the business benefits of service virtualization

Initial Study: UK, France, Germany July 2012

The Business Benefits of Service Virtualization

www.servicevirtualization.com #svworks

Background to study with supporting graphs Info graphics and country summaries Full study download page Feature blog with supporting links

Contents

1

Background to study 3

Landing page 4

Info graphics 5

Supporting graphs 9

Country summaries 39

Feature blog 47

Supporting links 48

Background to study

1

Initial Study Results: UK, France, GermanyThe Business Benefits of Service Virtualisation | July 2012

The first in a series of research papers exploring how conventional approaches to software development and testing are hampering business growth. This initial study, conducted by independent research firm Coleman Parkes on by CA Technologies, is based on 301 telephone interviews with in-house software development managers from large enterprises with revenues of more than USD1 billion or equivalent in the UK, France and Germany.

These findings are a ‘wake-up call’ to organisations that are taking a conventional approach to software development. They are spending money unnecessarily, and it is hurting the bottom line. Project delays add more direct costs, defer potential revenues and impact customer service improvements. Respondents were painfully aware of the direct business consequences of these problems, reporting:

Loss of reputation in the market (56%) Loss of customers to competitors (48%) Late delivery of new customer offerings (45%) Reduced functionality (39%) Increased calls to customer support (32%)

Service Virtualization specifically addresses these challenges and is better aligned to meet the needs of the modern enterprise that expects high quality applications to be delivered on time and on budget. According to all 301 respondents, the positive impact on businesses growth and success as a result of eliminating these constraints would be improved customer satisfaction (80%), reduced costs (77%) and improved market reputation (73%).

Study landing page - to download click here

1

https://www.ca.com/us/collateral/white-papers/na/Business-Benefits-of-Service-Virtualization-wp.aspx

Info graphic - Full

1

Info graphic - Top

1

Info graphic - middle

1

Info graphic - lower

1

Supporting graphs

Number of interviews by vertical sector.

Base: Total Respondents

number of interviews by vertical sector

Q.1 How many releases are you expected to deliver/manage per year? Please include all major and minor releases in your response.


Means:Total = 6.4UK = 7.1France = 6.3Germany = 5.9

Q.1 How many releases are you expected to deliver/manage per year? Please include all major and minor releases in your response.

Q.2 Compared to 2011, do you expect the number of releases you will be participating in this year to:


Q.2 Compared to 2011, do you expect the number of releases you will be participating in this year to:

Q.3 Compared to 2011, do you expect the functionality of this year’s releases to:


Q.3 Compared to 2011, do you expect the functionality of this year’s releases to:

Q.4 On average, how much time are you given in which to develop, test and deploy a typical new application?


Means:Total = 5.1UK = 5.1France = 4.6Germany = 5.7

Q.4 On average, how much time are you given in which to develop, test and deploy a typical new application?

Q.5 Compared to 2011, do think the time you are given to develop, test and deploy a typical new application will:


Q.5 Compared to 2011, do think the time you are given to develop, test and deploy a typical new application will:

Q.6 How often do you experience delays between development and testing teams due to unavailable applications or systems?


Q.6 How often do you experience delays between development and testing teams due to unavailable applications or systems?

Q.7 Approximately what percentage of planned releases goes into production late due to constraints in the application development lifecycle?


Q.7 Approximately what percentage of planned releases goes into production late due to constraints in the application development lifecycle?

Q.8 Which of the following access constraints present the biggest development and testing challenges to the company currently? % saying 4 or 5 out of 5, 5 being a great challenge


Q.8 Which of the following access constraints present the biggest development and testing challenges to the company currently? % saying 4 or 5 out of 5, 5 being a great challenge

Q.9 Please rate the following potential impacts of these constraints for the company (even if you do not have any major constraints now)?All Respondents


Q.9 Please rate the following potential impacts of these constraints for the company (even if you do not have any major constraints now)?All Respondents

Q.9 Please rate the following potential impacts of these constraints for the company (even if you do not have any major constraints now)?UK Only


Q.9 Please rate the following potential impacts of these constraints for the company (even if you do not have any major constraints now)?UK Only

Q.9 Please rate the following potential impacts of these constraints for the company (even if you do not have any major constraints now)?France Only


Q.9 Please rate the following potential impacts of these constraints for the company (even if you do not have any major constraints now)?France Only

Q.9 Please rate the following potential impacts of these constraints for the company (even if you do not have any major constraints now)?Germany Only


Q.9 Please rate the following potential impacts of these constraints for the company (even if you do not have any major constraints now)?Germany Only

Q.9 Please rate the following potential impacts of these constraints for the company (even if you do not have any major constraints now)?Mean score out of 5, 5 being a great impact

3.6

3.5

3.3

3.2

2.9

3.0

3.0

3.0

2.7

2.7

3.8

3.6

3.4

3.4

3.2

3.5

3.4

3.2

3.1

2.9

1.0 2.0 3.0 4.0 5.0

Loss of reputation in the market

Loss of customers to competitors

New customer offerings are late to market

Reduced functionality impacts customer experience

Increased calls to customer supportTotal

UK

France

Germany


Q.9 Please rate the following potential impacts of these constraints for the company (even if you do not have any major constraints now)?Mean score out of 5, 5 being a great impact

Q.10 What is the impact of these constraints upon the development and testing teams


78

76

55

58

50

66

57

61

50

44

68

71

69

56

60

71

68

62

55

51

0 20 40 60 80 100

Additional budget for extra heads has to be found

Key customer-facing applications are delivered late

Releases go into production with reduced functionality

IT viewed negatively/brand of Department impacted

Lack of confidence in the new releaseTotal

UK

France

Germany

Q.10 What is the impact of these constraints upon the development and testing teams

Q.11 At what single stage does your company experience the greatest issues with costs, quality and time-to-market?


Q.11 At what single stage does your company experience the greatest issues with costs, quality and time-to-market?

Q.12 As a result of the time and application functionality expectations you experience, how is your current relationship with the business compared to a year ago?


Q.12 As a result of the time and application functionality expectations you experience, how is your current relationship with the business compared to a year ago?

Q.13a How often do you have a comprehensive insight into how complex integrated applications will perform?


Q.13a How often do you have a comprehensive insight into how complex integrated applications will perform?

Q.13b And how often do you have a comprehensive insight into how complex integrated applications could break?


Q.13b And how often do you have a comprehensive insight into how complex integrated applications could break?

Q.14a What of the following potential changes will cause you the greatest challenges this year?

72

53

61

58

57

58

49

48

72

50

44

49

51

40

51

37

69

61

61

52

52

58

46

48

71

55

55

53

53

52

49

44

0 20 40 60 80

Customer needs

Changing needs from senior management

Reduced application development budgets

Application modernisation

Application transformation

Devolved and extended teams needing access to shared environments

Moving to Agile development from other approaches

Moving the development/test environment to the cloud

Total

UK

France

Germany


Q.14a What of the following potential changes will cause you the greatest challenges this year?

Q.14b Which of the following do you feel are the benefits you could achieve with cloud based development and testing, even if you are not using it now?

75

60

56

52

55

54

67

59

53

48

45

40

78

58

59

56

54

55

73

59

56

52

51

50

0 20 40 60 80

Reduced cost

Better resource management (HW/SW and people)

Reduce time to market

Better quality

Standardized tracking of projects through standardised metrics

Improved QA agility to support business objectives

Total

UK

France

Germany


Q.14b Which of the following do you feel are the benefits you could achieve with cloud based development and testing, even if you are not using it now?

Q.15 How long does it take to obtain access to or replicate mainframe systems solely for development /test purposes?


Q.15 How long does it take to obtain access to or replicate mainframe systems solely for development /test purposes?

Q.16 Which of the following are your typical main challenges with test environments?


Q.16 Which of the following are your typical main challenges with test environments?

Q.17 If you could remove current constraints, which of the following would be the impact to you?

76

71

70

70

65

57

84

71

71

75

71

59

0 20 40 60 80 100

Reduced costs

Better relationship with the business

Improved speed to market

Increase in quality

Increase in stakeholder satisfaction

Development cycles cut

UK

Total




76

71

70

70

65

57

72

69

61

61

63

50

0 20 40 60 80 100

Reduced costs



Increase in quality



France

Total




76

71

70

70

65

57

72

74

79

73

62

62

0 20 40 60 80 100

Reduced costs



Increase in quality



Germany

Total



Q.18 And which of the following would be the impact to the business as a result?


Q.18 And which of the following would be the impact to the business as a result?

Country summaries

Summary of findings Page 1 of 2 for UK

1

The top areas where a UK company experiences the greatest issues with cost; quality and time-to-market centre on integration testing (59% compared with 48% overall); performance testing (41% compared with 32% overall) and regression testing (32%). In all areas more UK companies experience issues compared with the rest.

37% of UK companies (33% overall) say that for most of the time they have a comprehensive insight into how complex integrated applications could break but 16% say rarely or never.

The key changes that will cause the greats challenges for UK based firms this year include customer needs (69%); changing needs from senior managers (61%); reduced application development budgets (61%) and devolved and extended teams needing access to shred environments (58%).

The top benefits that UK companies could achieve with cloud based development and testing include reduced costs (78%); reduced time to market (59%); better resource management (58%) and better quality (58%).

26% of UK companies report that it takes at least a long time to obtain access to or replicate mainframe systems solely for development/test purposes and a further 54% say it takes a reasonable amount of time.

The typical main challenges with test environments include the need for manual data (74%); they require high maintenance (62%); they are expensive to create (59%) and they are not realistic enough (46%).

If current constraints could be removed UK companies would see reduced costs (84%); increased quality (75%); better relationship with the business (71%); improved speed to market (71%) and increased stakeholder satisfaction (71%).

The impact on the business as a result of removing the constraints would be improved customer satisfaction (84%); reduced costs (81%);

improved market reputation (77%); brand of IT will be more positive (77%) and faster time to market (76%).

Summary of findings Page 2 of 2 for UK

1

UK developers are expected to deliver/manage an average of 7.1 releases per year, the highest out of the three countries covered in the survey.

41% of UK firms expect managers to manage in excess of 10 releases per year.

46% of UK firms expect the number of releases they will be participating in this year to increase compared with 2011. 17%, the highest seen, expect a decrease.

Fully 70% of developers in the UK expect the functionality of the releases to increase in 2012 compared to 2011.

On average a UK development team is give 5.1 months to develop, test and deploy a typical new application, in line with the average across the survey.

34% of UK companies expect the time to develop, test and deploy a new application to decrease in 2012 compared to 2011. Only 22% expect an increase, so clearly UK developers are under pressure to develop more applications in much less time.

One quarter of UK firms report at least frequent delays between development and testing due to unavailable applications or systems. A further half of firms report delays some of the time.

One third of UK companies report that at least half of planned releases go into production late due to constraints in the application development lifecycle. Only 10% say no applications go into production late.

Constraints in the development process will impact UK firms in many ways but the key impacts will be seen in loss of reputation in the market (76%); loss of customers to competitors (71%); reduced functionality impact the customer experience (67%) and new customer offerings are late to market (66%).

The key impacts on the development and testing teams of the constraints seen in the development cycle include key customer facing applications are delivered late (71%); releases go into production with reduced functionality (69%) and additional budget for extra heads has to be found (68%). Far more UK firms (60%) see lack of confidence in the new release as an issue compared to French and German firms.

Summary of findings Page 1 of 2 for Germany

1

German developers are expected to deliver/manage an average of 5.9 releases per year, the lowest level recorded in the survey.

Only 20% of German firms expect managers to manage in excess of 10 releases per year and 31% expect only 1 – 3 releases to be

managed.

43% of German firms expect the number of releases they will be participating in this year to increase compared with 2011. Only 9%

expect a decrease.

70% of developers in Germany expect the functionality of the releases to increase in 2012 compared to 2011. Only 4% expect a

decrease.

On average a German development team is given5.7months, the longest seen across the three countries, to develop, test and deploy

a typical new application.

20% of German companies expect the time to develop, test and deploy a new application to decrease in 2012 compared to 2011.

21% expect an increase.

Only 22% of German firms, far less than the 31% of French firms, report at least frequent delays between development and testing

due to unavailable applications or systems. A further 47%of firms report delays some of the time.

Approaching one third of Germancompanies report that at least half of planned releases go into production late due to constraints in

the application development lifecycle. 42% of firms in the country report that up to one quarter go into production late.

Constraints in the development process will impact German firms in many ways but the key impacts will be seen in loss of reputation

in the market (71%); new customer offerings are late to market (67%); loss of customers to competitors (66%) and reduced

functionality impacts the customer experience (61%).

The top areas where a German company experiences the greatest issues with cost; quality and time-to-market centre on integration

testing (48% in line with the rest of the survey); performance testing (33% compared with 32% overall) and regression testing (29%).

Summary of findings Page 2 of 2 for Germany

1

The key impacts on the development and testing teams of the constraints seen in the development cycle include additional budget for

extra heads has to be found (78%); key customer facing applications are delivered late (76%); IT is viewed negatively by the company

(58%) and releases go into production with reduced functionality (55%). Generally German firms report greater impacts of the key

constraints compared with UK and French firms.

33% of German companies (33% overall) say that for most of the time they have a comprehensive insight into how complex integrated

applications could break but 24%say rarely or never.

The key changes that will cause the greats challenges for firms in Germanythis year include customer needs (72%); reduced

application development budgets (61%); application modernisation (58%); devolved and extended teams needing access to shared

environments (58%) and application transformation (57%).

The top benefits thatGerman companies could achieve with cloud based development and testing include reduced costs (75%); better

resource management (60%);reduced time to market (56%) and standardized tracking of projects through standardised metrics (55%).

Fully 35% of German companies report that it takes at least a long time to obtain access to or replicate mainframe systems solely for

development/test purposes and a further 42% say it takes a reasonable amount of time.

The typical main challenges with test environments include the need for manual data (73%); they are expensive to create (60%); they

require high maintenance (56%) and they are not realistic enough (49%). German firms more commonly report challenges in this

area.

If current constraints could be removed German companies would see improved speed to market (79%); a better relationship with the

business (74%); increased quality (73%) andreduced costs (72%).

The impact on the business as a result of removing the constraints would be improved customer satisfaction (84%); reduced costs

(81%); improved market reputation (77%); the brand of IT would be more positive (77%); increased revenue (76%)and faster time to

market (also 76%). It is clear that German companies would see many significant impacts to a business if current constraints could be

removed.

Summary of findings Page 1 of 2 for France

1

French developers are expected to deliver/manage an average of 6.3 releases per year, in line with the average across the countries

in the survey.

26% of French firms expect managers to manage in excess of 10 releases per year.

47% of French firms expect the number of releases they will be participating in this year to increase compared with 2011. Only 6%, the

lowest seen, expect a decrease.

61% of developers in France expect the functionality of the releases to increase in 2012 compared to 2011. Only 4% expect a

decrease.

On average a French development team is given4.6 months to develop, test and deploy a typical new application, the lowest across

the survey.

17% of French companies expect the time to develop, test and deploy a new application to decrease in 2012 compared to 2011. 27%

expect an increase.

31% of French firms report at least frequent delays between development and testing due to unavailable applications or systems. A

further one third of firms report delays some of the time. French companies show the lowest level of delays compared to the other

countries in the survey.

One quarter of French companies report that at least half of planned releases go into production late due to constraints in the

application development lifecycle. Half of firms in the country report that up to one quarter go into production late.

Constraints in the development process will impact French firms in many ways but the key impacts will be seen in new customer

offerings are late to market (53%); loss of customers to competitors (50%) and loss of reputation in the market (49%).

Summary of findings Page 2 of 2 for France

1

The key impacts on the development and testing teams of the constraints seen in the development cycle include additional budget for

extra heads has to be found (66%); releases go into production with reduced functionality (61%) and key customer facing applications

are delivered late (57%). Generally French firms report lower impacts of the key constraints compared with UK and German firms.

The top areas where a French company experiences the greatest issues with cost; quality and time-to-market centre on integration

testing (39% compared with 48% overall); regression testing (28%) and performance testing (23% compared with 32% overall).

32% of French companies (33% overall) say that for most of the time they have a comprehensive insight into how complex integrated

applications could break but 34% (much higher than the UK or Germany) say rarely or never.

The key changes that will cause the greats challenges for firms in France this year include customer needs (72%); application

transformation (51%); moving to agile development from other approaches (51%); changing needs from senior managers (50%) and

application modernisation (49%).

The top benefits that French companies could achieve with cloud based development and testing include reduced costs (67%); better

resource management (59%);reduced time to market (53%) and better quality (48%).

Only 15% of French companies report that it takes at least a long time to obtain access to or replicate mainframe systems solely for

development/test purposes and a further 65% say it takes a reasonable amount of time.

The typical main challenges with test environments include the need for manual data (61%); they require high maintenance (51%);

they are expensive to create (47%) and they are not realistic enough (34%).

If current constraints could be removed French companies would see reduced costs (72%); better relationship with the business

(69%); increased stakeholder satisfaction (63%); improved speed to market and increased quality (both 61%).

The impact on the business as a result of removing the constraints would be reduced costs (76%); improved customer satisfaction

(69%); increased revenue (68%); faster time to market (65%) and more competitive products (64%).

Supporting links

Join the conversation #svworks

Feature blogsClick here How is Your Application Development Process Hurting Your Business?

1

http://bit.ly/MAAGcC


Links

1

To download study – UK, France and Germany: landing page

YouTube: Video introduction of study – UK, France and Germany

Blog: How is Your Application Development Process Hurting Your Business?

Tweet: @CAUKI and @svcvirt and Join the conversation using: #svworks

Join the SV Community at www.servicevirtualization.com

Linked-In: : CA Service Virtualization Group

Further resources: Service Virtualization by CA Technologies

https://www.ca.com/us/collateral/white-papers/na/Business-Benefits-of-Service-Virtualization-wp.aspx

http://bit.ly/QfZ2MT


http://twitter.com/caukihttp:/twitter.com/ITKO

http://www.servicevirtualization.com/

http://www.linkedin.com/groups/CA-Service-Virtualization-Network-ITKO-144821

http://www.ca.com/us/products/service-virtualization.aspx

http://www.ca.com/us/products/service-virtualization.aspx

the business benefits of service virtualization

Technology