The Business ImpactThe Business Impact of VirtualizationSean DonahueSr. Business Development MgrMicrosoft

Agenda

• Objectives

• Virtualization Solutions

• Trending

B fit f Vi t li ti T ISV’• Benefits of Virtualization To ISV’s

• Challenges• Challenges

• Next steps (Obligatory)p ( g y)

Objectives

• Define Virtualization As Your Customers Leverage It

• Explore Popular Virtualization Solutions

• Take A Look At Analyst Predictions To 2013

H D Y th ISV b fit F Vi t li i ?• How Do You, the ISV, benefit From Virtualizing?

• Are There Any Challenges?• Are There Any Challenges?

• Every Microsoft Meeting Ends The Same Way…y g y

Separation Creates Flexibility

Issues IT Faces What’s Changing

Data User settings

PC components bound together, difficult to replace

Breaking ties using technologies like virtualization to

Data, User settings

A li ti

Folder RedirectionOffline files

Offline/Online sync

hardware, software

increase agility

Applications

Remote FX

Operating SystemHardware-

independent WIM Images

HardwareWIM Images

A Look At The VDI / HVD Stack

Essentials

XenAppXenDesktop 4(Now Ships w/ Hyper‐V)

Essentials for Hyper‐V

Windows

SA\VDA

Windows

SA\VDA

The Windows Azure PlatformWindows Azure is an internet-scale cloud services platform hosted in Microsoft data centers around the world, proving a simple, reliable and powerful platform for the creation of web applications and services.

Developing Applications for Windows Azurep g pp

Familiar Developer Experience

Designed for Interoperability

Proven Microsoft TechnologiesExperience Interoperability Technologies

Development: Visual Studio integration, offline cloud simulationM i L l

SOAP and REST protocols XML file formatsCommitment to support J PHP P h d

Visual Studio, ASP.NET, SQL Azure integration

Maintenance: Local debugging, APIs for loggingManagement: APIs for deployment management

Java, PHP, Python and other popular programming languages

Top of Mind for ISVs

Extension of existing solutions integrate with your on-premises application, extending your infrastructure into the cloud and enabling new types of solutions "It’ thenabling new types of solutions.

Ability to Pay-as-you go allows you to build solutions with low cost of entry

"It’s the transformation of our software, it’s the transformation of

Time to market & Agility Windows Azure allows you to deploy solutions quickly while reducing risk of putting a new solution into market. If the market does not adopt, you turn the resources off.

our strategy and our offerings across the board to fundamentally

Focus on core IP allows you to reduce IT staff, and focus on delivering solutions, not managing technology infrastructure.

fundamentally embrace services.”

—RAY OZZIE

Expansion into new market segments, build SaaSsolutions or extend existing solutions into new markets

Expansion into global markets providing a worldwideExpansion into global markets, providing a worldwide datacenter presence, Service Level Agreements, developer programs and the customer service and support your business expects.

Trends “What The Analysts Say”

• IDC: In 2009 – HVD market (Paid Software Revenue Only) was worth $102M2013 – Will Grow to $442M at a CAGR of 42%

• Gartner: In 2009 – HVD Combined WW (HW/SW/Services) $1.4B2013 – Will Grow to $65.7B at a CAGR of 161%

• IDC Survey: External Service Providers used in 61% of HVD DeploymentsC Su ey te a Se ce o de s used 6 % o ep oy e ts

• By The Numbers: What Is The Takeaway?• Trends – Not Going Down

Ali With S i P id• Align With Service Providers

Benefits to the ISV

• Reduced Regression Testing• Multiple Versions / Same DeviceMultiple Versions / Same Device• Reduce App – App Conflicts• Easier UpdatesEasier Updates• Multi-Tenancy• More Development Optionsp p• Develop Locally, Test For Scale In Cloud.

Benefits to the ISV – Part Duex

• Package Once – Deploy Many• Reach new markets• Virtual Appliances• Decrease Support Costs• Faster time to revenue / deployment• New Delivery Types (e.g. Virtual Appliances)• Your Own Dev Cycles – Testing Lab Automation

Speeds customer adoption of new applications and upgrades, by reducing deployment time bySpeeds customer adoption of new applications and upgrades, by reducing deployment time by50 percent: “Our job is to make sure our customers can use our products and features as soonas possible. Microsoft Application Virtualization makes this possible,” Dhole says. “Shorteningthe time gap between application availability and end customer usage offers a tremendousb fit t b th A T h d t ” Vik Dh l S Di t f E i i A T hbenefit to both AspenTech and our customers.” – Vikas Dhole, Sr. Director of Engineering, AspenTech

Challenges

• Subject Matter Expertise– Developer / Technical and Sales

• New / Modified Build Process– Well Established for MSI

• Does Your Licensing Support Virtualization?– Dongles– CPU Based– Device Basede ce ased

• Code Up To Virtualization Standards?• Customer’s Using a Broad Range Of Virtualization Solutions• Users Are Becoming More Mobile and Less Device Centric• Users Are Becoming More Mobile and Less Device Centric

Next Steps

Talk to your Customers What Are They Using?1 y gWhy Are They Using Virtualization?User Groups

1

Pl il li i2 Plan pilot applications

Learn more at Microsoft’s channelnine com

23 Learn more at Microsoft s channelnine.com

Determine the value of Microsoft Virtualization

34 http://www.microsoft.com/virtualization/en/us/default.a4