The Built Environment

• Our Communities

Make our cities and towns vibrant, attractive places to

live and work

• Create incentives for development and business

• Ensure plentiful parks and trails

• Provide essential infrastructure

Maintain rural values

• Foster opportunities to both live and work in rural areas

• Grow and support local economies

• Conserve our landscapes

• Provide housing choices without sprawl

• Saving our landscapes for the next century– Conserve 1 million acres private working forests and farms– Preserve 265,000 acres parks, natural areas and shorelines

• Sustaining Communities for the next century– Maintaining a rural community

• Grow and support local economies• Conserve our watersheds, habitat and resource lands• Provide housing choices without sprawl

– Transforming our cities and revitalizing our towns• Create vibrant compact, livable communities• Provide plentiful, well-cared for parks

The Cascade Agenda Outcomes

Turning Challenge into Opportunity

Category Lead Strategies Potential

Value

Value Added Conservation Tools

Coordinate Public InvestmentMitigation StrategiesConservation Development

$2-3B

New FinancingResources

Working Land Revolving FundCommunity Forest Bonds Private Financing

$1-2B

Align Market and Regulatory Forces

TDR MarketplaceConservation Villages

$2-4B

The Cascade Agenda OutcomesThe Bottom Line: Conserve 1.3M acres worth

~$7B25 Top Strategies to Implement Vision

Strong and favorable reaction…

IMPLEMENTATION

PriorityStrategies

Consultantservices

StakeholderInput

Deliver NewPolicy or Tool

StaffManagement:

Leadership TeamGuidance & Support

Cascade Agenda Implementation

CampaignStrategyGroup

J. M. Allen, Managing Member, Allen & Company, LLC

Sam Anderson, Executive Officer, Master Builders Assoc.

Ernesta Ballard, SVP-Corporate Affairs Weyerhaeuser

Charley Bingham, Former ExecutiveWeyerhaeuser

Bruce Blume, Chairman and CEO, The Blume Company

Rod Brown, President Washington Environmental Council

Patrick Callahan, Founder/CEO Urban Renaissance Group, LLC

Phyllis Campbell, Chairman-Pacific Northwest JP Morgan Chase

Bob Drewel, DirectorPuget Sound Regional Council Rick Dunning, Executive

Director Washington Farm Forestry Assn.

Gene Duvernoy, President, Cascade Land Conservancy

Larry Edwards, VP of Site Services, The Boeing Company

Billy FrankNorthwest Indian Fisheries Comm.

Dr. Jerry Franklin, Program Director, UW College of Forest Resources

Mimi Gates, DirectorSeattle Art Museum

Jay GordonWashington State Dairy Federation

Stone GossardPearl Jam

Denis Hayes, President and CEO, The Bullitt Foundation

Ada Healey, VP of Real Estate, Vulcan Inc.

John Howell, Partner, Cedar River Group

Gerry Johnson, Partner, K&L Gates

Kate Joncas, President, Downtown Seattle Association

Ron JuddPublic Policy Advisor

Martha Kongsgaard, President, Kongsgaard Goldman Foundation

Doris Koo, President and CEOEnterprise Community Partners

Jerilyn McIntyre, President Central Washington University

Colin Moseley, Chairman and President, Green Diamond Resource Company

Steve Reynolds, Chairman and CEO, Puget Sound Energy

Norman RiceFormer Mayor of Seattle

John Rindlaub, CEO, Wells Fargo, NW Region

Charles Royer Former Mayor of Seattle

Bill Ruckelshaus, Chair Puget Sound Partnership

Bob Santos, Former Regional Director Dept. of HUD DeLee Shoemaker, Government Affairs Director Microsoft Corporation

Maryanne Tagney Jones, Chair, Cascade Land Conservancy

David Thorud, Dean Emeritus, UW College of Forest Resources

Craig Ueland, President and CEO, Russell Investment Group Tay Yoshitani, CEO Port of Seattle

Leadership Team

$20 million

Cascade Agenda, The Campaign

Advancing Innovative Conservation Strategies

$8.7m

Land Acquisition Fund $5m

Green City Partnership $3m

Estuary Stewardship Endowment $2m

Campaign Costs $1.3m

Development Rights

Funding for resource land protection

Development rights severed

from property

with conservati

on easement

Sending Area

Receiving Area

Transfer of Development Rights

Transfer of Development Rights Strategy

• Create more specific TDR goals for each county• Draft and secure approval of State legislation

- Pilot programs - Create regional marketplace - Create incentives (i.e. infrastructure

funding) • The City Challenge—Create nexus between “receiving” cities and “sending” watersheds.• Create or revise TDR programs in all counties and major cities.

Cascade Agenda City Program

• Public engagement/Building the Constituency– Community Stewards

Program– Speakers Bureau

• Policy development– Local: Seattle Great City

Init.– State: Infrastructure for

TDR

• Transactions and technical assistance

– Transfer of development rights– Green Cities– Assistance crafting city codes & regulations (i.e. mixed use development).

• What we put uphill• How much we put uphill • Where we put it uphill

All impact what isdownhill (Puget Sound)

Puget Sound Partnership

• Strong collaboration• Puget Sound Partnership’s Action Agenda refers explicitly to recommended strategies in Cascade Agenda• Working together on a series of initiatives:

- Watershed Analysis

- Off-Site Mitigation

- Transfer of Development Rights

- Compact Development

The Puget Sound Partnership &

The Cascade Agenda

LESSONS LEARNED

Lessons Learned• Citizens and funders are hungry for long-term (100 year)

vision. • Creating “alternative futures” helped people grasp concept of

choices.• Essential to create a “big tent” supporting the plan.• Buy-in from experts (i.e. scientists and users/managers of

land) was critical.

• Non-governmental organization as sponsor improved credibility.

Lessons Learned• Combination of broad vision and detailed strategies, helped respond to

“Where’s the beef?”

• Market-based strategies (non-regulatory) key to broad appeal.

• Some strategies may take a generation or more to achieve.

• CLC has had to drive implementation

• Four years later the vision still has power – e.g. capital campaign success

Thank you

VocabularyPOSITIVE NEGATIVE

NeighborhoodHome

Protect neighborhood character

Liveliness of neighborhoods

Bustling neighborhoodsEasement Partnerships

DensitySprawl

HousingGentrification

TDRDevelopment

WILDCARDS

Climate change

Neighborhood diversity

Vocabulary and Values

•Natural resources and beauty of the region - the outdoors – are top of mind values

•But, these values are secondary when challenged by a more personal value• Safety, security• Schools• Family• Togetherness

• Privacy• Fairness• Perceived success• Community/

neighborhood