The business plan according to Alexander Osterwalder

(from his book Business Model Generation)

• Executive summary

• The team

• The business model

o Vision, Mission and values

o How the business model works

o Value proposition

o Target Market

o Marketing Plan

o Key resources and activities

• Financial analysis

o Breakeven analysis

o Sales scenarios

o Capital spending

o Operating costs

o Funding requirements

• External environment

o The economy

o Market Analysis

o Competitive edvantages of your business model

• Implementation roadmap

o Projects

o Milestones

o Roadmap

• Risk analysis

o Limiting factors and obstacles

o critical success factors

o Risks and countermeasures

• Conclusion