the queue
of guys on an uninspiring bench at the local cheap cuts. Getting their hands on
the right grooming products was also a challenge, running around to multiple
stores for razors, oils or waxes.
Tommy Gun’s is the new alternative that has been received with high fi ves
and fi st pumps. Seamlessly combining the latest technology with old–world
fi nishes, grooming services and products, all under the one accessible roof.
What’s not to love?
With custom red barber chairs, an exclusive waiting lounge, FREE beverages,
arcade games and TV’s in every mirror, the experience is relaxed, luxurious and
aff ordable.
ConvenientClose to work or home situated in key retail areas with easy check-in process.
AccessibleServicing 7 days a week.
Best in ClassHighest quality at aff ordable pricing.
One-stop shopAll men’s grooming needs under the one roof.
KEY FEATURES OFTOMMY GUN’S
SUCCESS
BARBERSHOP OVERVIEW
WHY TOMMY GUN’S?
The Market Opportunity
Tommy Gun’s was created to fi ll the void that existed in men’s grooming.
Experience a guy’s only barbershop focusing on service, convenience and
high tech extras. We’ve matched up the retro feel with a hassle-free, laid back
environment and 5 star service standards. The décor is reminiscent of 1930’s
Chicago or New York with a retro barbershop feel. Locations feature brick, steel
and authentic custom made leather barber chairs.
What Makes Us So Unique
For the ultimate in convenience we designed a state-of-the-art queuing system.
It’s an easy to use check-in terminal that enters your name in the queue for
service and is displayed on a 60 inch fl at screen TV. This may also show wait
times depending on the number of customers
at that time present.
At check-in you’ll be given timing options for notifi cation via SMS text messages.
This will alert you when you are nearing the top of the que. This gives you the
fl exibility to either stay at the barbershop or come back when your grooming
specialist is available.
The Experience—Second to None.
Put that all together and you are left with the most memorable barbershop guest
experience ever.
We as a business strive to create amazing grooming experiences for every guy
that walks through our doors.
THE KEYFORMULA’S FOR SUCCESS
1. ENVIRONMENT
Tommy Gun’s shop designs and fi nishes are what sets us apart. An environment that
fuses long-lost barbershop character with millennial tech, ensuring convenience and
comfort for our guests. An attractive and comfortable environment to relax in with
a free beverage, our waiting area and pre-service experience is designed to increase
dwell times.
IN MIRROR TELEVISIONSDIGITAL SELF SERVE CHECK-IN
ARCADE GAMES COMPLIMENTARY BEVERAGES
WAITING AREA UNIQUE NATURAL FINISHES
2. SERVICE & SERVICES
From the guest services through to the barbers, customer service is pivotal to
Tommy Gun’s success. It’s the top shelf service from start to fi nish that builds
our loyal guests and advocates.
Our barber services are unparalleled, with custom cuts, cut throat shaves and
emerging tattoo and track work to name a few. All of our barbers are skilled to
ensure our guests personal style is highlighted each and every visit. Our barber
training is the most advanced within our industry, as we ensure our barbers are
highly trained to provide the highest quality cuts while providing
unparalleled service.
3. COMPLETE RETAIL OFFERING
Each Tommy Gun’s location off ers a comprehensive selection of new and
innovative men’s grooming products. Every key category is covered including:
Hair Care | Skin Care | Hair Growth | Shave and Beard Care | Clippers | Trimmers | Straight Razors | Shave Brushes | Gifting
Sourcing brands from across the globe, many exclusive to Tommy Gun’s, we
retain our position at the forefront in men’s grooming. With custom retail fi xtures
ensuring products shine on the shelf, Tommy Gun’s is the ultimate go-to for men.
Franchise fee:$30,000.00
Royalties:6% of gross sales
Advertising fee:3% of total gross sales
Unencumbered capital:In order to qualify for a Tommy Gun’s franchise, interested parties must have access to $250,000 in addition to the bank fi nancing. As an example, a home line of credit may
be used to fund the $250,000 required.
Investment:Initial investment cost for locations typically averages between $500,000 - $550,000.
We provide estimates based on quotes to Franchisees once we have fi nalized lease terms and inspected every location. Costs vary depending on inventory investment
and local market conditions.
Financing assistance:In Canada most of our Franchisees obtain assistance through the Canada Small Business Loan Program. The government guaranteed loan program is available
through most of the major chartered banks. Franchisees deal directly with their bank to secure fi nancing. Tommy Gun’s provides support in developing the business plan,
along with guidance and assistance throughout the loan process.
FRANCHISE INVESTMENT OVERVIEW
1) How would you describe your brand?
The Tommy Gun’s brand has a modern but nostalgic feel and is tailored to meet the needs of men and boys.
2) Who determines the right location?
Extensive research is done including consideration of market demographics and success of other retailers in the trading area. Tommy Gun’s Franchising and Leasing
department sources the locations with the involvement of the franchisee, using leading technologies and broker networks.
3) Who manages the development of my store?
We manage the design, construction, inventory and equipment with the involvement of the franchisee. We assist the Franchisee with staffi ng, training, shop opening and
future franchise support.
4) What type of locations are suitable for Tommy Gun’s Original Barbershops?
Tommy Gun’s can operate successfully in big box power centres/street fronts as well as enclosed mall locations.
5) What hours of business do Tommy Gun’s locations follow?
Tommy Gun’s franchises located inside major regional shopping centres must follow mall hours. Franchises inside big box power centres are typically, Monday to Friday,
9am to 9pm, Saturday 9am to 6pm and Sundays, from 11am to 6pm.
6) Are there discounts for opening multiple locations?
The initial franchisee fee is reduced by 33% to $20,000 for additional locations.
Q&AOPERATING A LOCATION
To make things simple we’ve developed a step-by step guide to becoming a Tommy Gun’s Business Owner - so take the fi rst step!
4
Stage 1: Inquiry
Review the content on the Tommy Gun’s web-site which is full of information about the Tommy Gun’s Franchise opportunity and fi ll out an initial application.
Stage 2: Qualifi cationOnce you have submitted the request for information, a Tommy Gun’s franchise representative will contact you to review the Tommy Gun’s Franchise opportunity, ask you additional questions and answer your franchise and business development questions.
Stage 3: InterviewingThe same Tommy Gun’s representative you’ve been talking to will further discuss the investment to the point of issuing the Franchise Disclosure Document (FDD), while ex-plaining the next stage of validating.
Stage 4: ValidatingA Discovery Day will be scheduled at our Support Offi ce in Kelowna, BC at which time you get to meet the Tommy Gun’s executive team and operational support team. This day includes site visits, a chance to meet our team and an introduction to the Tommy Gun’s organization. Throughout this visit, you will fi nd out what owning a Tommy Gun’s Franchise is all about.
Stage 5: AwardingOnce Tommy Gun’s Executives have been able to fully review your fi le you may be granted a franchise. At this stage you commit to Tommy Gun’s by signing the Franchise Agreement and paying the $30,000 Franchise Fee.
TommyGuns.com/ca/franchise
TOMMY GUN’S
5 STAGES TO FRANCHISE
BUSINESS PARTNERSHIP
3
2
1
5
Once you’re offi cially part of the team, it’s time to get your site moving! The below is an
indicative shop project schedule.
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Execution of Lease
Funding Approval
Site Handover
Franchisee Training
Construction Period
Retail Fixture Installation
Barber Training
Onsite Support
First BIR
Design Development & Review
PROCESS TO OPEN
Site Handover
$30,000Commitment & Signed FF
AND THEN
WHAT’S NEXT?
SHOP OPENING
www.TommyGuns.com